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					U.S. Hispanic Market Overview
         May 5, 2009
 Agenda

• U.S. Hispanic Trends, Statistics, Demographics
• Hispanic Shopper Insights and Retailers
• La Curacao
• Toy Brands Targeted to Hispanics
• What other Brands are Doing
• Appendix




                                                   2
U.S. HISPANIC TRENDS, STATISTICS
AND DEMOGRAPHICS
Current U.S. Hispanic population trends

44.3 million Hispanics, 14.8% of total U.S. population of 299 million
Between 2000 and 2006:
• Hispanics accounted for one-half of the nation’s growth
• Hispanic growth rate (24.3%) was more than three times the growth rate of
   the total population (6.1%)
25% of the country’s children under age 5 are Hispanic




                                    Source: U.S. Census Bureau, Population Estimates July 1, 2000 to July 1, 2006   4
Total U.S. Hispanics at a glance

                                         88% of Hispanics Speak Spanish at Home                                                                              (1)




                          MARKET SIZE                            (1)
                                                                                                                   INCOME & CONSUMER SPENDING                                                                   (2)



                                                                                                                  Hispanic                               Hispanic                              Hispanic
         12.7 Million Hispanics Households                                                                       Disposable                             Consumer                              Disposable
                                                                                                                 HH Income                              Spending                               Income
                        11% of the Total U.S.

                                                                                                                $68,219                                 $845 Bil.                             $890 Bil.


                                                                                                                    Hispanics Are Projected to Save/Invest
                                                                                                                     Approximately $45 Billion This Year!




 Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                           (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections                                   5
Total U.S. Hispanics at a glance cont.



   POPULATION DEMOGRAPHICS                                                              (1)
                                                                                                                               POPULATION GROWTH                                               (3)




                                           Hispanic                      % Hispanic                                                                Hispanic                            % Hispanic
                                          Population                      of Total                                                                Population                            of Total
      Persons 2+                        43,303,000                           15%                                         2000                   35,238,500                                  13%
    Children 2-11                        8,537,000                           21%                                         2009                   48,628,400                                  16%
     Teens 12-17                         4,551,000                           18%                                         2014                   54,780,900                                  17%
    Adults 18-34                        13,928,000                           20%
    Adults 18-49                        22,678,000                           17%                                     The Hispanic Population Is Expected
    Adults 25-54                        18,670,000                           15%                                to Grow 55% from 2000 – 2014, Accounting for
                                                                                                                     48% of the Total Population Growth!




    Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                              (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

                                                                                                                                                                                                                   6
One in Four People will be Hispanic by 2050
Percent Hispanic of the Total Population in the U. S.




            1980                       2000                                    2020*                                       2040*
               Census                                                                         Projections
                                                                                                                   *Projected Population as of July 1

                      Source: U.S. Census Bureau, 1970, 1980, 1990, and 2000 Decennial Censuses; Population Projections, July 1, 2010 to July 1, 20 50
                                                                                                                                                         7
86
Spreading to other States
Many immigrants are bypassing
   traditional gateway states in the
   Southwest, while many U.S.-born
   Hispanics have left states like
   California.


Children of Latin American immigrants
    are helping offset a decline or slower
    growth in the school-age population
    in states such as Georgia and Iowa.




                                             9
Hispanic Market




                  Sources: 2009 Nielsen Universe Estimates   10
Hispanic Origin by Type

         Type of origin    Number                                        Percent
Total                     44,252,278                                      100.0
 Mexican                  28,339,354                                         64.0
 Puerto Rican             3,987,947                                            9.0
 Cuban                    1,520,276                                            3.4
 Dominican                1,217,225                                            2.8
 Central American         3,372,090                                            7.6
 South American           2,421,297                                            5.5
 Other Hispanic           3,394,089                                            7.7
                           Source: U.S. Census Bureau, 2006 American Community Survey   11
Median Age by Sex




                    Source: U.S. Census Bureau, 2006 American Community Survey   12
U.S. Hispanic Household

             The average Hispanic household
                  has 3.1 people while the
                   average non- Hispanic
                 household has 2.3 people.


