NATIONAL PACKAGING COVENANT
Stage 1: Expression of interest
These guidelines have been developed to assist in the first stage of the two-stage
process of preparing applications for National Packaging Covenant (NPC) project
The first stage involves an assessment of a basic project concept to ensure it is
consistent with the NPC’s strategic priorities, and an assessment of the
applicant’s eligibility. Eligible applicants will be provided with feedback to assist
them to further refine their concepts, and to complete the detailed application in
Stage 2 of the process. Following this evaluation, applicants may be advised that
their project concept falls outside the eligibility and/or scope for Covenant
funding. Refer Figure 1 for an overview of the project funding process.
These guidelines should be read in conjunction with the full NPC documentation
that contains detailed information including the Covenant’s objectives, goals and
targets, the responsibilities of all parties, and other important material.
The Covenant documentation is available at the following website:
1.1 What is the Covenant?
The Covenant is the voluntary component of a co-regulatory arrangement for
managing the environmental impacts of consumer packaging in Australia. It is
based on the principles of shared responsibility through product stewardship
between key stakeholders in the packaging supply chain and all spheres of
government: Australian, state, territory and local.
The Covenant seeks to:
Minimise the environmental impacts arising from the disposal of used
Conserve resources through better design and production processes.
Facilitate the re-use and recycling of used packaging materials.
Stage 1 Consult State JPG Idea not supported
Project Idea by JPG
Idea consistent with
Does idea have a
national scope & Note: Projects
focus? endorsed by State
No JPGs are viewed more
favourably by the
National Project Jurisdictional NPG.
submit to JPG
submit to NPG
EoIs reviewed by
Written feedback to
Liaise with State
JPG & complete
Project applications Written feedback to Start approved
circulated & all applicants projects
assessed by NPG
Figure 1: Overview of Project Funding Process
The Covenant recognises that resource efficiency is a principal element of waste
management in Australia, as embodied in the waste hierarchy.
THE WASTE HIERARCHY
Materials should be conserved through more efficient use,
the avoidance of unnecessary consumption, and the
encouragement of re-use, recycling and energy recovery.
Wastes should be managed in the following order:
4. Energy recovery
The Covenant has identified that a major focus for increased recovery of used
packaging will be the away–from-home sector that covers offices, industry,
venues, institutions, shopping centres and heavily trafficked public places. It
covers primary packaging as well as secondary and tertiary distribution
1.2 Covenant performance measures
The Covenant’s success will be measured by the extent to which it meets the
environmental performance goals and overarching targets outlined below.
The Covenant’s goals are:
1. Packaging optimised to integrate considerations about resource
efficiency, maximum resource re-utilisation, product protection, safety
2. Efficient resource recovery systems for consumer packaging and
3. Consumers able to make informed decisions about consumption, use
and disposal of packaging of products.
4. Supply chain members and other signatories able to demonstrate how
their actions contribute to goals 1–3 above.
5. All signatories demonstrate continuous improvement in their
management of packaging through their individual action plans and
1.3 Overarching targets
Specific targets have been developed to clearly demonstrate whether the
Covenant is meeting its goals and contributing to better lifecycle management of
packaging. All signatories to the Covenant will work together to deliver these
Target 1: Increased recycling of post-consumer packaging
The amount of post-consumer packaging recycled will be increased from its
current rate of 48% (2003 baseline data) to 65% by 2010, which equates to
approximately 719,000 additional tonnes per annum.
Packaging made from specific materials will make a contribution to the
overarching target as shown in Table 1.
Table 1: Targeted Recycling and Recovery Rates
Targeted Recycling Additional Materials
Rate Recovery pa (tonnes)
Paper & cardboard 70–80% (currently 64%) 405,100
Glass 50–60% (currently 35%) 186,000
Steel 60–65% (currently 44%) 17,200
Aluminium 70–75% (currently 64%) 9,800
Plastics 30–35% (currently 20%) 100,800
Total Additional Recovery per annum 719,000
Target 2: ‘Non-recyclable’ packaging
Covenant signatories will work to increase the recycling of some specific
materials that are currently either not recycled or recycled at very low rates due to
their design, lack of collection/processing infrastructure or lack of markets. These
materials are plastics coded 4 to 7, and non–recyclable paper and cardboard
The recycling of packaging manufactured using these materials will be increased
from the existing 10% recycling rate (2003 baseline data) to 25% by 2010.
Composite packaging is another type of packaging with very low recovery rates.
No baseline data is currently available for composites and the applicability of the
25% target to these materials will be considered after analysis of baseline data at
the end of 2006.
