Marketing Services Creation Worksheet

Document Sample
Marketing Services Creation Worksheet Powered By Docstoc
					                                                     NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY

 2010-RFQ/P-032                                  SALES SUPPORT and COMMUNICATION TOOLS CONSULTING SERVICES

                                                            FEE SCHEDULE -                               "CORE SERVICES FEE"
                                                                                        EXHIBIT R - Section 1 -

                                                               INSTRUCTIONS to PROPOSERS:
          1. The Proposer shall complete and submit a "Core Services Fee" to manage and execute each of the requirements indicated in this RFQ/P
              and as detailed in the section preliminary "Scope of Services / Deliverables" and as further detailed in the section "Fee Schedule".
             2. The Proposer shall complete the "Budget Worksheets 1A - 1I The total of the worksheets should add up to the "Core Services Fee"
                                                             amount submitted by the Proposer.
                   3. Proposers MUST complete, sign and submit ALL areas of the "FEE SCHEDULE - Sections 1, 1A - 1I, and 2 through 6";
                             no areas may be left blank / incomplete. Failure to do so may result in rejection of the bid proposal.

                                                               CORE SERVICES FEE
                                                                                                                                                          Projected
                           At a minimum, the Core Services Fee shall include the following:                                                               Timeframe     Item #             Cost of Deliverable
                                                                                                                                                         to Complete

                           Creation of General Ad(s) and Targeted Ad(s)                                                                                                   A                       $0.00

                           Creation of Specific Messages for Targeted Industry Segments regarding the
                                                                                                                                                                          B                       $0.00
                           Authority's Financing Products and Services

                           Development of All Authority Collateral Materials (including copy and art)                                                                     C                       $0.00

                           Development of a Separate Preliminary Budget for the Creative Collateral Product, to
                           include the costs for printing, copywriting and potential photography                                                                          D                       $0.00
                           (including the costs for generating artwork)

                           Development of a Communications Plan that Provides Recommendations for
                           Creating Demand for the New Jersey Economic Development Authority to each                                                                      E                       $0.00
 FEE SCHEDULE
                           Industry Segment
    SECTION 1
                           Editorial Placement and Media Relations Services -
                                                                                                                                                                          F                       $0.00
                               Identify and Complete an Earned Media Program

                           Assistance in the Creative Design, Programming, Development and Strategic
                                                                                                                                                                          G                       $0.00
                           Planning for the Authority's Website

                           Purchase and Placement of All Media (i.e. print, Internet, etc.)                                                                                                       $0.00
                                                                                                                                                                          H
                           (to include the execution of all contracts with the media and other third parties)

                           Management of Subcontractors (if applicable) -
                                                                                (NOTE: although this is a "Deliverable", this area of the Fee Proposal      N/A            I                      $0.00
                           must be considered and included in each of the Budget Worksheets for Items A - I, under the section "Other")


                           New Brand Development Fee for the NJEDA                                                                                                        L                       $0.00

                           REMINDER: You MUST enter the information in the "Projected Timeframe to Complete" column, above.                                                                               $0.00
                           TOTAL sum total of each of the above MUST equal the amount of the "Core Services Fee".
                           Note: The
                                                                 All indirect monies / expenses to be reimbursed to subcontractors should be reflected in EACH INDIVIDUAL Budget Worksheet 1A - 1I,
                                                                                                        under the category "Other"

                        Prices shall not include sales tax due to the tax exempt status of the New Jersey Economic Development Authority



Proposing Entity's Name:


  Proposer's Address:
                                                                                   Street Address                                                                       City / State / Zip Code



      Authorized                                                         Authorized Representative's Name                                                                        Title
    Representative:

                                                                       Authorized Representative's Signature                                                                     Date


   ~ IMPORTANT NOTE: EACH PAGE of this Fee Schedule MUST be SIGNED in INK by an authorized representative of the Proposing Entity ~




    2008-RFQ/P-012 Marketing Services                                                                    11                                               17f0b4dc-54f1-416b-9e13-9472948c8751.xls
                                               NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY

2010-RFQ/P-032                              SALES SUPPORT and COMMUNICATION TOOLS CONSULTING SERVICES

                                                     FEE SCHEDULE -                      "CORE SERVICES FEE"
                                                                      INSTRUCTIONS to PROPOSERS:
                                                  This "Exhibit R - Fee Schedule" file includes FIVE (5) tabs / pages.
                                            Each page MUST be SIGNED by the AUTHORIZED REPRESENTATIVE, in INK!!!
                                   Failure to do so will render the proposal materially non-responsive and subject to mandatory rejection.

