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Asia's Payments
Convention
Presents Conference | 20 – 23 April 2010
Exhibition | 21 – 23 April 2010
5 days superior content SUNTEC Singapore International Convention & Exhibition Centre
3 specialised conferences
3 days comprehensive
payments showcase Get smart
2 industry focused workshops
+
60 high level speakers
+
450 conference attendees
Cards & Payments Asia 2010 speakers
Nitin Chittal Srinivas Nidugondi Oliver Yu Ali Al Meshal
Vice President, Alternate Head of B2 – Direct Chairman Head of IT and Projects,
Channels Banking Chunghwa Post, Taiwan Merchant Department
Axis Bank, India ICICI Bank, India Credimax, Bahrain
Prepaid Cards Asia 2010 speakers
Grant Johnstone Vineet Katial Peter Lewis Elena Naumchik
Head of Prepaid Cards, Chairman and Managing Oyster Development Head of marketing
Macquarie Consumer Director Manager service unit, DBS, Dept of
Finance Team Krores, United Kingdom Transport For London, operation and marketing
service
Macquarie Direct, UK X5 Retail Group N.V.
Australia Russia
Mobile Money World Asia 2010 speakers
Rohit Dadwal Sukanta Dey Satish Menon Aline Rutily
Managing Director President Executive Vice President & Chief Executive Officer
Mobile Marketing Tata Teleservices, India Venture Leader A Bridge Consulting,
Association, Singapore Citi Growth Ventures, France
Singapore
Supported by: Produced by: Held in:
BOOK NOW! online www.cardsasia.com.sg | email candy.tan@terrapinn.com | phone +65 6322 2770 | fax +65 6223 3554
book early and save Cards Asia 2010
5-day pass Maximise your opportunities in
Save SGD1,415
Enjoy further
discount if you book
Asia’s booming payments industry
and pay online!
The downturn is over, and Asia is poised to the entire value chain. Seize this exceptional
grow significantly in 2010. Spending is up, opportunity to position your business and yourself
payment delinquency rates are down, and as a leader in the industry.
“Conference payments technology adoption is at a high.
Debit, mobile and prepaid usage is on the rise, These 3 conferences are co-located with the
was up to my region’s largest smart cards exhibition. Featuring
expectations” and consumers increasingly value convenience
and efficiency in making their payments. over 250 of the top solutions providers to the
Jeni Suriadinato financial industry and hosting an expected 6,000
Financial Services 2010 presents many opportunities to profit from attendees from all over the world, Cards Asia 2010
Manager Asia’s booming market – and Cards Asia 2010 is the one-stop venue for all your business needs.
Carrefour Indonesia responds to the need of payments professionals
to gain knowledge of the region, learn the best No other event in the region brings you this
strategies to maximise their revenues in this level of education from leading executives in the
increasingly significant market. payments arena. Make Cards Asia 2010 your must
attend event for the year!
"We gained Whether you’re from a retail bank, a
some significant telecommunications operator, a retailer or a
insights from the solutions provider, Cards Asia 2010 is the event
topics. In fact, for you! Held from 19-23 April 2010 in the city-
state of Singapore, Cards Asia 2010 promises to
right after one of
be the biggest and best payments event that will
the presentation, have the answers to maximise your ROI in 2010.
I took the idea With established and brand new conferences –
straight to my 15th Cards and Payments Asia, 3rd Prepaid Cards
partners and Asia and the inaugural Mobile Money World Asia
– the event offers even more content and greater
we are now in
opportunities to meet with over 250 of the top
the midst of decision makers in the payments industry across Learn from the market experts
implementing it."
Philip Law
Senior Market
Representative
China Unionpay,
Singapore,
Representative Office
Cards issuers Retail banks
and acquirers Payments
networks
Banking
regulators and Solution
trade associations providers
Money transfer Who’s Card
manufacturers
operators attending?
Travel and
Retailers and
hospitality
merchants
Transport
operators Telecom
Retailers operators
BOOK NOW! online www.cardsasia.com.sg | email candy.tan@terrapinn.com | phone +65 6322 2770 | fax +65 6223 3554
www.cardsasia.com.sg book early and save
Conference Day One Tuesday 20 April 2010 Conference Day Two Wednesday 21 April 2010
Growth strategies in a more confident 2010 Reinventing business models through innovative product
offerings
9:30 Keynote Pan-Asian Banking Panel: Positioning your retail bank
for the upswing: 2010 outlook for the Asian cards and payments 9:00 Keynote panel: Building the optimal business model in the
market upstream economy
10:10 Keynote address: Introducing innovative cards and payments 9:40 Case study: Winning market share and growing revenues through
solutions to grow retail banking profits the introduction of mobile payments products
10:40 Morning refreshments 10:10 Morning refreshments
11:10 Launching new cards and payments products to grow revenues 10:40 Case study: Utilising contactless technology in partnering with
and reduce customer churn transit ticketing to encourage customer card take-up
11:40 Building Indonesia’s cards industry: Capitalising on opportunities in Cards marketing and loyalty
changing consumer and market dynamics
11:10 Case study: Redefining the loyalty program: Creating meaningful
12:10 Indonesia Leadership Panel: Building profitability and achieving relationships through customised loyalty solutions
success in Southeast Asia’s fastest growing retail banking market
11:40 Case study: Promoting one-to-one marketing through advanced
Outsourcing: Strategies in improving your bottom line and personalised payment cards
12:50 Improving business performance through outsourcing: Is this a 13:40 Case study: Building a compelling and competitive rewards
sustainable trend in the retail banking industry? program to engage customer loyalty
13:20 Networking luncheon 14:10 Merchant panel: Building your brand - Aligning strategies in
retailer-bank partnerships for increased revenues
14:20 Making the business case for outsourcing in the recovery market
15:00 Afternoon refreshments
Regulating the payment market in asia
Reinventing business models through innovative product
14:50 Rolling out new products in a regulatory environment
offerings 2
15:20 Regulatory Panel: Payment system regulation, innovation and
15:30 Case study: Promoting debit cards to drive profits
competition: Can all three co-exist?
