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									          TRB – Omaha, NE
National Conference on Rural Public &
      Intercity Bus Transportation
                October 20, 2008




      Connecting The Dots


      Northwestern Trailways – Bill Brannan
           NBTA – Brandon Buchanan
        Greyhound Lines, Inc – Tim Lukes
     The National Bus Traffic
          Association is:
• A non-profit association headquartered in
  Washington, DC
• Founded in 1933
• Home of the Interline Revenue Clearing
  House
• A nexus point for 54 intercity scheduled
  service carriers located throughout North
  America
• Shared staff resources with the American Bus
  Association (900 bus operator members, 130
  fixed route operators)
• Legislative and regulatory service provider
  for the private motorcoach industry
Map of US NBTA Members
    Interline Revenue Clearing House
•    Simplified monthly settlement of credit and debit
     accounts electronically
•    Carriers submit billing invoices to other carriers online
•    Ticket revenues are reclaimed through apportioned
     miles
    1. Passenger travel 500 miles for $60.00
    2. Company A carried them 180 miles, Company B carried them
       250 miles, Company C carried them 70 miles
    3. Company A receives $21.60, Company B receives $30,
       Company C receives $8.40
•    Net payments are deposited and credited to accounts


    $170 million per year in transactions
        Characterizing Private
    Intercity Fixed Route Carriers
•   How many scheduled service companies exist?
     • 100-200 carriers
     • Approximately 70 carriers nationwide are listed in the
       Russell’s Guide and 54 carriers belong to the National
       Bus Traffic Association.
•   How many scheduled service stops are served by
    private carriers?
     • Nearly 3,200 bus stations, serving over 4,200
       destination points
•   How many rural intercity passengers are served
    by private carriers ?
     • Able to reach 72.9 million passengers, serving over 31
       million in 2001 (as reported by 12 of the 203 identified
       carriers in 2001)
     • An estimated 14.4 million rural residents don’t have
       access to anything beyond bus transportation
   Decline of Communities Served by
     National Intercity Bus Service
            1956 - 2005
25,000

20,000

15,000

10,000

 5,000

    0
         1956 1965 1968 1972 1977 1982 1986 1991 2000 2002 2004 2005
            Network Transformation: Before and
                   After Route Network




                            Retained                Eliminated   Transcontinental Pipe *
* Transcontinental pipes had frequency reductions
 Opportunities for Intercity Service
    Opportunities have never been greater due to federal
     funds!
    There is room for improvement, 61% usage rate of $.

70
60
50
40
                                                5311 (f) Ob
30                                              5311 (f) Aut
20
10
 0
  1992 1994 1996 1998 2000 2002 2004 2006
Opportunities for Intercity Service
   An average of 21 states per year opt
    to certify the 5311(f) funds
   A top down approach is not the
    answer!
   A grassroots approach may give us
    the results that we desire.
NBTA Board 2008-2010 Goals
   Staff and Industry Led Outreach
    • Increase Awareness & Accessibility
    • Increase Networking & Partnership
      Opportunities
    • Improve Channels of Communication
    • Increase Diversity & Coordination
          Outreach Action Plan
   Identify potential transportation partners and
    service coordination targets
    •   Metropolitan Planning Organizations
    •   State Departments of Transportation
    •   Public Transportation Associations
    •   Community Transportation Service Providers

   Direct NBTA members to information
    resources and key contacts

   Develop partnership recruitment tools for
    NBTA members to utilize in building
    relationships
    Staff & Industry Outreach Mandate
   Membership Meeting in 2007 (bi-annual)
   Board priority to increase outreach and
    communication efforts
   Fixed route service locations are
    decreasing
   Passengers are losing through bus
    service
   Disconnect in customer information
    available at the community level
   Online trip planning and customer
     Increase Awareness & Accessibility
   Raise awareness of transportation planners to the
    services and resources provided by NBTA member
    carriers and the National Intercity Bus
    Transportation Network
   Involve NBTA member carriers in planning process
    to introduce new or failed routes and/or develop
    terminal facilities
   Improve the perception of the modern applications
    of fixed route service
   Provide expanded access to federal, state and local
    transportation funding.
    •   Legislative process
    •   Operating subsidies
    •   Capital subsidies
    •   Marketing subsidies
    •   Pilot programs/experimental routes
         Increase Networking &
        Partnership Opportunities
   Help establish links among groups with
    shared interests and goals
    •   Transit agencies
    •   Non-profits
    •   Van pools
    •   Other motorcoach operators
   Increase public-private collaborations
   Pool limited resources
   Provide expanded access to funding
    • Encourage partnership to become a sub-
      recipient in federal programs:
           5307
           5310
           JARC
           New Freedom
Improve Channels of Communication

