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I NTERACTIVE MARKETING
SOLUTIONS
PU B L I C R E L A TI ON S
S TR A TE G I C M A R K E TI N G
RESEARCH
G R A PH I C D E S I G N
M A R K E TI N G
C OM M U N I C A TI ON S
E - M A R K E TI N G
Who are we? “Over the past two years we have worked with Panther on
various projects from marketing plans through to design
Panther Interactive Marketing was formed in 1995 with a small of literature, mailers, exhibition stands, PR and website
contingent of highly qualified marketers. Now over a decade development.
I NTERACTI VE MARKETI NG
on Panther boasts skilled professionals from a variety of S OLUTI ONS
disciplines. Specialist E-marketing and IT consultants, Graphic One of the major projects was our flagship e-commerce site
Designers and Research professionals have been added to the www.panther.org.uk www.thebarcodesuperstore.co.uk
team to offer a wide range of services.
Panther designed the brand for the website and built a fully
How can Panther help? integrated e-commerce solution. They launched the site using
a combination of PR, HTML mailshots and cost per click
Panther can offer a full service marketing package including: online advertising. A year on we have exceeded our budget
Research, Strategic Marketing, Graphic Design, Marketing and are still growing.”
Communications and E-marketing or any combination of
these services. Panther can perform tasks in one or all of these Martin Cameron
areas in order to help your business achieve the correct mix of GSM Barcode Superstore
tools to improve its marketing effectiveness.
Evolution vs Revolution
Panther offers you a unique choice: evolution or revolution? If “We have been working with Panther on the development
you are a new business then you may require some revolutionary of marketing strategy, sales and marketing plans, marketing
thinking and a unique approach to launch yourself into a new materials and PR. Having written the marketing and sales
market. However, more established companies may require plans and developed the budget for launching the fund Panther
a gradual evolution and integration of marketing strategy into created our visual image through the design of our website, a
their existing business plans. Whichever route you take we variety of literature, mailers, HTML emails, exhibition stands
have the pedigree and experience to help you succeed. and investment memorandum.
A significant saving was made as Panther has design teams in
various EU countries including Romania, which was where
we have had all our marketing material designed and printed
with excellent results.
We are now using the marketing platform and image to launch
our land investment fund targeting investment institutions,
hedge fund managers and high net worth earners in the UK.
Panther is continuing to help us through PR and seminar
organisation.”
Simon Pearce-Hughes
Romanian Eagle Land Fund
PUBLIC PUBLIC
RELATIONS RELATIONS
Writing & Distributing Press Releases
Public Relations is one of the most effective drivers of sales
• Cost effectively maximise awareness of your products leads. It allows companies to cost effectively maximise
and services across a range of markets. awareness of their products and services across vertical and
• Panther can increase your sales and enhance the horizontal markets. It is ideal for managers and business owners
image of your business or products. who need to generate more enquiries but may have to contend
with budget restrictions.
Brand Identity & Image Building
The use of PR and media relations can make a huge difference
• Give your customers what they want and develop to the reputation of your business. All businesses can benefit;
credibility for your company. from small new start-ups, through to larger businesses looking
• Panther can create your brand identity to reflect the to grow and gain more credibility in the marketplace. PR allows
company ambitions. you to get your message across by emphasising all the best
points of your business; be it quality, price or service.
Media Relations
• Position your company as a high profile participant in
the field. “Having a limited budget, Panther took us down the PR route
• Panther can deliver an effective message to both securing the equivalent of £20,000 of space in leading technical
mainstream and local news. and technology publications at no cost to us. The results so
far have exceeded our expectation in terms of the quality and
• Writing & Distributing Press Releases potential of response received.”
Product Introductions
• Bring attention to your product and give customers • Brand Identity & Image Building Mark Shelton
the incentive to invest. Managing Director – Textile Machines Company
• Panther can launch and enhance your product or service in • Media Relations
the customer’s eyes.
• Product Introductions
Tel: 00 44 (0) 1530 455910 “Drive costs out and sales in” To find out more about Panther Public Relations visit www.panther.org.uk
Fax: 00 44 (0) 1530 452402
Website: www.panther.org.uk
E-mail: info@panther.org.uk
STRATEGIC STRATEGIC
MARKETING MARKETING
Strategic Audit and Marketing Health-Check “Working with Panther has breathed life into our sales and
marketing strategy. The professionalism of Panther’s analytical
• Improve your planning to aid growth and business approach has brought clarity, focus and purpose to our actions,
development. which is already developing increased brand awareness in our
• Panther will take a detailed look at your business target market sectors.”
and marketing environment to produce a long term plan
that will ensure the success of your business. Alf Roberts
Managing Director – Thermal Systems Company
Marketing Management
• Increase your brand awareness and sales revenues.
• Panther’s professional marketers will deliver the right
marketing mix for your company.
Recruitment and Mentoring
• Complement your employee base with highly trained
marketing staff.
• Panther will find people with the right potential, train them
and deliver them ready to drive your business forward.
Campaign Management • Strategic Audit and
Marketing Health-Check
• Plan and manage your campaign correctly to plot your
success. • Marketing Management
• Panther can provide detailed tracking, reporting and
analysis that will measure and improve your marketing
campaigns. • Recruitment and Mentoring
• Campaign Management
Tel: 00 44 (0) 1530 455910 “Strategic Marketing has a dramatic effect on business To find out more about Panther Strategic Marketing visit www.panther.org.uk
Fax: 00 44 (0) 1530 452402
Website: www.panther.org.uk performance”
E-mail: info@panther.org.uk
RESEARCH RESEARCH
Market Research “Panther was contracted to evaluate a specialist packaging
project. They evaluated the product and competitors’ products
• Gain knowledge of the size of your market, the major and produced detailed plans, to identify resources required for
players and your own current position. the implementation. The work was completed on time and the
• Panther can investigate the marketplaces in which you final report was well received.”
are operating.
