"Advanced Marketing Applications Certificate Program 19 104 5 Lakeshore Technical College’s Marketing Program is proud to create an innovative and progressive certificate in the marketing indust"
Advanced Marketing Applications Certificate Program 19-104-5 Lakeshore Technical College’s Marketing Program is proud to create an innovative and progressive certificate in the marketing industry. The second part in a series of two certificate programs is offered to meet the needs of marketing participants in the business community. Participants will be encouraged to improve their Quality of Work and Quality of Life in utilizing marketing skills in today’s workplace. Classes will be beginning in Fall of 2007 on various evenings from 5:30 – 9:30 p.m. and are subject to change dependent upon scheduling. You can call (920) 693-1162 or (920) 693-1295 for more information. COURSE DESCRIPTIONS 10-104-110 Marketing Spreadsheet Applications (3 credits) ...provides the student with the ability to apply technology in solving marketing math problems. Student will also plan, develop and maintain a merchandising plan for a business. PREREQUISITE: 10103158 Intro to Microsoft Office or 10103158MS Intro to Microsoft Office or 10103141 Excel 2002-Level 1or 10103102 Intro Excel or 1003102BO Beg Excel 2000. 10104172 Marketing Analysis (3 credits) … ...expands the student's ability to analyze the impact of the external marketing environment, including demographic trends, competitive strategies, political/legal marketing factors, social/cultural marketing factors, economic marketing factors, and technological marketing factors, and global markets. COREQUISITES: 10104102 Principles of Marketing; 10104103 Applied Marketing. (Blended Class) 10104106 E-Commerce (3 credits) ...provides the student with both an operational and strategic perspective of electronic commerce. Students will review technology trends such as internet infrastructure, web site usability, web server hardware and software, and security issues. Web marketing topics will include branding, relationship marketing, and positioning strategies of web sites. (Online Class) 10105132 Small Business Operations (3 credits) …...provides the student with the skills to prepare the components of a business plan, including product/service plan, management team, marketing analysis, operational analysis, operational plan, legal structure, marketing plan, and financial plan. The student will prepare and deliver a written/oral business plan. 10104105 Advanced Sales (3 credits) ...enhances the student's ability to develop a customer profile; design tables, charts, and graphs; identify market potential through sales forecasting using technology; and plan and prepare a sales strategy presentation. COREQUISITE: 10104104 Selling Principles 10104160 Marketing Management (3 credits) ...provides the student with the skills to select target markets, develop a marketing plan and pricing strategies, manage product lines, brands, and services, design marketing channels of distribution, manage marketing communications, use technology to research and report marketing information, forecast a vision for a business, develop motivational strategies for employees, implement strategies to manage sales force, and manage direct and on-line marketing. COREQUISITES: 10104012 Principles of Marketing; 10104103 Applied Marketing Advanced Marketing Applications Certificate Program Classes scheduled to meet on various evenings, 5:30 – 9:30 p.m. Principles of Marketing Monday, January 21 – March 10, 2008 (10-104-102) Class # 20362 Amy Gehrig Marketing Analysis offered online January 14, 2008 – May 12, 2008 (10-104-172) Class # 20331 Mike Reisenauer Advanced Sales (Tuesday) March 4, 2008 – April 22, 2008 (10-104-105) Class # 20359 Amy Gehrig E-Commerce (offered online) January 17, 2008 – May 9, 2008 (10-104-103) Class # 20327 Mike Reisenauer Marketing Spreadsheet Thursday, March 6 – May 1, 2008 (skip 3/20/08) (10-104-110) Class # 20323 Mike Reisenauer Applications (Must have Math w/Business Applications and Excel-Level I completed prior to class start) Marketing Management (Tuesday) April 29, 2008 – June 17, 2008 (10-104-160) Class # 20360 Mike Reisenauer Market Research to be scheduled in Spring 2009 (10-104-173) Class # Small Business Operations to be announced (10-105-132) Class # You will need to complete an LTC application form and $10 to apply for the certificate program. For questions or detailed information, call Carol Meyer at 1.888.GO TO LTC (1.888.468.6582), Ext. 1295 or e-mail at email@example.com 1.888.GO TO LTC firstname.lastname@example.org gotoltc.edu Advanced Marketing Applications Certificate The Advanced Marketing Application certificate program, is part two in a series of two certificates, is designed to give participants first-hand experience to learn the basis used in the marketing mix, to apply consumer behavior to marketing strategies, apply technology utilizing Microsoft Spreadsheets in solving math problems, apply the concepts of service quality, and have the ability to use data in various research methodologies to be successful in the workplace. It is recommended that participants take classes in Microsoft Word, PowerPoint, and Excel classes either before or concurrently with the following program classes. A test out is also available for the Advanced Microsoft classes. o Marketing Spreadsheet Applications Marketing o E-Commerce Applications o Small Business Operations o Marketing Analysis Certificate o Marketing Management 19-104-5 o Advanced Sales 2007-2008