               Non-Hispanic                     Hispanic
                Household                      Household
                  2.3                               3.1




                        Source: 2007/2008 Nielsen and Simmons Market Research Bureau   13
Top Ten Hispanic DMAs
(Ranking by TV HHs)



                             Market                                      Total Hispanic                                            % of the total DMA
                                                                         Households
             1               Los Angeles                                 1,854,810                                                 33%
             2               New York                                    1,242,160                                                 17%
             3               Miami                                       658,490                                                   43%
             4               Houston                                     549,890                                                   26%
             5               Dallas                                      488,150                                                   20%
             6               Chicago                                     485,270                                                   14%
             7               San Antonio                                 382,990                                                   47%
             8               Phoenix                                     381,180                                                   21%
             9               San Francisco                               377,730                                                   15%
             10              McAllen-                                    291,220                                                   83%
                             Harlingen

   Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                             (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections                             14
Percent of Total U.S. Hispanic
Population by State




                           Source: U.S. Census Bureau, U.S. population estimate, Jul. 1, 2006
                                                                                                15
   Los Angeles #1 market in Hispanic
   Consumer Spending


                 Hispanic Total Consumer Spending Estimates (Billions) CY2008
% of Total
   U.S.
Hispanic




                                  Source: Global Insight Hispanic Market Monitor 2008; Consumer Spending Estimates

                                                                                                                     16
U.S. Hispanic Media Consumption & Attitudes

• Roughly six in ten (59%) of Hispanics say they "enjoy looking at or listening to advertising,"
• Compare that with 30 percent of non-Latino whites who feel this way.
• But only 25% of those surveyed feel that today's marketing is personally and culturally
  relevant to their lives.
• "Authenticity is required. The messages have to be real and relevant to the Hispanic
  consumer."
• Hispanics' need for preserving cultural elements has heightened in the past 4 years:
   In 2003, 48% of Hispanics surveyed said it is important to preserve music and songs
   In the 2007 study, it was 62%
• Language is important - but relevance and content are as or more important.




                                  Source: Hispanic Market Weekly, "A Hispanic Vote For Advertising," September 24, 2007
                                                                                                                          17
HISPANIC SHOPPER INSIGHTS AND
RETAILERS
The U.S. Hispanic Shopper


Hispanics' purchase decisions are more likely to be influenced by in-store
   promotions and advertising with 34% saying they are influenced by in-store
   ads and coupons vs. 14% of total shoppers.
More than 34% of Hispanic shoppers also claim to be influenced by in-store price
  reductions compared to 22% of non-Hispanic shoppers.
At 44.3 million people, Hispanics are the largest ethnic group in the United States,
    and they currently boast a buying power of nearly $1 trillion.




                                               Source: 2007 TNS’ Hispanic Shopper 360 study   19
Internet usage influencing
purchasing decisions

         Hispanics who use the internet are increasingly relying on it to make purchasing decisions




                                                          Source: 2006 AOL Hispanic CyberStudy
Top Factors among U.S. Hispanics for Choosing a
Shopping Destination


  Low prices - 77%
  Convenient location - 72%
  Wide range of merchandise - 71%
  Employees who speak Spanish - 54%
  Products relevant to Hispanic consumers - 52%
  Spanish signage - 47%
  Product packaging and labels in Spanish - 43%




                                                   Source: 05-06 Hispanic OmniTel Retail Study   21
Top 12 Retailers where Hispanics have Shopped
                                              Retailer                                   % of total
                                                                                         respondents
                                    1         Wal-Mart                                   56%
                                    2         Target                                     34%
                                    3         J.C. Penney                                20%
                                    4         Kmart                                      20%
                                    5         Dollar General                             19%
                                    6         Dollar Tree                                18%
                                    7         Sears                                      17%
                                    8         Kohl’s                                     16%
                                    9         Sam’s Club                                 15%
                                    10        Macy’s                                     15%
                                    11        Best Buy                                   15%
                                    12        Family Dollar                              14%
Source: 2007 Scarborough Research: Shoppers were surveyed within a 12-month period. Respondents answered that they have shopped at “x” store within the   22
                                                                       past 30 days
    Hispanic Marketing Initiatives

Many top retailers chosen have several initiatives in place to specifically target Hispanic shoppers.

