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					BLUE STATE DIGITAL
SOCIAL MEDIA:
PRIORITIES, PRACTICES, AND PEOPLE POWER
                                          April 13, 2011
Presentation team


Ryan Davis
Social Media Director
Contents & Agenda

Our Philosophy

Basic Social Media

Facebook

Twitter

Social Content

Questions
Contents & Agenda

Our Philosophy

Basic Social Media

Facebook

Twitter

Social Content

Questions
A New Way to Communicate

        THE OLD WAY        THE BSD WAY




ORGANISATION                ORGANISATION
The Engagement Ecosystem
Contents & Agenda

Our Philosophy

Basic Social Media

Facebook

Twitter

Social Content

Questions
What is a Social Network?

A social network is a social structure made up of individuals (or organizations)
called "nodes," which are tied (connected) by one or more specific types of
interdependency, such as friendship, kinship, common interest, financial
exchange, dislike, romantic relationships, or relationships of beliefs,
knowledge or prestige.



Social networks allow your organization to potentially reach an exponential
amount of new supporters each day.

Through mass content dissemination and relationship facilitation, your message
can reach a variety of wide audiences, instantly.
What can social media do for you?

 Amplify your organization’s message

 Enhance what you’re doing offline

 Help your supporters spread the word

 Quick, free communications to supporters

 Rapid response to breaking news

 Activate, empower, and engage your members

 Give your supporters low barrier actions to take

 Play where your supporters play
There are a lot of social networks

Today we’ll focus on the two largest and most active: Facebook & Twitter
Consider these core, social media principals:

 It’s all about the conversation.
 The rules of each social network differ.
 If you don’t follow the rules, people will not embrace your cause –
  even if it’s a good one.
 Social networking requires a different style and tone than you might
  use in an email, a blog, or any other form of communication.
 Social media exchanges are frequently briefer than in other media.
 It is difficult to move activists out of a social network and onto an
  organization’s homepage, so it is important to focus on improving
  brand loyalty within the social networking framework.
Contents & Agenda

Our Philosophy

Basic Social Media

Facebook

Twitter

Social Content

Questions
The Facebook Universe
The Facebook Universe

Facebook is the premiere social network, linking friends,
family and colleagues

  500+ Million Active Users
  150 Million Americans
  50% of users log on daily
  35+ Million users update their statuses daily
  5 Billion pieces of content posted a month
  Average user spends 55 minutes a day on Facebook
  200 Million people use Facebook on their mobile phones
Facebook: The Basic Interactions

 Like
 Share
 Comment
Facebook: Your Profile

 On your profile, you can
  give UWW & area UWs a
  shout out by typing @ and
  then the page’s name. (You
  have to “like” it to use @
  mentions.)
 You can also share a link
  (below) to your website,
  Twitter account, or any
  other URL. Remember: you
  can @ mention in the top
  subject box.
Facebook: Add Signup Landing Tab

 Collects emails and pushes
  “likes” to non-fans.
Facebook: 6 Ways To Get More Fans

1.   Post Content Daily.
2.   Interact & respond to user’s post on your page.
3.   Add signage at events encouraging people to add
     you on Facebook.
4.   Make sure your Facebook page is linked
     prominently on your website.
5.   Start having all the area UWs interact with each
     other’s pages.
6.   Favorite and interact with other pages in your
     community.
Posting Links




                19
Posting Status Kickers




                         20
Questions




            21
Geotargeting Posts on Facebook




                                 22
Using Facebook as a Page




                           23
Contents & Agenda

Our Philosophy

Basic Social Media

Facebook

Twitter

Social Content

Questions
The Twittersphere
The Twittersphere

The total universe of Twitter users and their habits. Also called the
“Twitosphere” and “Twitter verse.”

Users “tweet” (broadcast) short messages (140 characters) to their followers
– micro blogging

  150+ Million Users Worldwide
  The 11th Most Visited Website
  Over 40 Million Tweets Daily
  87% of Americans have heard of Twitter, but just 7% (17 million) use it.
  Social Twitter Following

In the first month of the Twitter follow program, Vanguard’s Twitter followers grew by 25%

 UW Bay Area: 850         Metro UW: 750          UW Dallas: 650         UW GNH: 500




              UW Silicon Valley:     UW Twin Cities:          UW Tarrant
                     475                 1,475                County: 675
Twitter Outreach
Hashtags




           29
Direct Asks




              30
Quotes




         31
Blogs




        32
Stats




        33
Trends




         34
Contents & Agenda

Our Philosophy

Basic Social Media

Facebook

Twitter

Social Content

Questions
   Sample Cross-Channel Content Integration




Tip: Make sure your syncing your offline and
online communications.


                                               36
General Social Content

Types of content to post, in descending order of priority:
  Pictures and YouTube videos
  Your blog posts
  General status updates
  Interesting third party news stories about the organization or exercise
  Status kickers – reposting important content a few days after initially posting it.
General Social Content

Commonly made mistakes: try to avoid the following practices when updating your
News Feed:
  Posting press releases
  Setting up an RSS feed to push blog posts, press releases, or press coverage into
   your News or Twitter Feeds
  Using Facebook Notes or Deck.ly for longer content
Social Content – UWW

 Just uploaded the new Campaign video!
 Day of Caring video, pics, fun times
 Award recipients announced
 Raffles and fun contests coming up (or results)
  – Duck races, popular during campaign time to raise money
  – CEO shaves off his mustache when employees reached their giving goal
  – Two CEOs eat cereal in a bathtub filled with milk
  – Taste of (your town)
 UW of Central Indiana’s Oscar night or Bollywood event pics
Social Content – UWW

 Dancing with the Stars in Bartholomew County (local volunteer and
  community leader teaches dance instructor the Charleston!)
 Segmented market announcements:
  – New after-school initiative program is announced (new results announced)
  – Volunteer tutor recruiting opens for 3rd grade reading tutors
 Public Policy:
  – Third House sessions are coming to your area (time, date, location)
  – Senate bill “x” is up for a vote. Call your legislator.
THANK YOU
QUESTIONS?

				
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