    Market scheduled bus service beyond current
     service areas
    Provide a forum for non-traditional partners
     to meet and communicate
    Reduce barriers for efficiently implementing
     transportation plans and utilizing available
     funds
    Facilitate information sharing and lessons
     learned
Increase Diversity & Coordination
   Introduce new interline partners to intercity
    bus service
   Improve the transportation of special needs
    passengers
    • ADA coordination
    • Demand response scheduling
   Educate private bus operators not currently
    providing intercity fixed route service to the
    service options available for them and their
    passengers
   Facilitate the assessment of transportation
    needs
    • Rural systems
    • Urban systems
    • Underserved communities
    Evaluating Outreach Results
Quantitative Benchmarks
   Formation of new interline partnerships or
    expanded routes
   # of new members
    • Associate Members
    • Operator Members
    • Sponsored Carriers
   # of identified target groups/organizations/affiliates for
    partnership
   Feedback from Member carriers
    • Service Information
        # of states served
        # of station stops

        Amount of grant monies received

    • Partnerships
        Current

        Pending

        Past

   Increased ridership
    Other Industry Resources
State Motorcoach Associations
   • AL                     • NJ
   • CA                     • NY
   • FL                     • PA
   • GA                     • SC
   • MD                     • South Central (LA, MS, AR, TX)
   • MN                     • TN
   • NC                     • TX
   • New England            • VA
   • Northwest (WA, OR, ID) • WI


       National Motorcoach Associations
          •   American Bus Association
          •   United Motorcoach Association
          •   International Motorcoach Group
          •   Trailways, Inc.
             What is Next?
   Evaluate success of federal funds in
    maintaining service levels and
    customer access
   Facilitate the communication of
    intercity transportation locations
   Improve passenger interface and
    exposure with intercity services
     Let’s Work Together!
National Bus Traffic Association
  Eric Braendel or
  Brandon Buchanan
700 13th Street, NW, Suite 575
Washington, DC 20005
(800) 283-2877
(202) 898-2700
nbta@buses.org
 The National Intercity Bus Network:
Truly Transcontinental Transportation
     Interlining with Intercity (ICB):
    Expanding Your Service Horizons

   Rural Feeders connect with National
    Services

   Coordinating carriers means connecting
    customers

   Shared terminals facilitate customer
    transfers

   Coordinating services can cover your
    match
 Regular NBTA Membership
           vs.
Sponsored NBTA Membership
        Existing, Meaningful Rural Feeder Services

1. SCAT- South Central Arkansas Transit in AR
2. Ride Solutions in FL
3. WAPT –West AL Public Transit in AL
4. Grapeline, Dungeness & Apple Lines in WA
5. Sage Stage & Delta Breeze in CA


  States With New Meaningful Feeder Services Being Planned
                      CA, NC, OH, OR, TN, WV


      States Subsidizing (Interlined) Private ICB Services
                          IA, MI, MN, MT, PA, TX


        States Studying or Planning ICB Needs Assessments
                     AL, FL, IN, KS, MO, MN, OH
             Greyhound Changes
   Greyhound has developed and improved a number of
    technology solutions that make rural feeder service much
    more meaningful, such as:

    • An industry-wide ticketing system (TRIPS/MAX)

    • An improved website offering real-time fare and
      schedule information and online ticket purchasing
      WWW.Greyhound.com

    • Ticketing by phone and mail (800-231-2222)

    • No-cost ticketing software (MAX) and equipment that
      requires only a standard PC and high-speed internet
      connection (For Sponsored Carriers)

    • Simple, no cost operating and terminal access
      agreements (BTL) to not-for-profit operators
    Sponsored Transit Agencies and
       Not-for-Profits Operators
•   May enter into a sponsorship arrangement with an NBTA member
    carrier, who will assist in securing a membership application

•   Pay a nominal annual membership fee of $100.00 to the NBTA

•   Sell tickets to intercity destinations on the sponsoring carrier’s
    ticket stock from destinations originating on the sponsored
    carrier’s operating lines

•   Sponsoring NBTA member carrier will secure all applicable
    reclaims


•   Honor tickets of NBTA member carriers from intercity points of
    origin terminating on the sponsored carrier’s operating
    lines…”Interlining”
     Interlining tickets with other
               companies
       One ticket for entire trip

 50% of passengers use
more than one carrier
 Each carrier is independent

 Each carrier markets locally to their

  customers
   Share the revenue from ticket based
    on miles
     Bus Terminal License (BTL)
            agreements

   Terminal access process:
    • Sponsored transit agency = no-charge
    • For Profit, non-sponsored transit agency =
      prevailing rate


   Greyhound staff can help with
    development and execution of the
    proper agreements and training
           Greyhound Insurance
              Requirements
   For interlined feeder services, we require a
    combined Single Limit for injury or damage in any
    one accident of
     • $1.5m for vehicles with a seating capacity of
       15 passengers or less,
     • $2.0m for vehicles with seating capacity of 16-
       30 and
     • $5.0m for vehicles that seat more than 30

   For terminal access, we require a General Liability
    Insurance with a combined single limit of not less
    than $1.0 Million

   Greyhound must be an additional named insured
    in policy
      Local In-Kind Match Option
Feeder Service (Point A to Point B)
Net Operating Cost (Actual Costs less Farebox)    =$ 10,000