Target 3: Packaging to landfill
Through increased consumption and population growth, the amount of packaging
disposed of to landfill could still increase substantially.
To address this, a target has been established of no new packaging to landfill
(against 2003 baseline data).
2. FUNDING PRINCIPLES
The NPC funding program is not an ad-hoc grants program. Targeted and shared
funding will be provided by the packaging supply chain and governments to
support a cooperative strategic program that delivers the specific goals and
targets outlined above. Approvals will be limited by the availability of industry and
government funds. EoI approval is no guarantee that project proposals will be
The program will not fund activities that are the core obligations of signatories
under the Covenant or other voluntary agreements. For example, the program
will not fund activities reasonably expected as commitments under signatory
Funding will not be provided retrospectively; that is, funds will not be provided to
projects that are already under way at the time of application, or to projects that
have been completed.
All project proposals will be assessed on merit against their capacity to cost-
effectively deliver the targeted packaging outcomes. Infrastructure start-up,
establishment or expansion costs are eligible for funding where such proposals
will result in significant tonnages of packaging materials being diverted from
landfill and recycled.
3. PROJECT DEVELOPMENT
Projects may be proposed by state jurisdictional project groups (JPGs), the
National Projects Group (NPG), the National Packaging Covenant Council
(NPCC), individual companies, local government or other stakeholders. The
proposed project manager must be a legal entity.
A cornerstone of the Covenant’s funding arrangements is the requirement for
matched funding between the packaging supply chain (the National Packaging
Covenant Industry Association) and government. Applicants are normally
required to be signatories, although there is flexibility for co-funded projects with
local government non-Covenant signatories under certain conditions (see 3.2.2).
Applicants must be able to demonstrate their commitment to the Covenant’s
broader principles, and individual projects must contribute to the priorities
identified by the NPCC.
3.1 Projects proposed by jurisdictional groups
Projects proposed by the JPGs are defined as projects jointly funded by
jurisdictions and industry. They will be proposed by JPGs and managed at the
discretion of the relevant jurisdictional agency. While not compulsory, it is
recommended that JPGs prepare a broad strategic work plan that is consistent
with the current NPCC project priorities (Appendix A). This will provide further
guidance to those developing programs and potential applicants within the
National Packaging Covenant Industry Association (NPCIA) funding will only
match the jurisdictional contribution. Any additional funding provided by the
applicant and/or external parties (financial or in-kind) will be viewed favourably.
3.2 Other types of projects
There are two types of non-jurisdictional projects: national projects and local
government stakeholder projects.
3.2.1 National projects
The NPCC, the NPG, any state or territory JPG, or any other Covenant signatory
can propose national projects.
National projects must have a genuinely national scope and application, and the
broad support of all stakeholders. National projects may be lodged directly with
the NPG, but applicants are encouraged to submit an expression of interest (EoI)
through the respective JPG.
Table 2: JPG contact list
Name Title Email
Ms Roz Hall NSW JPG Chair email@example.com
Mr Bruce Dawson Vic JPG Chair firstname.lastname@example.org
Mr Cecil Camilleri SA JPG Chair email@example.com
Mr Mark Williamson Qld JPG Chair firstname.lastname@example.org
Ms Jill Lethlean WA JPG Chair email@example.com
Mr Darryl Cook Tas JPG Chair Darryl.Cook@environment.tas.gov.au
Ms Margaret Nicholson ACT JPG Chair Margaret.Nicholson@act.gov.au
National projects will be assessed on merit alongside all other projects. The
NPCIA will generally provide up to 50% of the total funding, and the balance will
be provided by each jurisdiction on a population basis.
3.2.2 Local government stakeholder projects
Local government non-signatory stakeholders can seek to co-fund projects on the
additional proviso that the mayor and chief executive officer of the proposing
organisation make a formal declaration of their endorsement of the Covenant’s
principles and objectives.
Non-Covenant signatories must be prepared to co-fund such project proposals
with industry and/or state and territory governments. The NPCIA will contribute
no more than 50% of the total project funding.
4. STAGE 1: EOI PROJECT ELIGIBILITY
To proceed beyond the preliminary EoI stage, project concepts must:
Demonstrate that they contribute to the strategic program aimed at
delivering the Covenant’s specific goals and targets. In practice, this means
consistency of the project with the current NPCC project priorities (Appendix
A), the relevant jurisdictional work plan, and/ or the applicant’s current
Covenant action plan.