   Retailer         Highlights
   Wal-Mart         Spending about $45 million per year in Spanish-language advertising


   Target           Partnership that calls for the retailer's ad inserts to be placed in La Opinión and La
                    Opinión Contigo, two of Los Angeles-based newspapers

   J.C. Penney      Awarded Hispanic students with college scholarships — at Spanish-language
                    network Univision's annual Premios Juventud awards show

   Kmart            Launched exclusive brand by Mexican pop star Thalía Sodi at select stores
                    nationwide

   Kohl’s           Launched exclusive collection, including sleepwear,
                    shoes and clothing from actress-model Daisy Fuentes
                                                                Source: 2007 Scarborough Research:           23
LA CURACAO
La Curacao Company Overview

La Curacao is best known as a growing chain of large format department stores of 100,000sqf
    each.
With a Hispanic focus, La Curacao ranks among the top 100 electronics and appliance retailers in
    the U.S.
Locations: CA - Los Angeles, South Gate, Panorama, Huntington Park, San Bernardino, Lynwood,
   Chino, Santa Ana and Anaheim. AZ - Phoenix.
Additional services catering to the Latino community, include:
• CuraTel local and long distance telephone service
• Pasito.Com internet access
• Travel services
• Export services
• Sister company - Pollo Campero
   restaurants



                                                                 Source: LaCuracao.net/spanish/retail.htm   25
La Curacao Retail Atmosphere


Retail locations have a warm and colorful atmosphere, along with live
  entertainment inside the stores.
Adults can participate in raffles and various contests, or even dance to the
  music of local bands on the weekends.
Children can enjoy a safe play area, with qualified supervisors who will
  teach them computer and reading skills.
Redefines shopping as an all-day activity for the whole family.




                                                Source: LaCuracao.net/spanish/retail.htm   26
La Curacao Marketing Strategies


Television and Radio Spots feature such celebrities as Renán Almendárez
   (radio DJ) and Don Francisco (Univision’s Sabado Gigante host), both
   huge celebrities in the Hispanic media.
Puntos Program – Frequent Loyalty Shopper program where customers
  accumulate points and can exchange for gifts.
Bilingual sales associates which are well educated of every product in
    their department.
La Curacao credit account.
Occasional direct mail promotions.


                                               Source: LaCuracao.net/spanish/retail.htm   27
TOY BRANDS TARGETED TO
HISPANICS
Dora the Explorer

 Dora the Explorer’s popularity among Hispanics:
  – She is Latina
  – Her vocabulary is peppered with Spanish words, but her
    bilingual abilities have made her — and toys like her —
    favorites among all parents who may see Spanish as an
    asset for their own children
            Toys that include Spanish
             phrases are appealing to
           Hispanic moms who want to
            retain their language and
                cultural heritage.


                      Source: Brandweek – Toy Treatment article. Feb 2007   29
Fisher-Price

Launched Tickle Me Elmo in Spanish.
Hispanic advertising campaign for all of its toys
 includes TV, print, out-of-home and event marketing.
Fisher-Price's marketing also includes a toy guide
 placed in Spanish-language newspapers.
Works with retailers to create on-shelf promotions in
 Spanish targeting stores that over-index with Latino
 households.
                                 Source: Brandweek – Toy Treatment article. Feb 2007   30
Fisher-Price in-store promotion

  Conducted a promotion with 300 high-density Hispanic Wal-Mart stores in the
  weeks leading up to Three Kings Day.


  On Jan. 6. The "retailtainment" event centered on the holiday, which celebrates the
  arrival of the Three Wise Men

       In-Store Activities                               Tie-in Promotion
         Writing a letter                         Limited-edition, eight-piece
         Coloring
                                                    Little People play set that
                                                 included three kings, a camel
         Maze-solving
                                                      and a Hispanic family
                                                      (of four) bearing gifts.




                                                   Source: Brandweek – Toy Treatment article. Feb 2007   31
Mattel

  Little Mommy doll line includes a Latina baby
  who asks for her teddy bear and bottle, plays
  peek-a-boo and even requests a diaper
  change — all in Spanish.




     Barbie Rebelde - based on the hottest
   sensation pop-rock music group RBD from
   Univision’s soap opera Rebelde, include the
            show’s popular characters.



                                                  Source: Brandweek – Toy Treatment article. Feb 2007   32
Leap frog
 Learn & Groove Counting Maracas          Leapster Learning Game System
    shake for lights and sounds        platform features 12 new game titles
 & helps tots count from one to 10 in      in Spanish, including Dora the
        Spanish and English                     Explorer Piñata Party

   play musical activities in both
            languages




                                             Source: Brandweek – Toy Treatment article. Feb 2007   33
WHAT OTHER BRANDS ARE DOING
Supermercado de Wal-Mart

Wal-Mart will open its first Hispanic-focused supermarkets this summer in
   Phoenix and Houston.
Supermercado de Wal-Mart will carry specialty foods, including popular national
   brands from Mexico and the U.S. as well as an in-store cocina (kitchen) where
   families can dine.
The 39,000-square-foot store will carry approximately 13,000 products, including
   a wide assortment of fresh tropical fruits and vegetables and a bakery that
   offers more than 40 traditional sweet breads and fresh corn tortillas. A meat
   department featuring specialty meats designed to meet the specific
   preferences of local Hispanic customers.
Including a pharmacy with hundreds of $4 prescriptions, health and beauty aids, a
    Walmart MoneyCenter, a baby center and a party center

