Why ESPN Milwaukee

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					                              Why ESPN Milwaukee?
                          WITH ESPN MILWAUKEE YOU GET…
THE WORLDWIDE LEADER IN SPORTS
    The best coverage, biggest names and top analysis, seven days a week. More than 87
    MILLION Americans watch, listen, read or log on to ESPN branded media in the average
    week. The average American male spends 1 hour and 44 minutes with ESPN media each
    day.

540 ESPN
    With Steve True, Drew Olson, Dan Needles, Bill Johnson, Steve Haywood and Jason Wilde,
    you’ll hear your favorite Milwaukeeans talking sports with a focus on the Packers,
    Brewers, Bucks, Badgers, Golden Eagles, Panthers and Wave. Plus Milwaukee
    SportsCenters keep listeners updated and informed with scores, news and events
    throughout the local community. 540 ESPN is the official home of Marquette Golden Eagles
    Men’s Basketball, including every game and The Buzz Williams Show. ESPN Radio is also
    the home of Major League Baseball, including Sunday Night/Playoffs and World Series; the
    NBA, including the playoffs and Finals; NCAA Basketball, including March Madness;
    NASCAR, College Football, including the Bowl Championship Series; the Golf Majors; the
    NFL Sunday Night/ Monday Night/ Playoffs and Super Bowl; University of Wisconsin’s
    Men’s Hockey, and local high school WIAA basketball and football.

ESPNMILWAUKEE.COM
    ESPNMilwaukee.com receives more than 5 million hits and 60,000 unique visitors every
    month. ESPNMilwaukee.com covers a wide range of sporting events from local to national.
    ESPNMilwaukee.com is the place to go for the latest sports news and information. If you
    cannot listen to your favorite shows in the car or on the radio simply log on to
    ESPNMilwaukee.com.

ESPN DEPORTES 1510
    Milwaukee Hispanic sports fans are passionate, active and tuned in to Milwaukee Radio!
    ESPN DEPORTES 1510 SportsCenter updates keep Wisconsin fans informed throughout the
    day with local updates of their favorite Wisconsin teams. Whether it is the starting line-up,
ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
    a pitching change, or the "interview with the enemy", ESPN Deportes 1510 gives you the
    opportunity to be a part of our exclusive Spanish language broadcast of the Milwaukee
                      Sports Marketing
        We are not just a radio company, we are sports marketing organization!
                               Which is more effective?

                                                                      Radio
                                                                   Commercials




                                                                       Or ?

                                                                          Radio
                                                                       Commercials


                                             Testimonials                                     Tickets




                                                                                                           Web
                              Sponsorships
                                                                                                         Advertising
                                                                    Sports
                                                                   Marketing



                                     Text                                                            Television
                                   Messaging                                                        Partnerships




                                                        Social Media                 Events




Our mission is to create customized solutions for our partners using all available assets, not just radio!
                   The Daily Line-Up
                    WKNR Station Profile




                            Every 20 Minutes!




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                         Mike and Mike
   Former NFL player Mike
   Golic, along with ESPN
   SportsCenter anchor
   Mike Greenberg, host a
   fun-filled, fast-paced and
   informative morning drive
   program.
   “Mike and Mike” bring
   sports, news, analysis,
   entertainment and big-
   name interviews to their
   loyal Milwaukee
   audience..



ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                The Herd with Colin Cowherd

Cowherd grew up in
Grayland, Washington, and
began his career as the play-
by-play voice for the Pacific
Coast League's Las Vegas
Stars. He eventually became
a sports director at KVBC-
TV in Las Vegas, Nevada,
where he was named
Nevada's Sportscaster of the
Year five times. Cowherd’s
humor and sport’s knowledge
is an essential part of
Milwaukee’s lineup.
ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
    Drew Olson and Dan Needles make up the
    talking heads that host “The D-List” every
    morning from 11am-2pm. Kicking off local
    programming every day, Drew and Dan
    bring their unique and professional
    perspective of all things Milwaukee sports
    to their loyal D-List listeners.

    Drew is the Senior Editor at
    ESPNMilwaukee.com, and covered the
    Milwaukee Brewers for the Milwaukee
    Journal-Sentinel for more than 10 years.

    Dan Needles fills out “The D-List” with
    the same wit and charm you can see every
    night on the 10pm news – Dan is the
    channel 12 WISN Sports Director.



ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                    Homer and Thunder
          Emmy-award winner Steve “The Homer” True brings his unique opinions to
          the airwaves every Monday through Friday, 2pm-6pm, on 540 ESPN and
          ESPNMilwaukee.com. Joined by Mitch Nelles – Bringing the Thunder –
          Homer’s goal is to always find the truth. With their unique relationship with
          their listeners, Homer and Mitch strive to provoke thought-inducing
          conversation/texts/e-mails/facebook posts and tweets. With a focus on the
          local sports – Packers/Badgers/Bucks/Brewers/Marquette and more – Homer
          and Thunder aren’t shy in sharing what they observe in the world of sports.




ESPNMilwaukee.com    studio: (414) 276-3776   facebook.com/HomerandThunder
                         The Game
                      “The Game” with Bill Johnson
                        and Steve Haywood is an
                      unvarnished, unbiased look at
                           Wisconsin sports.
                        The dynamic chemistry
                     between Bill and Steve gives
                     the show an aggressive edge
                     and a fast pace. “The Game”
                        also is joined by former
                     Marquette University standout
                      Tony Smith with his weekly
                          questions segment.




            www.espncleveland.com
ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                 Milwaukee’s Deepest Lineup
Jason Wilde                                                      Tony Smith
The Packers Beat Writer provides daily reports for “The D-       Tony, a Milwaukee native, was drafted by the L.A. Lakers in the
List” and Homer from Green Bay all year long. Jason, a           1990 NBA draft. Tony played 10 years of pro basketball and is a
Milwaukee native, is a two-time Associated Press Sports          member of Wauwatosa East H.S., Marquette University, and
Editors Writer of the Year Award winner. He also hosts Green     Wisconsin Association of Basketball Coaches Hall of Fames.
and Gold Today every weekday on ESPNMilwaukee.com

Tom Haudricourt                                                  Mark Chmura
Tom began covering the Brewers for the Milwaukee Sentinel        Former Packers Tight End Mark Chmura, a three-time Pro
in 1985 and returned to resume his role as Brewers/MLB           Bowler and a Super Bowl Champ, co-hosts “The Miller Lite
writer for the Journal Sentinel in April 2003. Tom provides      Football Show” every Sunday morning
daily reports to “The D-List” and Homer.


Tim Van Vooren                                                   Bill Schroeder
Tim, a West Bend native, has been with Fox 6 News since          Bill is in his 13th season as Milwaukee Brewers television color
1990. Tim has covered Super Bowls, Final Four’s, and MLB         commentator. He spent eight season in the Major Leagues and
playoff games, and NASCAR events. He will join Homer live in     caught Juan Nieves’ no-hitter in 1987. Bill joins “The D-List “
studio every week in the 2pm hour.                               every Tuesday during baseball season.



Jim McIlvaine                                                    Garbedian On Golf
Former Marquette great Jim McIlvaine joins Homer every           Chuck Garbedian, the host of "Garbedian on Golf“. He has
Thursday. Mac will discuss basketball while mixing in stories    worked nearly two decades in the golf industry as a writer,
from his playing days, movies he likes along with his most       broadcaster, instructor, salesman and just about every other
recent blog. It's a must listen to every Thursday.               capacity. Garbedian is Director of Media Services for the U.S.
                                                                 Bank Championship.


Gary D’Amato                                                     Rob Jeter
Gary has covered golf for the Milwaukee Journal Sentinel since   In 2005-2006, Rob set a school record for wins by a first-year
1992, and in 1999, took first place in column writing in the     head coach with 22. He is a former assistant at both Marquette
prestigious Golf Writers Association of America competition.     and under Bo Ryan at Wisconsin. Rob also played for Ryan at
Gary joins The D-List weekly during the golf season.             UW-Platteville. Rob joins “The D-List “every Wednesday.




     www.espncleveland.com
ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                              Milwaukee’s Own
         SPORTSCENTER UPDATES
             540 ESPN SPORTSCENTER UPDATES keep Wisconsin fans informed throughout the day with local updates of their
             favorite Wisconsin teams. Scores, news, information and highlights are reported at the top of each and every hour
             throughout the day.

         TRAFFIC REPORTS
             540 ESPN provides listeners with an up-to-the-minute traffic report three times an hour during their morning and
             evening commutes. 540 ESPN is the place to find the most up-to-date traffic information each and every day of the
             work week.

         CNBC MINUTES
             “CNBC” has a new home with ESP N Milwaukee. Thr ee times each day CNBC Minutes will air on ESP N Milwaukee to pr ovide
             listener s with their financial news.

         NASCAR TODAY
             NASCAR TODAY provides 540 ESPN listeners with the latest developments in the wide world of NASCAR. With the
             constant buzz of NASCAR in the sports world today, it’s only fitting that 540 ESPN carry this vital NASCAR TODAY
             update one time each day during PM Drive at 4:15 P.M.

         GARAGE PASS
             PRN's Garage Pass is a four-minute newscast featuring all the latest NASCAR racing news and information. This
             daily news magazine is heard weekdays on over 465 radio stations on The Performance Racing Network.