                                                                              To use this file:
 1) To ensure proper "linking" of information from various pages within this "Exhibit R - Fee Schedule" file, DO NOT use the "Delete" function on any pages in this
                        "Exhibit R - Fee Schedule" . Instead use the "Clear Contents" function (accessed by right-clicking on your mouse).
                                     2) Enter the information on the 2nd tab sheet, "Fee Proposal - Exh.. R 1A-I; 5 & 6" FIRST.
          (The information will be "automatically populated" to this page, once you have entered all of your information on the next tab "Fee Proposal Exh.. R 1A-I; 5 & 6").
                          3) You MUST ENTER your information in the section "PROJECTED TIMEFRAME to COMPLETE" on this page.
                                    4) You MUST SIGN this PAGE, and ALL OTHER PAGES of this "Fee Schedule", in INK!




 2008-RFQ/P-012 Marketing Services                                                       11                                         17f0b4dc-54f1-416b-9e13-9472948c8751.xls
                                                                                                                                                                                                                                      NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY

                            2010-RFQ/P-032                                                                                                                                                                                           Sales Support and Communication Tools Consulting Services
                                                                                                                                                                                                     FEE SCHEDULE                       - EXHIBIT R - Sections 1A - 1I and Sections 5 & 6
                                                                                                                                         "CORE SALES SUPPORT and COMMUNICATION TOOLS CONSULTING SERVICES - BUDGET WORKSHEET Sections 1A - 1I and Sections 5 & 6 / HOURLY RATES SCHEDULE"

                                                                                     BUDGET WORKSHEET for                                    BUDGET WORKSHEET for                                      BUDGET WORKSHEET for                                       BUDGET WORKSHEET for                                                BUDGET WORKSHEET for
                                                                                             SECTION 1A DELIVERABLES                                 SECTION 1B DELIVERABLES                                   SECTION 1C DELIVERABLES                                    SECTION 1D DELIVERABLES                                             SECTION 1E DELIVERABLES


                                                                                                                                                                                                                                                                             Fee Proposal Budget Worksheet:                                      Fee Proposal Budget Worksheet:
                                                                                                                                                         Fee Proposal Budget Worksheet:                            Fee Proposal Budget Worksheet:
         Position #




                                                                    Fully Burdened              Fee Proposal Budget Worksheet:                                                                                                                                           Development of a Separate Preliminary                            Development of a Communications Plan that
                      POSITIONS / TITLES to be ASSIGNED
                                  to PERFORM "The WORK"                                                                                      Creation of Specific Messages for                                        Development of all Authority                  Budget for the Creative Collateral Product, to                     Provides Recommendations for Creating Demand
                                                                     HOURLY RATE        Creation of General Ad(s) and Targeted Ad(s)               Targeted Industry Segments regarding the                               Collateral Materials                     include the costs for printing, copywriting and                   for the New Jersey Economic Development Authority
                                                                                                                                                Authority's Financing Products and Services                                 (including copy and art)                            potential photography                                                       to each
                                                                                                                                                                                                                                                                             (including the costs for generating artwork).                            Industry Segment

                                                                                       Check One that Applies                                   Check One that Applies                                      Check One that Applies                                  Check One that Applies                                                Check One that Applies
                                                                                                                  Budgeted                                                 Budgeted                                                    Budgeted                                                   Budgeted                                                            Budgeted
                                                                                     In House     Subcontracted
                                                                                                                                 TOTAL        In House     Subcontracted
                                                                                                                                                                                        TOTAL          In House       Subcontracted
                                                                                                                                                                                                                                                       TOTAL      In House     Subcontracted
                                                                                                                                                                                                                                                                                                                     TOTAL                            Subcontracted
                                                                                                                                                                                                                                                                                                                                                                                       TOTAL
                                                                                                                    Hours                                                    Hours                                                       Hours                                                      Hours                            In House Staff                     Hours
                                                                                        Staff         Staff                                      Staff         Staff                                      Staff           Staff                                      Staff         Staff                                                                  Staff

           1          Partner - Advertising                                                                                         $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

           2          President - Advertising                                                                                       $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

           3          Comptroller / Accounting Manager                                                                              $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

           4          Lead Account Manager / Director                                                                               $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

           5          "Back-Up" Account Manager                                                                                     $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

           6          Account Director / Supervisor - Advertising                                                                   $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

           7          Account Executive - Advertising                                                                               $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

           8          Account Manager - Advertising                                                                                 $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

