Cloth nappies in the community

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Cloth nappies in the community Powered By Docstoc
					                                          2010
    Cloth nappies in the community




The purpose of this document is to
illustrate how cloth nappy use can be
increased in your area. The benefits of
using cloth are shown to be significant
in terms of financial costs and impact
on the environment. By supporting
families in their cloth nappy use, your
organisation can make a positive                 0
change for the future.
Contents
The Facts ................................................................................................................................................. 2
Why increase cloth nappy use? .............................................................................................................. 2
The modern cloth nappy ......................................................................................................................... 3
Information and support......................................................................................................................... 5
   Information brochures ........................................................................................................................ 5
   Web based information and support.................................................................................................. 5
   Cloth nappy know-how workshops .................................................................................................... 5
   Maternity ward and early childhood clinic support............................................................................ 6
Funding schemes .................................................................................................................................... 7
   Interest free loans ............................................................................................................................... 7
   Subsidy or cash back scheme .............................................................................................................. 7
   Cloth nappy trial packs for new parents ............................................................................................. 7
Christchurch City Council ‘Washable Nappies Cash Back Scheme’ ........................................................ 8
Waitakere City Council’s (WCC) Modern Cloth Nappy Project, New Zealand. ..................................... 10
The Cornish Real Nappy Project (UK) .................................................................................................... 13
Draft plan for implementing a cloth nappy project .............................................................................. 15
About the author – Cecelia Herbert...................................................................................................... 18
Appendix A - Christchurch City Council information brochure............................................................. 19
Appendix B – Modern Cloth Nappy Trial Packs .................................................................................... 21
Appendix C - Cloth Nappy Resources .................................................................................................... 22




                                                                                                                                                           1
The Facts
In a home with one baby using disposables, 50% of the household’s waste will be nappies.1
In 2009, Australian babies used 2.1 billion nappies — about 5.6 million per day.2
95% of nappies used in Australia today are disposable, up from 40% in 1993. 2
Disposable nappies create 20 times more landfill than cloth.3
Disposable nappies take up to 400 years to break down.
Home-washed reusable nappies use less non-renewable and total energy over the life cycle
than any other nappy system.3
Disposable nappies use 2.3 times more water to produce than what it takes to wash cloth
nappies for one year.4
Using cloth nappies, the user has much more control over their environmental impact.3
It costs a family approx $4000 to have a child in disposables from birth to toilet training.
Using modern cloth costs around $850.5




Why increase cloth nappy use?

                                                 • Reduce waste tonnage
                                                 • Reduce family household waste by half
    Benefits for councils                        • Positive public relations
                                                 • Support local business
                                                 • Encourage sustainable living in the community



                                                 • Financial savings
                                                 • Positive steps towards a sustainable future for
     Benefits for families                         children
                                                 • Reduce household waste
                                                 • Better for baby – no chemicals, breathable, etc.




1
  Zero waste – New Zealand Trust. www.zerowaste.co.nz
2
  Choice magazine – Disposable nappies review and compare. www.choice.com.au
3
  O'Brien, K. R., Olive, R., Hsu, Y.C., Bell, R., Morris, L. and Kendall, N. (2009). Life Cycle Assessment: Reusable
and disposable nappies in Australia. In: , Australian Life Cycle Assessment Society Conference 2009. 6th
Australian Conference on Life Cycle Assessment, Melbourne, (1-14). 17-19 February. (2009)
4
  Link, A. (2003) Disposable nappies: a case study in waste prevention. Women's Environment Network.
5
  Costing from the Cushie Tushies website

                                                                                                                       2
The modern cloth nappy
Cloth nappies can be roughly divided into two categories: ‘traditional’ flat cloth and ‘modern’ cloth.
Flat cloth are the traditional terry squares, and also what are known as pre-fold nappies. They are
the simplest form of nappy and are quite cheap. They require a good quality cover and usually have
to be changed more regularly as they are not as absorbent as Modern Cloth nappies (or MCNs).

Modern Cloth Nappies, also known as pockets and All-in-one (AIO) nappies, are shaped like a
disposable and don’t require folding like a flat nappy. They are bright, soft, come in a range of
materials (bamboo, polar fleece, hemp) and best of all, they are very user friendly. As the name
suggests, the waterproof cover, absorbent material and nappy inner are all in one unit. They fasten
simply at the front, with touch tape or snaps, and are generally easy and convenient to use.

