Marketing Research Report for Customer Image in Gsm Service by caz14464


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                               PU B L I C R E L A TI ON S

                         S TR A TE G I C M A R K E TI N G


                                 G R A PH I C D E S I G N

                                      M A R K E TI N G
                              C OM M U N I C A TI ON S

                                      E - M A R K E TI N G
Who are we?                                                                                   “Over the past two years we have worked with Panther on
                                                                                              various projects from marketing plans through to design
Panther Interactive Marketing was formed in 1995 with a small                                 of literature, mailers, exhibition stands, PR and website
contingent of highly qualified marketers. Now over a decade                                   development.
                                                                   I NTERACTI VE MARKETI NG
on Panther boasts skilled professionals from a variety of                 S OLUTI ONS
disciplines. Specialist E-marketing and IT consultants, Graphic                               One of the major projects was our flagship e-commerce site
Designers and Research professionals have been added to the
team to offer a wide range of services.
                                                                                              Panther designed the brand for the website and built a fully
How can Panther help?                                                                         integrated e-commerce solution. They launched the site using
                                                                                              a combination of PR, HTML mailshots and cost per click
Panther can offer a full service marketing package including:                                 online advertising. A year on we have exceeded our budget
Research, Strategic Marketing, Graphic Design, Marketing                                      and are still growing.”
Communications and E-marketing or any combination of
these services. Panther can perform tasks in one or all of these                              Martin Cameron
areas in order to help your business achieve the correct mix of                               GSM Barcode Superstore
tools to improve its marketing effectiveness.

Evolution vs Revolution

Panther offers you a unique choice: evolution or revolution? If                               “We have been working with Panther on the development
you are a new business then you may require some revolutionary                                of marketing strategy, sales and marketing plans, marketing
thinking and a unique approach to launch yourself into a new                                  materials and PR. Having written the marketing and sales
market. However, more established companies may require                                       plans and developed the budget for launching the fund Panther
a gradual evolution and integration of marketing strategy into                                created our visual image through the design of our website, a
their existing business plans. Whichever route you take we                                    variety of literature, mailers, HTML emails, exhibition stands
have the pedigree and experience to help you succeed.                                         and investment memorandum.

                                                                                              A significant saving was made as Panther has design teams in
                                                                                              various EU countries including Romania, which was where
                                                                                              we have had all our marketing material designed and printed
                                                                                              with excellent results.

                                                                                              We are now using the marketing platform and image to launch
                                                                                              our land investment fund targeting investment institutions,
                                                                                              hedge fund managers and high net worth earners in the UK.
                                                                                              Panther is continuing to help us through PR and seminar

                                                                                              Simon Pearce-Hughes
                                                                                              Romanian Eagle Land Fund
PUBLIC                                                                                                                                                                      PUBLIC
RELATIONS                                                                                                                                                                RELATIONS

 Writing & Distributing Press Releases
                                                                                                                                Public Relations is one of the most effective drivers of sales
 • Cost effectively maximise awareness of your products                                                                         leads. It allows companies to cost effectively maximise
   and services across a range of markets.                                                                                      awareness of their products and services across vertical and
 • Panther can increase your sales and enhance the                                                                              horizontal markets. It is ideal for managers and business owners
   image of your business or products.                                                                                          who need to generate more enquiries but may have to contend
                                                                                                                                with budget restrictions.
 Brand Identity & Image Building
                                                                                                                                The use of PR and media relations can make a huge difference
 • Give your customers what they want and develop                                                                               to the reputation of your business. All businesses can benefit;
   credibility for your company.                                                                                                from small new start-ups, through to larger businesses looking
 • Panther can create your brand identity to reflect the                                                                        to grow and gain more credibility in the marketplace. PR allows
   company ambitions.                                                                                                           you to get your message across by emphasising all the best
                                                                                                                                points of your business; be it quality, price or service.
 Media Relations

 • Position your company as a high profile participant in
   the field.                                                                                                                   “Having a limited budget, Panther took us down the PR route
 • Panther can deliver an effective message to both                                                                             securing the equivalent of £20,000 of space in leading technical
   mainstream and local news.                                                                                                   and technology publications at no cost to us. The results so
                                                                                                                                far have exceeded our expectation in terms of the quality and
                                                               • Writing & Distributing Press Releases                          potential of response received.”
 Product Introductions

 • Bring attention to your product and give customers          • Brand Identity & Image Building                                Mark Shelton
   the incentive to invest.                                                                                                     Managing Director – Textile Machines Company
 • Panther can launch and enhance your product or service in   • Media Relations
   the customer’s eyes.