           9          Creative Director / Copy - Advertising                                                                        $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         10 Creative Director / Art - Advertising                                                                                   $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         11 Senior Art Director - Advertising                                                                                       $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         12 Art Director - Advertising                                                                                              $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         13 Senior Copywriter - Advertising                                                                                         $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         14 Junior Copywriter - Advertising                                                                                         $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         15 Production Director / Print - Advertising                                                                               $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         16 Production Director / Art -Advertising                                                                                  $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         17 Production Director / Media - Advertising                                                                               $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         18 Studio Manager - Advertising                                                                                            $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         19 Media Director - Advertising                                                                                            $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         20 Media Supervisor - Advertising                                                                                          $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         21 Media Planner / Buyer - Advertising                                                                                     $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

            Interactive Specialist (Web - DVD) -
         22                                                                                                                         $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00
            Advertising
         23 Web - Traffic Analyst - Advertising                                                                                     $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         24 Web Director - Lead                                                                                                     $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         25 Web Programmer                                                                                                          $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         26 Administrative Assistance - Advertising                                                                                 $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         27 Clerical - Advertising                                                                                                  $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         28 Graphic Designer                                                                                                        $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00

         29 On-Site Graphic Designer                                                                                                $0.00                                                    $0.00                                                        $0.00                                                              $0.00                                                          $0.00



17f0b4dc-54f1-416b-9e13-9472948c8751.xls                                                                                                                                              4/14/2011 4/14/2011                                                                                                                                                                        Fee Proposal - Exh R1A-I; 5&6
                                                                                                                                                                                                                                                                 NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY

                              2010-RFQ/P-032                                                                                                                                                                                                                    Sales Support and Communication Tools Consulting Services
                                                                                                                                                                                                                                FEE SCHEDULE                         - EXHIBIT R - Sections 1A - 1I and Sections 5 & 6
                                                                                                                                                                "CORE SALES SUPPORT and COMMUNICATION TOOLS CONSULTING SERVICES - BUDGET WORKSHEET Sections 1A - 1I and Sections 5 & 6 / HOURLY RATES SCHEDULE"

                                                                                                       BUDGET WORKSHEET for                                          BUDGET WORKSHEET for                                         BUDGET WORKSHEET for                                                 BUDGET WORKSHEET for                                                BUDGET WORKSHEET for
                                                                                                               SECTION 1A DELIVERABLES                                       SECTION 1B DELIVERABLES                                      SECTION 1C DELIVERABLES                                              SECTION 1D DELIVERABLES                                             SECTION 1E DELIVERABLES


                                                                                                                                                                                                                                                                                                                  Fee Proposal Budget Worksheet:                                      Fee Proposal Budget Worksheet:
                                                                                                                                                                                Fee Proposal Budget Worksheet:                                Fee Proposal Budget Worksheet:
         Position #




                                                                                      Fully Burdened              Fee Proposal Budget Worksheet:                                                                                                                                                               Development of a Separate Preliminary                           Development of a Communications Plan that
                      POSITIONS / TITLES to be ASSIGNED
                                  to PERFORM "The WORK"                                                                                                              Creation of Specific Messages for                                           Development of all Authority                             Budget for the Creative Collateral Product, to                    Provides Recommendations for Creating Demand
                                                                                       HOURLY RATE        Creation of General Ad(s) and Targeted Ad(s)                     Targeted Industry Segments regarding the                                  Collateral Materials                                include the costs for printing, copywriting and                  for the New Jersey Economic Development Authority
                                                                                                                                                                        Authority's Financing Products and Services                                    (including copy and art)                                       potential photography                                                      to each
                                                                                                                                                                                                                                                                                                                  (including the costs for generating artwork).                            Industry Segment

                                                                                                         Check One that Applies                                        Check One that Applies                                          Check One that Applies                                            Check One that Applies                                                Check One that Applies
                                                                                                                                        Budgeted                                                      Budgeted                                                       Budgeted                                                          Budgeted                                                            Budgeted
                                                                                                       In House     Subcontracted
                                                                                                                                                      TOTAL          In House     Subcontracted
                                                                                                                                                                                                                   TOTAL          In House       Subcontracted
                                                                                                                                                                                                                                                                                           TOTAL       In House     Subcontracted
                                                                                                                                                                                                                                                                                                                                                          TOTAL                            Subcontracted
                                                                                                                                                                                                                                                                                                                                                                                                                            TOTAL
                                                                                                                                          Hours                                                         Hours                                                          Hours                                                             Hours                            In House Staff                     Hours
                                                                                                          Staff         Staff                                           Staff         Staff                                          Staff           Staff                                                Staff         Staff                                                                  Staff


         30 Public Relations Director / Consultant                                                                                                           $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00
            "OTHER"




                      Other: Detail all additional costs considered
                      when preparing the budget for this item
                                                                                                                                                             $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00
                                                           (i.e. reimbursable costs
                      to Subcontractors (i.e. travel, postage, telephone, etc.)
           1                                                                                                                                                 $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00