One of the main concerns that prevent families from using cloth is the ‘hassle factor’: too
complicated to fold, lower absorbency, pins are tricky and dangerous, pilchers and liners are
annoying, soaking is a pain. The modern cloth nappy has taken all of these elements out of the
equation. For this reason, parents today may not be aware of how easy it is to use modern cloth
nappies – by educating, supporting and promoting their use, more parents will choose to use cloth.




                                                                                                         3
Projects and initiatives
There are many things that councils and other government departments can do to increase cloth
nappy use. Following is a sample of ideas based on practices employed by other organisations
around the globe. The amount of effort and the level of funding required vary in each example.
They are illustrated below to help you make an informed decision, depending on the specific
resources available. These practices can be used independently or in conjunction with one another.




   Information                                          Funding
   and support                                          schemes
                     Distribute information
                                                                        Interest free loans
                     brochures




                     Provide web based
                                                                        Modern Cloth nappy
                     information and
                                                                        subsidies or cash back
                     support




                                                                        Modern cloth nappy
                     Modern cloth nappy
                                                                        'trial pack' for new
                     know-how workshops
                                                                        parents




                     Maternity ward and
                     early childhood clinic
                     support




                                                                                                 4
Information and support
Many families don’t use cloth nappies because they are unaware of how easy it can be. There are
many myths that are attached to cloth nappy use – safety pins, soaking, leakage, etc. Often all it
takes is to educate people about modern cloth nappies. Unfortunately, local businesses that make
modern cloth nappies are competing with the marketing messages of the large (and very profitable)
disposable nappy manufacturers.

It is important to provide families with regionally specific information. There is a plethora of
information that can be found (especially online) that can make cloth nappy use quite confusing, but
most of this information is from other countries. For example, there is strong support for cloth
nappy use in the UK and there are many studies that compare cloth and disposable nappy use in the
UK. However, here in Australia we have access to a resource which makes cloth nappy use very
different from the UK – an abundance of sunshine. By using the sun, the use of dryers and soakers
(UV light has natural stain removal and antibacterial qualities), cloth nappy use in Australia is very
different to the UK. In addition, providing information on local suppliers ensures business stays
close and support from the local cloth nappy community is accessible.

Information brochures
Many international council organisations offer information and education about cloth nappy use to
the community. This information generally focuses

       Myth busting – showing people that the cloth nappy has ‘grown up’ and the modern cloth
        nappy takes a lot of the hassle out of cloth nappy use.
       Financial and environmental cost comparisons.
       Local supplier’s information.
       Where to go for more information and support.

Appendix A has a copy of a promotional flyer distributed by Christchurch city council. This is a good
example of how information and support can make a positive influence on families making the
decision to switch to cloth. Similarly, The Australian Nappy Network offers MCN information
brochures, posters and online resources. Appendix C has more information on The Australian Nappy
Network and some Aussie MCN manufacturers.

Web based information and support
Council websites offer a great opportunity to provide information on cloth nappy use. They can also
be used to connect families with suppliers and cloth nappy advocacy groups. This information can be
displayed in a way that illustrates the council’s support of sustainable living practices.

Cloth nappy know-how workshops
Prenatal and early childhood health classes often include a module on cloth nappy use. These
classes focus on how to fold and pin a traditional flat cloth nappies. This is most parents’ first
introduction to cloth nappy use, which may be contributing to the concept of cloth nappies as tricky
and not very functional. Integrating MCN information into existing pre and post natal information
sessions is ideal.




                                                                                                     5
In addition, many councils also offer cloth nappy know how workshops. These are open to the
public to come along and get more information and support for cloth nappy use - see below case
studies for examples.

The Australian Nappy Network also frequently run nappy events . They are available to assist you
with nappy gatherings, information workshops and various resources.

Maternity ward and early childhood clinic support
By giving local centres modern cloth nappy samples and educating parents about their use could
make a big impact on the misconceptions surrounding cloth nappy use.

Similarly, cloth nappy use is common in maternity wards of hospitals. When parents go home, 95%
will switch to disposable nappies. By using modern cloth nappies in maternity hospitals or providing
samples at early childhood health centres, parents may develop a different attitude towards cloth
nappies.




