Making Over Media

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					              Jessica Dye




    Making Over
                                 Combining the Best
    T
             he content strategies of old media outlets are
             getting a complete makeover: undergoing a li
				
DOCUMENT INFO
Description: The content strategies of old media outlets are getting a complete makeover: undergoing a little nip here and a tuck there to meet users' expectations for instantaneous, scalable delivery to the devices and platforms of their choosing, while still providing content worth viewing. Some companies find themselves stuck between old and new media silos, but according to Ron Miller, a freelance journalist, the real solution lies in picking the best from both worlds -- thoughtfully adapted content that provides additional context through new media devices and applications to create an innovative user experience. Rather than mourning the loss of the old ways and clinging to the traditional publishing format, Karen Hunter, the Pulitzer Prize-winning journalist who launched First One Digital Publishing, has embraced a digital-first mentality as the foundation on which to build entirely new ties with users, as well as to connect on a more interactive and innovative level with authors themselves.
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