           2                                                                                                                                                 $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00

           3                                                                                                                                                 $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00

           4                                                                                                                                                 $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00

           5                                                                                                                                                 $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00

           6                                                                                                                                                 $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00

           7                                                                                                                                                 $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00

           8                                                                                                                                                 $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00

           9                                                                                                                                                 $0.00                                                      $0.00                                                                 $0.00                                                               $0.00                                                          $0.00

                                                                                                                                                            $0.00                                                      $0.00                                                                  $0.00                                                               $0.00                                                          $0.00
                                                                                                                                                                                                                           Prices shall not include sales tax due to the tax exempt status of the New Jersey Economic Development Authority
                            PROPOSER INFORMATION:
                               Proposing Entity's Name:


                                  Proposer's Address:
                                                                                                                                                   Street Address                                                                                                  City                                                    State                           Zip Code

                             Authorized Representative:
                                                                                                           Authorized Representative's Name                                                       Title                                            Authorized Representative's Signature

                                                                        An Authorized Representative of the Proposing Entity MUST SIGN THIS PAGE and ALL OTHER PAGES of this "Fee Schedule", in INK!                                                                                Failure to do so will render the proposal materially non-responsive and subject to rejection.




17f0b4dc-54f1-416b-9e13-9472948c8751.xls                                                                                                                                                                         4/14/2011 4/14/2011                                                                                                                                                                                  Fee Proposal - Exh R1A-I; 5&6
HORITY                                                                                                                                                                                                                                NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY

Services         2010-RFQ/P-032                                                                                                                                                                                                     Sales Support and Communication Tools Consulting Services
                                                                                                                                                                                          FEE SCHEDULE                         FEE Sections 1A      and Sections 5 & 6
                                                                                                                                                                                                                        - EXHIBIT R -SCHEDULE -- 1IEXHIBIT R - Sections 1A - 1I and Sections 5 & 6
ns 5 & 6 / HOURLY RATES SCHEDULE"                                                                                                                              "CORE SALES SUPPORT and SERVICES - BUDGET CONSULTING SERVICES - 1A - 1I and Sections 5 & 6 / 1A - 1I and Sections 5 & 6 / HOURLY
                                                                                                                             "CORE SALES SUPPORT and COMMUNICATION TOOLS CONSULTING COMMUNICATION TOOLS WORKSHEET Sections BUDGET WORKSHEET Sections HOURLY RATES SCHEDULE" RATES SCHEDULE"
                                                                                                                                                                                                                                                                                            FEE SCHEDULE - SECTION 5                                 FEE SCHEDULE - SECTION 6
                                                         BUDGET WORKSHEET for                                  BUDGET WORKSHEET for                                BUDGET WORKSHEET for                                         BUDGET WORKSHEET for
                                                                                                                                                                                                                                                                                                              for                                    (Item #8, "Mandatory Requirements
                                                                 SECTION 1F DELIVERABLES                               SECTION 1G DELIVERABLES                             SECTION 1H DELIVERABLES                                      SECTION 1I DELIVERABLES
                                                                                                                                                                                                                                                                                                   SECTION 1L DELIVERABLES                                     of the Proposer")

                                                                                                                                                                                                                                           Fee Proposal Budget Worksheet:                                                                            Fee Proposal Budget Worksheet:
                                                                      Fee Proposal Budget Worksheet:                                                                           Fee Proposal Budget Worksheet:
                                                                                                                          Fee Proposal Budget Worksheet:                                                                                                                                         Fee Proposal Budget Worksheet:           BUDGET WORKSHEET for
                                                                                                                                                                                                                                            Management of Subcontractors
           POSITIONS / TITLES to be ASSIGNED             Editorial Placement and Media Relations Services -                                                                   Purchase and Placement of All Media                                                                                                                                 CREATIVE SUBMISSION:
                       to PERFORM "The WORK"                                                                   Assistance in the Creative Design, Programming,                        (i.e. print, Internet, etc.)                                                                                 New Brand Development Fee
                                                                                                                 Development and Strategic Planning for the                                                                        NOTE: This area is a PLACEMARK ONLY.                                  for the NJEDA
                                                          Identify and Complete an Earned Media Program                                                                                                                          (The costs associated with subcontractors must be                                                         Costs Associated with Conception, Creation and
                                                                                                                              Authority's Website                        (to include the execution of all contracts with                                                                                                                    Generation of Established State branded Print,
                                                                                                                                                                                                                                         included on each of the Worksheet
                                                                                                                                                                                the media and other third parties)
                                                                                                                                                                                                                                      Sections 1A - 1I under the section "Other")                                                         Internet Advertisement and Collateral Submission
                                                               Check One that Applies                            Check One that Applies                              Check One that Applies                                       Check One that Applies                                Check One that Applies                               Check One that Applies
                                                                                         Budgeted                                           Budgeted                                                Budgeted                                                 Budgeted                                               Budgeted                                                Budgeted
                                                         In House        Subcontracted
                                                                                                    TOTAL      In House     Subcontracted
                                                                                                                                                       TOTAL       In House      Subcontracted
                                                                                                                                                                                                                     TOTAL      In House     Subcontracted
                                                                                                                                                                                                                                                                         TOTAL        In House      Subcontracted
                                                                                                                                                                                                                                                                                                                               TOTAL      In House
                                                                                                                                                                                                                                                                                                                                                                                           TOTAL
                                                                                           Hours                                              Hours                                                   Hours                                                    Hours                                                  Hours                           Subcontracted Staff     Hours
                                                            Staff            Staff                                Staff         Staff                                 Staff          Staff                                         Staff         Staff                                   Staff          Staff                                Staff

