Schaumburg Verlo Mattress Factory Stores makes its debut With by uploaddoc


									February 16, 2006

                 Schaumburg Verlo Mattress Factory Stores makes its debut
 With staff in place and 5,000 square feet to work with, the Schaumburg VMFS is ready to go
                       toe-to-toe with the biggest players in the industry.

SCHAUMBURG, Ill. – Golf and Roselle roads in Schaumburg, Ill. are no strangers to the bedding
industry. Dotting this area are Back to Bed, Bedding Experts and American Mattress … and the newest
addition is the nation’s largest Craftsman-Direct® mattress retail store, Verlo Mattress Factory Stores®
(VMFS). Comparable to scores of car dealerships lining busy streets across the nation, these sleep shops
resemble the Ford and VW dealers competing daily for consumer attention. And VMFS of Schaumburg is
off to a winning start!

Store franchisees Eric and Sharon Ginn officially opened the doors Feb. 11 at 9 a.m. but had already sold
merchandise on the previous evening.

“We had a high volume of sales on our opening day, Saturday,” Sharon said. “One person even traveled
all the way from Lombard to buy a handcrafted round bed. This is one of the many shapes and designs we
are capable of custom-crafting.”

As the latest addition to the hottest bedding market in the metro area, the new VMFS store touts the
largest square footage in the nearly 70-store franchise family.

“Our showroom is 5,000 square feet,” Sharon said. “We are able to showcase all of our handcrafted
mattresses, including the round mattress, as well as ornamental headboards, footboards, and a wide
variety of futons and daybeds to complement any décor.”

With merchandise in place, the Ginns are also staffed with educated, leather apron-clad Craftsmen. The
store manager is Steve Farrell, and Joe Smalcuga is the sales director, bringing years of sleep products
expertise to the sales floor.

The Ginns and their staff said they are thrilled to be a part of the flourishing Schaumburg area.

“We look forward to meeting and serving its many wonderful people,” Sharon said.

To commemorate their arrival to Schaumburg, the Ginns plan on having a grand-opening celebration
from Friday, March 31 through Sunday, April 2.

“This will be held in conjunction with the tail-end of National Sleep Week,” Sharon said. “I think it’s
important to educate our customers about the effects of sleep on overall wellness and health. We will be
organizing events to reflect this philosophy during our grand-opening celebration to be announced at a
later date.”

For more information about the new Verlo Mattress Factory Stores location, stop in at 140 E. Golf Road,
Schaumburg, or call 847.885.3530. Feel free to also visit
About Verlo Mattress Factory Stores
Headquartered in Whitewater, Wisconsin, Verlo Mattress Factory Stores is the nation’s largest
Craftsman-Direct® mattress retailer, providing specialty sleep products directly to customers. The Verlo
Mattress Factory Stores Craftsman-Direct philosophy is a unique concept in the industry. Mattresses are
handcrafted to customer’s specifications.

In addition to mattresses, Verlo Mattress Factory Stores also sell a wide range of futon sofa sleepers and
futon sofa sleeper mattresses. Customers will also find quality ornamental headboards, pillows and
mattress pads.

Founded in 1958, Verlo Mattress Factory Stores currently has nearly 70 locations throughout the United
States. The Company opened its first franchise organization in 1981. In 2003, the company has signed 6
new franchise agreements and 4 resale agreements. The company has consistently demonstrated positive
growth by number of units and gross sales. To learn more about our franchising opportunities, visit


Media Inquiries:
Julie Henningfield, Communications Manager
Phone: 1.800.229.8957 ext. 210

Diana Krohn, Public Relations
Phone: 414.736.3595

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