(Projects consistent with these priorities will be given funding preference,
although projects outside their scope may still be eligible for consideration
Demonstrate that matched funds will be available for the project to
Provide a description of the project, particularly its objectives, procedure and
specifics relating to anticipated results and deliverables, and the key
milestones regarding the delivery of these.
(The NPCC will not support activities or practices that are uneconomic or do
not represent good practice. Funding may be provided for infrastructure
development and improvements to existing infrastructure where such
projects will deliver significant tonnages against Covenant targets.)
Outline the project’s contribution to data that will improve the integrity of
packaging recovery statistics and system performance data.
Nominate an appropriate organisation to manage the project (and provide
the name of the project manager), and demonstrate the managing agency’s
experience and competence.
Be within the broader scope of the Covenant specified in Appendix B.
The EoI Application Form is at Appendix D.
5. APPROVAL PROCESS
The NPG will assess all EoIs based on eligibility. The NPG Stage 1 Checklist is
included in Appendix E as a guide for applicants. Approval by the NPG for
projects to move to stage 2 will be by consensus, and written feedback will be
provided to all applicants.
EoIs and full project proposals will be sought in two rounds each year. The timing
for 2007 is set out in Appendix C. Applicants should note the JPG due date is
before the NPG due date. This allows the JPG to consider applications and
provide their endorsement / feedback as per section 11 of the application, prior to
submission to the NPG.
Project managers will be required to provide a detailed written report to the NPG
at the conclusion of the project that demonstrates the achievement of the
specified project objectives and results.
The NPC must be given full recognition in the operation, reporting and
promotion of all projects.
APPENDIX A: NPC ACTION PRIORITIES 2007
Program priorities that reflect the Covenant’s goals and targets are set out below.
1. ‘Away-from-home’ sources have been identified as the major opportunity to
increase the recovery of packaging for recycling. This includes:
Workplace recycling; for example, industrial estates, office blocks.
Commercial recycling; for example, shopping centres, hotels and
restaurants, institutions and so on.
Major (special) events (usually mobile) recycling.
Public place (fixed) recycling in high-traffic areas.
Improved systems, infrastructure and public awareness in these areas will aim to
increase resource recovery and spread public awareness beyond the home.
They will also provide impetus to litter reduction initiatives.
2. Continued support for local government to adopt good practice kerbside and
drop-off systems. Priority will be given to enhancing the effectiveness of
collection systems where there is additional capacity within existing system
3. Expansion of materials collected and/or market development for materials
that are currently poorly recycled (for example, polypropylene, polystyrene)
as well as use of glass fines.
4. Targeted public awareness initiatives across a range of recovery systems to
increase packaging recovery and reduce contamination.
5. Development of improved data on system performance.
6. Strategic litter reduction or prevention programs based on integrated
approaches that involve education, systems and infrastructure (for example,
bin siting and structure, signage) and enforcement that:
Have a strong research and community engagement component.
Seek to engage and involve other project partners.
Include an evaluation of project outcomes including litter reduction and
changes in littering behaviour.1
It may be useful to examine Does your project make a difference? It is available from the NSW
Department of Environment and Conservation website: <www.environment.nsw.gov.au>.
APPENDIX B: SCOPE OF NEW COVENANT
The Covenant applies to the lifecycle management of consumer packaging and
consumer paper with the exclusion of paper that is used to publish newspapers
or magazines. This sector is being addressed through a parallel industry and
government national industry waste reduction agreement that broadly embraces
the Covenant’s principles.
To assist the Covenant’s capacity to deliver on its goals and targets, the
Covenant has been broadened to include:
A requirement for specific actions and quantifiable targets in relation to key
performance indicators in Covenant signatory action plans.
The expansion of recovery systems and re-use of consumer packaging and
paper to include material generated away from home and in workplaces
(commercial, industrial and government premises) as well as in the home.
An increased focus on the provision of information and education to:
– Improve the environmental performance of packaging systems.
– Assist the packaging supply chain and consumers to make informed
choices about packaging and products.
– Assist the packaging supply chain and users to make responsible choices,
including design, purchasing, recycling, reuse and disposal.
An improvement in the efficiency of good practice recovery and waste
management systems, defined as the:
– Recovery and re-use of consumer packaging and related materials from
kerbside collections, including drop-off systems.
– Recovery of consumer packaging at public places, workplace/commercial
premises and industrial premises.
– Recovery of consumer packaging, distribution packaging and related
materials throughout the packaging supply chain.
– Reduction of litter and the impacts of littering of consumer packaging.
– Use of suitable alternatives to lightweight, single-use plastic bags.