         THE SPORTS BUSINESS MINUTE
              The Sports Business Minute provides 540 ESPN listeners with the latest market and business news as it pertains to
              the sports world, each and every day of the work week. Rick Horrow is a CBS columnist and the nation’s leading
              expert on sports business and law matters. The Sports Business Minute airs one time each day.

         GREEN AND GOLD REPORTS
             Everyone in the great state of Wisconsin knows that nobody loves their professional football team like Wisconsin fans
             love their GREEN BAY PACKERS! 540ESPN provides PACKERS fans with the most up-to-date news and information
             with the Green and Gold Reports that air once every hour each day of the work week during the football season. The
             Green and Gold Reports keep 540 ESPN listeners and PACKERS fans updated on the latest news and highlights from
             PACKERS’ practice, training camp, pre-game and post-game.

ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                          Specialty Programming
                                                                     THE LTN HOUR
       THE RACING ROUNDUP SHOW
                                                                     Sunday 9am – 10am
       Monday 6pm – 7:30pm, April – September
                                                                     Since 1985, THE LTN HOUR has informed
       Veteran motor sports broadcaster Jim Tretow hosts The
                                                                     and amused its audience of racing loyalists.
       Racing Roundup Show, the longest-running motor sports
                                                                     As the sport has grown, so has the audience
       radio show to be held in front of a live audience in all of
                                                                     as listeners throughout the Milwaukee area
       America!
       THE ALLTEL PIT REPORTERS                                      say, “Let’s Talk NASCAR!”
                                                                     MIDWEST GOLF CLASSIC
       Thursday 10pm – 11pm
                                                                     Saturday 7am – 7:30am (June-August)
       The ALLTEL Pit Reporters with host Brett McMillan
                                                                     Former long-time Sports Director for WISN
       features some of the nations top motor sports media. It
                                                                     TV Channel 12 Tom Sutton joins 540 ESPN
       is an hour-long roundtable discussion of the issues
                                                                     for a half hour of leisure golf talk every
       facing motor sports, and is heard on over 200 stations
                                                                     Saturday from 7am – 7:30am.
       across the country!                                           GARBEDIAN ON GOLF
       FANTASY SPORTS WEEKLY
       Saturday 9am – 11am                                           Sunday 7am – 9am (April-September)
       All year long, Frank Cossentino, Matt Salmon, and Bill        Chuck Garbedian, the host of "Garbedian on
       Evans make sure you know exactly who to start, who to         Golf“. He has worked nearly two decades in
       bench, and who to avoid like the plague! From football to     the golf industry as a writer, broadcaster,
       baseball to basketball and more; sleepers to keepers to       instructor, salesman and just about every
       bleepers, these guys keep you up to date with all the         other capacity. Garbedian is Director of
       action in the "fantasy" leagues and keep you laughing         Media Services for the U.S. Bank
       whileMILLER LITE FOOTBALL SHOW
       THE doing it.                                                 Championship and writes an golf column for
                                                                     THE PRO WRESTLING REPORT
       Sunday 10am – 12pm                                            onMilwaukee.com. – 12am
                                                                     Every Monday 10pm
       All year long, former Green Bay Packers tight end Mark        Keep up on the latest from WWE, TNA, and
       Chmura teams with Craig Karmazin in bringing you the          more! It’s every week on 540 ESPN. Join
       best in talk from the gridiron. Chmura's bold opinions and    your TV favorites Dameon Nelson, Frank
       insider’s insight help bring you the best in Green Bay        Cossentino, and the man they call Meathead
       Packers coverage. Mark and Craig bring their unique           for two solid hours of the best in sports
       football perspective to the air every Sunday morning.         entertainment.


ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                     ESPN Milwaukee Brings You
               Play-By-Play of the Best Events in Sports




               Exclusive Play-by-Play



                 Over 250 Major Sporting Events over the course of the year




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                           Milwaukee’s Online Source for Local & National
                               Sports News is ESPNMilwaukee.com

In conjunction with ESPN, ESPNMilwaukee.com has been custom built to bring our fans
the best National features of ESPN.com along with unparalleled local content on the
hometown teams. Some of ESPNMilwaukee.com’s features are detailed below:
ESPN Digital Content Offered
SUPERSTREAM PLAYER (inclusion of stations’ local and network audio)
VIDEO (daily highlights and updates)
ESPN NEWS FEEDS (the latest local & national sports news)
LOCAL TEAM CALENDAR (customized for specific local sports team schedule)
INTERACTIVE SCOREBOARD (latest scores and live gamecast)
DAILY INTERACTIVE POLL (a daily topical question that listeners can vote on)
ESPN TOP STORY (the latest featured story from ESPN.com)
INTERNAL PAGE CONTENT (Network Show Hosts content – extracted from espnradio.com)
AUDIO VAULT (Listen to past shows and segments)
SHOW INTERACTION (Easy steps to get involved in the shows as they air)
TWITTER FEED (All the latest social media updates)