                                                                                                   6
Funding schemes
The financial savings that a family can make by using cloth nappies is undisputed. However, by using
cloth, the family usually has to make one payment for the purchase of all their nappies. This upfront
cost of purchasing cloth nappies can be a deterrent for many families, as it comes at the same time
as many big purchases, such as prams, carseats, cots, etc. Providing financial assistance for using
cloth purchases helps take the sting out of cloth nappy purchasing. This means that families are
getting assistance at a crucial time and the cloth nappy choice becomes even more appealing.

When you compare the $4000 - $6000 a family will spend on disposables for one child, the modern
cloth nappy equivalent cost of about $900 is appealing. However, those who are likely to have
trouble finding the upfront payment are the families who would benefit most from having a cost
effective nappy system.

To overcome this challenge, many government organisations have set up funding schemes to assist
parents. Two examples of financial assistance are Loan schemes and Cloth nappy subsidies. These
funding schemes are used in conjunction with information and support initiatives.

Interest free loans
An interest free loan scheme can be set up to assist parents with cloth nappy purchases. The weekly
payments on loans can be less than what families would pay for disposables. In the UK, the Cornish
Real Nappy Project set up such a scheme.

Subsidy or cash back scheme
There are two possible ways of setting up a direct funding scheme:

       Subsidy. Suppliers can be funded to provide discounts to individuals who can show they are
        residents of your area.
       Cash back. After making a purchase of MCNs, families can be given a refund for their
        purchase.

These are usually restricted to a price cap or certain products, such as trial packs.

In New Zealand, Christchurch City Council and Dunedin City Council offer a cloth nappy subsidy. This
subsidy accompanies their advocacy and support for cloth nappy use.

Cloth nappy trial packs for new parents
MCN trial packs are available to purchase and distribute to parents in your area. They include three
MCNs from three of the leading Australian MCN companies. These packs are a great introduction to
MCNs and allows parents to try out different styles. These packs can be purchased at a wholesale
price of $50 (the retail value of this pack is about $85). Please see appendix B for more details.

In New Zealand, Waitakere City Council had a successful trial pack giveaway to new mums at the
Waitakere hospital. See the case studies section of this report for more information.




                                                                                                     7
Case Studies
Christchurch City Council ‘Washable Nappies Cash Back Scheme’
In 2005/2006 the Christchurch City Council approved ‘The Community Waste Minimisation Fund’
and allocated a total annual fund of NZ$50,000. The purpose of the fund is to encourage and assist
the Christchurch community to contribute towards the goals of the Council’s Waste Management
Plan. Individuals, groups or community organisations can apply for a share, to the maximum amount
of NZ$10,000 per applicant. The Washable Nappy Cash Back Scheme was presented to the fund and
has been approved for an initial grant of NZ$10,000 to be spent in the year 2006/2007.

Strategic Fit
The marketing campaign was designed to meet the following Strategic Objectives.

1. Refuse minimisation and disposal - To encourage waste reduction, reuse and recycling, to
   support the health of the community and the environment and to encourage the sustainable use
   of our natural resources.
2. Waste Management Plan - The Council proposes a vision of a prosperous City, where each
   person and business takes responsibility for waste minimisation and actively works towards zero
   waste.

Performance measures
      Actual money spent on subsidy.
      Time taken to spend total subsidy allocation.
      Number of households taking up the Council starter packs.
      Number of households using washable nappies as a result of the Councils activities.
      Impact on overall washable nappy sales in Christchurch “evidence of a blip” in sales gathered
       from the nappy providers.

Target Market
   1. Nearly parents
   2. Parents of disposable nappy wearing children

The message
These messages are currently found in research on web/nappy supplier sites. After focus groups
and/or interviews these would be refined to provide a best fit with potential buyers.

      Better for baby
      Better for your bank - save money in the long term
      Better for our environment – less to landfill

Logistical details of scheme
      Subsidies of ‘starter pack’ run by Christchurch nappy suppliers from their own websites, with
       links from CCC site.
      Details taken on purchase with special registration form for buyer to complete on purchase.

