Creativity On A Budget

SIAC 2009 Programme SINGAPORE INTERNATIONAL ADVERTISING CONGRESS 2009 PROGRAMME In conjunction with Singapore Effie Awards 2009 Friday, 17th July 2009 Singapore Management University Administration Building, 5th Floor 8.30 am – 6.30 pm Creativity On A Budget 8.30 am – 9.00 am 9.00 am – 9.10 am Registration Welcoming Address SIAC Chairman, David Tang, President/CEO, DDB Worldwide Keynote Speech – Steve Henry, Founder of Howell Henry Chaldecott Lury, London Refreshments Keynote Speech – Adam Morgan, Founding Partner of eatbigfish and author of Eating The Big Fish: How Challenger Brands Can Compete against Brand Leaders” Q & A Session Interval Pecha Kucha Presentations (Effie Finalist Campaigns) – 3 Tracks / Showcase 1- 3 Refreshments Pecha Kucha Presentations (Effie Finalist Campaigns) – 3 Tracks / Showcase 4-6 9.15 am – 10.15 am 10.15 am – 10.30 am 10.30 am – 11.30 am 11.30 am – 12.30 pm 12.30 pm – 1.30 pm 1.30 pm – 3.30 pm 3.30 pm – 3.45 pm 3.45 pm – 5.45 pm 5.45 pm – 6.30 pm Effie Singapore Awards Ceremony Effie Singapore Chief Judge: Frederique Convington, Regional Executive Planning Director, Bates141 Cocktail Reception 6.30 pm – 7.00 pm As at 6 June 2009 SIAC 2009 Programme PECHA KUCHA PRESENTATIONS (36 EFFIE FINALISTS CAMPAIGNS) TO READ THE CAMPAIGN SUMMARIES, VISIT IAS WEBSITE AT WWW.IAS.ORG.SG 1.30 pm – 3.30 pm Effie Finalists Showcase 1 Category: Government/Institutional/Recruitment 1. Campaign Title: Actions Speak Louder Than Words Agency: Ogilvy Singapore Client: Health Promotion Board 2. Campaign Title: Brands Are A Youth's Best Friend Agency: Ogilvy Singapore & PhD Client: Health Promotion Board 3. Campaign Title: RSAF at 40 Agency: DDB Worldwide Pte Effie Finalists Showcase 2 Category: Telecom services 1. Campaign Title: SINGTEL Christmas Campaign 2008 Agency: BBDO/Proximity & Effie Finalists Showcase 3 Category: Financial Services (Cards) 1. Campaign Title: Visa Beijing 2008 Olympic Games Sponsorship Agency: BBDO/Proximity Media:edge Client: Singapore Telecommunications 2. Campaign Title: Nokia N81 Digital Playzone Agency: Bates141 Pte Ltd Client: Nokia 3. Campaign Title: Freedom at Midnight! Agency: DDB Singapore & OMD Client: Visa Worldwide Pte Ltd Category: Financial Services (Products & Services) 1. Campaign Title: Designed Around You Agency: JWT Singapore Pte Ltd/Tribal DDB & PhD Client: Republic of Singapore Air Force 4. Campaign Title: Women’s Protection Agency: DDB Worldwide Ltd & MindShare Client: HSBC Singapore 2. Campaign Title: James® Your Loan. Your Way. Agency: Ogilvy Singapore & Worldwide/Tribal DDB & Zenith Optimedia Pte Ltd Client: StarHub Ltd 4. Campaign Title: Geeks not Freaks Agency: DDB Worldwide & & PhD Client: Health Promotion Board 5. Campaign Title: Lucky Got Kaki Agency: DDB Worldwide & Zenith Optimedia Client: GE Money Pte Ltd Category: Transportation & Travel 1. Campaign Title: The Pleasure of Undiscovered Asia Agency: JWT Singapore & Zenith Optimedia Client: StarHub Ltd 5. Campaign Title: Free Your Music Monster Agency: Iris Singapore& Zenith Tribal DDB & PhD Client: Health Promotion Board 6. Campaign Title: F&B Heroes Agency: Leo Burnett Singapore & Optimedia Client: Sony Ericsson Mobile Communications International AB 6. Campaign Title: You Deserve Better Agency: Y&R & MindShare Client: Mobile One Starcom Media Client: SPRING Singapore 7. Campaign Title: Through Their Eyes Agency: JWT Singapore Pte Ltd MindShare Client: SilkAir (Singapore) Pte Ltd 2. Campaign Title: WORLD ON SALE - Fresh Deals Emporium Agency: Kinetic Singapore & & OMD Client: Central Narcotics Bureau MindShare Client: ZUJI Travel Pte Ltd SIAC 2009 Programme 3.45 pm – 5.45 pm Effie Finalists Showcase 4 Categories: Beauty Products & Services 1. Campaign Title: Reviving a lowinvolvement category Agency: Ogilvy Singapore & Effie