2009 Annual Report
www.mra-net.org/alert MRA’s Alert! Magazine - 05/10 49
Year in Review: 2009 A Year of Change
By Kim Larson, PRC, MRA President (2009-2010)
Throughout the past year, like most Physician Payment Sunshine Act and pay their membership dues.
organizations, the Marketing Research organized grassroots action; exclusions 4) Chapters - Under the direction
Association faced new challenges and for research won in both House and of Bette Anne Champion and Amy
changes. Despite the difficult financial Senate healthcare reform legislation. Shields, a renewed effort was launched
times, the Association continued to • Testified before Minnesota Board of to improve the training and mentoring
improve and expand its services, and at- Pharmacy on Minnesota physician gift of chapter leaders.
tained many accomplishments through- laws. 5) Shared Interest Group (SIG) – Rec-
out 2009. Below I have highlighted a • MRA Government Affairs Committee ognizing the need for CEOs to interact
few of MRA’s achievements for 2009. Member, George Pappachen, testified in an exclusive forum, MRA success-
1) Government Affairs before the House Energy and Com- fully launched the CEO SIG. Exclusive
• Won research exemption from new merce Committee. online communities are now under
Massachusetts Physician Gift Regula- 2) CEO Summit - We saw continued development for End Users and IMRO.
tions, with a combined staff meeting success with the CEO Summit through 6) ACE Initiative – MRA has worked
and grassroots campaign. high caliber speakers and increased closely with other associations on the
• Successfully lobbied for repeal of attendance. definitions and standards of online
Maine Marketing to Minors Act. 3) Membership and Community – The research.
• Successfully lobbied for funding for MRA community has done more to help 7) CEO Search - We are looking
the Decennial Census and appointment each other in this difficult economic forward to introducing our new leader
of a new director. time, more than I could ever have been soon. This task is critical to MRA
• Successfully lobbied to defeat harm- predicted. Our members reached out and has been in process for over four
ful physician gift legislation in the to each other in ways that far surpassed months now.
states of Maryland, New Mexico, Mis- expectations. MRA assisted in this area We are looking forward to an exciting
sissippi and Rhode Island. by launching EZ-Pay, a cost effective and productive 2010, with new changes
• Lobbied extensively on the federal way for companies and individuals to and new visions.
2010: Into a New Decade
By Elisa Galloway, PRC, MRA President-Elect (2009-2010)
As we face a new year and a new short, the new decade seems sure to As the nation’s premier Association
decade, we can look back on a year that bring new challenges and hurdles to for opinion research professionals,
has been marked by many changes and overcome, but it also appears to offer MRA is in a unique position to help our
challenges for our profession. Market- many opportunities for those willing to members face the challenges and take
ing and opinion researchers have had to accept and adapt to change. Never be- advantage of the opportunities we see
deal not only with the worst economic fore have researchers had such a rich ar- ahead. But, as our history shows, it will
and business climate since the Great ray of software, media and technology take the cooperation and collaboration
Depression, but have also faced a series tools with which to practice their skills. of all our members to do it.
of legislative threats to the way we It is also hard to remember a time when Here are a few of the challenges we
conduct our work. Yet, as MRA Presi- we faced a labor market so full of bright face and the goals we must meet in the
dent Kim Larson, PRC has pointed out and highly educated young minds, year ahead:
in her message, we have risen to face desperately eager for the opportunity to • New member growth and member-
and overcome these threats through the learn our craft. Today we also have an ship retention will be a key component
coordinated and cooperative efforts of unprecedented number of educational in strengthening our Association’s posi-
our members and Association leaders. resources at our fingertips. We operate tion. We can do this by insuring every
As the business climate begins to show in a world where we are only a mouse member experiences real value from the
signs of recovery, many businesses find click away from learning the answers to networking and educational opportuni-
themselves needing to rebuild staff- a perplexing question or acquiring the ties we provide.
ing and service capacity to meet client know-how we need to meet complex • Grow our End User and full service
demands that remain unpredictable. In client requests. research firm membership base. This
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will not only enhance our standing with officials about the impact that poorly • We will need to find creative ways
other research groups, but it will also crafted legislation can have on our to encourage collaboration between
provide a richer member experience for businesses, the jobs we provide and our member companies in delivering
everyone. the effectiveness of our research. We greater value to the clients we serve.
