PRESS RELEASE iPropertycomsg launches holistic marketing

Document Sample
PRESS RELEASE iPropertycomsg launches holistic marketing Powered By Docstoc
					PRESS RELEASE launches holistic marketing campaign amidst buoyant property market

12 March 2010 –, Singapore’s leading property search portal will launch a
comprehensive marketing campaign across multiple media platforms that will run throughout the
year. The campaign will include television, online media, buses and taxis and digital out-of-home
media. This comprehensive campaign is timed to coincide with the frenzy of new projects being
launched around Singapore, maximizing the impact on the property market and consolidating as a household name.

The campaign focuses on the unique and powerful proposition of “One Search, More Homes”. is the website where people looking for property can find thousands of
comprehensive, up-to-date and relevant property listings with just a single search.

On 15 March 2010, the first wave of the campaign will be launched. Eye-catching
ads will appear on buses and taxis. The buses and taxis will be painted a bright green and their
wheels will be made to look like the irises of eyes framed by eyelashes made of multiple keys. Watch
out for those big eyes on the road!

The next wave of the comprehensive campaign will see the launch of TVCs which will run on morning
and evening primetime slots on Channelnewsasia. Keep a look out for these ad teasers in between
your news!

As the year rolls on, digital posters will appear around Singapore. And at the Toa
Payoh Bus Interchange, there will be standees on display.

Ms Serene Lam, General Manager of Singapore said,” Our focus is to offer a powerful
and efficient online resource that caters to the local Singapore property market. is designed in a highly user-centric manner, placing the consumer search
experience as top priority.”

                                               - End -
For media enquiries and interviews, please contact:
Sally Liang (Ms)
Marketing Manager Singapore Pte Ltd
DID: 6397-6617

About Singapore ( Singapore is the country’s No.1 property and real estate website with more than
200,000 current and archive property listings. Working with more than 3,200 real estate agents, hosts the largest and most comprehensive online database of properties for sale and
rent in Singapore. Each and every month, the website help tens of thousands of Singaporeans,
expatriates and foreigners find their dream homes or investment properties.
Singapore is also the official partner of the Singapore Institute of Estate agents (IEA), and has
exclusive partnerships with MSN Singapore, , to power their real estate
channels. Singapore is part of the Group.

About (

The Group is Asia’s No. 1 online property group, with leading property websites in
Singapore, Malaysia, Hong Kong, India and the Philippines. It is part of Australian Securities
Exchange-listed IPGA Limited (, (ASX: IPP). In 2009, the Group
made history by winning the highly prestigious CNBC Arabiya Asia Pacific Property Awards in the
“Best Property Portal” category for six of its websites – Singapore, Malaysia, Hong Kong, India,
Philippines and Network:
Singapore: Singapore
Malaysia: Malaysia
Hong Kong: and
India: India
Philippines: Philippines
Events: EXPO