"Marketing Strategies Middle East"
Asia Pacific, Middle East, Central & Eastern Europe Mobile VAS ____________________________Conference 2009 30 & 31 July 2009 * Impiana KLCC Hotel, Kuala Lumpur, Malaysia This Conference will provide a rare opportunity to meet operators, regulators, handset manufacturers and content providers across Asia Pacific, Middle East, Central & Eastern Europe under one roof, exchanging experiences about mobile commercial and marketing strategies, and discussing the evolving business model for mobile operators. Regulatory updates will be given on post-3 G regulation in the region and upcoming license tenders and 3 G launches across Asia Pacific, Middle East, Central & Eastern Europe. Conference Highlights: • Discover winning VAS strategies that will strengthen your relationship with customers • Explore approaches to increase downloads of games and content through innovative portal solutions • Gain insights of revenue generating marketing strategies for your Mobile VAS business • Learn how you can dri ve customer demand for Mobile VAS and make Mobile VAS a necessity to consumers • Explore approaches and alternatives to increase downloads of content through innovative portal solutions, distribution channels and technological advancements Day One (30 July 2009) 08:00 Registration 09:00 Chairman’s introduction 09:15 Redefining the status of mobile VAS – making VAS a must have for consumers across Asia Pacific, Middle East, Central & Eastern Europe 10:15 Assessing the business drivers and barriers to grow in the mobile VAS industry and what can be done to accelerate the development of the industry? 11:00 Evaluating how the roles of content aggregators will evolve in the mobile VAS industry 11:45 How to develop VAS market: mobile providers’ viewpoint 12:30 Lunch 14:00 Mobile games and applications for Central & Eastern Europe market – viewpoint of distributor and developer 14:45 Middle East market developments: evolution of mobile content value chain 15:30 Afternoon Refreshments 15:45 New opportunities for Asia Pacific content market development 16:30 Panel discussion Regulatory updates on post-3G regulation in the region and upcoming license tenders and 3G launches 17:00 End of Day 1 Day Two (31 July 2009) 09:00 Chairman’s Opening Remarks 09:15 Strategic role of cellular operator in development and control of content market 10:00 Morning Refreshments 10:15 Digital rights management and enabling business for mobile VAS 11:00 Leveraging on pervasive mobile entertainment to boost profits from mobile VAS 11:45 Assessing off-deck mobile content’s impact on the mobile VAS ecosystem 12:30 Lunch 14:00 How TV and video will penetrate mobile phones? 14:45 Marketing through mobile content: evaluating mobile related entertainment services and groundbreaking ways to satisfy mobile subscribers across Asia Pacific, Middle East, Central & Eastern Europe 15:30 Afternoon Refreshments 15:45 Panel Discussion Analysing pricing plans to boost consumer usage for mobile VAS 16:00 Working session, one-to-one business dealing and forging strategic alliances to steer ahead of the competition in the business of Mobile VAS across Asia Pacific, Middle East, Central & Eastern Europe 17:00 End of Conference Mobile VAS players ringing in more profits and its time you boost your profits in VAS through revenue- generating strategies, compelling content and innovative business models across Asia Pacific, Middle East, Central & Eastern Europe While the world reels under recession, emerging players in the Mobile Value Added Services (VAS) business across Asia Pacific, Middle East, Central & Eastern Europe are not just growing but chalking out new plans with the introduction of 3G (third generation) telecom services. Using ingenious strategies, leading industry players are now gunning for expansion into fresh markets with new, and innovative offerings across Asia Pacific, Middle East, Central & Eastern Europe. This Conference will provide a rare opportunity to meet operators and regulators from Asia Pacific, Middle East, Central & Eastern Europe under one roof, exchanging experiences about mobile commercial and marketing strategies, and discussing the evolving business model for mobile operators. Regulatory updates will be given on post-3G regulation in the region and upcoming license tenders and 3G launches across Asia Pacific, Middle East, Central & Eastern Europe, with an especially dedicated presentation by top operators and key regulators from across Asia Pacific, Middle East, Central & Eastern Europe to discuss these key issues, and to network with fellow operators and regulators. This is a timely platform and an opportunity for solution and content providers, to become part of this important summit and to take advantage of the sponsorship and exhibition opportunities. Key issues to be discussed include: • Generating ARPU in a maturing subscriber market and increasing subscriber acquisition and loyalty • Exploiting the opportunities created by technology convergence • Positioning yourself in light of new market entries • Capitalizing on changing business models for VAS • Understanding handset capabilities in 2020 • Business applications: Best practices, service offerings & deployment • Compelling premium content strategies and groundbreaking ways of marketing through mobile content Asia Pacific, Middle East, Central & Eastern Europe’s Mobile VAS Conference 2009 addresses key marketing, content de velopment and strategy challenges to maximize revenue and improve customer retention in Mobile VAS. Enhance the success of your VAS portfolio by strategically positioning yourself in the delivery value chain. Meet the key industry players which include mobile operators, content owners, content aggregators, technology providers and handset manufacturers, especially from Asia Pacific, Middle East, Central and Eastern Europe. Register today to secure a place. More reasons, why you need to attend • Discover winning VAS strategies that will strengthen your relationship with customers • Unveil tactics to expand your revenue streams beyond the usual subscriber-pays model through effective Mobile Advertising and Location Based Services • Explore approaches to increase downloads of games and content through innovative portal solutions • Understand how modifying the way you offer Mobile Internet will increase subscriber activity and revenues • Be part of a senior level interactive conference