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                             Marquette Basketball
 • Marquette Basketball can be found on your Golden
 Eagle flagship station 540 ESPN and
 ESPNMilwaukee.com. Homer and Mac bring you the
 call of all the rim rocking action.
 •The Marquette Golden Eagles have appeared in 27
 NCAA Tournaments winning the National
 Championship in 1977 and appearing in 4 Final Fours.
 •Marquette University has over 11,000 current
 students and 50,000 active alumni in the Milwaukee
 area.
 •Marquette Basketball home games average 16,000
 fans with many more listening in for live game action
 •Marquette University has an excellent academic
 reputation, ranked as a top 100 university in America
 by U.S. World and News Report. Marquette’s alumni
 run many large businesses in the greater Milwaukee
 area.




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                  NFL Prime Time Package
The NFL Prime Time package has
a new home!

540 ESPN is the exclusive station
for Sunday and Monday Night
Football, the NFL Playoffs and the
Super Bowl.

It’s the best match-ups in the NFL
each week, including select
Sunday afternoon games, the NFL
Network Minute, and other
exclusive NFL programming!




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                    ESPN Special Events




  We’re all around town: Live Broadcasts, Run/Walks & Street Team Events
     Let 540 ESPN plan an event at your
     venue.
ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                    Community Involvement

                            Summerfest                            Sutton Swing for Autism
                     US Bank Championship                        American Cancer Society
          Paul Molitor Hall of Fame Induction Ceremony         Lake County Golf Invitational
                      Waukesha County Fair                              MACC Fund
               Milwaukee Brewers/Fox Sports Net                     Boys and Girls Club
                      Milwaukee Journal Sentinel
                                                                     ADA Tour de Cure
                        Milwaukee Bucks
                                                                        Lupus Walk
                     UW Milwaukee Panthers
                                                         Time Warner Cable/Time Warner Sports
               Marquette University Golden Eagles
                                                             2007 Senior PGA Championship
                University of Wisconsin Badgers
                                                               American Heart Association
                        Milwaukee Wave
                                                                Small Business Times Expo
                       Milwaukee Admirals
                                                            Big Brothers/Big Sisters Bowlathon
                         WMLW/ CBS 58
                                                              Bastille Days/Storm the Bastille
                     Waukesha Arthritis Walk
                                                          Masterpiece Style & Speed Showcase
                     WI Athletic Hall of Fame
                                                                         State Fair
                            Dylan’s Run




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                                             In The Media
                                                        ADVERTISING
  Find 540 ESPN billboards outdoors and inside the Brookfield Soccer Facility, the Bradley Center and Horlick Field! 540 ESPN is also prominently
  featured on busses, TV commercials during Sunday Night Football, and ads on WISN.com.




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                                    NASCAR

    •NASCAR has over 75 Million fans…1/3
    of the U.S. adult population

    •The NASCAR fan base IS ULTRA-
    LOYAL to NASCAR sponsors and
    NASCAR has sponsorship participation
    from more Fortune 500 companies than
    any other sport

    •NASCAR Fans are approximately 60%
    male and 40% female
                                             540 ESPN and ESPNMilwaukee.com proudly
    •Approximately 75% of NASCAR fans      provide play-by-play coverage of NASCAR Sprint
    KNOW which companies sponsor                              Cup Series!
    NASCAR and its specific drivers




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
                   ESPN Brand Power




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
               Join these Successful Partners




ESPNMilwaukee.com ph: (414) 273-3776 fax: (414) 291-3776
               Station Profile
310 W. Wisconsin Avenue, Suite 120
       Milwaukee, WI 53203        Call Letters: WAUK-AM
     Phone: (414) 273-ESPN        Dial Position: 540 AM
       Fax: (414) 291-ESPN        Website: ESPNMilwaukee.com
     Studio: (800) 990-ESPN       Format: Sports - ESPN
       ESPNMilwaukee.com          Target Audience: Males 25-54
                                  Counties Served: Milwaukee,
                                     Waukesha, Racine, Sheboygan,
                                     Washington, Dodge, Ozaukee,
                                     Jefferson, Fond Du Lac, Walworth,
                                     Winnebago
                                  Ownership: Good Karma Broadcasting
                                     LLC
                                             Every 20 Minutes!

				
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posted:4/15/2011
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