Marketing Reseller Mou - PDF

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					STA and SNIA Europe Join Forces to Step Up Serial
Attached SCSI Technology Education Activities in EMEA
Monday September 24, 2007 - 07:00 AM EDT

Source: Business Wire News Releases
Author: SCSI Trade Association

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The SCSI Trade Association (STA) and the Storage Networking Industry Association (SNIA) Europe
announced today that they have signed a Memorandum of Understanding (MOU) to geographically expand
the reach of Serial Attached SCSI (SAS) technology and marketing information resources currently offered to
members, end-users and reseller channels in the USA. Under the agreement, SNIA Europe will represent STA
in the European, Middle East and African (EMEA) markets. In addition, SNIA Europe will receive and
implement STA's future marketing plans and roadmaps. The agreement is effective immediately.

Harry Mason, Director of Industry Marketing, LSI Corporation and President of STA, commented, "STA has
been working with SNIA Europe for the past three years and with SAS becoming an integral part of enterprise
storage, it was time to formalize our co-marketing arrangement. SNIA Europe's strong presence in EMEA will
enormously help STA's effort to reach that geographic area with the SAS message. With the support of SNIA
Europe, STA looks forward to implementing a broad SAS marketing program in the EMEA region."

"SAS is one of the most widely adopted disk interfaces today because of its unique combination of
performance, scalability, and interoperability with SATA," said Kay Mushens, Marketing Chair at SNIA
Europe. "SNIA Europe is known for providing IT professionals with the best independent educational
resources currently available. I am therefore thrilled that we now have such a strong link with the STA as this
will give us even better access to the latest materials on SAS."

About STA

The SCSI Trade Association was established in 1995 to provide a focal point for members to communicate
the benefits of SCSI to the industry. Today, STA promotes the understanding and use of Serial Attached SCSI
(SAS) technology and influences the evolution of SAS standards to meet future industry needs. STA has a
nine-member Board of Directors that oversees the Marketing Communications and Technology Committees
and all STA activities. To subscribe to Serial Storage Wire, STA's free SAS newsletter, please visit: For more information, please visit the STA web site at, send an
email to or call the STA office at 415-561-6273.

About SNIA Europe

The Storage Networking Industry Association (SNIA) Europe is dedicated to high-level knowledge exchange,
thought-leadership and promotion of the acceptance, deployment and confidence in open storageâ related
architectures, systems, services and technologies, across the IT and business community. To achieve this,
SNIA Europe runs a coordinated series of activities at both pan-European and country-level to provide a
central source of unbiased information on storage networking technologies. It is the voice of authority that
delivers education and information on networked storage and associated technologies across Europe, Africa
and the Middle East. SNIA Europe is a non-profit, vendor-neutral organisation run by its members, which
include over 100 vendors, channel partners and end users. For further information, you can email, contact +44Â (0) 20 8785Â 5555, or visit


For SCSI Trade Association
Point Public Relations
Lea Schwartz, 970-225-3753
For SNIA Europe
A3 Communications
Federica Monsone, +44 (0) 1252 875 203

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