Heating and Cooling Contracts

							YEAR 7 Issue 11                                       November 2007                                                 FREE!


                 Business Spotlight                                                        Tom will clean and tune furnaces
                                                                                     (including pulling out and cleaning the
                Family Heating & Cooling                                             blower) or service cooling systems.
                                                                                     Later, when it’s time for the appli-
                                                                                     ances to be maintained, customers
                                                                                     receive a postcard reminding them to
                                                                                     keep their furnace or cooler in good
                                                                                     condition.
                                                                                           If a system needs to be replaced,
                                                                                     Family Heating & Cooling carries top-
                                                                                     of-the- line appliances from Lenox,
                                                                                     Day & Night and Goodman.
                                                                                           “We are a premier dealer for Len-
                                                                                     nox,” Tom says. “I believe it is the
                                                                                     best equipment on the market. They’re
                                                                                     just technically superior.”
                                                                                           If a Lennox system isn’t in a cus-
                                                                                     tomer’s budget, Tom helps them find
                                                                                     the perfect appliance for their needs.
                                                                                     And although a customer is required
     Mary and Tom with Family Heating & Cooling, can be contacted at 523-3888.       to put 25 percent down, they don’t pay
                                                                                     the final 75 percent until they’re 100
By Peri Kinder                                  While working with another com-      percent satisfied. His desire is to edu-
     Having a mechanic in the family       pany, he decided he didn’t like the       cate the customers so they make the
is a great thing. Family members who       direction the business was going.         wisest appliance decisions.
are plumbers, electricians or contrac-          “They put money over custom-               To schedule an appointment with
tors help keep costs down and can          ers,” he says. “They would sell main-     Family Heating & Cooling, call 523-
make sure things are done right. Tom       tenance contracts but I believe that if   3888. For more information about
Ramsrud, owner of Family Heating &         you treat people right and if you do a    products and services offered, visit
Cooling, wants to fill that role for       good job, they’ll keep doing business     www.familyheatingcooling.com.
families who have heating or cooling       with you.”                                      With winter weather approaching,
needs.                                          So he and his wife Mary started      now’s a great time to make sure the
     “The idea behind my business is       Family Heating & Cooling to give          family furnace is safe and efficient.
that if you had a family member in the     customers a different solution to their   Tom says as long as the filters are
heating and cooling business you           heating or cooling needs. Instead of      changed regularly, furnaces only need
wouldn’t call anyone else,” Tom says.      contracts and sales pitches, Tom pro-     to be cleaned and tuned every other
“We want to be the people you think        vides service whenever it’s needed.       year.
of as family.”                             No high pressure to buy top products            “If you haven’t tried Family Heat-
     Tom has been in the heating/          and no maintenance contracts. As an       ing & Cooling, don’t you think you
cooling business for more than 23          additional service, appointments are      should?” Tom says. “If people would
years, working as everything from an       scheduled for a specific time instead     give us a shot, they would notice a
installer to a company president.          of giving customers a “time window.”      tremendous difference in service.”