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					SOCIAL BOOK READER FOR IPHONE AND IPAD


                       Vj Anma, CEO
                        vj@appitude.com
                           206-452-5115
NICHE BOOK PUBLISHERS
      ARE DYING

 1 Million eBooks published
           this year

               How does a
               single book
                stand out?
                      IBOOKSTORE IS A GHOST TOWN
              12000

                          10 Billion
              10000


               8000
   Total
Downloads      6000
In Millions
               4000


               2000

                                         100 Million
                  0

                          AppStore       iBookStore
WHAT IF …
 Publishers can make more sales
 Readers promote the book
 Reading can be made more fun
PUBLISH BOOKS AS APPS ON THE APP STORE


            ENGAGE READERS USING SOCIAL MEDIA

 CONNECT AUTHORS WITH THEIR
      FAN COMMUNITY


           INCENTIVIZE READERS USING REWARDS
             DIGITAL BOOK SALES (MILLIONS)
800
                                                   724.2
700

600

500
                                           439.2
400

300

200                                165.8

100                         44.5
      10.6     20    31.8
  0
      2005    2006   2007   2008   2009    2010    2011
MARKET SIZE (2015)

                     $100M

               Interactive Book
                Apps - $610M

            Small Book Publishers -
                    $2.4 B

               eBooks - $8.7 B
REVENUE MODEL – B2B2C
             $500              $10 - $15
            per book            per sale




                                           Users
Publisher        35% Royalty
TRACTION
      Beta
             13 Customers
             $37,500
          APPITUDE – FUTURE OF BOOKS

       Social Reading – Open Market
       Publishers, Authors, Readers
             Win, Win, Win


         Joy of Social Reading



Tim

				
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posted:4/14/2011
language:English
pages:10