Marketing Roi Econometrics by kdh40920


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									                                    Marketing Evolution, Inc.
Position: Statistical Modeling and Advanced Analytics, Senior Analyst – Director Levels
Locations: Metro Boston, MA
Company Overview
Marketing Evolution, founded in 2000, is a full service provider of custom marketing ROI
management and optimization solutions. We help a broad set of high profile clients more
confidently and effectively measure the impact of their marketing efforts, make marketing
decisions, meet business objectives, and improve marketing ROI through the use of leading-
edge market research, consulting services, and decision support tools and systems.
Position Profile
This position will work directly with the head of the Advanced Analytics group, as well as other
members of the Marketing Evolution team, to design and perform analytical research necessary
to address client’s marketing issues. Responsibilities include developing sophisticated statistical
models of marketing ROI, corresponding optimization algorithms, as well as ad-hoc statistical
analysis of primary and secondary research data. Depending on experience, additional
responsibilities include project management, design and implementation of data collection
efforts, methodological research and synthesis and presentation of results.
Desired experience and qualifications:
      Ph.D. or Masters degree in Statistics/Econometrics/Marketing/Operations Research or
       other related quantitative fields
      Expert knowledge of statistics/econometrics and hands on experience applying various
       statistical techniques (e.g. choice models, multiple types of regression modeling,
       segmentation, classification trees and binary response model)
      Expert knowledge of statistical packages such as SAS, SPSS and S+/R, along with proven
       ability to rapidly acquire new analytics software and programming skills
      Persuasive and direct communication (both verbal and written) and interpersonal skills
      Business judgment and acumen with an ability to rapidly understand, and then
       translate, customer business requirements into Marketing Evolution solutions
      A sense of urgency in executing work and the ability to multi-task
      An ongoing desire to go beyond project-specific work, be creative, and help originate
       Marketing Evolution’s new business processes and product roadmap path
      Thirst for learning and long-term career growth and success
While media and/or marketing/customer analytics experience is certainly a plus, more than
anything we are looking for extremely smart, intellectually curious, highly motivated team
members that fit well within our ethical, disciplined and fun team and working environment.
Compensation level will be competitive and commensurate with experience, qualifications, and
capabilities. Qualified individuals should submit a resume and cover letter to:

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