Increase Customer Value

							                                    Research Shows Best-in-Class Organisations use
                                    Predictive Analytics to Increase Customer Value and
                                    Improve Customer Retention

                                    Portrait Software underwrites Aberdeen research report




Sydney, NSW - 24 March, 2010 - Portrait Software, a leading provider of customer interaction software, has underwritten a research report that
demonstrates how best-in-class companies gain improvements in customer retention and operating profits. By using predictive analytics companies
can move closer to predicting the future behavior of customers to increase sales revenue, provide more accurate profit forecasting and yield higher
customer retention rates - which is 93% for Best-in-Class companies. Portrait is offering a complimentary copy of the Aberdeen Group report:
Predictive Analytics: The Right Tool for Tough Times.The report highlights how: - Best-in-Class Performance companies drive incremental sales
through improved targeting - Predictive technologies help drive decisions in real-time - Best-in-Class companies empower business users to use
predictive models and tools without the assistance of dedicated statistical modelersAccording to David White, Research Analyst at Aberdeen Group,
Improving the targeting of marketing programs will lead to incremental sales and a reduction in marketing costs. By focusing campaigns in this way,
programs can immediately realize greater campaign ROI, increased relevancy, greater cross sell and improved retention.Even the most sophisticated
response and churn modeling has been proven to mistakenly target individuals that will buy anyway, will never buy or even react negatively to the
marketing message wasting valuable marketing monies and causing irreparable damage to the customer experience. Portrait offers marketers a free
online service where they can check on the health of their last campaign, uncovering budget savings and incremental revenue hiding within the
campaign. With the input of just a few pieces of campaign data, a campaign checkup report will be generated so that companies can see the potential
impact to campaign results: www.campaigncheckup.comThis report endorses the high performance gains that our global customers have achieved
when using predictive techniques such as 40% reduction in mailing volumes, a 5-fold increase in campaign ROI and a 36% improvement in retention
compared to using traditional analytics, said Kieran Kilmartin, Group Marketing Director, Portrait Software. Portraits Uplift solution empowers
organizations to go beyond traditional analytic segmentation and focus marketing efforts on only those customers that will react positively to a
message while weeding out those that will buy anyway, will never buy, or could react negatively, he added.To obtain a complimentary copy of this
report visit www.portraitsoftware.comEndsAbout Portrait SoftwarePortrait Software enables organizations to engage with each of their customers as
individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved
through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their
customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign
management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message
through the right channel, at the right time.Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include
Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and
Fiserv Bank Solutions. For more information on Portrait Software, please visit: www.portraitsoftware.comAbout David White White has 20 years
experience in the software industry, including roles in development, systems engineering, consulting, product management, product marketing and
industry marketing. His career includes roles at Kewill Systems, Data General, Oracle Corporation, Dimensional Insight, Cognos and Progress
Software. At the Aberdeen Group, David is a Senior Research Analyst in the Business Intelligence practice with a major focus on understanding the
business value derived from the use of Business Intelligence (BI), and how organizations use BI to drive strategic and operational change. David has a
BS in computer science from Hertfordshire University and an MBA from the Cranfield School of Management.




Contacts

Annette Slunjski
02 4356 1520 or 0408 460 711
mailto: annette@lucidity.com.au