Conference Calling as a Business Tool

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					?When was the last time you actually thought about your conference call service as a
business tool or strategic asset? While you may enjoy the cost savings and
convenience of conference calls, you might not have given much thought to how you
can use the service strategically. Don't let this oversight put you at a disadvantage.
Instead, consider how you can put your existing tools to work for your organization.

A conference call can be used internally and externally. Three common ways that
conference calls are used include: communicating within the organization, selling
products and services to customers, and buying products and services from vendors.
Within each area, opportunities to gain greater insight with your internal and external
customers are vast. Rather than limiting your conference calls to the standard weekly
status report, consider creating calling events.

Team Building
For example, schedule a conference call with your management team. Rather than
discussing the day-to-day operations, plan a team building event or brainstorming

Building a culture of teamwork and creativity is essential to all organizations.
However, when team members are scattered geographically, camaraderie and
teamwork can suffer. By using your conference call service regularly and specifically
for team building, your team can become less isolated and begin working together
more effectively.

Sales and Outreach
Many organizations use a conference call service to connect customers with account
executives for sales presentations. While this is an effective use of a conference call, it
occurs on an as-needed basis. Why not take your sales and marketing efforts to the
next level by scheduling regular conference calls that anyone can join? For example,
you could host a monthly teleclass about a topic of interest to your customers or
schedule regular customer focus groups to get feedback about your products and

Not only are teleclasses an inexpensive way to deliver your message, they are a
terrific way to attract highly targeted new customers, generate buzz, establish yourself
as an authority, and build brand awareness. Use social media, advertising campaigns,
and other marketing methods to get the word out about your tele-class and provide
attendees with the conference call details. After the class is over, your marketing
efforts can continue to work for you as you can then make recordings of your teleclass
available to future customers.

Another common reason that organizations use conference calls involves negotiations.
For example, you may need to have several representatives on the line as you discuss
the details of a contract and negotiate its terms. While this is also an effective way to
use a conference call service, you could also schedule a conference call in conjunction
with a request for bids or proposals. Rather than scheduling an in-person meeting and
incurring costs associated with that meeting, schedule an informational conference
call where contractors and vendors can get the information needed and have their
questions answered.

These are but a few ideas for putting your conference call service to work for you.
Rather than using conference calls as needed, think of how you can use
teleconferences proactively.

American International Telephonics offers several conference call service plans
including international and domestic conference calls. With unlimited, toll free,
conference call line, pay-as-you-go, and low USA and Canada rates, AIT has a calling
plan to fit just about any need and any budget.