                                                     Source: Brandweek.com May 1, 2009   35
Carl’s Jr. Sizzles with Univision
Novela Pitch

Carl’s Jr.’s new Hispanic TV campaign include four versions of mininovelas
   promoting different Carl’s Jr. products
Spots airing on Univision and Telefutura’s prime time in 11 CA, AZ and TX
   markets
It has all the elements: a beautiful young woman lying next to a handsome man
    wearing only a towel. The pair are interrupted by the man’s father, who was
    the woman’s former lover and was supposed to be dead. All three end up in
    bed together noshing on Kentucky Bourbon Burgers (complete with signature
    crunch) as the announcer intones: ―Because not only the most manly men
    watch novelas, all of us do. Enjoy them with the delicious Kentucky Bourbon
    Burger from Carl’s Jr.‖
Deseos

                                                    Source: Brandweek.com March 23, 2009   36
Express Your Hispanic Heritage
with Kleenex Brand Art Contest

In an effort to help celebrate Hispanic Heritage month, tissue maker
    Kimberly-Clark launched a Hispanic-themed packaging design contest.
Participants submitted original artwork that celebrates Hispanic Heritage
  through the use of culturally relevant designs, themes and/or motifs. The
  winning tissue patterns will appear on Kleenex boxes in September 2009
Winners were selected in 2 rounds: (1) – panel of judges; (2) – public voting
Prizes: 3 grand prizes of $5,000 cash each; and 9 first prizes of $500 cash
   each
Expresa tu Hispanidad



        Source: Brandweek.com March 9, 2009                                   37
Oscar Mayer Sabor de Mamá
Recipe Contest

For many Hispanic families living in the U.S., the American hot dog has evolved into an ingredient
    for their traditional meals.
To celebrate its heritage, Oscar Mayer launched in April 2009 the Sabor de Mama recipe contest.
    Teaming up with Oscar Mayer to find the best recipe is Maggie Jimenez, host of Telefutura's
    cooking show ¡Qué Sabor!
Hispanic consumers can log on to sabordemama.com for a chance to win by sharing their favorite
    traditional recipe featuring the quality of Oscar Mayer hot dogs and why it's special to the
    family.
Grand Prize winner will receive $5,000 and the opportunity to join Jimenez at an event to showcase
   his/her winning recipe. The winner will also enjoy an exclusive photo shoot with Jimenez to be
   featured in Kraft fall issue of Comida y Familia magazine.
First Prize (5) one year supply of Oscar Mayer hot dogs and Second Prize (50) Party Pack
     including apron, cooking utensils and serving tray.
Sabor de Mama



           Source: HispanicPRWire.com April 15, 2009                                                 38
Verizon Torneo Clausura 2009
Futbol Mexicano Sweepstakes


To build awareness among its subscribers about consulting the most
  relevant information about Mexican Soccer tournaments on their
  mobile phones, Verizon Wireless launched the Torneo Clausura
  2009 Futbol Mexicano Sweepstakes.
Sweepstakes is open during the timing of 2009 Mexican Soccer
  tournament
Verizon Wireless subscribers text in FLM to 3560 for a chance to win
  one of ten kits which include one LG Dare™ phone, soccer ball
  and jersey from a Mexican Soccer team
Sweepstakes is promoted on Univision.com website

       Source: Univision.com 2009                                      39
Verizon Torneo Clausura 2009
Futbol Mexicano Sweepstakes




      Source: univision.com 2009   40
Additional Samples

Direct Mail – Kmart and Glade
FSIs – Huggies, Knor, Splenda, Anthony’s Pasta &
 Scott Tissue
Roto Ad – Home Depot




                                                    41
Summary


Hispanics are the fastest growing minority population in the U.S.
25% of the country’s children under age 5 are Hispanic.
1 in 4 people will be Hispanic by 2050.
About 59% of Hispanics enjoy looking or listening to advertising.
Messages have to be real and relevant to the Hispanic consumer.
Hispanics enjoy shopping with the entire family and shop at places
   where products are relevant to their needs.



