The 2011 Import and Export Market for Sunflower Seeds in the United States

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The 2011 Import and Export Market for Sunflower Seeds in the United States Powered By Docstoc
					 The 2011 Import and Export
 Market for Sunflower Seeds in
      the United States

                                         By
                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)




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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.



                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.



                               Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.



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                                                            Contents        v


Table of Contents
1     INTRODUCTION AND METHODOLOGY                                      7
2     THE UNITED STATES AND THE WORLD MARKET                            9
    2.1        Imports in the United States in 2011                     9
    2.2        Exports from the United States in 2011                  10
3     IMPORTS IN THE UNITED STATES                                     11
    3.1        Africa                                                  11
       3.1.1      Egypt                                                11
       3.1.2      South Africa                                         11
    3.2        Asia                                                    12
       3.2.1      China                                                12
       3.2.2      India                                                13
       3.2.3      Japan                                                13
       3.2.4      Taiwan                                               13
    3.3        Europe                                                  14
       3.3.1      Bulgaria                                             14
       3.3.2      France                                               15
       3.3.3      Germany                                              16
       3.3.4      Russia                                               17
       3.3.5      Spain                                                17
       3.3.6      the Netherlands                                      18
       3.3.7      Ukraine                                              19
    3.4        Latin America                                           20
       3.4.1      Argentina                                            20
       3.4.2      Chile                                                21
    3.5        North America & the Caribbean                           22
       3.5.1      Canada                                               22
    3.6        the Middle East                                         22
       3.6.1      Israel                                               22
       3.6.2      Turkey                                               23
4     EXPORTS FROM THE UNITED STATES                                   24
    4.1      Asia                                                      24
       4.1.1   China                                                   24
       4.1.2   Indonesia                                               24
       4.1.3   Japan                                                   25
       4.1.4   Malaysia                                                25
       4.1.5   Singapore                                               25
       4.1.6   South Korea                                             26
       4.1.7   Thailand                                                26
    4.2      Europe                                                    27
       4.2.1   Austria                                                 27
       4.2.2   Belgium                                                 28
       4.2.3   Croatia                                                 28
       4.2.4   Cyprus                                                  29
       4.2.5   Czech Republic                                          29
       4.2.6   Denmark                                                 30
       4.2.7   Finland                                                 31
       4.2.8   France                                                  32
       4.2.9   Germany                                                 33


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                                                           Contents        vi

       4.2.10 Greece                                                  34
       4.2.11 Iceland                                                 34
       4.2.12 Italy                                                   35
       4.2.13 Lithuania                                               36
       4.2.14 Moldova                                                 36
       4.2.15 Norway                                                  37
       4.2.16 Romania                                                 38
       4.2.17 Russia                                                  39
       4.2.18 Slovakia                                                40
       4.2.19 Slovenia                                                40
       4.2.20 Sweden                                                  41
       4.2.21 the Netherlands                                         42
    4.3      Latin America                                            43
       4.3.1    Argentina                                             43
       4.3.2    Colombia                                              43
       4.3.3    El Salvador                                           44
       4.3.4    Guatemala                                             44
       4.3.5    Honduras                                              44
       4.3.6    Mexico                                                45
       4.3.7    Panama                                                45
    4.4      North America & the Caribbean                            45
       4.4.1    Canada                                                45
       4.4.2    Jamaica                                               46
    4.5      Oceana                                                   46
       4.5.1    Australia                                             46
       4.5.2    New Zealand                                           46
    4.6      the Middle East                                          47
       4.6.1    Bahrain                                               47
       4.6.2    Israel                                                47
       4.6.3    Jordan                                                47
       4.6.4    Pakistan                                              48
       4.6.5    Saudi Arabia                                          48
       4.6.6    Turkey                                                49
5     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS          50
    5.1    Disclaimers & Safe Harbor                                  50
    5.2    ICON Group Ltd. User Agreement Provisions                  51