                                                               • Product Introductions

                       Tel: 00 44 (0) 1530 455910                                  “Drive costs out and sales in”   To find out more about Panther Public Relations visit
                       Fax: 00 44 (0) 1530 452402
STRATEGIC                                                                                                                                                                         STRATEGIC
MARKETING                                                                                                                                                                        MARKETING

Strategic Audit and Marketing Health-Check                                                                                              “Working with Panther has breathed life into our sales and
                                                                                                                                        marketing strategy. The professionalism of Panther’s analytical
• Improve your planning to aid growth and business                                                                                      approach has brought clarity, focus and purpose to our actions,
  development.                                                                                                                          which is already developing increased brand awareness in our
• Panther will take a detailed look at your business                                                                                    target market sectors.”
  and marketing environment to produce a long term plan
  that will ensure the success of your business.                                                                                        Alf Roberts
                                                                                                                                        Managing Director – Thermal Systems Company
Marketing Management

• Increase your brand awareness and sales revenues.
• Panther’s professional marketers will deliver the right
  marketing mix for your company.

Recruitment and Mentoring

• Complement your employee base with highly trained
  marketing staff.
• Panther will find people with the right potential, train them
  and deliver them ready to drive your business forward.

Campaign Management                                                    • Strategic Audit and
                                                                         Marketing Health-Check
• Plan and manage your campaign correctly to plot your
  success.                                                             • Marketing Management
• Panther can provide detailed tracking, reporting and
  analysis that will measure and improve your marketing
  campaigns.                                                           • Recruitment and Mentoring

                                                                       • Campaign Management

                        Tel: 00 44 (0) 1530 455910                “Strategic Marketing has a dramatic effect on business   To find out more about Panther Strategic Marketing visit
                        Fax: 00 44 (0) 1530 452402
                        Website:                                                       performance”
RESEARCH                                                                                                                                                        RESEARCH

Market Research                                                                                                    “Panther was contracted to evaluate a specialist packaging
                                                                                                                   project. They evaluated the product and competitors’ products
• Gain knowledge of the size of your market, the major                                                             and produced detailed plans, to identify resources required for
  players and your own current position.                                                                           the implementation. The work was completed on time and the
• Panther can investigate the marketplaces in which you                                                            final report was well received.”
  are operating.
                                                                                                                   Peter Toop
Competitor Research                                                                                                R&D Manager – Medical Device Company

• Keep on top of new competitor developments to ensure
  the correct business decision.
• Panther can review your position in the marketplace and
  assess the possibilities for the future.

Customer Research

• Improve your business and give your customers what they
• Panther can analyse your customers’ requirements and
  satisfaction to help improve your service.
                                                            • Market Research
Employee Research

• Improve internal communication and customer service.      • Competitor Research
• Panther can research the opinions of your employees to
  provide vital information for the progression of your     • Customer Research

                                                            • Employee Research

                      Tel: 00 44 (0) 1530 455910                “At the grass roots of marketing is research”   To find out more about Panther Research visit
                      Fax: 00 44 (0) 1530 452402
GRAPHIC                                                                                                                                                                GRAPHIC
DESIGN                                                                                                                                                                  DESIGN

Visually Delivering Your Message                                                                                      “Panther helped to restructure our marketing and align the
                                                                                                                      strategy. The brand was redesigned. The new identity was
                                                                                                                      carried through to a redesign of all the promotional materials,
Brand & Corporate Identity                                                                                            including advertising, brochures, video, e-ROM, posters,
                                                                                                                      exhibition stand and website. We look forward to using the
• Develop your logo into a recognisable brand.                                                                        platform created to increase sales.”
• Panther can evoke the right message from your corporate
  identity.                                                                                                           Geoff Hardy-Gould
                                                                                                                      Managing Director – Language School

Sales Literature

• Communicate your message effectively and reach your target
• Panther can design and manage the print of all your sales
  and promotional material.