                                                                     42
APPENDIX
Los Angeles
     87% of Hispanics Speak Spanish at Home                                                                        (1)




                                                                                                                                                                                      (2)
                 MARKET SIZE                            (1)
                                                                                                               INCOME & CONSUMER SPENDING

      #    1                 Hispanic DMA
                          (Ranking by TV HHs)
                                                                                                      Hispanic
                                                                                                     Disposable
                                                                                                     HH Income
                                                                                                                                           Hispanic
                                                                                                                                          Consumer
                                                                                                                                          Spending
                                                                                                                                                                               Hispanic
                                                                                                                                                                              Disposable
                                                                                                                                                                               Income

      1,854,810 Hispanic Households
             33% of the DMA                                                                          $77,415                           $149.3 Bil.                         $155.8 Bil.
           Hispanics Have Larger                                                                         Hispanics Are Projected to Save/Invest
               Households!                                                                                Approximately $6.5 Billion This Year!
      3.9 Persons vs. 3.0 Total Market
   POPULATION DEMOGRAPHICS                                                     (1)
                                                                                                                   POPULATION GROWTH                                                (3)




                                 Hispanic                     % Hispanic                                                                  Hispanic                            % Hispanic
                                Population                     of Total                                                                  Population                            of Total
   Persons 2+                   7,297,000                         43%                                    2000        6,466,900            40%
   Children 2-11                1,480,000                         56%                                    2009        7,881,100            45%
   Teens 12-17                    806,000                         51%
   Adults 18-34                 2,287,000                         54%                                    2014        8,419,800            46%
   Adults 18-49                 3,813,000                         47%                                    The Hispanic Population Is Expected
   Adults 25-54                 3,170,000                         42%                               to Grow 30% from 2000 – 2014, Accounting for
                                                                                                         99% of the Total Population Growth!
          Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                                    (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections
New York
       92% of Hispanics Speak Spanish at Home                                                                       (1)




                                                                                                                                                                                       (2)
                  MARKET SIZE                            (1)
                                                                                                                INCOME & CONSUMER SPENDING

        #   2                 Hispanic DMA
                           (Ranking by TV HHs)
                                                                                                       Hispanic
                                                                                                      Disposable
                                                                                                      HH Income
                                                                                                                                            Hispanic
                                                                                                                                           Consumer
                                                                                                                                           Spending
                                                                                                                                                                                Hispanic
                                                                                                                                                                               Disposable
                                                                                                                                                                                Income

        1,242,160 Hispanic Households
               17% of the DMA                                                                         $67,230                            $89.5 Bil.                           $94.0 Bil.
             Hispanics Have Larger                                                                        Hispanics Are Projected to Save/Invest
                 Households!                                                                               Approximately $4.5 Billion This Year!
        3.2 Persons vs. 2.7 Total Market
    POPULATION DEMOGRAPHICS                                                   (1)
                                                                                                                    POPULATION GROWTH                                                (3)




                                 Hispanic                      % Hispanic                                                                  Hispanic                            % Hispanic
                                Population                      of Total                                                                  Population                            of Total
  Persons 2+                     4,015,000                         20%                                    2000        3,751,000            19%
  Children 2-11                    684,000                         25%                                    2009        4,407,600            21%
  Teens 12-17                      395,000                         24%
                                 1,180,000                         26%                                    2014        4,632,100            22%
  Adults 18-34
  Adults 18-49                   2,094,000                         23%                                    The Hispanic Population Is Expected
  Adults 25-54                   1,799,000                         21%                               to Grow 23% from 2000 – 2014, Accounting for
                                                                                                         100% of the Total Population Growth!
           Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                                     (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections
Miami
       97% of Hispanics Speak Spanish at Home                                                                         (1)




                                                                                                                                                                                        (2)
                   MARKET SIZE                            (1)
                                                                                                                  INCOME & CONSUMER SPENDING

        #     3                 Hispanic DMA
                             (Ranking by TV HHs)
                                                                                                         Hispanic
                                                                                                        Disposable
                                                                                                        HH Income
                                                                                                                                              Hispanic
                                                                                                                                             Consumer
                                                                                                                                             Spending
                                                                                                                                                                                  Hispanic
                                                                                                                                                                                 Disposable
                                                                                                                                                                                  Income

         658,490 Hispanic Households
               43% of the DMA                                                                           $75,476                            $48.9 Bil.                           $50.8 Bil.
             Hispanics Have Larger                                                                          Hispanics Are Projected to Save/Invest
                 Households!                                                                                 Approximately $1.9 Billion This Year!
        2.8 Persons vs. 2.7 Total Market
    POPULATION DEMOGRAPHICS                                                      (1)
                                                                                                                      POPULATION GROWTH                                               (3)