• In the months ahead we will intro- will maintain and support a presence As your 2010-2011 President, I
duce a “new face” for MRA as the on Capitol Hill with our government encourage all of you to lend your cre-
board completes the task of selecting affairs team. ative energies to the effort to strengthen
a new CEO. The person we select will • Leverage MRA’s online communities our Association and enhance our pro-
need the encouragement and help of all (the newly launched CEO SIG, IMRO fession’s standing in the global business
members. SIG and END USER SIG ) to enhance community.
• We will have to maintain our leader- professional development and success
ship position in educating elected of membership.
2009: Getting it Done
By Kristen Darby, MRA’s Interim CEO
The year 2009 is over, and many MRA process, setting the highest standard for mented Education Central as the one
members are breathing a sigh of relief. the industry. tool you need to find live and archived
However, the year will not soon be • MRA’s Review Program launched webinars, conference videos and white
forgotten. A tough economic climate to provide transparency and quality papers.
presented challenges to our members assurance to the research process. It MRA not only worked hard to provide
– both in their businesses and their per- is the only program to provide critical quality services, but continued devel-
sonal lives. It’s during times like these information from panel providers that opment of a leading state and federal
when businesses are forced to push researchers and panel purchasers can legislation program. The MRA govern-
harder to identify and adopt strategies use to make smart purchasing decisions. ment affairs team continued its aggres-
to improve efficiencies. Everyone was • Conducted a study to determine af- sive agenda aimed at protecting the
looking for ways to cut back without fects of pharma legislation on physician marketing research industry. Two main
jeopardizing productivity and services. respondent cooperation, added confer- initiatives were front and center:
MRA was no exception. We worked ence videos to Education Central, and 1. A grassroots campaign in Massachu-
hard to create internal efficiencies while implemented new webinar technology setts that gave MRA members a chance
remaining responsive to our members’ allowing MRA to consistently offer four to meet with regulators, resulting in
need for guidance, support and knowl- webinars per month. an exemption for marketing research
edge. MRA’s online presence was also incentives from new regulations of pay-
MRA’s strategy in 2009 was to focus enhanced in 2009 with a new user- ments to doctors in Massachusetts.
on enhancing our products and services friendly navigation scheme. In addition 2. In Congress, MRA’s government
to help members advance their profes- to revamping the MRA Web site and affairs team secured exclusions for
sionalism and stay competitive in a strengthening search engine optimiza- marketing research incentives from the
challenging year. I believe 2009 was a tion, new online resources were added Physician Payments Sunshine Act.
year that showcased MRA as the ONE for easy access and convenience: Finally, MRA launched E-Z Pay to
association devoted to the entire profes- • Launched Alert! Magazine’s online better support its members. The need
sion and positioned appropriately to edition featuring all the articles and for some members to have more flex-
help members succeed. columns available in the print edition. ibility in how they pay their dues was
With rapidly changing economic • Strengthened MRA’s social network- recognized by our volunteer leaders.
factors, technology, legislative and ing sites and added Twitter and “The As a result, a new installment payment
regulatory developments, and indus- Researcher’s Prospective” blog to give option was implemented to better sup-
try competition and structure, MRA members a chance to express their port MRA’s renewing individual and
members have a need for up-to-date opinions, gain new insights and connect company members.
information and education. MRA rose with peers around the world. There has never been a more vital
to this challenge in 2009 as an advocate • Developed the Association Collabora- need for the services that our industry
for industry education and training by tion Effort (ACE) Web site, including a provides, and MRA’s members are the
providing educational programs and fully functional Wiki glossary of online leaders in the marketing research indus-
professional development opportunities research terms. try. Helping you to improve efficiencies
to enhance continuous learning. • Redesigned the online Blue Book site and remain competitive is what MRA
• The Professional Researcher Certi- to enhance search functions and better “got done” in 2009.
fication (PRC) Program incorporated showcase our members, brought the
an exam as part of the qualification PRC application online, and imple-
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MRA’s Alert! Magazine - 05/10
Treasurer’s Report Statement of Financial Position
In 2009 MRA continued to 2009 2008 2007
face challenging times due to Assets
the change in the economy.