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                                                        Sunflower Seeds in the United States     7


1      INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on sunflower seeds in the United
States face a number of questions. Which countries are supplying sunflower seeds to the United
States? How important is the United States compared to others in terms of the entire global and
regional market? How much do the imports of sunflower seeds vary from one country of origin
to another in the United States? On the supply side, the United States also exports sunflower
seeds. Which countries receive the most exports from the United States? How are these exports
concentrated across buyers? What is the value of these exports and which countries are the
largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for sunflower seeds in the United
States. With the globalization of this market, managers can no longer be contented with a local
view. Nor can managers be contented with out-of-date statistics which appear several years after
the fact. I have developed a methodology, based on macroeconomic and trade models, to
estimate the market for sunflower seeds for those countries serving the United States via exports,
or supplying from the United States via imports. It does so for the current year based on a variety
of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where the United States fits into the world
market for imported and exported sunflower seeds. The total level of imports and exports on a
worldwide basis, and those for the United States in particular, is estimated using a model which
aggregates across over 150 key country markets and projects these to the current year. From
there, each country represents a percent of the world market. This market is served from a
number of competitive countries of origin. Based on both demand- and supply-side dynamics,
market shares by country of origin are then calculated across each country market destination.
These shares lead to a volume of import and export values for each country and are aggregated to
regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of
both the value of each market and the share that the United States is likely to receive this year.
From these figures, rankings are calculated to allow managers to prioritize the United States
compared to other major country markets. In this way, all the figures provided in this report are
forecasts that can be combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of sunflower seeds,
Chapter 3 goes into detail on imports, but for each major country of origin serving the United
States. A “major” market is defined as a country where the United States represents a
substantially large share of either imports or exports. For each major country exporting to the
United States, one can thus observe how important the United States is to that exporting country
compared to other countries of the world. Chapter 4 does the same, but for exports of sunflower
seeds originating from the United States, for each major country of destination. In doing so, one
can discover the share that the United States has in each major market; this share value is often
used as a measure of competitiveness for the United States. In all cases, the total dollar volume


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                                                          Sunflower Seeds in the United States      8

and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4
present a the total picture for imports and exports of sunflower seeds to and from the United
States to and from all other major countries in the world. "Sunflower Seeds" as a category is
defined in this report following the definition given by the United Nations Statistics Division
Classification Registry using the Standard International Trade Classification, Revision 3 (SITC,
Rev. 3). The SITC code that defined "sunflower seeds" is 2224 . For more information on this
definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=222 .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.




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                                                            Sunflower Seeds in the United States        9


2       THE UNITED STATES AND THE WORLD MARKET
2.1         IMPORTS IN THE UNITED STATES IN 2011
                    Imported Sunflower Seeds in the United States, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
Canada                            1                    53,848               81.86                   81.86
China                             2                     5,764                8.76                   90.62
Chile                             3                     2,152                3.27                   93.89
France                            4                     1,046                1.59                   95.48
Israel                            5                     1,005                1.53                   97.01
Argentina                         6                       970                1.47                   98.48
South Africa                      7                       192                0.29                   98.78
India                             8                       192                0.29                   99.07
Bulgaria                          9                       182                0.28                   99.34
Russia                           10                       163                0.25                   99.59
Germany                          11                        78                0.12 
				
DOCUMENT INFO
Description: On the demand side, exporters and strategic planners focusing on sunflower seeds in the United States face a number of questions. Which countries are supplying sunflower seeds to the United States? How important is the United States compared to others in terms of the entire global and regional market? How much do the imports of sunflower seeds vary from one country of origin to another in the United States? On the supply side, the United States also exports sunflower seeds. Which countries receive the most exports from the United States? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for sunflower seeds in the United States. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for sunflower seeds for those countries serving the United States via exports, or supplying from the United States via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where the United States fits into the world market for imported and exported sunflower seeds. The total level of imports and exports on a worldwide basis, and those for the United States in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are
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