                                   Hispanic                     % Hispanic                                                                   Hispanic                            % Hispanic
                                  Population                     of Total                                                                   Population                            of Total
  Persons 2+                      1,862,000                          45%                                   2000        1,575,700            40%
  Children 2-11                     226,000                          41%                                   2009        1,972,600            47%
  Teens 12-17                       142,000                          43%
  Adults 18-34                      441,000                          50%                                   2014        2,121,600            49%
  Adults 18-49                      892,000                          49%                                   The Hispanic Population Is Expected
  Adults 25-54                      834,000                          48%                              to Grow 35% from 2000 – 2014, Accounting for
                                                                                                          100% of the Total Population Growth!
           Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                                     (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections
Houston
      90% of Hispanics Speak Spanish at Home                                                                        (1)




                                                                                                                                                                                       (2)
                  MARKET SIZE                            (1)
                                                                                                                 INCOME & CONSUMER SPENDING

       #    4                  Hispanic DMA
                            (Ranking by TV HHs)
                                                                                                        Hispanic
                                                                                                       Disposable
                                                                                                       HH Income
                                                                                                                                             Hispanic
                                                                                                                                            Consumer
                                                                                                                                            Spending
                                                                                                                                                                                 Hispanic
                                                                                                                                                                                Disposable
                                                                                                                                                                                 Income

        549,890 Hispanic Households
              26% of the DMA                                                                           $73,010                            $38.5 Bil.                          $40.6 Bil.
            Hispanics Have Larger                                                                         Hispanics Are Projected to Save/Invest
                Households!                                                                                Approximately $2.1 Billion This Year!
       3.4 Persons vs. 2.8 Total Market
    POPULATION DEMOGRAPHICS                                                     (1)
                                                                                                                     POPULATION GROWTH                                               (3)




                                  Hispanic                     % Hispanic                                                                   Hispanic                            % Hispanic
                                 Population                     of Total                                                                   Population                            of Total
  Persons 2+                     1,883,000                          32%                                   2000        1,414,800            28%
  Children 2-11                    387,000                          41%                                   2009        2,068,800            34%
  Teens 12-17                      201,000                          37%
  Adults 18-34                     615,000                          42%                                   2014        2,397,500            36%
  Adults 18-49                   1,003,000                          36%                                   The Hispanic Population Is Expected
  Adults 25-54                     829,000                          32%                              to Grow 69% from 2000 – 2014, Accounting for
                                                                                                          59% of the Total Population Growth!
          Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                                    (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections
Dallas
      89% of Hispanics Speak Spanish at Home                                                                          (1)




                                                                                                                                                                                         (2)
                    MARKET SIZE                            (1)
                                                                                                                   INCOME & CONSUMER SPENDING

         #    5                  Hispanic DMA
                              (Ranking by TV HHs)
                                                                                                          Hispanic
                                                                                                         Disposable
                                                                                                         HH Income
                                                                                                                                               Hispanic
                                                                                                                                              Consumer
                                                                                                                                              Spending
                                                                                                                                                                                   Hispanic
                                                                                                                                                                                  Disposable
                                                                                                                                                                                   Income

          488,150 Hispanic Households
                20% of the DMA                                                                           $67,334                            $30.4 Bil.                          $32.6 Bil.
              Hispanics Have Larger                                                                         Hispanics Are Projected to Save/Invest
                  Households!                                                                                Approximately $2.2 Billion This Year!
         3.5 Persons vs. 2.7 Total Market
    POPULATION DEMOGRAPHICS                                                       (1)
                                                                                                                       POPULATION GROWTH                                               (3)




                                    Hispanic                     % Hispanic                                                                   Hispanic                            % Hispanic
                                   Population                     of Total                                                                   Population                            of Total
   Persons 2+                      1,689,000                          25%                                   2000        1,174,800            20%
   Children 2-11                     362,000                          34%                                   2009        1,931,400            27%
   Teens 12-17                       179,000                          30%
   Adults 18-34                      585,000                          35%                                   2014        2,312,600            29%
   Adults 18-49                      930,000                          29%                                   The Hispanic Population Is Expected
   Adults 25-54                      754,000                          25%                              to Grow 97% from 2000 – 2014, Accounting for
                                                                                                            53% of the Total Population Growth!
            Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                                      (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections
Chicago
      92% of Hispanics Speak Spanish at Home                                                                        (1)




                                                                                                                                                                                       (2)
                  MARKET SIZE                            (1)
                                                                                                                 INCOME & CONSUMER SPENDING

