Marketing Strategies in Hdfc Bank in India
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An Invitation to
Nov 28 - Dec 5,2010 the World of
HOUSING
FINANCE
EXPERTISE
HDFC
Creating value through competence
When it comes to the housing finance A senior executive of HDFC was the
sector in India, one name stands out former President of the International
distinctively: HDFC - a market leader Union for Housing Finance (IUHF), which
and an innovator. We have consistently is a non-profit trade association, with
revised the benchmarks of housing members from 60 countries worldwide.
finance products and services. The objective of IUHF is to make housing
credit affordable and more available
Being a pioneer and leader in a nascent
around the world.
market has not stopped us from aspiring
for challenging goals. The World Bank On the domestic front, our executives
considers us a model private sector help formulate national housing policies
housing finance company in developing and strategies. In fact, we have been
countries. We provide consultancy invited by the Government of India to
services and technical assistance for join a number of committees and task
new and existing institutions. Our forces related to housing finance, urban
executives undertake consultancy development and capital markets – a
assignments related to housing finance task that we are proud to be part of.
and urban development directly or
on behalf of international agencies
worldwide.
We also share our expertise through
Training Programmes at our own
Training Centre in Lonavla, India or at
the client’s location. Delegates from
several countries have benefited from
participating in these programmes.
Centre
for Housing Finance
Our training facility, Centre for Housing • Well-equipped library
Finance (CHF), is located 120 kms from
• Residential accommodation
Mumbai, in the tranquil environs of
that provides comfort and
Lonavla, a hill station, 2,000 feet above
relaxation
sea level.
• Dining facilities offering a
Some of the key features of our Centre variety of cuisine
are:
• Indoor and outdoor
• State-of-the-art technology in the recreation facilities
training rooms
• Syndicate rooms for group work
Technical Assistance (TA)
The objective of the TA is to offer who would review and advise the Client
specific deliverables and support the on products, systems and procedures,
Client in all aspects relating to mortgage including developing new products and
finance operations which include loan designing marketing strategies.
origination and recoveries, marketing
These experts would visit the Client
and distribution strategies, accounting
and work closely with its officials to
and management information systems,
understand the external environment
resource mobilisation and information
in which the Client functions and
technology support.
thereafter make recommendations vis-a-
Under the TA programme, HDFC deputes vis strategies, products, policies, systems
experts in the identified operating areas and procedures.
Our experience
makes the difference
Training Programmes • Building High
Performance Teams
Our training programmes are specially
designed to be a blend of learning and • Resource
practical experience. We offer a variety Mobilisation - Issues
of training courses for senior and middle- in Managing and
level management executives and line Marketing
staff. Some key programmes offered
are: • Training The
Trainers - A Multi
• Housing Finance Management Dimensional
Workshop
• Loan Origination and Credit Risk
Management We also custom-design training
programmes based on specific
• Managing Customer Service in organisational needs.
Financial Organisations
Current Programme
Housing Finance Management - 2010 focus on various housing finance systems
(HFM-2010) and best practices, credit evaluation,
November 28 - December 5, 2010 emphasis on customer needs, product
at CHF, Lonavla, India. development, marketing, managing
competition and distribution channels,
The week long residential effective internal control systems and
programme on Housing Finance mechanisms, resource mobilisation and
Management encompasses all the risk management systems. In addition,
prime functions of a specialised a field visit to an HDFC office will also
Housing Finance Institution. Through give participants a practical perspective
specialised modules, the programme will of the housing finance business.
HFM-2010:
Programme Outline
Day 1: Sunday, November 28, 2010
w Assembling & Bonding
Day 2: Monday, November 29, 2010
w Introduction to the programme
w Overview of Housing Finance Systems
w Loan Origination and Assessment of Risk
Day 3: Tuesday, November 30, 2010
w Product Development, Marketing and Distribution
Channels
w Legal and Technical Appraisal
w Developer/Builder Relationships and Products
Day 4: Wednesday, December 01, 2010
w Loan Accounting Practices – Systems and Controls
w Credit Risk Management
w Process Development for Efficient Credit Risk
Management
Day 5: Thursday, December 02, 2010
w Day visit to an HDFC office
Day 6: Friday, December 03, 2010 Fees:
w Corporate Functions – Management Information US $ 3,000* for first participant.
Systems US $ 2,750* from second participant onwards from the
same institution.
w Business Strategy and Budgeting
*Plus Service Tax @ 10.30%
w Managing Service Delivery Processes The fees are inclusive of accommodation, refreshments
Day 7: Saturday, December 04, 2010 during breaks, meals, training costs, course material
and to and fro airport transfer.
w Resource Mobilisation
w Risk Management Systems and Development of Note:
Secondary Mortgage Markets Accommodation will be on a double occupancy basis.
For single occupancy** an additional amount of US$
w Open House Session
750 plus service tax @ 10.30% will be charged.
Day 8: Sunday, December 05, 2010
w Departure from CHF, Lonavla ** Subject to availability
v Subject to change
What our participants said...
