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Description
Marketing Resumes Template document sample
Document Sample
PDP 5
Marketing yourself – Resumes
2 Introduction
4 Content
7 Action verbs
9 Format
11 Aesthetics
12 Getting started
13 Final checklist
14 Sample #1 – Before and after resume
16 Sample #2 – Chronological resume
17 Sample #3 – Combination chronological
and functional resume
18 Sample #4 – Mid-career resume
20 Sample #5 – US federal government resume
23 Sample #6 – Curriculum vitae
29 Conclusion
30 Additional resources
PDP 5 marketing yourself – resumes
Introduction
This handout gives you an overview of how If circumstances require and space permits,
to market yourself via your most critical some add a fourth section such as “Personal
marketing tool, your resume. Your resume Information”, “Activities”, “Additional
gives you the opportunity to demonstrate Skills”, etc. (See the next several pages for
your fit for the position and organization and other ideas.)
your ability to communicate effectively. In
A CV is a longer resume with more sections.
addition, your resume gives you the chance to
It can easily run two to six pages and goes
give your potential employer an overview of
into much greater detail about academic and
your experiences and achievements that are
extra-curricular experiences, scholarships,
most relevant to that potential employer.
publications, etc. In many parts of the world,
In general, resumes and curricula vitae (CVs) but not the US, a CV includes personal
are a personal synopsis of your education, information such as marital status, birth date,
experience, and skills. The purpose of these and gender.
documents is to persuade a prospective
employer to invite you to an interview or Should I use a resume or a CV?
offer you a position. However, resumes and There are many opinions on whether to use
CVs are also marketing tools. They allow a resume or a CV and how long each should
you to demonstrate your ability to organize be. Ultimately, the template you choose is an
and communicate information in a clear individual decision, determined by your years
and succinct way and to successfully market of professional experience, your targeted
yourself as the end “product”. industry, and preferred geographic location.
While OCS requires a one-page resume for
This guide will cover the three top
all employment opportunities posted through
components that you need to consider when
our internal recruiting tool, Fletcher Career
creating your resume – format, content,
Central (FCC), there may be situations in
and aesthetics.
which a longer document is a more effective
What is the difference between a resume marketing tool.
and a CV? Below are some general guidelines to help
The primary differences concern length and you determine whether you should use a
content. A resume tends to run one to two CV or a one- or two-page resume template.
pages and contains only the most essential If interested in more than one path, you
items about your background that could may want to consider maintaining multiple
be of importance to an employer. Resumes documents to use depending upon the type of
traditionally contain three sections: contact position you are seeking.
information, education, and work experience.
PDP 5 marketing yourself – resumes
Resume guidelines
Resume, one-page: US Federal Government resume:
• Required for all Fletcher OCS resume • Required for all US federal government
submissions through FCC (unless noted vacancy announcements.
otherwise).
• Contain “compliance” information, such as the
• Recommended if seeking a private or non- job announcement number, position title and
profit sector US-based position with less than grades, personal information including social
seven years of experience. security number, veteran’s preference, and
detailed job information including supervisor
• Recommended if seeking an international
names and contact numbers, salary, and
private or non-profit sector position with a US-
number of hours worked per week.
based organization and less than seven years
of experience. • Tend to be three to five pages depending upon
• Recommended if pursuing a radical career number of positions held.
change and past experience isn’t relevant to
Curriculum Vitae (CV):
new goal.
• In the US, a CV is primarily used when applying
Resume, two-page: for academic, education, scientific or research
positions, or for fellowships, grants, and
• Recommended for mid-level professionals
admission into graduate school programs.
with over seven years of experience related to
career goals. • For employment outside the US, a more
detailed CV document with additional
• Recommended if targeted field requires
categories is recommended.
technical skills, and space is needed to list
and prove technical knowledge. For example, • Most international organizations, including
someone with prior microfinance experience the World Bank and United Nations, require
seeking a management level position in the either a more detailed resume or a CV for full-
same field would need to provide project time positions.
details to help sell relevant skills.
PDP 5 marketing yourself – resumes
Content
Employers typically are very busy and have Education:
many applicant resumes to review. Therefore, Fundamental:
your resume or CV must make an immediate • graduate and undergraduate study
impact! There are three basic ingredients that • degrees, fields of study, honors and program
go into creating a successful document that dates
will grab an employer’s eye: content, format,
• GPA, if greater than a 3.5 and only for resumes
and aesthetics. geared towards consulting/finance
Content refers to what you include on Optional:
your resume about your background and • special programs or certificates
experiences. When choosing which items or
• courses if relevant to the position for which
experiences to list on a resume, keep the job you’re applying
or company description in mind. After all,
• leadership positions, active involvement in
you are trying to convince an employer that
school organizations
your education and background are a perfect
• foreign study
fit with the organization’s needs.