Finalists Showcase 5 Categories: Leisure Products/ Other Consumer Goods Effie Finalists Showcase 6 Categories: Corporate Reputation/ Professional Services 1. Campaign Title: GMP Raffles Place Ghost Campaign Agency: McCann WordGroup MindShare Client: Unilever Singapore Pte Ltd 2. Campaign Title: Roll With It Agency: Publicis Singapore & 1. Campaign Title: Born Again adidas Agency: Iris Singapore Client: adidas Singapore 2. Campaign Title: Nike Lunar Plus Campaign Agency: Ogilvy Singapore Client: Nike Singapore Pte Ltd & Universal McCann Client: The GMP Group Publicis Modem Client: L’Oréal Singapore Category: HealthCare (OTC) Category: Beverages (NonAlcoholic) 1. Campaign Title: Anlene Concentrate Agency: BBDO/Proximity & Category: Internet Products & Services 1. Campaign Title: Chasing Amanda Agency: DDB Worldwide 1. Campaign Title: Surviving the Office Jungle Agency: JWT Singapore Client: Bayer Healthcare 2. Campaign Title: Stretching Durex in New Ways Agency: Ogilvy Singapore & & OMD Client: Fonterra Brands 2. Campaign Title: Catch Lewis If You Can Agency: Proximity Singapore & Tribal DDB & Zenith Optimedia Client: StarHub Ltd 2. Campaign Title: "Repeat" Agency: Zenith Optimedia Client: SSL Healthcare Category: HealthCare (Products & Services ) 1. Campaign Title: Diabetes Agency: DDB Worldwide MindShare Client: Nestlé Singapore Pte Ltd Category: Consumer Electronics TBWA\Tequila\Singapore Client: Photolibrary Category: Non-Profit/Pro-Bono/ Public Service 1. Campaign Title: Live On Agency: DDB Worldwide Pte Ltd 1. Campaign Title: Domino City Agency: Bates141 Singapore Pte & PhD Client: Health Promotion Board Pte Ltd Client: Sony Electronics Asia Pacific 2. Campaign Title: Civil Wars Agency: DDB Worldwide Ltd & PhD Client: Ministry of Health 2. Campaign Title: Miracle Tonic Agency: DDB Worldwide & Category: Snacks/Desserts/Confections & PhD Client: Health Promotion Board 3. Campaign Title: Are You My Type? Agency: McCann Healthcare Tribal DDB & Zenith Optimedia 1. Campaign Title: The Sweet Spot Agency: Ogilvy Singapore & Client: StarHub MindShare Client: PT Amerta Indah Otsuka & Universal McCann Client: Singapore Red Cross Society SIAC 2009 ADVISORY GROUP How to amplify your creativity with smaller budgets and win! David Tang President DDB Founding Chairman Effie Singapore Charles Wigley Chairman BBH Asia Frederique Covington Regional Executive Planning Director Bates 141, Chief Judge Effie Singapore THIRTY SIX OF SINGAPORE’S TOP CAMPAIGNS, FINALISTS FOR THE EFFIE SINGAPORE AWARDS 2009 WILL BE PRESENTED IN PECHA KUCHA STYLE. Each presentation will be preceded by a four minute video followed by the presenter adding a six minute commentary to highlight significant points about the campaign. The audience will then be invited to question the presenter or suggest how improvements could have been made. This will take only twenty minutes per presentation. The one day Congress, will have six sessions for presentations done simultaneously covering the major product categories . These sessions will be fantastic learning sessions as well as networking sessions for all delegates.For the audience of Clients, Media and Ad professionals it will be a unique occasion to see some of the best work done in Singapore over the last 12 months! EFFIE SINGAPORE AWARDS Specific categories of Effie Finalists’ entries will present their campaigns At the end of the day the winners from each of the categories who presented their campaigns will receive their awards The reason for this arrangement is to show the audience why the winners won with their campaigns Advisor y Group Singapore Internat ional Advertising Cong re ss 2009 David Tang DDB Wo rldwide Angus Fraser JWT Charles Wigley BBH David Shaw Effective Frederique Covingto n Bates 141 Jeffrey Seah Starcom Media Tanuj Philip Y & R Brands Asia