Cash & Investments $1,842,882 $1,564,329 $2,236,653
However, with tight fiscal
management, MRA finished the Inventory $7,452 $7,452 $7,613
year with a net profit of $17,119. Property & Equipment $67,380 $88,675 $108,327
This was accomplished without Other Assets $16,619 $55,427 $74,855
Ken Roberts, PRC
diminishing the products and Prepaid Expenses $32,992 $39,954 $48,082
Cooper Roberts services offered to members and
Total Assets $1,967,325 $1,755,837 $2,475,530
Research, Inc. the industry.
Assistance by 2009 2008 2007
Julie Gamble Liabilities
Current Liabilities $66,467 $154,178 $293,946
Short Term Loan $241,888
Investments Deferred Revenue: $416,429 $595,831 $335,142
Dues & Other Deferral
MRA’s investment funds are intended to be a six
month contingency operating reserve. In 2009 Deferred Reveues: $479, 766 $595,831 $335,142
MRA’s investment funds increased 3% over the
previous year. The ending balance in investment Total Liabilities $1,204,550 $1,342,159 $1,326,062
securities was $1,167,517. Net Unrestricted Assets $762,775 $413,678 $1,149,468
Total Liabilities & Net $1,967,325 $1,755,837 $2,475,530
Profit & Loss Statement Unrestricted Assets
Net Income/(Loss) $17,119
Operations Conferences CEO Summit
Government 18% 9% 1%
Certification 1% Affairs
Total operating revenue was $2,577,444, with the Operating expenses were $2,560,325, which was a 28%
largest portion generated from Publications and decrease from 2008.
Conferences at $1,022,097 and Membership at
52 MRA’s Alert! Magazine - Association’s 2009 Annual Report
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2009-2010 MRA Board of Directors
President Ginger Blazier, PRC Angela Lorinchak, PRC
Kim Larson, PRC Directions In Research Metro Research Services
Bette Anne Champion, PRC Ana Lucia Mendes, PRC
President-Elect Albar Pesquisa de Mercado
Elisa Galloway, PRC Magda Ayoub Cooling, PRC
Galloway Research Service Opinions...of Sacramento Marisa Pope, PRC
Jackson Associates Research, Inc.
Immediate Past President Jill Donahue
Jon Last, PRC Nestle Purina Janet Savoie, PRC
Sports & Leisure Research Group Online Survey Soultion
Ted Donnelly, PRC
Treasurer Baltimore Research Debra Schlesinger-Hellman, PRC
Ken Roberts, PRC Schlesinger Associates, Inc.
Cooper Roberts Research, Inc. Anne Hedde
Ipsos ASI Adam Weinstein, PRC
Secretary Authentic Response, Inc.
Kevin Lonnie, PRC Diane Kosobud
KL Communications, Inc. Ipsos North America
David Ashley Carla Lindemann, PRC
Department of Homeland Security Issues & Answers Network, Inc.
2009-2010 Chapter Presidents
Atlanta/Southeast Greater New York NorthWest
Tiffany Hays, PRC, watchLAB Field Services Lance Hoffman, PRC, Opinion Access Corp. Brian Fowler, PRC, CfMC Research Software
Chicago Mid-Atlantic Philadelphia
Sarah Kotva, PRC, Fieldwork, Inc. Shaline Kirkland, Ebony Marketing Research Beth Carey, PRC, Integrated Marketing
Florida Minnesota/Upper Midwest
Gina Zahran, PRC, Star Data Systems, Inc. Gayle Belkengren Southern California
Rudy Yu, Universal Studios
Great Lakes New England
Ken Strunk, Burke, Inc. Paul Reynolds, PRC, TPI Southwest
Steve Larson, PRC, Information Alliance
Janet Savoie, PRC, Chair, Online Survey Chuck Miller, Chair, Conferences Aaron Hill, PRC, Sawtooth Software, Inc.
Soultion & Events, DMS Insights Cathy Ireland, Research Now
W. Christopher King, PRC, Immediate Jim Longo, PRC, Chair, Technology, Itracks Kevin Lonnie, PRC, KL Communications
Past Chair, Professional Standards, Sawtooth Karl Field, PRC, D3 Systems
Software, Inc. Birgi Martin, Ph.D., Google
Larry Fisher, Roosevelt University Lynn Welsh, Olson Research Group, Inc.