• awards or scholarships
Critical content:
Though resumes and CVs come in many Experience:
shapes and sizes, all should contain at least Fundamental:
the following three sections of information. • full-time work
Within each section we have listed those • relevant part-time work
items which are considered fundamental, as • related internships
well as those which may be optionally added
• organization names, dates, locations, job titles
if applicable or if space allows.
and divisions for all the above
Contact Information: • description of accomplishments and major
responsibilities for each position
Fundamental:
• name Optional:
• current contact information including address, • relevant or extensive volunteer experience
phone, and email
Optional:
• two addresses including temporary and
permanent
• citizenship especially if dual or relevant to the
position
PDP 5 marketing yourself – resumes
Optional additional content Activities
Apart from your contact information, • List hobbies or pastimes that distinguish
education, and experience, there is no you
standard set of additional sections to use in
• Mention activities showing leadership &
resumes or CVs. Depending on the focus of
other skills
your application or the requirements outlined
by a prospective employer, you’ll need to Publications
decide what information to list and how to
• List relevant or selected publications, follow
arrange this information to market yourself
standard formatting for citations
most effectively.
You may wish to include one or several of the Presentations
following sections or items listed below on • List relevant or selected presentations,
your resume or CV. Please note that no single follow standard formatting for citations
document normally contains all of them, and
• Change this section to “Publications and
some will contain sections not listed here.
Presentations” if you mention conference
Feel free to improvise. When composing a CV
papers
that is several pages in length, list sections
in descending order of importance and be Honors and/or awards
sure to put each experience or item under the
• List competitive scholarships, fellowships,
appropriate sub-heading.
or assistantships you’ve received
Summary of Qualifications • List teaching or research awards
• Use at the beginning of your CV/resume if
• Mention honor societies
you are a mid-career professional
• Use when a cover letter is not required Community involvement and/or
volunteer positions
• Use in place of an “objective statement”
• List all significant volunteer work
• Use to help focus the reader on your most
relevant background skills Professional activities
• List professional association memberships
Languages
• Mention committee membership or
• Indicate your level of competency for
involvement
each: native, fluent, proficient, working
knowledge Teaching experience
Personal information • Include this section if you’re applying for a
teaching job
• List citizenship and work authorization
• List full- or part-time teaching experience
• Mention extensive international travel or
living experience • Specify where you taught and specific
courses or general subject area
• Do not include information about
gender, race, age, or marital status for US • Include dates when you taught and your
employers titles
5 PDP 5 marketing yourself – resumes
• Consider including teaching assistantships,
internships, practica, and field experiences
Research experience
• Include this section if you’re applying for a
job at a research university or think tank
• Describe relevant postdoctoral, doctoral, and
possibly undergraduate research
• Include both research topics and techniques
employed
• Include recent summer, intern, and interim
research jobs
• Note publications that resulted from the
research you conducted
• List current research interests or initiatives
underway
References
• List three to five professional references
• Give each reference’s name, title, email
address, and phone number
• Place this section at the end of your CV
or submit as a separate document
PDP 5 marketing yourself – resumes
Action verbs
Leverage this list of action verbs when writing
your resume/CV to make sure it remains in the
active voice and uses a variety of verbs.