Advertising & Promotion

• Develop your visual message and attract more business.
• Panther can design, book and manage your advertising.        • Brand & Corporate Identity

Exhibition Stands                                              • Sales Literature
• Make the maximum impact at an exhibition or event.
                                                               • Advertising & Promotion
• Panther can organise stands and materials from initial
  concept through to final design.
                                                               • Exhibition Stands

                      Tel: 00 44 (0) 1530 455910                 “You don’t need eyes to see, you need vision”   To find out more about Panther Graphic Design and view a full online
                      Fax: 00 44 (0) 1530 452402                                                                 portfolio of work, go to and visit the Graphic
                      Website:                                                                Design mini-site.
MARKETING                                                                                                                                                 MARKETING
COMMUNICATIONS                                                                                                                                       COMMUNICATIONS

Public Relations                                                                                                               “Panther was, in a short space of time, able to cover in-
                                                                                                                               depth aspects that were relevant to our business. Using their
• Cost effectively maximise awareness of your products and                                                                     comprehensive schedule we were able to develop our marketing
  services across a range of markets.                                                                                          strategy and implement it.”
• Panther can increase your sales and enhance the image of
  your business or products.                                                                                                   Tamara Alexander
                                                                                                                               Partner Audio & Security Company
Customer Relationship Management

• Drive your business forward with integrated CRM
• Panther can provide a unique set of skills to help manage
  your customer relationships.

Direct Marketing

• Communicate efficiently with customers, partners and
• Panther will target defined sectors to generate significant
  response rates.
                                                                        • Public Relations
Exhibition and Event Management
                                                                        • Customer Relationship Management
• Ensure successful exhibitions with professional event
  management.                                                           • Direct Marketing
• Panther can help you organise all your exhibition needs
  from large international exhibitions to local trade shows.
                                                                        • Exhibition and Event Management

                       Tel: 00 44 (0) 1530 455910               “Tell us what you’d like to achieve and we’ll tell you how”   To find out more about Panther Marketing Communications visit
                       Fax: 00 44 (0) 1530 452402                                                                                                             
E-MARKETING                                                                                                                                                 E-MARKETING

Website Design

• Become proactive and show your customers what you                                                                     “Panther has managed to get high-level awareness into our
  have to offer.                                                                                                        target markets quickly and on budget. Going forward we are
• Panther can offer web design from static HTML websites                                                                now able to tailor our message for specific market sectors.”
  to huge e-commerce sites.
                                                                                                                        Andy Priscott
Database Design                                                                                                         Director – Cryogenics Company

• Merge design and data for easier content management and
• Panther can employ database techniques to improve the
  efficiency of your business.

Website Audit

• Put your message across in the best possible way using the
  correct words and visual techniques.
• Panther can assess, suggest and implement improvements
  to your website.
                                                               • Website Design
HTML Mailer Design
                                                               • Database Design
• Reach your customer base with content-rich emails.
• Panther can design and send the HTMLs as well as             • Website Audit
  purchasing data listings for your market sector.

                                                               • HTML Mailer Design

                       Tel: 00 44 (0) 1530 455910                                “Drive costs out and sales in”   To find out more about Panther E-marketing visit
                       Fax: 00 44 (0) 1530 452402






                                Panther Interactive Marketing Ltd
                                               45 Greenhill Road, Coalville,
                               Leicestershire, LE67 4RL, United Kingdom
                                             Tel No: 00 44 (0) 1530 455910
                                            Fax No: 00 44 (0) 1530 452402
                                    UK Mobile No: 00 44 (0) 7930 330125
                               Romanian Mobile No: 00 40 (0) 731 509714

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