                                                                                                  8
      Invoiced monthly from nappy suppliers to CCC – bills must attach printed details of total
       sales figures and all trial registration details, to ensure payment.
      Sign up for trial includes agreement for follow up feedback phone interview as part of offer.
      Christchurch residents only (name, phone number and delivery address required). One
       starter pack per household.

Success
Due to the success of the subsidy scheme and growing public awareness, Christchurch city council
extended the program for an additional month. It was forecasted that 2300 families took advantage
of the subsidy within a five month period.




                                                                                                       9
Waitakere City Council’s (WCC) Modern Cloth Nappy Project, New Zealand.
Waitakere has a population of approximately 180 000. Each year it costs Waitakere city council
NZ$150 000 just for disposing nappies. This cost, plus the life cycle analysis of various nappies, the
environmental impact studies and the cost analysis for families justified the creation of the WCC
modern cloth nappy project.

Waitakere City Council teamed up with West Auckland Health Services Foundation to give away
modern cloth nappy trial packs. Mums received a pack of four changes worth of nappies when they
left the Waitakere Maternity Ward with their new baby. During this trial period the Waitakere
Maternity Ward also used cloth nappies.

The aim of this project was to support parents in making an informed choice when it comes to what
type of nappy they prefer to use on their baby. These packs were created to show that cloth nappies
are cheaper in the long run, to lift myths that cloth nappies are time consuming and a thing of the
past. Modern cloth nappies come in a range of colours, styles and materials and they are easy to
use.

Background
Waitakere City Council’s (WCC) Modern Cloth Nappy Project started in March 2007. The Project is
well aligned with WCC’s EcoCity vision and supports their Zero Waste target. The Modern Cloth
Nappy Project aimed to foster conscious choice through the use of cloth nappies. Providing parents
with the opportunity to raise their children in an ecologically intelligent way, while also taking into
account how this will affect their pocket.

In New Zealand, MCN are sold mostly over the internet and there are only few places that stock
MCN. This limited access creates a challenge for parents to learn about MCN and how they work.
The Cloth Nappy Project also worked on increasing the amount of information available to parents.

This Project encompassed a range of initiatives to support the take up of MCN. This included starting
up the Cloth Nappy Education Centre to provide advice and administer the Cloth Nappy Hire Kits.
These kits provide parents an opportunity to try out a range of cloth nappies risk free before
purchasing. The project also included a Lead Maternity Carers Event involving midwives, and the
MCN trial at Waitakere Hospital that was co-funded with the West Auckland Health Services
Foundation at Waitakere Hospital.

How the project operates

Cloth nappy trial
WCC and the West Auckland Health Services Foundation jointly funded a cloth nappy trial at the
Waitakere Hospital from April to June 2008. During the trial, the Maternity Ward used only MCN
and handed out MCN take home-packs to new mum’s leaving the hospital. These free packs
contained four changes worth of MCN from a selection of New Zealand suppliers, valued at NZ$60.

The cost of the give-away trial packs was NZ$10 000 and approximately 900 nappy packs were given
away. The hospital prevented around 20 000 nappies from going to landfill over those three months
and decided that they would permanently use cloth nappies after the trial in the maternity ward.
The laundering over the three months was around NZ$3000.

                                                                                                      10
Cloth nappy know-how workshops
Once a month, The Cloth Nappy Education Centre runs a free “Cloth Nappy Know How” workshop.
The aim of these sessions is to dispel the myths of cloth nappy use, demonstrate the ease of MCN
use and assist parents who need more information. This workshop is open to all public (including
non- Waitakere residents) that are interested in expanding their knowledge on modern cloth
nappies. During these workshops, parents are offered the Cloth Nappy Hire Kits and Trial Packs.

Hire kits
Hire Kits are available to Waitakere residents only and are hired out for a seven week period. On
collection of the Kit, parents receive a run through on the various products included in the kit and
how to use them. Each kit contains 22 nappies, which is estimated to last for three days. Each kit is
sent to a commercial cleaner to ensure that the contents of the kits are hygienic for the next hirer.

Maternity carer’s support
Over this three month time span, WCC also created ‘Lead Maternity Carers Nappy Kits’. A kit was
given to each midwife that works in Waitakere, as well as to the antenatal centres. WCC received a
lot of support from the hospital and they were enthusiastic about helping in any way possible.