16:00 Investing for future growth: Enhancing transaction value through
15:50 Afternoon refreshments
new innovations
Mitigating risk & combating rising card fraud
16:30 Case study: Launching remittance services to increase customer
16:20 Developing a cohesive approach to fraud prevention card take up and usage
16:50 Balancing innovation and risk control: Reinventing your business 17:00 Case study: How innovation can help drive business growth
with ground-breaking risk analytics practices and tools
17:30 Panel discussion: Positioning for future growth: Capitalising on
17:20 Assesing the effectiveness of payment fraud prevention strategies opportunities in new and innovative payment methods
17:50 Chairperson’s closing remarks and end of conference day one 18:10 Chairperson’s closing remarks and close of conference
Conference Day One Thursday 22 April 2010 Conference Day Two Friday 23 April 2010
9:15 Opening keynote address: Identifying the key strategies for Prepaid business models
making your prepaid program a huge success
9:15 Opening keynote panel: How to make money from prepaid -
Successfully making prepaid a profitable business global success stories
9:45 Tapping into the huge potential of prepaid programs 10:00 Open loop business cards - a business model for the future
10:15 Morning refreshments 10:30 Morning refreshments
11:00 Case study: Examining the key drivers for a prepaid cards Effective prepaid distribution channels
program at the Youth Olympics
11:00 Panel discussion: Tailoring an effective distribution strategy for
Mobile & contactless: Future of prepaid without a card? each prepaid program
11:30 Developing an effective mobile money transfer product 11:45 Driving consumer adoption of prepaid through effective distribution
channels
Emerging prepaid applications and case studies
12:30 Networking luncheon and exhibition viewing
12:00 Travel cards: Successfully utilising prepaid programs
Security and regulatory challenges
12:30 Networking luncheon and exhibition viewing
14:00 Developing a different set of regulation for different groups of
14:00 Government/disbursement: Can prepaid systems become the
prepaid users - corporate vs. the consumer
next income management service delivery option?
14:30 Combating prepaid fraud successfully
14:30 Youth segment: Successfully capturing a huge share of the
generation Z market using reloadable prepaid cards 15:00 Afternoon refreshments
15:00 Afternoon refreshments Global prepaid case studies
15:30 Remittance and money transfers: Revolutionising the money 15:30 Case study: Winn-Dixie reloadable prepaid debit card, USA
transfer model through prepaid
16:00 Case study: Australia Post Prepaid
16:00 Transport Panel: Contrasting and evaluating the benefits and
16:30 Case study: PEX prepaid card, USA
differences of various transportation cards
17:00 Chairperson’s closing remarks and close of conference
16:30 Leisure and travel: Understanding the value proposition of
prepaid cards in the leisure/travel segment
17:00 Chairperson’s closing remarks and close of conference
BOOK NOW! online www.cardsasia.com.sg | email candy.tan@terrapinn.com | phone +65 6322 2770 | fax +65 6223 3554
www.cardsasia.com.sg book early and save
Conference Day One Networking activities
Thursday 22 April 2010
nt f mobil mone in
t mobile money
bile
Highlighting the growth and development of mobile money in
Asia
09:15 Opening keynote: Successfully capturing the opportunities and
Cards Asia Party
trends of Mobile Money in Asia We turn 15 this April!
09:45 Keynote panel: Key success factors in creating reliable and And we are going all out
safe mobile money transfers for financial payments and retail to celebrate!!
purchases in Asia Expect the unexpected on
10:30 Morning refreshments 21 April 5.30pm – 7.30
Capitalising on the revenue opportunities in mobile money Mark your calendar
now!
