Advertising & Promotion on a Shoestring Budget
30 th June 2009 | Concorde Hotel | Singapore
Early Bird Discount Save $50
Most businesses starting out are familiar with the 4Ps of Marketing; Product, Price, Place and Promotion. I would venture to say that most companies or individuals focus most of their time and effort on the first three and approximately ten percent on Promotion. Promotion or marketing is viewed as costly, something only the ‘big boys’ or well established companies can afford. What companies fail to realize is that 60% of their time and effort should be on the sales & marketing of the company. Promotion is equivalent to sales, without it, there is no business (unless you are extremely lucky or you’ve developed the latest ‘it’ thing.) When times are tough, the first thing that gets cut is the A&P. Big mistake! The A&P budget should be viewed the same as your rent. It’s fixed, a nonnegotiable, a given. Many companies, entrepreneurs or start ups don’t bother to include it in their business plan because they believe they can’t afford it, when the truth of the matter is, you can’t afford NOT to. Overview: In this one day workshop, participants will learn how to create an effective advertising & marketing campaign for a specific event or create an annual A&P marketing strategy based on their own A&P budget. The strategies will include events, printed promotional materials, free and paid advertisement, joint ventures, word of mouth marketing, networking and online marketing. Participants will be shown examples of the techniques and will learn how they can apply the same techniques to their businesses.
Experiential workshops focus on learning for the individual as a result of direct participation and then reflection upon what was experienced. Individual learning is achieved from the lecturer, from peers and through personal self discovery.
Advertising & Promotion on a Shoestring Budget
30th June 2009
9:00am – 5:00pm
Concorde Hotel
Singapore Fees $375 Before 9th June $425 Before 30th June Fees include All course materials Lunch Tea breaks Supported by
Advertising & Promotion on a Shoestring Budget
Subject Aims: From a list of over 70 ways to market a business; verbally, physically, visually in print and online, the participants will select the techniques that best suits their objectives and then create a cost effective advertising and promotions strategy. Some of the areas we will focus on are: • • • • • • • Writing a press release to obtain media coverage Joint venture promotions with other companies Creating events as a means of promotion - contests, sponsorships, tournaments Hosting your own media outreach Using DIY email marketing web-based software programs E-marketing – online banners, pay per click campaigns Word of mouth marketing
Who should attend? Any manager or individual with limited advertising resources looking to maximize their sales by creating a greater awareness of their business through advertising & promotions.
About the Trainer Pamela Wigglesworth is an accomplished corporate trainer and lecturer offering experiential courses in Branding & Brand Management, Effective Communication in the Workplace, Maximize Retail Sales with Better Customer Service and Basic Retail Visual Merchandising; consults for fashion companies and corporations, has developed training courses for the Textile & Fashion Federation (TAFT Singapore) Training Centre, the Malaysian Textile and Apparel Centre and has lectured at Raffles Institute of Design and The Asian Centre for Professional Excellence. The success of her fashion related courses has broadened into more general branding and marketing training for a regional telecommunications company and retail development training for Club Med. Pamela’s international network and experiences have enriched her understanding of the global apparel industry and helped her become an excellent cross cultural communicator and problem solver, able to view issues from both an international and Asian perspective. She was a founding board member of the Primetime Business & Professional Women’s Association, is an Executive Committee Member of TAFT and is the Singapore Alumni Coordinator for the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. She has been active in the Asian fashion industry since 1989 working at major international buying offices in Hong Kong. She subsequently developed a boutique sourcing company introducing smaller US apparel companies to the increasingly adaptable regional garment factories. Relocating to Singapore in 1995 she went on to establish a retail boutique and an internet and wholesale kid’s golf apparel brand.
Supported by
Registration Form Advertising & Promotion on a Shoestring Budget
30 th June 2009 | Concorde Hotel | Singapore
Programme Schedule
Registration 08:30 – 09:00 Workshop 09:00 – 17:00 Lunch, Morning and Afternoon tea breaks will be provided
Workshop Registration Fees
Before 9th June S$375 Full Price S$425 Contact Number
Name(s) of Delegate
Designation
Approving Manager Name Organisation Address Designation E-Mail
Contact Number Methods of Payment Cheque - Payable to Experiential LLP and mail to -
Fax Number
Experiential LLP, P.O. Box 251, Siglap Post Office, Singapore, 914502
Credit Cards
Credit Card Number Name Signature Terms & Conditions • • • •
CVC Number Expiry Date
Registration will be confirmed upon receipt of registration form and payment. Notice of cancellation is to be given in writing no less than seven days before the event. There will be no refund for cancellation or non-attendance. However, a substitute is acceptable. Experiential LLP reserves the right to reschedule or cancel any workshop in the event of unforeseen circumstances. Experiential LLP | PO Box 251, Siglap Post Office, Singapore 914502, Singapore +65 6241 9834 : tel | +65 6449 1577 : fax | www.experiential.sg | info@experiential.sg