During Real Nappy Week (a promotion week on MCN celebrated internationally) in April 2008, WCC
held a ‘Lead Maternity Carers Event’. A presentation was given to provide insight on the cost
variations between MCN and disposables, environmental concerns and the various MCN styles
available. Those that attended, such as midwives and Health Services employees, were given a MCN
Demonstration Kit to help them pass on their new knowledge to the Waitakere community.

Outcomes

Diversion of nappies to landfill
One of the measures of success of this project is the number of nappies diverted from landfill during
the life of this Project. To date, the number of disposable nappies diverted from landfill through the
Waitakere Hospital Trial and the Cloth Nappy Hire Kits is an estimate total of 52,000 nappies.

The Cloth Nappy Hire Kits
When the Cloth Nappy Education Centre opened in March 2007, 25 kits were available for hire. The
number of kits now available has grown to 40. The Cloth Nappy Hire Kits have received positive
feedback from parents that have used them. Through an informal survey conducted by the Cloth
Nappy Education Centre, 99.1% of the parents have indicated that they would purchase their own
MCN after using the Kits. A further follow up and survey is planned to confirm if they have followed
through with their purchase and use of MCN.

The Hospital Trial
During the Waitakere Hospital Trial approximately 700 babies and their mothers were given the
opportunity to use MCNs. This trial has been quite educational and has helped in raising awareness
of new mothers who may not have been familiar with MCN. As a result of the take home packs that
they each received, the Hospital’s evaluation revealed that 25% of those mothers used their MCN
some of the time and 7 % are using MCN most of the time. Also at the Hospital, the antennal classes
have included the Cloth Nappy Demonstration Kits to educate the soon-to-be parents the various
styles of MCN on the market.

                                                                                                    11
Where to next

Working with low income families
The families that would benefit the most from using MCN would be low income families. The cost
differences by using MCN would be significant for these families. Currently low income families
would have the least contact with the MCN industry, as it would be unlikely that they have a
computer or the internet. Future collaboration work will assist in bridging this information gap. With
the other main impediment to the take up of MCN being their upfront cost, creating innovative ways
to finance or spread out the upfront costs is crucial. This would make MCN possible for low income
families, allowing money to be spent on greater necessities and also benefiting the environment.

Working with Waitakere Hospital
Working with Waitakere Hospital represents a key for partnering with parents in the early stages of
a child’s development. Working with Waitakere Hospital will continue to expose parents to the
choice of MCN. Implementing another trial or a permanent MCN program with Waitakere Hospital
will be worked towards.

Continuous evaluation
Further documentation and surveying is to be done on the up-take of MCN by parents that have
used the Cloth Nappy Hire Kits to establish their behaviour and the impacts of this afterwards.




                                                                                                   12
The Cornish Real Nappy Project (UK)
Having recognised that the perpetual use of disposable nappies is both a waste and a financial issue,
the Cornish Real Nappy Project (CRNP) sought support for their nappy loan scheme from Sure Start
(a government programme which aims to achieve better outcomes for children, parents and
communities)initially and eventually the new integrated Family Services. These organisations
benefit from washable nappy promotion primarily through the potential financial savings available
to families.

Context
The Cornish Real Nappy Project started in 2001 with funding from landfill tax credits (2001-2004)
and support from many stakeholders, including Cornwall County Council Waste Dept, the
Environment Agency, Cornwall NHS Trust, midwives, health visitors, parents and real nappy
manufacturers and retailers. It has since received core funding from CRED (2004-2007) and is
currently funded by grants from Cornwall County Council Family Services, the Waste Disposal
Authority, Naturesave Trust and Co-op.

Background
CRNP identified the need to provide parents with a service which would make buying washable
nappies cheaper than disposables right from birth. Families were spending, on average,
approximately £250 on washable nappies – a lot of money to find upfront, but a lot cheaper than the
total spend for disposable nappies (approx £900). In 2003, Sure Start Pebbles, based in Penryn,
agreed to fund loans to help local families to buy washable nappies; this was administered by CRNP
and the project was named Nappies for All, the initial pilot was very successful, helping 15 families to
finance nappy purchases. By the end of 2004 Nappies for All was operational in four Sure Start
areas.

