Marketing Strategies Middle East

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					Asia Pacific, Middle East,
    Central & Eastern
         Europe

   Mobile VAS
____________________________Conference 2009
       30 & 31 July 2009 * Impiana KLCC Hotel, Kuala Lumpur, Malaysia

This Conference will provide a rare opportunity to meet operators,
regulators, handset manufacturers and content providers across Asia
Pacific, Middle East, Central & Eastern Europe under one roof, exchanging
experiences about mobile commercial and marketing strategies, and
discussing the evolving business model for mobile operators. Regulatory
updates will be given on post-3 G regulation in the region and upcoming
license tenders and 3 G launches across Asia Pacific, Middle East, Central
& Eastern Europe.

Conference Highlights:
   •   Discover winning VAS strategies that will strengthen your relationship with
       customers
   •   Explore approaches to increase downloads of games and content through
       innovative portal solutions
   •   Gain insights of revenue generating marketing strategies for your Mobile
       VAS business
   •   Learn how you can dri ve customer demand for Mobile VAS and make
       Mobile VAS a necessity to consumers
   •   Explore approaches and alternatives to increase downloads of content
       through innovative portal solutions, distribution channels and technological
       advancements
Day One (30 July 2009)
08:00 Registration

09:00 Chairman’s introduction

09:15 Redefining the status of mobile VAS – making VAS a must
      have for consumers across Asia Pacific, Middle East,
      Central & Eastern Europe

10:15 Assessing the business drivers and barriers to grow in the
      mobile VAS industry and what can be done to accelerate
      the development of the industry?

11:00 Evaluating how the roles of content aggregators will evolve
      in the mobile VAS industry

11:45 How to develop VAS market: mobile providers’ viewpoint

12:30 Lunch

14:00 Mobile games and applications for Central & Eastern
      Europe market – viewpoint of distributor and developer

14:45 Middle East market developments: evolution of mobile
      content value chain

15:30 Afternoon Refreshments

15:45 New   opportunities       for   Asia   Pacific   content   market
      development

16:30 Panel discussion
      Regulatory updates on post-3G regulation in the region
      and upcoming license tenders and 3G launches
17:00 End of Day 1
Day Two (31 July 2009)
09:00 Chairman’s Opening Remarks

09:15 Strategic role of cellular operator in development and
      control of content market
10:00 Morning Refreshments

10:15 Digital rights management and enabling business for
      mobile VAS

11:00 Leveraging on pervasive mobile entertainment to boost
      profits from mobile VAS

11:45 Assessing off-deck mobile content’s impact on the mobile
      VAS ecosystem

12:30 Lunch

14:00 How TV and video will penetrate mobile phones?

14:45 Marketing   through mobile content: evaluating mobile
      related entertainment services and groundbreaking ways
      to satisfy mobile subscribers across Asia Pacific, Middle
      East, Central & Eastern Europe

15:30 Afternoon Refreshments

15:45 Panel Discussion
      Analysing pricing plans to boost consumer usage for
      mobile VAS

16:00 Working session, one-to-one business dealing and forging
      strategic alliances to steer ahead of the competition in the
      business of Mobile VAS across Asia Pacific, Middle East,
      Central & Eastern Europe
17:00 End of Conference
Mobile VAS players ringing in more profits and its time
you boost your profits in VAS through revenue-
generating    strategies,  compelling   content     and
innovative business models across Asia Pacific, Middle
East, Central & Eastern Europe
While the world reels under recession, emerging players in the Mobile Value
Added Services (VAS) business across Asia Pacific, Middle East, Central &
Eastern Europe are not just growing but chalking out new plans with the
introduction of 3G (third generation) telecom services. Using ingenious strategies,
leading industry players are now gunning for expansion into fresh markets with
new, and innovative offerings across Asia Pacific, Middle East, Central & Eastern
Europe.

This Conference will provide a rare opportunity to meet operators and regulators
from Asia Pacific, Middle East, Central & Eastern Europe under one roof,
exchanging experiences about mobile commercial and marketing strategies, and
discussing the evolving business model for mobile operators. Regulatory updates
will be given on post-3G regulation in the region and upcoming license tenders
and 3G launches across Asia Pacific, Middle East, Central & Eastern Europe,
with an especially dedicated presentation by top operators and key regulators
from across Asia Pacific, Middle East, Central & Eastern Europe to discuss these
key issues, and to network with fellow operators and regulators. This is a timely
platform and an opportunity for solution and content providers, to become part of
this important summit and to take advantage of the sponsorship and exhibition
opportunities. Key issues to be discussed include:
    • Generating ARPU in a maturing subscriber market and increasing
       subscriber acquisition and loyalty
    • Exploiting the opportunities created by technology convergence
    • Positioning yourself in light of new market entries
    • Capitalizing on changing business models for VAS
    • Understanding handset capabilities in 2020
    • Business applications: Best practices, service offerings & deployment
    • Compelling premium content strategies and groundbreaking ways of
       marketing through mobile content