           Partner - Advertising                                                                       $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           President - Advertising                                                                     $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Comptroller / Accounting Manager                                                            $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Lead Account Manager / Director                                                             $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           "Back-Up" Account Manager                                                                   $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Account Director / Supervisor - Advertising                                                 $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Account Executive - Advertising                                                             $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Account Manager - Advertising                                                               $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Creative Director / Copy - Advertising                                                      $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Creative Director / Art - Advertising                                                       $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Senior Art Director - Advertising                                                           $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Art Director - Advertising                                                                  $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Senior Copywriter - Advertising                                                             $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Junior Copywriter - Advertising                                                             $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Production Director / Print - Advertising                                                   $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Production Director / Art -Advertising                                                      $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Production Director / Media - Advertising                                                   $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Studio Manager - Advertising                                                                $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Media Director - Advertising                                                                $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Media Supervisor - Advertising                                                              $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Media Planner / Buyer - Advertising                                                         $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Interactive Specialist (Web - DVD) -
                                                                                                       $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00
           Advertising

           Web - Traffic Analyst - Advertising                                                         $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Web Director - Lead                                                                         $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Web Programmer                                                                              $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Administrative Assistance - Advertising                                                     $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Clerical - Advertising                                                                      $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           Graphic Designer                                                                            $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00

           On-Site Graphic Designer                                                                    $0.00                                               $0.00                                                        $0.00                                                 $0.00                                               $0.00                                                            $0.00



                    17f0b4dc-54f1-416b-9e13-9472948c8751.xls                                                                                                                                      4/14/2011 4/14/2011                                                                                                                                              Fee Proposal - Exh R1A-I; 5&6
HORITY                                                                                                                                                                                                                                                                     NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY

Services           2010-RFQ/P-032                                                                                                                                                                                                                                        Sales Support and Communication Tools Consulting Services
                                                                                                                                                                                                                               FEE SCHEDULE                         FEE Sections 1A      and Sections 5 & 6
                                                                                                                                                                                                                                                             - EXHIBIT R -SCHEDULE -- 1IEXHIBIT R - Sections 1A - 1I and Sections 5 & 6
ns 5 & 6 / HOURLY RATES SCHEDULE"                                                                                                                                                "CORE SALES SUPPORT and SERVICES - BUDGET CONSULTING SERVICES - 1A - 1I and Sections 5 & 6 / 1A - 1I and Sections 5 & 6 / HOURLY
                                                                                                                                               "CORE SALES SUPPORT and COMMUNICATION TOOLS CONSULTING COMMUNICATION TOOLS WORKSHEET Sections BUDGET WORKSHEET Sections HOURLY RATES SCHEDULE" RATES SCHEDULE"
                                                                                                                                                                                                                                                                                                                                               FEE SCHEDULE - SECTION 5                                  FEE SCHEDULE - SECTION 6
                                                                           BUDGET WORKSHEET for                                  BUDGET WORKSHEET for                                                 BUDGET WORKSHEET for                                           BUDGET WORKSHEET for
                                                                                                                                                                                                                                                                                                                                                                 for                                     (Item #8, "Mandatory Requirements
                                                                                   SECTION 1F DELIVERABLES                               SECTION 1G DELIVERABLES                                              SECTION 1H DELIVERABLES                                        SECTION 1I DELIVERABLES
                                                                                                                                                                                                                                                                                                                                                      SECTION 1L DELIVERABLES                                      of the Proposer")