11:15 Successfully connecting the bank, the merchant and the payment
platforms through mobile commerce for enhanced revenue Cards Asia party is open to
opportunities all exhibitors & guests only
Business models and mobile money applications
11:45 Developing successful framework for mobile money transfer 5th annual
12:15 Case study: Mobile applications for retailers beyond payments
12:45 Networking luncheon and exhibition viewing Bankers’ Salute
14:00 Mobile bridging
14:30 Successfully using mobile advertising to drive m-commerce
revenue generation
15:00 Afternoon refreshments
15:30 Case study: Understanding the mobile banking and payments
landscape in India
16:00 Uncovering the value proposition for mobile money transfer in
emerging markets
Security & regulatory issues
Hosted by
16:30 Understanding regulatory issues and its impact on mobile banking
and payments
21 April 2010, Pan Pacific Hotel, 6.30 – 9pm
17:00 Chairman’s closing remarks & close of conference An exclusive dinner & wine pairing in honour of
Asia’s top retail bankers
Workshops
Re-evaluating your brand and building strong customer
R l ti b d
Commercialising open-loop prepaid cards
loyalty through more responsive product offerings Maximising opportunities in mobile, remittances, travel and corporate cards
19 April 2010, Monday, 9.00am 21 April 2010, Wednesday, 9.00am
With the positive outlook for the Asian cards and payments industry With the recent economic slowdown, government initiatives and changing
in 2010, retail banks are set to launch new products and services for consumer preferences, prepaid cards have become widespread in Asia.
their consumers to maximising their profits in the growing economy. Closed-loop applications are most popular, and open-loop prepaid – though
However, will these up-and-coming products attract new customers and it has the potential for huge profits – has yet to gain critical mass in the
build loyalty? How do they tie in with the current offerings and, more region. Serious industry players need to build solid business models
importantly, the overall image of the bank? and launch consumer-focused products to maximise their profits. This
workshop presents an unrivalled opportunity for you to learn firsthand
This workshop will address the following issues: from the experts in the industry.
• Understanding changing consumer demands and assessing the
viability of new product launches This workshop will address the following issues:
• Positioning your portfolio to optimize opportunities in the upswing • Opportunities and pitfalls in implementing different prepaid programs
economy • Key prepaid functionalities for different players in the business
• Innovative customer loyalty practices • Future trends, innovations and key factors for success
Benefits of attending: Benefits of attending:
• Learn strategic market positioning and customer segmentation • Understanding the role of different players in the industry to create
• Increase your branding and awareness by learning how to create effective partnerships
effective marketing campaigns • Learn strategic market positioning and customer segmentation for
your different products
Who should attend? • Develop profitable relationships and network with other industry
Retail banks professionals
• Heads of Retail/Consumer Banking
• Heads of Cards Who should attend?
• Heads of Marketing • Retail banks
• Retailers
• Telecommunications providers
BOOK NOW! online www.cardsasia.com.sg | email candy.tan@terrapinn.com | phone +65 6322 2770 | fax +65 6223 3554
book early and save Cards Asia 2010
Event at a glance
19 APRIL 2010 20 APRIL 2010 21 APRIL 2010 22 APRIL 2010 23 APRIL 2010
Workshop • Innovative product launches to • Reinventing business models:
Re-evaluating your brand and building grow profits in 2010 mobile, transport, debit and
strong customer loyalty through more • Country focus: Indonesia’s massive remittance applications
responsive product offerings opportunities • Combating fraud in payments
• Outsourcing strategies to improve • Loyalty and customer retention
the bottom line
• Understanding payment regulation
Conferences
and reform
Workshop • The prepaid card market – State of • Prepaid business models
Commercialising open-loop prepaid play • Prepaid marketing, distribution
cards: Maximising opportunities • Monetising the prepaid and consumer adoption
in mobile, remittances, travel & opportunity • Payment fraud - A review of the
corporate cards • Emerging prepaid applications landscape
• Capitalising on the revenue
opportunities in mobile money
• Business models and mobile
money applications
• Security & regulatory issues
Network- Bankers' Salute Cards Asia exhibition party
ing
Book early and save more! Register for full access pass for all conferences before
15 January 2010 and save up to USD1,655
To book, refer to last page of brochure
Why you need to be at
Our sponsors for 2010
Cards Asia 2010 conferences
1) Because Cards Asia 2010 conferences will be attended by senior
executives and decision makers from key verticals like retail banks,
government, mobile operators, and transportation operators and many
more.
2) Because Cards Asia 2010 is Asia Pacific's most successful cards and
payments event. In its 15th annual year, Cards Asia 2010, being Asia’s
most established and leading smart card technology conference and
exhibition, will continue to help you keep your business ahead of your
competitors.
3) Because over 250 international companies will showcase their solutions
and technologies and launch new products at the 6,500sqm exhibit
hall. Together with the on-floor educational seminars, the Cards Asia
exhibition and conference will provide visitors with the latest updates
on smart cards and payments.
We offer customised sponsorship packages to meet your unique
requirements. Opportunities include:
• Individual presentation or case studies from your senior executive
• Participation of a senior executive in a panel discussion
• Exhibition space
• Hosting a high profile networking function
• Branding at the event brochure, website and other collaterals
• Inclusion in the extensive pre-event marketing campaigns
• Branding onsite of conference and exhibition
Please more information on sponsorship and exhibition,
please contact Sylwin Ang at +65 6322 2734 or email
sylwin.ang@terrapinn.com
BOOK NOW! online www.cardsasia.com.sg | email candy.tan@terrapinn.com | phone +65 6322 2770 | fax +65 6223 3554