Peter Toop
Competitor Research R&D Manager – Medical Device Company
• Keep on top of new competitor developments to ensure
the correct business decision.
• Panther can review your position in the marketplace and
assess the possibilities for the future.
Customer Research
• Improve your business and give your customers what they
want.
• Panther can analyse your customers’ requirements and
satisfaction to help improve your service.
• Market Research
Employee Research
• Improve internal communication and customer service. • Competitor Research
• Panther can research the opinions of your employees to
provide vital information for the progression of your • Customer Research
business.
• Employee Research
Tel: 00 44 (0) 1530 455910 “At the grass roots of marketing is research” To find out more about Panther Research visit www.panther.org.uk
Fax: 00 44 (0) 1530 452402
Website: www.panther.org.uk
E-mail: info@panther.org.uk
GRAPHIC GRAPHIC
DESIGN DESIGN
Visually Delivering Your Message “Panther helped to restructure our marketing and align the
strategy. The brand was redesigned. The new identity was
carried through to a redesign of all the promotional materials,
Brand & Corporate Identity including advertising, brochures, video, e-ROM, posters,
exhibition stand and website. We look forward to using the
• Develop your logo into a recognisable brand. platform created to increase sales.”
• Panther can evoke the right message from your corporate
identity. Geoff Hardy-Gould
Managing Director – Language School
Sales Literature
• Communicate your message effectively and reach your target
audience.
• Panther can design and manage the print of all your sales
and promotional material.
Advertising & Promotion
• Develop your visual message and attract more business.
• Panther can design, book and manage your advertising. • Brand & Corporate Identity
Exhibition Stands • Sales Literature
• Make the maximum impact at an exhibition or event.
• Advertising & Promotion
• Panther can organise stands and materials from initial
concept through to final design.
• Exhibition Stands
Tel: 00 44 (0) 1530 455910 “You don’t need eyes to see, you need vision” To find out more about Panther Graphic Design and view a full online
Fax: 00 44 (0) 1530 452402 portfolio of work, go to www.panther.org.uk and visit the Graphic
Website: www.panther.org.uk Design mini-site.
E-mail: info@panther.org.uk
MARKETING MARKETING
COMMUNICATIONS COMMUNICATIONS
Public Relations “Panther was, in a short space of time, able to cover in-
depth aspects that were relevant to our business. Using their
• Cost effectively maximise awareness of your products and comprehensive schedule we were able to develop our marketing
services across a range of markets. strategy and implement it.”
• Panther can increase your sales and enhance the image of
your business or products. Tamara Alexander
Partner Audio & Security Company
Customer Relationship Management
• Drive your business forward with integrated CRM
software.
• Panther can provide a unique set of skills to help manage
your customer relationships.
Direct Marketing
• Communicate efficiently with customers, partners and
distributors.
• Panther will target defined sectors to generate significant
response rates.
• Public Relations
Exhibition and Event Management
• Customer Relationship Management
• Ensure successful exhibitions with professional event
management. • Direct Marketing
• Panther can help you organise all your exhibition needs
from large international exhibitions to local trade shows.
• Exhibition and Event Management
Tel: 00 44 (0) 1530 455910 “Tell us what you’d like to achieve and we’ll tell you how” To find out more about Panther Marketing Communications visit
Fax: 00 44 (0) 1530 452402 www.panther.org.uk
Website: www.panther.org.uk
E-mail: info@panther.org.uk
E-MARKETING E-MARKETING
Website Design
• Become proactive and show your customers what you “Panther has managed to get high-level awareness into our
have to offer. target markets quickly and on budget. Going forward we are
• Panther can offer web design from static HTML websites now able to tailor our message for specific market sectors.”
to huge e-commerce sites.
Andy Priscott
Database Design Director – Cryogenics Company
• Merge design and data for easier content management and
integration.
• Panther can employ database techniques to improve the
efficiency of your business.
Website Audit
• Put your message across in the best possible way using the
correct words and visual techniques.
• Panther can assess, suggest and implement improvements
to your website.
• Website Design
HTML Mailer Design
• Database Design
• Reach your customer base with content-rich emails.
• Panther can design and send the HTMLs as well as • Website Audit
purchasing data listings for your market sector.
• HTML Mailer Design
Tel: 00 44 (0) 1530 455910 “Drive costs out and sales in” To find out more about Panther E-marketing visit www.panther.org.uk
Fax: 00 44 (0) 1530 452402
Website: www.panther.org.uk
E-mail: info@panther.org.uk
P UBLIC RE LA T IO NS
S T RA T E GIC M ARKE T IN G
RE S E ARC H
GRAP HIC DE S IGN
M A RKE T ING
C O M M UNIC AT IO NS
E -M ARKE T ING
Panther Interactive Marketing Ltd
45 Greenhill Road, Coalville,
Leicestershire, LE67 4RL, United Kingdom
Tel No: 00 44 (0) 1530 455910
Fax No: 00 44 (0) 1530 452402
UK Mobile No: 00 44 (0) 7930 330125
Romanian Mobile No: 00 40 (0) 731 509714
Website: www.panther.org.uk
E-mail: info@panther.org.uk