                                                                                                                                                                                                                                                                                Fee Proposal Budget Worksheet:                                                                                           Fee Proposal Budget Worksheet:
                                                                                      Fee Proposal Budget Worksheet:                                                                                                Fee Proposal Budget Worksheet:
                                                                                                                                            Fee Proposal Budget Worksheet:                                                                                                                                                                          Fee Proposal Budget Worksheet:             BUDGET WORKSHEET for
                                                                                                                                                                                                                                                                                 Management of Subcontractors
           POSITIONS / TITLES to be ASSIGNED                               Editorial Placement and Media Relations Services -                                                                                      Purchase and Placement of All Media                                                                                                                                                 CREATIVE SUBMISSION:
                       to PERFORM "The WORK"                                                                                     Assistance in the Creative Design, Programming,                                           (i.e. print, Internet, etc.)                                                                                               New Brand Development Fee
                                                                                                                                   Development and Strategic Planning for the                                                                                           NOTE: This area is a PLACEMARK ONLY.                                                for the NJEDA
                                                                            Identify and Complete an Earned Media Program                                                                                                                                             (The costs associated with subcontractors must be                                                                         Costs Associated with Conception, Creation and
                                                                                                                                                Authority's Website                                           (to include the execution of all contracts with                                                                                                                                    Generation of Established State branded Print,
                                                                                                                                                                                                                                                                              included on each of the Worksheet
                                                                                                                                                                                                                     the media and other third parties)
                                                                                                                                                                                                                                                                           Sections 1A - 1I under the section "Other")                                                                         Internet Advertisement and Collateral Submission
                                                                             Check One that Applies                                Check One that Applies                                                 Check One that Applies                                       Check One that Applies                                              Check One that Applies                                Check One that Applies
                                                                                                        Budgeted                                                Budgeted                                                                 Budgeted                                                     Budgeted                                                         Budgeted                                                 Budgeted
                                                                           In House     Subcontracted
                                                                                                                      TOTAL      In House     Subcontracted
                                                                                                                                                                                     TOTAL              In House      Subcontracted
                                                                                                                                                                                                                                                          TOTAL      In House     Subcontracted
                                                                                                                                                                                                                                                                                                                          TOTAL          In House      Subcontracted
                                                                                                                                                                                                                                                                                                                                                                                  TOTAL       In House
                                                                                                                                                                                                                                                                                                                                                                                                                                               TOTAL
                                                                                                          Hours                                                   Hours                                                                    Hours                                                        Hours                                                            Hours                            Subcontracted Staff     Hours
                                                                              Staff         Staff                                   Staff         Staff                                                    Staff          Staff                                         Staff         Staff                                                 Staff          Staff                                 Staff

           Partner - Advertising
           Public Relations Director / Consultant                                                                        $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00


           Other: Detail all additional costs considered
           when preparing the budget for this item
                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00
                                                (i.e. reimbursable costs
           to Subcontractors (i.e. travel, postage, telephone, etc.)
                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00

                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00

                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00

                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00

                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00

                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00

                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00

                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00

                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                               $0.00                                               $0.00                                                             $0.00

                                                                                                                         $0.00                                                          $0.00                                                                $0.00                                                              $0.00                                                $0.00                                                         $0.00
                                                                                                                                                                                                                                                                   the tax exempt include the New Jersey Economic Development Authority
                                                                                                                                                                                                                         Prices shall not include sales tax due to Prices shall notstatus ofsales tax due to the tax exempt status of the New Jersey Economic Development Authority
                 PROPOSER INFORMATION:
                    Proposing Entity's Name:                                              Proposing Entity's Name:                                                                                                                                                                                      0

                                                                                                                                                                                                 =C54                                                                                                            0                                                        0                     0
                       Proposer's Address:                                                    Proposer's Address
                                                                                                                                                                                             Street Address                                                                                                     City                                                     State               Zip Code

                                                                                                                                                              $0.00                                                                   $0.00                                                                    $0.00
                  Authorized Representative:                                             Authorized Representative:
                                                                                                                                                  Authorized Representative's Name                                                     Title                                                    Authorized Representative's Signature

                                                                                             An Proposing Representative of THIS PAGE and ALL MUST SIGN THIS this "Fee ALL OTHER PAGES          this to do Schedule", in INK!
                                                             An Authorized Representative of the Authorized Entity MUST SIGN the Proposing Entity OTHER PAGES of PAGE and Schedule", in INK! ofFailure "Fee so will render the proposal materiallyto do so will render the proposalrejection. non-responsive and subject to rejection.
                                                                                                                                                                                                                                         Failure non-responsive and subject to materially




                       17f0b4dc-54f1-416b-9e13-9472948c8751.xls                                                                                                                                                                        4/14/2011 4/14/2011                                                                                                                                                             Fee Proposal - Exh R1A-I; 5&6
                                             NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY

 2010-RFQ/P-032                            SALES SUPPORT and COMMUNICATION TOOL CONSULTING SERVICES

                                                                        FEE SCHEDULE
                                                                        EXHIBIT R - Section 2
                                                              INSTRUCTIONS to PROPOSERS:
         1. The Proposer shall complete and submit a "Core Services Fee" to manage and execute each of the requirements indicated in this RFQ/P
             and as detailed in the section preliminary "Scope of Services / Deliverables" and as further detailed in the section "Fee Schedule".
            2. The Proposer shall complete the "Budget Worksheets 1A - 1I The total of the worksheets should add up to the "Core Services Fee"
                                                            amount submitted by the Proposer.
                  3. Proposers MUST complete, sign and submit ALL areas of the "FEE SCHEDULE - Sections 1, 1A - 1I, and 2 through 6";
                            no areas may be left blank / incomplete. Failure to do so may result in rejection of the bid proposal.


                                                     CORE PRODUCTION / MEDIA COSTS Payable to SUBCONTRACTORS

                           Provide an itemized list of any Core Production / Media Costs used in the actual product to
                              be payable to Subcontractors (i.e. production, printing etc.) ANY SUBCONTRACTED
                               SERVICES (i.e. outsourced graphic design, web design, copywriting, etc.) must be
                           considered and included in the Core Marketing Services Fee (& Budget Worksheets 1A - 1I)
                                                                                                                                 Dollar Amount                      TOTAL
                           and identified as subcontracted staff by checking the appropriate box on those worksheets.

                             Monies paid to subcontractors for services rendered should not be included in this Fee
                                Schedule Section 2 "Core Production / Media Costs Payable to Subcontractors".




 FEE SCHEDULE
    SECTION 2



                                                                                                                                                                    $0.00




                                                                                                               TOTAL                               $0.00

     IMPORTANT NOTE: EACH PAGE of this Fee Schedule MUST be SIGNED in INK by an Authorized Representative of the Proposing Entity

Proposing Entity's Name:


  Proposer's Address:
                                                                    Street Address                                                        City / State / Zip Code



      Authorized                                           Authorized Representative's Name                                                        Title
    Representative:



       Fee Sched - Sec 2 Direct Costs                                         4/14/201111:35 AM                          17f0b4dc-54f1-416b-9e13-9472948c8751.xls
  Authorized
Representative:

                                              Authorized Representative's Signature                                 Date

            Prices shall not include sales tax due to the tax exempt status of the New Jersey Economic Development Authority




   Fee Sched - Sec 2 Direct Costs                                   4/14/201111:35 AM         17f0b4dc-54f1-416b-9e13-9472948c8751.xls
                                                                  NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY

                2010-RFQ/P-032                                 SALES SUPPORT and COMMUNICATION TOOLS CONSULTING SERVICES

                                                                                                         FEE SCHEDULE
                                                                                                      EXHIBIT R - Section 3
                                                                            INSTRUCTIONS to PROPOSERS:
                       1. The Proposer shall complete and submit a "Core Services Fee" to manage and execute each of the requirements indicated in this RFQ/P
                           and as detailed in the section preliminary "Scope of Services / Deliverables" and as further detailed in the section "Fee Schedule".
                          2. The Proposer shall complete the "Budget Worksheets 1A - 1I The total of the worksheets should add up to the "Core Services Fee"
                                                                          amount submitted by the Proposer.
                                3. Proposers MUST complete, sign and submit ALL areas of the "FEE SCHEDULE - Sections 1, 1A - 1I, and 2 through 6";
                                          no areas may be left blank / incomplete. Failure to do so may result in rejection of the bid proposal.

                                         PROPOSED BUDGET -
                                                                                              (based on annual total estimated budget of $400K subject to availability of funding)
                                                     When preparing its "Proposed Budget", the Proposer should indicate the Number of Hours and
                                                                                                                                                                                                                                 Total
                                                                            Position(s) / Title(s) to be Assigned to the Work

                                                                                       "CORE SERVICES FEE" which consists of:

                                         Creation of General Ad(s) and Targeted Ad(s)

                                         Creation of Specific Messages for Targeted Industry Segments regarding the Authority's
                                         Financing Products and Services

                                         Development of All Authority Collateral Materials (including copy and art)

                                         Development of a Sales Support and Communications Tools Plan which Provides Recommendations for
                                         Communicating to each Industry Segment Identified

                                         Editorial Placement and Media Relations Services

                                         Assistance in the Creative Design, Programming, Development and Strategic Planning for the Authority's
                                         Website
                                         Purchase and Placement of All Media (i.e. print, Internet, etc.)
                                         (to include the executi0on of all contracts with the media and other third parties)