Ana Havens, Adelphi Research by Design
Membership & Chapter Workgroup Education Workgroup PRC Board
Bette Anne Champion, PRC, Chair Angela Lorinchak, PRC, Chair, Metro Ted Donnelly, PRC, Certification Chair,
Research Services Baltimore Research
Paul Valdez, PRC, Director, Membership
Committee, Nichols Research, Inc. Heather Collins, PRC, Vice Chair, Baltimore Peter Van Brunt, PRC, Development
Research Committee Chair, ReData, Inc.
Hilary Fischer, PRC, Director, Chapter
Committee, Kantar Health Alice Butler, PRC, Program Chair, M/A/R/C Debra Schlesinger-Hellman, PRC, Review
Research Committee Chair, Schlesinger Associates, Inc.
Amy Shields, PRC, Director, Mentor Group,
Advanced Focus Bridgid Michaud, PRC, Webinar Chair, Elyse Gammer, PRC, Professional Standards
Direct Resource, Inc. Committee Chair
David Ashley, Department of Homeland
Anne Brown, PRC, Review Board Chair, Mark Anhalt, PRC, Solo Cup Company
Gazelle Global Research Services Joan Burns
Ginger Blazier, PRC, Direction In Research
Melanie Courtright, PRC, Publication Chair, Rich Boone, E+J Gallo Winery
Ed Ledek, Bernett Research Services, Inc.
Paul Posluszny, Marketing Systems Group Ken Roberts, PRC, Cooper Roberts Research,
Elisa Galloway, PRC, Board Liaison, Gal- Inc.
Lynn Stalone, PRC, I/H/R Research Group loway Research Service
Kimberly White, PRC Jill Donahue, End User Expert, Nestle Purina (Continued on next page)
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MRA’s Alert! Magazine - 05/10
Tammie Frost-Norton, PRC Edward Sugar, PRC, OLC Global
(Continued from previous page)
Steve Larson, PRC, Information Alliance Jackie Weise, PRC, Research Assurance
Business Services Workgroup Dan Womack, PRC, Aflac, Inc
Magda Ayoub Cooling, PRC, Chair, Opinions Melissa Pepper, PRC, Tammadge Market
…of Sacramento Research, Inc.
Jeffrey Adler, PRC, Centrac DC, LLC
Lynn Stalone, PRC, I/H/R Research Group
Jim Bachwitz, PRC, Survey Service, Inc.
Cheryl Bechard Latoya Facey Lisa Lockwood
Blue Book Specialist Education Coordinator Membership Manager
Tara Cantore Howard Fienberg, PLC Mary-Jo Machel
Publications Editor Director of Government Affairs Director of Technology
Jennifer Cattel Julie Gamble LaToya Rembert Lang, Esq.
Director of Professional Development Chief Financial Officer General Counsel
Ann Marie Chatman Patrick Glaser Erynn Szewczyk
Staff Accountant Director of Research Standards Graphics Specialist
Kristen Darby Yvonne Gonzlez Aisha Terry
COO & Interim CEO Events Manager Membership Specialist
MRA’s 2009 Conference Sponsors
Specialty Sponsors (Gold Sponsors Continued)
BayaSoft Information Alliance
Digital Research Inc. MDLinx, Inc.
Directions In Research Online Survey Solution
Ecker & Associates Research Results, Inc.
e-Rewards Market Research Survey Sampling International
G3 Translate Survey Technology & Research Center
Lucas Market Research, LLC- GroupNet St. Louis Silver Sponsors
Scientific Telephone Samples All Global
Southern California Chapter ASKi International Market Research GmbH
TRG-isky Bryles Research, Inc.
Verilogue, Inc. El Paso Field Research Service
Western Wats Fieldwork, Inc
Platinum Sponsors GeeYee, Inc.
Deltek Group Dynamics in Focus, Inc.
Quirk’s Marketing Research Review Issues and Answers Network, Inc.
Schlesinger Associates and The Research House Knowledge Networks
Toluna USA, Inc. Lightspeed Research
Lucas Market Research, LLC- GroupNet St Louis
Gold Sponsors Marketing Systems Group
Adler-Weiner Research OLC Global
Burke Inc. Survey Service, Inc.
E-Tabs LTD Taylor Research Inc./GroupNet San Diego
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