From March 2005 CRNP started a new initiative across Cornwall which focused on awareness work
including a programme of Nappicinos (real nappy focused coffee mornings) and trial kits for families
to borrow. At the end of 2006, CRNP were successful in winning support for the Nappies for All
scheme from the Children’s Centres Managers, meaning that the scheme was able to be offered
county wide.

As well as Nappies for All, CRNP delivers other services in partnership with Family Services including
Ante Natal Talks, Nappicinos, Trial Kits, volunteering opportunities, training and resources.

Methodology
CRNP offer loans to parents of up to £250 (AUD$412) for the purchase of washable nappies or
washing appliances. The loans are interest free although an admin charge of 6% is added to the loan
when it is first taken out.

Purchases of washable nappies must be made through an accredited retailer who has been trained
to deliver the scheme by CRNP staff; this encourages sales for local businesses and increases their
support for the project as they are provided with a clear, tangible benefit.

Retailers complete a credit agreement with the customer along with a Direct Debit mandate,
providing this is the preferred payment option. The retailer then contacts CRNP for a purchase order


                                                                                                     13
number with details of the purchases and forwards all paper work along with a 10% deposit.
Retailers also invoice CRNP for the cost of the purchase.

CRNP process the paperwork setting up the loan with an outside company specialising in revenue
collection, this company makes charges for each transaction and this is covered by the 6% admin
charge on the initial loan. Payments can be set up as direct debit or cash payments which are able
to pay at designated pay points including post offices. Lenders are required to pay at least £5 a
week or £20 a month.

CRNP provide quarterly statements to all lenders and a final letter on completion of the loan. Any
bad debtors are pursued by CRNP with a range of standard letters. The only additional expense
incurred by the scheme is the provision of promotional literature and print costs for credit
agreement forms.

Key Stats
Total amount invested by Family Services as at February 2007:                              £19,937

                                                                             (approx AUD$33,731)

Number of loans provided to date:                                                              108

Total value of loans provided to date:                                                  £24,189.17

                                                                             (approx AUD$40,904)

Number of current loans:                                                                         56

Number of Defaulting Loans:                                                                       8

Total value of defaulting loans:                                                          £1131.67

                                                                               (approx AUD$1913)


Monitoring and Evaluation
By working in partnership with Family Services, CRNP have been able to increase their reach.
Parents are regularly surveyed at baby groups to gauge how many families are using real nappies.
These figures are then converted into tonnage diversion figures and help to track the effectiveness
of the CRNP campaign as a whole. Through Nappies for All, CRNP have begun to gather information
to measure the demographics of the people utilising the Nappies for All scheme which may also
offer some useful insights into washable nappy participation in general.

Conclusion
Although nappies are always going to be a waste issue, more and more parents are turning to real
nappies for financial reasons and in the current financial climate this is likely to become an
increasingly attractive benefit. Staff in Children’s Centres is very appreciative of the services and
support offered by CRNP and have been very active in their participation. A Family Services
representative is a very valuable member of the CRNP steering group and there is increasing
potential for future collaborative projects.

                                                                                                        14
Draft plan for implementing a cloth nappy project


  Research     Prepare     Launch     Assess




                                                    15
                                                                                     Explore funding availability
                                                   Council
                                                                                  Decide on an appropriate strategy

                                                                  Identify suppliers - Appendix B has information on MCN trial packs
                                                                    and Appendix C has a list of suppliers that are willing to assist
                                                  Suppliers                               with these projects.
                     Stage one: Research



                                                                   Finalise purchasing details with each supplier, depending on the
                                                                                processes involved in your organisation
                                                                  If appropriate, conduct focus groups to discuss issues, motivations
                                                                                              and values.

                                                 Customers                     Collect baseline data for future analysis.

                                                                  Identify potential pre natal groups, parents of infants, parents of
                                                                       toddlers, midwives, early childhood health personnel.

                                                                             Write a communications plan for the project

                                                                    Scope promotional events that could be utilised, such as fairs,
                                                                                  community events and festivals
                                              Promotional tools
                                                                  Explore community education opportunities such as civic centres,
                                                                     early childhood health clinics, local hospitals, and libraries
                                                                   Begin development of promotional tools such as flyers and the
                                                                                  council website information


                                                                           Confirm the budget allocation for the project
                                                Council
                                                                                     Finalise the project plan


                                                                    Arrange vendor details and finalise accounting agreements
Stage two: Prepare




                                                                         Check the details of purchases such as trial packs
                                               Suppliers
                                                                    Provide suppliers with necessary promotional information


                                                                    Update council website with links to supplier information


                                                                                     Confirm target audience
                                              Customers
                                                                               Finalise plan for venues of promotion


                                                                          Finalise and approve the communications plan

                                                                   Source quotes and publish promotional information such as
                                           Promotional tools
                                                                                           brochures

                                                                                    Update the council website




                                                                                                                                        16
.