                                         Management of Subcontractors (if applicable) -
                                                  (NOTE: although this is a "Deliverable", this area of the Fee Proposal must be considered and included in each of the Budget Worksheets for Items A - I, under the
                                         section "Other")
                                         Development of a Sales Support and Communications Tools Plan which Provides Recommendations for
                                         Communicating to each Industry Segment Identified

                                         Editorial Placement and Media Relations Services

                                         Assistance in the Creative Design, Programming, Development and Strategic Planning for the Authority's
                                         Website
                                         Purchase and Placement of All Media (i.e. print, Internet, etc.)
                                         (to include the executi0on of all contracts with the media and other third parties)

                                         Management of Subcontractors (if applicable) -
                FEE SCHEDULE                       (NOTE: although this is a "Deliverable", this area of the Fee Proposal must be included in each of the Budget Worksheets
                                         for Items A - G, under "Other")
                   SECTION 3


                                                                         CORE PRODUCTION / MEDIA COSTS Payable to SUBCONTRACTORS




                                                                                                  Media Placement Mark-Up Percentage




                                                                                                             Media Placement Costs




                                                                      OTHER: Detail all additional costs considered when preparing the budget.




                                         ~          SAMPLE DOCUMENT ONLY                                                                   ~
                                                                                                                  The PROPOSER SHOULD SUBMIT its Proposed
                                                                                      Budget in GRAPHIC or TABLE FORMAT
                                                              as specified in section "Fee Schedule" Item #3, "Proposed Budget " as an additional
                                                                                  illustrative example of its creative approach.

                                                                                Proposed Budgets should be labeled as Exhibit R - Section 3.

                                             The Proposer-designed "Proposed Budget" must be signed, as must all other pages of the "Fee Schedule".

                                                                                                                                                                          TOTAL PROPOSED BUDGET

                  IMPORTANT NOTE: The "Proposed Budget" MUST be SIGNED in INK by an Authorized Representative of the Proposing Entity

              Proposing Entity's Name:


                Proposer's Address:
                                                                                                  Street Address                                                                                      City / State / Zip Code



                     Authorized                                                         Authorized Representative's Name                                                                                       Title
                   Representative:



17f0b4dc-54f1-416b-9e13-9472948c8751.xls                                                                     4/14/201111:35 AM                                                                                              Fee Sched-Sec 3 Proposed Budget
                     Authorized
                   Representative:
                                                                 Authorized Representative's Signature                                 Date

                               Prices shall not include sales tax due to the tax exempt status of the New Jersey Economic Development Authority




17f0b4dc-54f1-416b-9e13-9472948c8751.xls                                              4/14/201111:35 AM                                       Fee Sched-Sec 3 Proposed Budget
                                           NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY

 2010-RFQ/P-032                         SALES SUPPORT and COMMUNICATION TOOLS CONSULTING SERVICES

                                                                           FEE SCHEDULE
                                                                       EXHIBIT R - Section 4
                                                              INSTRUCTIONS to PROPOSERS:
         1. The Proposer shall complete and submit a "Core Services Fee" to manage and execute each of the requirements indicated in this RFQ/P
             and as detailed in the section preliminary "Scope of Services / Deliverables" and as further detailed in the section "Fee Schedule".
            2. The Proposer shall complete the "Budget Worksheets 1A - 1I The total of the worksheets should add up to the "Core Services Fee"
                                                            amount submitted by the Proposer.
                  3. P roposers MUST complete, sign and submit ALL areas of the "FEE SCHEDULE - Sections 1, 1A - 1I, and 2 through 6";
                            no areas may be left blank / incomplete. Failure to do so may result in rejection of the bid proposal.



                                                                        "Media Placement Mark-Up Percentage"

                                              Proposers must enter a PERCENTAGE (%) to be assessed for
 FEE SCHEDULE                                                "Media Placement Mark-Up"
   SECTION 4:

                            (This represents the fee the Consultant Firm will received for media placement, based on the amount of the placement.)
                                        (For example, a $10K placement with a 3.5% "Media Placement Mark-Up Percentage " would result in a $350.00
                                                                        placement fee paid to the Consultant Firm).




  IMPORTANT: EACH PAGE of this Fee Schedule MUST be SIGNED in INK by an Authorized Representative of the Proposing Entity


Proposing Entity's Name:



  Proposer's Address:
                                                                      Street Address                                                                 City / State / Zip Code




                                                            Authorized Representative's Name                                                                  Title
      Authorized
    Representative:

                                                           Authorized Representative's Signature                                                              Date




     17f0b4dc-54f1-416b-9e13-9472948c8751.xls                                 4/14/2011 11:35 AM                                17f0b4dc-54f1-416b-9e13-9472948c8751.xls

				
DOCUMENT INFO
Description: Marketing Services Creation Worksheet document sample