Accelerated Categorized Counseled Estimated
Accomplished Chaired Crafted Evaluated
Achieved Changed Created Examined
Acquired Channeled Critiqued Exchanged
Acted Charted Decided Executed
Adapted Clarified Defined Exercised
Adjusted Classified Delegated Exhibited
Administered Coached Demonstrated Expanded
Advised Coded Derived Expedited
Allocated Collaborated Designed Experienced
Analyzed Collated Determined Experimented
Anticipated Collected Developed Explained
Applied Communicated Devised Explored
Appraised Compared Diagnosed Facilitated
Approved Compiled Directed Figured
Arranged Completed Discovered Financed
Articulated Comprehended Dispensed Focused
Assembled Computed Displayed Followed
Assessed Conceived Distributed Forecasted
Assigned Conceptualized Drafted Formed
Assisted Conducted Drew up Formulated
Attained Consolidated Edited Fostered
Audited Constructed Educated Founded
Authored Contacted Effected Functioned
Balanced Continued Elicited Gathered
Briefed Controlled Employed Generated
Budgeted Conveyed Encouraged Governed
Built Convened Endured Grouped
Calculated Convinced Enlisted Guided
Carried out Coordinated Entertained Handled
Catalogued Corresponded Established Harvested
PDP 5 marketing yourself – resumes
Helped Memorized Published Shared
Identified Modeled Purchased Showed
Illustrated Modified Questioned Simplified
Imagined Molded Raised Sketched
Implemented Monitored Rated Sold
Improved Motivated Read Solicited
Improvised Named Reasoned Solved
Increased Negotiated Recommended Sought
Influenced Nurtured Reconciled Spoke
Informed Observed Recorded Staged
Initiated Obtained Recruited Steered
Inquired Operated Reduced Stimulated
Inspected Ordered Regulated Streamlined
Inspired Organized Reinforced Structured
Installed Originated Rendered Studied
Instilled Outlined Reorganized Succeeded
Instituted Oversaw Repaired Suggested
Instructed Participated Reported Summarized
Insured Perceived Represented Supervised
Interpreted Performed Reproduced Supported
Interviewed Persuaded Researched Surveyed
Introduced Planned Resolved Synthesized
Invented Predicted Responded Targeted
Investigated Prepared Restored Taught
Judged Prescribed Retained Tested
Launched Presented Retrieved Trained
Lectured Presided Revamped Translated
Led Printed Revised Traveled
Lifted Processed Reviewed Treated
Listened Produced Rewrote Tutored
Located Programmed Routed Updated
Maintained Promoted Scheduled Visualized
Managed Proposed Searched Volunteered
Marketed Protected Selected Wrote
Mastered Proved Served
Measured Provided Serviced
Mediated Publicized Shaped
PDP 5 marketing yourself – resumes
Format
Format considers where you arrange Functional:
information on the page, and how you draw In this style, your experience is organized
attention to certain skills or items. Essentially, by skill sets, and it’s unfamiliar to most
how you convey information on your resume employers.
can directly affect how well you sell your
experiences as being relevant to the position Pros:
for which you are applying. • Highlights specific skills
There are three standard resume formats. • Can combine paid and unpaid positions to
Below we describe each format type, explain diminish lack of significant work experience
when it is normally used, and describe • Eliminates repetition of job assignments
possible advantages or disadvantages
associated with each style. For chronological Cons:
and combination documents, refer to samples • Makes it more difficult to grasp your
in the back of this handout to see a visual overall work progression
representation.
Combination:
Chronological: This style combines chronological and
This style is the one most frequently functional resume characteristics.
recommended by career professionals and
Pros:
recruiters. You list your experience in reverse
• Describes competencies or skill sets within
order, from most recent to least recent. It’s
the context of your work history
easiest to write and most common.
• Allows career changers to highlight
Pros: transferable skills
• Is easy to follow
Cons:
• Shows continuity and career growth
• May be confusing if the purpose is not clear
Cons: • Can take up more space
• Highlights age and gaps in background
• Makes it hard to conceal irrelevant
positions
• May not highlight skill areas, unless a
summary of qualifications is included
PDP 5 marketing yourself – resumes
Additional tips for successful formatting
1 Contact identification section: 4 Listing items:
• Make a statement with your name • List employment duties and responsibilities
using bullet points wherever possible
• Make sure it stands out from the rest of the
page • Use short, concise statements for all your
descriptions
2 Section headings (such as “Education”,
“Experience”, etc.) 5 Consistency:
• Make sure they visibly stand out from the body • Be consistent in where and how you place
of the text items on the page. For example, if you place
geographic locations along the right margin in
• Make sure they indicate the exact content in
the education section, do the same for all other
each section (for example, do not list personal
sections.
information such as citizenship under the
section heading “Activities”)
3 Where versus when:
• Downplay dates by moving them to the right
side of the page; employment dates are never
as important as what you did, who you worked
for, and interesting geographic locations
• Highlight important schools or companies
• Emphasize international experience by setting
apart geographic locations
0 PDP 5 marketing yourself – resumes
Aesthetics
To draw an employer’s eye to important Each section in your resume should be
information on your resume, use the adequately separated from the next, and your
following aesthetic techniques. Experiment individual text items should have plenty of
with those elements that you prefer, and room to breathe.
which you think are most effective. Some
Remember, for a resume that is easy to read,
may be used in combination, but be sure
your best friend is WHITE SPACE.
that your resume doesn’t end up looking too
busy or cluttered, and that you don’t overdo Finally, be consistent throughout your
the graphics. resume in your use of punctuation and
aesthetic devices. For example, if you use
• Bullets
bullet points in your employment section,
Boldface then you should also use bullets when listing
items under the education section.