Asia Pacific, Middle East, Central & Eastern Europe’s Mobile VAS
Conference 2009 addresses key marketing, content de velopment and
strategy challenges to maximize revenue and improve customer retention
in Mobile VAS. Enhance the success of your VAS portfolio by strategically
positioning yourself in the delivery value chain. Meet the key industry
players which include mobile operators, content owners, content
aggregators, technology providers and handset manufacturers, especially
from Asia Pacific, Middle East, Central and Eastern Europe. Register today
to secure a place.
More reasons, why you need to attend
 •   Discover winning VAS strategies that will strengthen your relationship with
     customers
 •   Unveil tactics to expand your revenue streams beyond the usual
     subscriber-pays model through effective Mobile Advertising and Location
     Based Services
 •   Explore approaches to increase downloads of games and content through
     innovative portal solutions
 •   Understand how modifying the way you offer Mobile Internet will increase
     subscriber activity and revenues
 •   Be part of a senior level interactive conference experience which promise
     to examine the hottest topics surrounding Mobile VAS
 •   Hear case studies on how operators, handset manufacturers and content
     providers are increasing their VAS profit margins and apply them in your
     VAS business plans
 •   Uncover future Mobile VAS business models to help you increase your
     profitability
 •   Crystal gaze into future handset capabilities in 2020 and understand its
     impact on the evolution of the Mobile VAS ecosystem and value chain
 •   Gain insights of revenue generating marketing strategies for your Mobile
     VAS business
 •   Discover ground-breaking content and application initiatives in the Mobile
     VAS industry
 •   Learn how you can dri ve customer demand for Mobile VAS and make
     Mobile VAS a necessity to consumers
 •   A deeply and comprehensive networking driven agenda that will bring
     together the key players of the mobile industry to e valuate how they can
     make Mobile VAS more attractive and user-friendly to consumers
 •   Find out the next killer applications for VAS through expert analysis
 •   Explore approaches and alternatives to increase downloads of content
     through innovative portal solutions, distribution channels and technological
     advancements
VAS players rush to Asia Pacific and the Middle East
for a share in the lucrative Mobile VAS market
Asia Pacific and the Middle East countries is becoming new playground for the
leading mobile value-added services (VAS) industry. With improvement in
telecom infrastructure, mobile markets across Asia Pacific and the Middle East
are growing at a fast pace, inspiring forward looking VAS players to explore new
markets there.

Asia Pacific and Middle Eastern mobile markets have undergone lot of changes
and some countries in these regions have emerged as the fastest-growing
mobile markets in the world. Telecom infrastructure has improved and with this,
mobile usage has surged, the array of services has, therefore, increased
dramatically.

Share perspective and get updated on Asia Pacific and Middle
East’s VAS market and the best VAS revenue generating
strategies available……..
Networking is essential at the Conference. Share your ideas and perspective with
industry peers across Asia Pacific and Middle East, including joining informal
gathering and dedicated round table discussions for network operators, handset
manufacturers and content owners, interactive panel discussions, and unlimited
networking opportunities to provide you with the best VAS revenue generating
strategies and insights, including interesting updates on:
    • Asia Pacific and Middle East’s market trends
    • Mobile content & service providers' strategies
    • Cellular operators' strategies and mobile portals
    • WAP, mobile Internet, mobile search
    • Mobile music
    • Rich media, mobile TV and video
    • Mobile services in films and serials
    • Social networks & user generated content
    • Mobile marketing
    • Mobile payments & m-commerce
    • Mobile games & applications
    • Investments in mobile VAS companies
Winning strategies for a new mobile economy
across Central & Eastern Europe
In Central & Eastern Europe (CEE), competition among mobile operators is
increasing, as most markets have arrived at penetration rates of over 100%.

The mobile markets in CEE are also maturing, and as third-generation mobile
networks have been or are being deployed, consumers have become more
sophisticated, and want more than just voice from their mobile devices. This is
the critical tipping point for operators, to position themselves as mobile service
providers, to become more than just bit pipes by offering Value Added Services
(VAS). Especially the mobile broadband VAS, such as video and music
streaming, are positioned to become key revenue drivers in CEE. Leading
operators will share insights on successful strategies in CEE, new mobile
revenue drivers, fixed-mobile convergence opportunities, VAS. The impact of
new 3G VAS, and their limitations, will be discussed, covering mobile advertising,
mobile video/tv, video calls and other innovative and other profitable mobile
products and services.

There is great potential for operators in these rapidly growing markets to bring
hitherto unavailable services to mobile subscribers, for example, mBanking,
which is one such area where the potential is tremendous. Be the first at the
forefront of a new mobile economy across Central & Eastern Europe.


SPONSORSHIP & EXHIBITION OPPORTUNITIES
This Conference has been planned to help you penetrate your market in a cost
effective and efficient way. Through the exploitation of various media we
engaged, we could give you a diverse and comprehensive marketing strategy
that can achieve your market objectives. Whether this is to tailor your campaign
to achieve local market penetration or if you are looking for a comprehensive
global marketing strategy, we have a solution to help you achieve the objective!
Take advantage of our comprehensive corporate packages to raise your
corporate profile by exhibiting at this event and network with your industry. Each
sponsor is guaranteed maximum exposure as well as the following strategic
advantage:
    • attract new business
    • check out your competitors
    • demonstrate new products
    • increase networking opportunities
    • increase visibility and brand recognition
    • meet with current customers
    • showcase your expertise and latest technology
Why exhibiting at this event?
Exhibiting at this event provides opportunities to meet and become acquainted
with industry leaders and decision makers who focus daily on the issues facing
this challenging industry.

At this Conference, relationships are established between customers and
suppliers in a relaxed and casual atmosphere, allowing both sides to have
provocative conversations on project deadlines and timelines.

For exhibiting companies, it is an excellent opportunity to build your business
company's brand and to source new suppliers.

Limited exhibition / table top showcase is also available: For details,
please forward your request to info@events-actually.com.sg


COMPLIMENTARY EXHIBIT SPACE FOR EARLY BIRD
REGISTRATION
Limited complimentary exhibit spaces will be allocated (on a first comes first
served basis) to all registered delegates who wish to showcase their latest
products/services in relation directly or indirectly to mobile VAS business. Please
forward your request to info@events-actually.com.sg, to secure complimentary
exhibit space.




Please forw ard interest to take up an exhibition booth to: info@events-actually.com.sg

				
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