Connecting Intercity Bus Service (Point B to Point C)
# Point B to C Miles x 50% of Fully Allocated Costs
                                                    =$ 10,000

Total Project (Point A to Point B to Point C)
Net Operating Cost Deficit                        =$ 10,000
+ Local In-Kind (From Greyhound)                  =$ 10,000
Total Project Costs                               =$ 20,000

50% 5311(f) Reimbursement                          =$ 10,000
      Commission Ticket Agency
   A rural transit agency can become an agent and
    sell Greyhound tickets and receive a commission
    on each ticket sold or package shipped

   Commissions for rural feeder operators are 9%

   Commissions are applied to both feeder and
    Greyhound trip segments: total trip accounting

   Commissions paid in addition to feeder service
    fares

   Commission revenue eligible for use as local cash
    match against feeder service operator FTA grants
Sponsored Carrier – Accounting Process
1. Greyhound will establish a Corporate Account for the Rural
   Feeder
2. The Rural Feeder can accept any of the following as an FOP
   a)   Credit Card – All CC processing fees paid by GLI
   b) Corporate Account – GLI handles all billings and collections
   c)   Check
   d) Cash
   e)   Wampum Bucks 


3. However, when they accept either cash, check or wampum bucks
   as the FOP, they use the corporate account established for them
    Accounting Process (Continued)
1. At the end of each month an invoice is created by
   accounting.
   a) All credit card purchases are settled by GLI
   b) All corporate accounts are settled by GLI
   c) Remittance = sales activity x commission rate, minus credit card
      and charge account activity. Difference is the commission $
      earned



2. The invoice is e-mailed to the Rural Feeder and
   payment is expected within ten working days.
    The End Result – Reconnect the
                Dots:
   Expand the service network of rural communities

   Provide consistent and sustainable high quality
    service

   Increase community awareness of services

   Support more regional interconnectivity

   Increase coordination among interstate and
    regional providers
      Greyhound Contacts
Randy Isaacs, State Government Affairs
       risaacs@greyhound.com
           (615) 338-0847

Tim Lukes, (Manager, Field Operations)
       tlukes@greyhound.com
           (214) 849-7096

  http://www.greyhound.com/revsup/rfs/
     Interlining with Intercity
     Bus Service
    Connectivity
    Selling Intercity Bus Tickets
           Nationwide
           Earn Commission
           Part of Information Network
           Community Public Service
           Increased Ridership


Bill Brannan
Chairman - National Bus
Traffic Association
Decline in Washington State
Intercity Bus Service -1982
New Intercity Funding Approach
            Travel Washington Intercity Bus
   Project funded with FTA 5311(f) funding and local “in-
    kind” match provided by Greyhound’s unsubsidized capital
    costs

   Definition includes rural feeder service segments to
    interstate trunk-line Greyhound service in Washington.

   The service schedules will help meet regional travel needs
    in addition to making the Greyhound connections.

   Initial three rural feeder routes are:


            Travel Washington Grapeline- Walla Walla to Tri-Cities

            Travel Washington Dungenessline- Port Angeles to SeaTac

            Travel Washington Appleline- Omak to Ellensburg (October 2008)
           RFP Process
       No Grant Applications
   RFP’s Issued on Corridor
    Basis
   Gives More Control
   Sets Expectations in
    Advance
   Makes Sure we Tie in with
    Greyhound Schedule
Manual tickets               MAX
Manual Agent
 EXpiration
        Developed by Greyhound
        Provides on-line ticketing at
         agencies
        Automatic reporting and

         statistics
 We would like to take a moment
to give you a brief demonstration
          of a MAX sale.
  Sponsorship Advantages for
Transit Agencies and Non-Profits
•   Nationwide visibility and quotation of the services
    offered by sponsored transit agencies
•   Increased ridership
•   Convenience of through ticketing for customers
•   Expanded access for rural residents to the national
    transportation network
•   A more seamless and coordinated national ground
    transportation system
•   Access to additional funding sources
    • Ticket Sales Commissions
    • 5311
    • 5311 (f)3
•   Decreased paperwork
    Payment Through the Interline
      Revenue Clearing House
•   The Association operates the interline revenue clearing
    house which provides for the monthly settlement of credit
    and debit accounts electronically.
•   Each month the carriers submit billing invoices to reclaim
    their portions of the thru ticket revenue, in addition to
    other categories of charges aligned with bus operations,
    such as: facilities rents, fuel, maintenance, etc.
•   Carriers can submit their invoices requesting payment
    from other carriers online through the Association’s
    website www.bustraffic.org, as well as view the amounts
    that they owe.
•   Net payments are deposited and credited to the
    appropriate accounts through an electronic funds transfer.
Computerized MAX ticket
                Northwestern Trailways
Number of Passengers Continue to
             Grow
           80000
           70000
           60000
   Passengers




           50000
           40000
           30000
           20000
           10000
                 0
                     2003   2004   2005   2006   2007   2008
What’s in your future

								
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