       #    6                  Hispanic DMA
                            (Ranking by TV HHs)
                                                                                                       Hispanic
                                                                                                      Disposable
                                                                                                      HH Income
                                                                                                                                            Hispanic
                                                                                                                                           Consumer
                                                                                                                                           Spending
                                                                                                                                                                                Hispanic
                                                                                                                                                                               Disposable
                                                                                                                                                                                Income

        485,270 Hispanic Households
              14% of the DMA                                                                           $77,719                           $37.7 Bil.                           $40.0 Bil.
            Hispanics Have Larger                                                                         Hispanics Are Projected to Save/Invest
                Households!                                                                                Approximately $2.3 Billion This Year!
       3.7 Persons vs. 2.7 Total Market
    POPULATION DEMOGRAPHICS                                                     (1)
                                                                                                                    POPULATION GROWTH                                                (3)




                                  Hispanic                     % Hispanic                                                                   Hispanic                            % Hispanic
                                 Population                     of Total                                                                   Population                            of Total
  Persons 2+                     1,785,000                         19%                                    2000        1,497,600            16%
  Children 2-11                    365,000                         26%                                    2009        1,986,500            20%
  Teens 12-17                      194,000                         24%
  Adults 18-34                     613,000                         27%                                    2014        2,199,700            22%
  Adults 18-49                     967,000                         22%                                    The Hispanic Population Is Expected
  Adults 25-54                     773,000                         19%                               to Grow 47% from 2000 – 2014, Accounting for
                                                                                                          79% of the Total Population Growth!
           Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                                     (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Est imates, 2014 Projections
San Antonio
      85% of Hispanics Speak Spanish at Home                                                                         (1)




                                                                                                                                                                                       (2)
                  MARKET SIZE                            (1)
                                                                                                                 INCOME & CONSUMER SPENDING

       #     7                 Hispanic DMA
                            (Ranking by TV HHs)
                                                                                                        Hispanic
                                                                                                       Disposable
                                                                                                       HH Income
                                                                                                                                             Hispanic
                                                                                                                                            Consumer
                                                                                                                                            Spending
                                                                                                                                                                                 Hispanic
                                                                                                                                                                                Disposable
                                                                                                                                                                                 Income

        382,990 Hispanic Households
              47% of the DMA                                                                           $63,088                            $24.3 Bil.                           $24.6 Bil.
            Hispanics Have Larger                                                                          Hispanics Are Projected to Save/Invest
                Households!                                                                                Approximately $300 Million This Year!
       3.0 Persons vs. 2.7 Total Market
   POPULATION DEMOGRAPHICS                                                      (1)
                                                                                                                     POPULATION GROWTH                                               (3)




                                  Hispanic                     % Hispanic                                                                   Hispanic                            % Hispanic
                                 Population                     of Total                                                                   Population                            of Total
  Persons 2+                     1,165,000                          53%                                   2000        1,032,100            51%
  Children 2-11                    214,000                          61%                                   2009        1,305,200            54%
  Teens 12-17                      125,000                          60%
  Adults 18-34                     324,000                          59%                                   2014        1,461,700            55%
  Adults 18-49                     560,000                          55%                                   The Hispanic Population Is Expected
  Adults 25-54                     486,000                          52%                              to Grow 42% from 2000 – 2014, Accounting for
                                                                                                          67% of the Total Population Growth!
          Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                                    (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections
Phoenix
     84% of Hispanics Speak Spanish at Home                                                                         (1)




                                                                                                                                                                                       (2)
                  MARKET SIZE                            (1)
                                                                                                                 INCOME & CONSUMER SPENDING

      #     8                  Hispanic DMA
                            (Ranking by TV HHs)
                                                                                                        Hispanic
                                                                                                       Disposable
                                                                                                       HH Income
                                                                                                                                             Hispanic
                                                                                                                                            Consumer
                                                                                                                                            Spending
                                                                                                                                                                                 Hispanic
                                                                                                                                                                                Disposable
                                                                                                                                                                                 Income

       381,180 Hispanic Households
             21% of the DMA                                                                            $57,287                            $20.3 Bil.                          $21.7 Bil.
           Hispanics Have Larger                                                                          Hispanics Are Projected to Save/Invest
               Households!                                                                                 Approximately $1.4 Billion This Year!
      3.5 Persons vs. 2.6 Total Market
   POPULATION DEMOGRAPHICS                                                      (1)
                                                                                                                     POPULATION GROWTH                                               (3)




