"Marketing Sale Report Format"
New Enterprise and Small Business Management and the YourCo. Simulation Game Developed by Waverly Deutsch, Ph. D. Clinical Assistant Professor of Entrepreneurship University of Chicago Graduate School of Business The University of Chicago Graduate School of Business 5807 South Woodlawn Avenue, Chicago, Illinois 60637 Tel 773.834.1134 Fax 773.834.4046 gsbwww.ChicagoGSB.edu/entrepreneur Introducing YourCo Experiential Learning at Chicago GSB The Class: New Enterprise and Small Business Management YourCo. Simulation Purpose Play Outcome Elements of Performance Conceptual Domain Knowledge Knowledge Action Skills Actions Outcomes Source: Davis and Hogarth 1992 GSB Entrepreneurship Curriculum New Venture Strategy Opportunity identification Private Equity and New Venture Finance Funding start-ups New Venture Challenge Business plan creation But, what do you do? New Enterprise and Small Business Management Execution – “A vision without execution is a hallucination.” Steve Case, AOL Overview of the Course 1. State of Entrepreneurship 2. Entrepreneurial Characteristics and Start-up Business Models 3. Market Segmentation and Selection 4. Marketing Tactics 5. Sales 6. Product Development 7. Operations 8. Growth Challenges 9. Alternatives to Starting Your Own Business 10.Diversification or Exit YourCo. Simulation “Year” in the life of a start-up Idea, Proof-of-concept, Early Growth Eight assignments paralleling course content 1. Launch 2. Market selection and 1st marketing campaign 3. Sale 4. Product improvement 5. Operations 6. Diversification or exit 7. CRISIS Report Format 2 Pages to address specific issue Write a one paragraph elevator pitch describing your business. Using your own backgrounds as the guideline, describe the management team. Assess any critical holes in personnel and describe how you plan to fill those holes. Determine the amount of seed funding you need to launch and describe how you raised it. 3 additional pages each assignment Page 3 -- Tell me anything else I need to know about what happened during this month of operations. Page 4 – Week 1: Create a basic budget for 1 year of operation. Each week: show one month of burn. Page 5 -- Describe how you arrived at the above. What data did you discover? What sources did you look at? Who did you talk to? A limited number of exhibits – resumes, graphics, data, etc. – are allowed Grading There are 8 points per assignment 5 for the answer to the specific question 3 for how you arrived at it – methodology and research Plus 2 potential bonus points for follow-up or miscellaneous Points are awarded for Creativity Completeness Credibility Businesses models are assigned a difficulty multiplier between .9 and 1.1 Winning team is guaranteed a “A” in the course “Play” of the Game and the ROLL of Luck In class challenges of critical accomplishments YourCo. Probability Calculators ROLL a 10 sided die to determine success Other Accoutrement LUCKY BREAK REPRIEVE INSTANT REPLAY Outcomes Key teaching points Intellectual property, business licenses and permits, taxes, etc. Insight learning Networking • “I learned more in our one hour conversation with him than I could have learned reading on the Internet forever.” Experience • “This class kept me awake at night worrying about all the details of our „fake‟ business.” • “I learned more about being an entrepreneur through this class than I could have any other way, short of starting my own business.” Thank you. Waverly Deutsch Waverly.deutsch@ChicagoGSB.edu