Underline
Font Size
ALL CAPITALS
Italics
PDP 5 marketing yourself – resumes
Getting Started
Here are some simple guidelines to get Electronic resumes:
you started: • Attach resumes as a Word document or
PDF file when applying by email to make
Length:
sure you don’t loose your formatting
• Create a one-page resume which is required
for all OCS resume collections unless • Keep formatting simple, as complicated
otherwise stated templates can be lost in transmission
• Be sure that your name and page number Templates:
appear on each page following the first one • Use templates provided on the OCS
if using more than one page Intranet
Paper: • Choose a style you like, or one that is
appropriate for your professional focus
• Use white or cream bond paper and avoid
recycled or “grainy” paper • Open the document in Word and
substitute your own information
• Do not staple, instead use a paper clip to
• Use templates provided in Word:
attach resume pages or cover letter
• Under “File”, select “New”
Margins: • On the right hand side of page search
• Keep 1/2 to 1 inch all around your templates for “resume”
document • Select the appropriate template
(i.e. “chronological resume”)
Font:
• Use 10 – 12 point
• Keep it simple (for example, Times New
Roman, Arial, etc.)
PDP 5 marketing yourself – resumes
Final Checklist
Use this final checklist when preparing
your resume or CV.
Do Do Not
Spell-check your document Make spelling errors or grammatical
mistakes
Proofread for grammar and spelling
mistakes as well as consistent punctuation Use abbreviations. Use acronyms only
after you have first spelled the name of
Get a friend to proofread your resume
the organization out in full – for example,
– you’ve probably looked at it too long to see
International Monetary Fund for IMF
mistakes!
Add an objective statement to the
Ask OCS or someone in your targeted
beginning of your resume. Instead, expand
career field to look it over
on your motivation and career goals in your
Alter your resume slightly for each new cover letter and consider using a summary
position in order to sell yourself as a good fit of qualifications
Bring extra copies to an interview and Use slang terms, except for some sector
make sure it’s the same version you sent jargon which you know is acceptable
to that employer when you originally applied
Use long sentences or extensive prose
or paragraphs
List your grade point average (GPA),
unless it’s a 3.5 out of 4.0 or higher and you
are specifically targeting the private sector
PDP 5 marketing yourself – resumes
Sample #1: Before and after resume
These two pages demonstrate a resume makeover for a student effecting a career transition
from academia to the business sector. Note the de-emphasis on prior academic experience and
new emphasis on business acumen.
Old version
PDP 5 marketing yourself – resumes
New version
5 PDP 5 marketing yourself – resumes
Sample #2: Chronological resume
This resume demonstrates the traditional one-page resume organized chronologically.
PDP 5 marketing yourself – resumes
Sample #3: Combination chronological and
functional resume
This resume separates prior experience under functional headers in order to highlight former
positions in the private sector.
PDP 5 marketing yourself – resumes
Sample #4: Mid-career resume
This resume illustrates a two-page resume of someone with over ten years of professional
experience, as well as a summary of qualifications.
PDP 5 marketing yourself – resumes
PDP 5 marketing yourself – resumes
Sample #5: US federal government resume
This resume reveals the information and formatting required when applying for a federal
position, as well as ways in which to emphasize relevant courses, training, and volunteer activities.
0 PDP 5 marketing yourself – resumes
PDP 5 marketing yourself – resumes
PDP 5 marketing yourself – resumes
Sample #6: Curriculum vitae
This curriculum vitae (CV) is targeted for an academic, research, or international organization
job and illustrates possible categories for organizing professional activities.
PDP 5 marketing yourself – resumes
PDP 5 marketing yourself – resumes
5 PDP 5 marketing yourself – resumes
PDP 5 marketing yourself – resumes
PDP 5 marketing yourself – resumes
PDP 5 marketing yourself – resumes
Conclusion
In this handout, we discussed the form and
function of resumes and CVs and the primary
importance of this critical marketing tool in
your job search. Not only does your resume
reveal relevant experience to the employer,
but it allows you to demonstrate your fit for
the position and your ability to communicate
concisely. Use this opportunity to its fullest
by choosing the appropriate resume type,
format, content, and aesthetic for each job.
PDP 5 marketing yourself – resumes
Additional resources
Books Tools
Federal Resume Handbook There are many websites that will further
by K. Kraemer Troutan assist you in the resume/CV writing process.
Best Resumes and CVs for International Jobs Check out the following:
by R. Krannich & W. Enelow
• http://content.monster.com/resume/home.
The Curriculum Vitae Handbook aspx
by R. Anthony & G. Roe
• http://www.rockportinstitute.com/resumes.
html
• http://www.jobweb.com/Resumes_Interviews/
default.htm
• http://jobstar.org/tools/resume/index.php
• http://careerplanning.about.com/od/
resumewriting/Resume_Writing.htm
• http://www.cvtips.com/
0 PDP 5 marketing yourself – resumes
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