Feedback from Housing Finance Management Programmes
The classroom experience was invaluable in opening up all aspects of
Housing Finance Management. I have taken with me many insights
that I intend to apply to what I hope will be a long career in Housing
Finance. The free flow of ideas from participants representing 15
countries and 17 organisations also added immensely to the richness
of the programme.
Cynthia Kantai,
Housing Finance,
Kenya (HFM 2007)
It was a very wonderful experience at the HDFC Training Centre,
where there was an optimal combination of knowledge gaining, My experience exceeded my expectations. I am
sharing of experiences and recreational activities all in the perfect really touched by the level of knowledge, passion,
environment. The content of the programmes was so fruitful and commitment and insight of the people at HDFC,
have surely added value to our products and services, not forgetting and the opportunity to share experience with
the delicious meals and accommodation. other participants.
Jackson Alfred Lohay
Islam Mominul
Azania Bank Ltd,
IPDC of Bangladesh Ltd.
Tanzania (HFM 2008)
Bangladesh (HFM 2009)
I have attended similar programmes where the tuition cost is The course was an eye opener in terms of mortgage
more than the entire programme at HFM but in many cases those lending. It gave me a broader understanding of
programmes were a mere rehearsal of academic notes of the the various aspects of housing finance. Interacting
Presenter. HFM 2008 was different in content and methodology; and learning from various participants showed
it was very practical in every respect and my reality on housing me that we all had a similar goal/objective that is
finance has since changed positively. providing shelter to everyone.
Joseph Alphons Torku Margaret Musheke
Ecobank, Zambia National Building Society
Lome Togo (HFM 2008) Zambia (HFM 2009)
It was a great pleasure to visit India for the first time The training was an experience of a life time. I
– an experience I’ll never forget. The programme learnt a lot during my interaction with the experts
was successful. We shared our experience, and participants from different countries. Apart
knowledge and ideas with each other. from that the network of friends that I made will
be cherished for life time.
Amr Abdelhady
Egypt Housing Finance Company Shafeeq Mohamed
Egypt (HFM 2009) HDFC
Maldives (HFM 2009)
Some Organisations that
have participated in our
programmes
D IPDC of Bangladesh Limited,
Bangladesh
D Domenia Credit, D Mauritius Housing Company Limited,
Romania Mauritius
D East African Building Society, D National Development Bank,
Kenya Sri Lanka
2009
agement programme - D Ecobank, D National Social Security Fund,
Housing Finance Man Ghana Tanzania
D Ecobank Transnational Incorporated (ETI), D Pt Sarana Multigriya Finansial,
D Alexander Forbes Tanzania Ltd, Lomo Togo Indonesia
Tanzania D Egyptian Housing Finance Company, D PT. Bank Central Asia, Tbk,
D Alliance Housing Bank, Egypt Indonesia
Sultanate of Oman D Federal Ministry of Environment & Housing, D PT. Bank DKI,
D Aso Savings & Loans Ltd, Nigeria Indonesia
Nigeria D Government Housing Bank, D PT. Bank Mandiri (Persero), Tbk,
D Azania Bank Ltd, Thailand Indonesia
Tanzania D Habib Bank, D PT. Bank Permata,
D Bank of Zambia, Pakistan Indonesia
Zambia D Home Finance Company Limited, D RAKBANK,
D Bank Soyuz, Fiji Island Dubai
Russia D Home Finance Company, D Rakiyat Bank,
D Banque Commercial Du Rwanda, Ghana Indonesia
Rwanda D Housing Development Finance Corp. Plc, D Shamballa Finance S.A.,
D British American Mortgage Finance House Maldives Benin
Company Ltd, D Housing Development Finance Corporation, D Shivcom Group of Companies Ltd,
Mauritius Sri Lanka Tanzania
D BTN Bank, D Housing Finance, D State Mortgage & Investment Bank,
Indonesia Kenya Sri Lanka
D Delta Brac Housing Finance Corporation Ltd., D INDEBANK, D TAH Capital,
Bangladesh Malawi South Africa
D Development Finance Corp. of Uganda, D Industrial Development Leasing Company, D Zambia National Building Society,
Uganda Bangladesh Zambia
For more details please contact:
Mr Conrad D’ Souza Mr S K Vasant
Senior General Manager General Manager & Head HRD & CHF
Tel: 91-22-22873123 Tel: 91-22-66316438
email: conrad@hdfc.com email: vasant@hdfc.com
Regd. Office: Ramon House, 169, Backbay Reclamation, H T Parekh Marg, Churchgate, Mumbai - 400 020. India
Phone: 91 (022) 6631 6000, 2282 0282. website: www.hdfc.com
Contact: Mr Beeyo Isaac / Mr Thomas Menezes
Plot No. 167A, TPS No.1, Tungarli Road, Lonavla 410 401. India. Phones: 91(02114) 273812, 273820, 275012. Fax: 91(02114) 273303.
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