                                  Hispanic                     % Hispanic                                                                   Hispanic                            % Hispanic
                                 Population                     of Total                                                                   Population                            of Total
  Persons 2+                     1,341,000                          27%                                    2000           899,000           23%
  Children 2-11                    309,000                          40%                                    2009        1,541,600            29%
  Teens 12-17                      151,000                          36%
  Adults 18-34                     447,000                          38%                                    2014        1,912,300            32%
  Adults 18-49                     700,000                          31%                                    The Hispanic Population Is Expected
  Adults 25-54                     566,000                          27%                                to Grow 113% from 2000 – 2014, Accounting
                                                                                                         for 47% of the Total Population Growth!
          Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                                    (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections
San Francisco
     84% of Hispanics Speak Spanish at Home                                                                         (1)




                                                                                                                                                                                       (2)
                  MARKET SIZE                            (1)
                                                                                                                 INCOME & CONSUMER SPENDING

      #     9                  Hispanic DMA
                            (Ranking by TV HHs)
                                                                                                       Hispanic
                                                                                                      Disposable
                                                                                                      HH Income
                                                                                                                                            Hispanic
                                                                                                                                           Consumer
                                                                                                                                           Spending
                                                                                                                                                                                Hispanic
                                                                                                                                                                               Disposable
                                                                                                                                                                                Income

       377,730 Hispanic Households
             15% of the DMA                                                                            $87,118                           $33.3 Bil.                           $35.0 Bil.
           Hispanics Have Larger                                                                          Hispanics Are Projected to Save/Invest
               Households!                                                                                 Approximately $1.7 Billion This Year!
      3.8 Persons vs. 2.7 Total Market
   POPULATION DEMOGRAPHICS                                                      (1)
                                                                                                                    POPULATION GROWTH                                                (3)




                                  Hispanic                     % Hispanic                                                                   Hispanic                            % Hispanic
                                 Population                     of Total                                                                   Population                            of Total
   Persons 2+                    1,427,000                         22%                                    2000        1,288,600            19%
   Children 2-11                   279,000                         31%                                    2009        1,582,400            23%
   Teens 12-17                     145,000                         28%
   Adults 18-34                    445,000                         31%                                    2014        1,717,600            24%
   Adults 18-49                    740,000                         24%                                    The Hispanic Population Is Expected
   Adults 25-54                    609,000                         20%                               to Grow 33% from 2000 – 2014, Accounting for
                                                                                                          87% of the Total Population Growth!
         Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+);
                                   (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections
McAllen-Harlingen
     91% of Hispanics Speak Spanish at Home                                                  (2)




                                                                                                                                                                 (2)
             MARKET SIZE          (1)
                                                                                         INCOME & CONSUMER SPENDING

 #   10               Hispanic DMA
                   (Ranking by TV HHs)
                                                                                Hispanic
                                                                               Disposable
                                                                               HH Income
                                                                                                                      Hispanic
                                                                                                                     Consumer
                                                                                                                     Spending
                                                                                                                                                          Hispanic
                                                                                                                                                         Disposable
                                                                                                                                                          Income

       291,220 Hispanic Households
             83% of the DMA                                                    $53,377                             $15.1 Bil.                           $15.3 Bil.
           Hispanics Have Larger                                                   Hispanics Are Projected to Save/Invest
               Households!                                                         Approximately $200 Million This Year!
      3.4 Persons vs. 3.3 Total Market
   POPULATION DEMOGRAPHICS                              (1)
                                                                                             POPULATION GROWTH                                                 (3)




                      Hispanic          % Hispanic                                                                   Hispanic                             % Hispanic
                     Population          of Total                                                                   Population                             of Total
   Persons 2+        1,001,000             86%                                    2000          856,600            88%
   Children 2-11       214,000             90%                                    2009        1,101,000            89%
   Teens 12-17         110,000             90%
   Adults 18-34        281,000             91%                                    2014        1,237,100            90%
   Adults 18-49        475,000             90%                                    The Hispanic Population Is Expected
   Adults 25-54        402,000             90%                               to Grow 44% from 2000 – 2014, Accounting for
                                                                                  95% of the Total Population Growth!
                                         Source: (1) 2009 Nielsen Universe Estimates; (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average);
                                                              (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections
  CONTACT INFORMATION




      15147 Woodlawn Avenue
          Tustin, CA 92780
         Fax: 714/258-2409


            Cristina Vázquez
      Assistant Account Executive
           714/258-2400 x-429
cristina.vazquez@verticalmarketing.net




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