APPENDIX C: 2007 PROJECT FUNDING TIMELINE AND KEY
STAGE DUE DATE
Expression of Interest JPG - Wednesday 1 November 2006
NPG - Wednesday 15 November 2006
Feedback provided by Friday 8 December 2006
Full project proposal* JPG – Wednesday 21 February 2007
NPG - Wednesday 28 February 2007
Notification about funding Friday 30 March 2007
Expression of Interest JPG – Wednesday 2 May 2007
NPG - Wednesday 16 May 2007
Feedback provided by Friday 15 June 2007
Full project proposal* JPG – Friday 6 July 2007
NPG - Friday 13 July 2007
Notification about funding Friday 17 August 2007
* Subject to approval of EoI by National Projects Group.
APPENDIX D: NATIONAL PACKAGING COVENANT EXPRESSION
OF INTEREST APPLICATION
1. FUNDING ROUND/YEAR
2. NAME OF APPLICANT
3. PROJECT TITLE
4. IS THE APPLICANT A COVENANT SIGNATORY? Yes/No
JURISDICTION (STATE OR TERRITORY)
5. PROJECT FOCUS
Tick focus of project:
6. PROJECT DESCRIPTION (Maximum 4 paragraphs. Additional information may be
attached as an appendix to the application form.)
7. SPECIFIC PROPOSED RESULTS/DELIVERABLES
(Including estimated packaging tonnages recovered, by material type)
8. PROPOSED START/FINISH TIME
9. PRELIMINARY $ ESTIMATE OF TOTAL FUNDING REQUIRED FOR THE
Total project budget $
Funding sought from NPCIA $
Funding to be provided by jurisdiction $
Applicant (3.2.2) /external party funding provided $
Notes: Funding to be provided by the jurisdiction must at least match that sought from
the NPCIA. Reasonable ‘in-kind’ contributions will generally be recognised. Funding
allocation above must match total project budget.
10. SOURCE OF FUNDING:
INDICATIVE BREAKDOWN OF PROJECT BUDGET:
(Consultant - $ x; Education - $ y; Etc - $ z)
11. ENDORSEMENT/FEEDBACK FROM JPG (tick appropriate response)
Endorsed and aligns with current JPG priorities
Support concept but not aligned with current JPG priorities
Noted and referring to NPG
Support concept for development as a national project
Signed by _______________________(jurisdiction) JPG
12. LOCAL GOVERNMENT STAKEHOLDER PROJECTS
Executive endorsement (non-signatories)
We ___________________________(mayor) and _______________________(CEO)
of _______________________________(local government entity) hereby declare our
endorsement of the principles and objectives of the National Packaging Covenant.
13. PROJECT MANAGER – PROPOSED LEGAL ENTITY
14. PROPOSED PROJECT PARTNERS
15. PROJECT MANAGER – TRACK RECORD OF MANAGING SIMILAR PROJECTS
16. CONSISTENCY WITH PRIORITY ACTION AREAS (APPENDIX A) & NPC
(List those that are relevant)
17. NAME OF CONTACT PERSON FOR FURTHER DISCUSSION ABOUT THIS
(Including address, email address and telephone number)
In addition to any electronic copies, a fully endorsed copy must be mailed to:
Mr Ed Cordner
CEO National Packaging Covenant
457 St Kilda Road
APPENDIX E: STAGE 1 CHECKLIST
1. GENERAL INFORMATION
Name of organisation
Total NPCIA funding requested
2. ELIGIBILITY ASSESSMENT (to be completed by secretariat)
If the project does not meet these criteria it will not be assessed further.
Is the applicant a Covenant signatory or a local government non-signatory?
Is the project within the broad scope of the Covenant (EoI guidelines – Appendix B)?
Does the application specify the deliverables expected?
Is completion of the project anticipated within two years of the approval of funding?
Is it confirmed that the project is not the core obligation of a signatory?
Has the availability of matching funds been adequately demonstrated?
Does the NPCIA funding applied for exceed 50% of the total project costs (including
Does the application meet at least one of the following requirements?
– JPG project – supported by or referred to NPG by JPG
– National project – supported by JPG or lodged directly with NPG □ □
– LG stakeholder – Covenant principles formally endorsed?
Is the project manager a legal entity?
Does the project target one or more of the action priorities identified in the EoI
funding guidelines (Appendix A)?
COMPLETENESS OF APPLICATION
□ All questions in form answered
□ Relevant attachments submitted with application
□ Is/should the project be a national project?
□ Eligible □ Ineligible