Marketing Strategies of Doordarshan Tv Channel

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					       CURRICULUM VITAE                                    - KARAN SALUJA
Objective:
Contribute in the growth of the Organization by creating, designing, developing and managing the
business activities as “Director – Marketing and Communication” in Retail, Hotel and Hospitality
Industry and “Director Marketing & Programming” in TV Broadcast, Radio and Entertainment Industry.

Strengths:

Take the different sectors of the Organization to the level of the Global Brand by creating and executing
unique Marketing, Programming & Promotional Strategies to Enhance Product acceptance, Sales and
Brand Positioning.

Create, design, develop and implement the unique strategies with innovative product development as per
the consumer behaviours, demand and motivation.

Create, design, develop and execute the innovative programming for a TV Channel, Radio Station as per
the consumer behaviours, demand and motivation.

Negotiate and contract with Service providers as per the Organization’s guideline within the allotted
budget and time frame.

Manage marketing activities for the Group Companies.

Analyze performance based on marketing and sales of different sectors within the group.

Conceptualise, Create, design, develop and execute the nitty-gritty of pre-production, production and
post-production of Events, Feature Films, Radio/TV Commercials, Corporate Films, TV Series, Sitcoms,
Sports Based Shows, News and Current Affair based Programmes, Documentaries, Docu-Dramas, Talk
Shows, Live Gallery Shows/Quiz Shows/Game Shows (Multi Camera Set up), Travelogues and Music
Videos.

General Computing Skills: Microsoft Words, Excel and Power Point

Experience:
24 years of experience in Retail, Film, Television and Broadcast industry as Writer, Producer & Director,
Creative Head, Director – Marketing & Programming, Business Consultant and COO.
____________________________________________________________________________________
Key Achievements:
     As Business Consultant designed and implemented the Marketing, Programming, Finance,
       Production and Distribution Strategy for ARY Digital Channels Globally.

      As Business Consultant designed and implemented the Marketing, Programming, Finance,
       Production and Distribution Strategy for DM Digital Channels in the UK.

      As “Director-Marketing & Programming” of R.I.T.V. launched two TV channels Globally,
       LASHKARA (24 hours Punjabi Entertainment Channel) & GURJARI (24 hours Gujarati
       Entertainment Channel). Created the first afternoon programme band in the History of Indian
       Television Industry by introducing daily soaps and issue-based programmes for women audience


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        Started the first Video Film Production Company as Executive Producer and produced 12 films in
         1984/85 for HIBA Video Owned by Mr. Nari Hira the owner of Stardust Magazine group in India
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Work Experience:

Currently Working with Crossover Events, Dubai, U.A.E as Creative Director

April 2006 to August 2008          TVC SKY SHOP LTD as COO – International Operations
My Responsibility was to get the required Government Licenses / Permissions to set up the company, Set
up the team, identify the market specific requirements of the products, product development & placement,
Create and Implement Marketing Strategy as well Media Buying, appoint call centre and the distributors
in the Global Market.

October 2004 to March 2006         DM DIGITAL TV LTD UK                      Business Consultant
My Responsibility was to look after the entire operation of three channels DM Digital, DM World and
DM Islam TV broadcasting in the UK on SKY and to rest of the world on different Satellites. Designing
and executing the strategy of Marketing, programming, production, distribution and sales.

May 2001 to July 2004      MAK ENTERTAINMENT LIMITED                              COO
Designed the UK based Entertainment Company catering to the Asian viewers based all over the world.
My responsibility included Creating and executing the strategy for finance, programmes, distribution,
sales and Marketing.

March 2000 to April 2001:           ARY DIGITAL CHANNEL                 Business Consultant
Created and Executed the Global Marketing, Programming, Production, Sales and Distribution strategy
for the Global launch of ARY Digital Channels.

August1997 to February2000:               RTV UK LTD
                              DIRECTOR-PROGRAMMES & PRODUCTION
 Created and executed the global strategy of Marketing, Programming and Production of LASHKARA
(Punjabi Channel) and GURJARI (Gujarati channel) as Head of Programming and Production. Developed
the first afternoon programme band for women audience and daily afternoon soaps in the Indian
Television Industry.

Jan 1987 to July 1997:                                    AS PRODUCER/DIRECTOR
   Directed in India TV Serials like:
    Banegi Apni Baat ( Drama Series) for ZEE TV
    Mayajaal (Comedy Series) for YES TV – “Produced and Directed”
    Ardha Satya (Murder Mistry) for Doordarshan - “Produced and Directed”
    Bible Ki Kahaniyan (Based on the old testimony) as associate director for DD
    Mitti Ke Rang (Family Drama) for D.D
    Antakadi (Gujarati Antakshari – the Musical) for YES-Gujarati
    Filmi Panchayat (Talk Show about the latest film releases) for ATN - “Produced and Directed”
    New Year Show 1995 (A variety entertainment show) for ATN.

    Produced and Directed Documentaries:
     Leafless Tree Fruitless Life (Story of a 17 Years old boy, who got Aids after his first sexual
       interaction)
     Haji Ali (The sanctity about the most famous Mosque and Pilgrimage of Mumbai, India)

    Produced and Directed Several Commercials for Clients like:
     Hindustan Petroleum
                                                                                                                             2
        S.H.R.P
        Tips and Toes
        G.I.C
        Softel Ice cream makers
        Puncture seal
        Essel Premium Basmati Rice
        Australian Tourism Board

    Produced and Directed several films for Asian Sky Shop (ZEE NETWORK).

    Directed several on air promos and events for ZEE TV including “Zee Woman of 1997”

May 1983 to Dec 1987              AS AN ASSISTANT AND ASSOCIATE DIRECTOR
Worked with Directors like; Basu Bhattacharya, Raj Khosla, Johny Bakshi, Avtaar Bhoghal, Anand
Mahendroo, Mukul Anand, Shashilal Nair, Rajeev Kumar, Jijo, Isaac Thomas, and Mathew Paul.
   As an Assistant and Associate Director:
      Feature Films: Haar Jeet, Muqaddama, Zakhmi Aurat, Khudaai, Raunak, Sur-Asur, Prem Yog,
      Mauka and many others.

ADDITIONAL INEREST:
    Languages known: English, Hindi, Punjabi, Gujarati, Bengali, Bhojpuri, Rajasthani and Marathi.
    Sports Interest: Cricket, Football, Badminton, Table Tennis and Tennis.
    Played cricket at University Level in India
    Trained in Indian Classical Singing
____________________________________________________________________________________
Referees: (1) Mr. Micky Jagtiani, Chairman, Landmark Group, Dubai, U.A.E.
          (2)Mr. Jay Uttamchandani, Managing Director – Unilights Industries, Dubai, U.A.E.
          (3)Mr. Aashish Pradhan, Managing Director – GlobeCast Asia, New Delhi, India


Personal Profile:

Date & Place of Birth                        :        5th September 1962, Siwan, India.
Nationality & Sex                            :        Indian, Male
Marital Status                               :        Single
Visa Status                                  :        Transferable Personal Investor Visa
Postal Address                               :        P. O. Box – 46733, Dubai
Mobile                                       :        050 181 6959 / 050 540 1741
Email                                        :        saluja.karan@gmail.com

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