experience which promise to examine the hottest topics surrounding Mobile VAS • Hear case studies on how operators, handset manufacturers and content providers are increasing their VAS profit margins and apply them in your VAS business plans • Uncover future Mobile VAS business models to help you increase your profitability • Crystal gaze into future handset capabilities in 2020 and understand its impact on the evolution of the Mobile VAS ecosystem and value chain • Gain insights of revenue generating marketing strategies for your Mobile VAS business • Discover ground-breaking content and application initiatives in the Mobile VAS industry • Learn how you can dri ve customer demand for Mobile VAS and make Mobile VAS a necessity to consumers • A deeply and comprehensive networking driven agenda that will bring together the key players of the mobile industry to e valuate how they can make Mobile VAS more attractive and user-friendly to consumers • Find out the next killer applications for VAS through expert analysis • Explore approaches and alternatives to increase downloads of content through innovative portal solutions, distribution channels and technological advancements VAS players rush to Asia Pacific and the Middle East for a share in the lucrative Mobile VAS market Asia Pacific and the Middle East countries is becoming new playground for the leading mobile value-added services (VAS) industry. With improvement in telecom infrastructure, mobile markets across Asia Pacific and the Middle East are growing at a fast pace, inspiring forward looking VAS players to explore new markets there. Asia Pacific and Middle Eastern mobile markets have undergone lot of changes and some countries in these regions have emerged as the fastest-growing mobile markets in the world. Telecom infrastructure has improved and with this, mobile usage has surged, the array of services has, therefore, increased dramatically. Share perspective and get updated on Asia Pacific and Middle East’s VAS market and the best VAS revenue generating strategies available…….. Networking is essential at the Conference. Share your ideas and perspective with industry peers across Asia Pacific and Middle East, including joining informal gathering and dedicated round table discussions for network operators, handset manufacturers and content owners, interactive panel discussions, and unlimited networking opportunities to provide you with the best VAS revenue generating strategies and insights, including interesting updates on: • Asia Pacific and Middle East’s market trends • Mobile content & service providers' strategies • Cellular operators' strategies and mobile portals • WAP, mobile Internet, mobile search • Mobile music • Rich media, mobile TV and video • Mobile services in films and serials • Social networks & user generated content • Mobile marketing • Mobile payments & m-commerce • Mobile games & applications • Investments in mobile VAS companies Winning strategies for a new mobile economy across Central & Eastern Europe In Central & Eastern Europe (CEE), competition among mobile operators is increasing, as most markets have arrived at penetration rates of over 100%. The mobile markets in CEE are also maturing, and as third-generation mobile networks have been or are being deployed, consumers have become more sophisticated, and want more than just voice from their mobile devices. This is the critical tipping point for operators, to position themselves as mobile service providers, to become more than just bit pipes by offering Value Added Services (VAS). Especially the mobile broadband VAS, such as video and music streaming, are positioned to become key revenue drivers in CEE. Leading operators will share insights on successful strategies in CEE, new mobile revenue drivers, fixed-mobile convergence opportunities, VAS. The impact of new 3G VAS, and their limitations, will be discussed, covering mobile advertising, mobile video/tv, video calls and other innovative and other profitable mobile products and services. There is great potential for operators in these rapidly growing markets to bring hitherto unavailable services to mobile subscribers, for example, mBanking, which is one such area where the potential is tremendous. Be the first at the forefront of a new mobile economy across Central & Eastern Europe. SPONSORSHIP & EXHIBITION OPPORTUNITIES This Conference has been planned to help you penetrate your market in a cost effective and efficient way. Through the exploitation of various media we engaged, we could give you a diverse and comprehensive marketing strategy that can achieve your market objectives. Whether this is to tailor your campaign to achieve local market penetration or if you are looking for a comprehensive global marketing strategy, we have a solution to help you achieve the objective! Take advantage of our comprehensive corporate packages to raise your corporate profile by exhibiting at this event and network with your industry. Each sponsor is guaranteed maximum exposure as well as the following strategic advantage: • attract new business • check out your competitors • demonstrate new products • increase networking opportunities • increase visibility and brand recognition • meet with current customers • showcase your expertise and latest technology Why exhibiting at this event? Exhibiting at this event provides opportunities to meet and become acquainted with industry leaders and decision makers who focus daily on the issues facing this challenging industry. At this Conference, relationships are established between customers and suppliers in a relaxed and casual atmosphere, allowing both sides to have provocative conversations on project deadlines and timelines. For exhibiting companies, it is an excellent opportunity to build your business company's brand and to source new suppliers. Limited exhibition / table top showcase is also available: For details, please forward your request to firstname.lastname@example.org COMPLIMENTARY EXHIBIT SPACE FOR EARLY BIRD REGISTRATION Limited complimentary exhibit spaces will be allocated (on a first comes first served basis) to all registered delegates who wish to showcase their latest products/services in relation directly or indirectly to mobile VAS business. Please forward your request to email@example.com, to secure complimentary exhibit space. Please forw ard interest to take up an exhibition booth to: firstname.lastname@example.org