Marketing Strategies of Lic India by nkd11118


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									                                           V.K. Sharma
                    Director & Chief Executive, LIC Housing Finance Ltd.

   Shri Vijay Kumar Sharma, formerly Zonal Manager in-charge of LIC’s South Zone comprising
the States of Tamil Nadu, Kerala and Puducherry is now Director & Chief Executive, LIC Housing
Finance Ltd. He is in the rank of Executive Director of the Corporation, since 2007. He took over the
Zone in the year 2009 at a critical juncture wherein the Zone was consistently showing de-growth for 20
months. Under his leadership the Premier Zone showed a turnaround and registered a turnover of
Rs.22,662 Crores during the year 2009-10 with positive growth in New business. In the current fiscal
(2010-11), the Zone ranks No.1 in the country continuously for the last 5 months and is expected to
hit the target much before the year end.

   He has nearly three decades of industry experience in the area of Life Insurance. Joined the
Corporation as a Direct Recruit Officer in the year 1981 and has held many important positions in his
illustrious career and has been instrumental in turning around many offices of the Corporation, the
brightest example being Karnal, a rural Division which became No.1 in the country in the year 2001 in
New business premium surpassing all the Metro Divisions of the Country. His work experience in all the
Zones of the Corporation pan India and his insurance acumen in both administration and marketing areas
makes him unique among his contemporaries. The prominent positions adorned by him before becoming
the Executive Director of the Corporation were Division in-charge of Ajmer and Karnal, Regional
Manager(Marketing) of Eastern Zone and Western Zone.

   Prior to his assignment as Zonal Manager of South Zone, he headed the Pension & Group Schemes
portfolio of the Corporation as Executive Director. During this period the channel witnessed
exponential growth. Networked all major Public Sector Banks and Coal India Limited as clients for their
employee benefits. He was instrumental in introducing “AAM AADMI BIMA YOJANA” a prestigious
scheme of the Govt. of India, in more than 11 States and “JANSHREE BIMA YOJANA” for Women
Self Help Groups, all over the country. He has also been the architect of “ABHAYA HASTAM” a
prestigious pension scheme for unorganized sector, by Government of Andhra pradesh. He was
instrumental in conceiving and developing an IT portal towards assessing, monitoring and tapping the
potential of the Pension & Group Schemes market of this country.
   Shri Sharma, aged 52 years, born in the year 1958, holds a post graduate degree in Science from
Patna University. He has participated in several national and international seminars in the areas of
Insurance and Management. Attended a Life Insurance seminar at FALIA, JAPAN on Asset
Management, Also attended seminar on Group Insurance at Hongkong. He also has been a regular
participant of various programmes at ISB Hyderabad such as Marketing Strategies for LIC and Strategy
Execution Excellence and National Insurance Academy Pune, He is a visiting faculty to many
Management Institutions including National Insurance Academy, Pune. He had been a Director on the
Board of ECE Industries Limited and is presently a Nominee Director on the Board of Hindustan
Motors Limited.

   His hobbies are gardening and touring places.

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