                                                                   Launch the chosen intiative


                               Council                       Monitor the public interest in the project


                                                            Identify potential roadblocks and solutions
    Stage Three: Launch




                                                                     Check the amount billed
                              Suppliers
                                                                          Get sales data


                                                            Write a script for a follow up phone survey
                             Customers
                                                                 Collate demographic information


                                                     Monitor attendance to information sessions, events, etc
                          Promotional tools
                                                     Check promtional information distribution and numbers



                                                                       Indentify successes


                               Council                       Explore areas for future development


                                                                    Finalise budget spending
    Stage Four: Assess




                                                                        Collate sales data
                              Suppliers
                                                                   Arrange a feedback session


                                                                 Monitor customer experiences
                             Customers
                                              Engage in a follow up phone survey for information on cloth nappy use


                                                                        Collate feedback


                          Promotional tools                             Review art works


                                                  Distribute project summary and future initiatives information




                                                                                                                  17
About the author – Cecelia Herbert
I am a full time mum from Five Dock, Sydney. I care for two little people - Logan (3) and Ivy (2)-
while completing a Masters of Organisational Psychology at Macquarie University. Even though I
used disposable nappies for Logan at first, when I discovered how great modern cloth nappies are
(and how much money I could save...), I put my little girl in them full time. I was surprised to find
how easy it was and I couldn’t understand why more mums were not doing the same. I am a
passionate advocate for creating a sustainable future for my family and making the best financial
decisions I can.

The modern cloth nappies I chose were Cushie Tushies (www.cushietushies.com.au). I contacted
Cushie Tushies about promoting cloth nappy use in the community and it is with their support that I
am able to deliver this advocacy project.

Thanks for your time reading this document. If you have any questions or need any assistance,
please feel free to contact me:

Phone: 0405 328234

Email: Cecelia@workandbabies.com

Mail:   2 / 1-3 Second Ave Five Dock, NSW, 2046




                                                                                                        18
Appendix A - Christchurch City Council information brochure




                                                              19
20
Appendix B – Modern Cloth Nappy Trial Packs
As an introduction to Australian Modern Cloth Nappies, three of the most popular Australian MCN
brands have agreed to create a cloth nappy trial pack for Councils and organisations to purchase.
These trial packs are available at a wholesale price and are intended to be given away to parents in
your local area. This trial pack includes:

       One Cushie Tushie couture all-in-one nappy (one size fits all)
       One Bambooty easy dry medium print nappy in a wetbag, plus a booster
       One Baby Beehinds petite all-in-two nappy
       Instructions on how to care and use the nappies.
       Directions on where to go for more information
       Australian Nappy Network modern cloth nappy information brochure

These packs can be purchased at a wholesale price of $50.

For more information, or to order some trial packs, please contact Cecelia at
Cecelia@workandbabies.com.au or 0405 328234.




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Appendix C - Cloth Nappy Resources




www.cushietushies.com.au




www.babybeehinds.com.au




www.babooty.com.au




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                          MCN stores:
                          Rhodes Shopping centre - (02) 97433965

                          Broadway Shopping Centre - (02) 9212 4377

                          Castle Towers - (02) 9634 2944

                          Noosaville - (07) 5455 8900
www.harrisons.com.au

                          The ANN is a not-for-profit organisation, the goal of which is
                          to educate the Australian community on the health,
                          environmental and financial benefits of using cloth nappies.

                          ANN members also run regular community-focused events,
                          such as classes at maternity hospitals, workshops, markets
                          and expo stalls. Each State and Territory Coordinator of ANN
                          has a nappy sample kit, used to provide hands-on education
                          about modern cloth nappies.
www.nappynetwork.org.au
                          ANN are available in an advisory capacity to assist councils,
                          hospitals and other organisations implement cloth nappy
                          projects.




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