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Mailer Abdominocentesis


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									                   Media, Client and Crisis Communication                                                         Auxiliary Activities
                              Tuesday, June 23
Jim Humphries, DVM                                   What others have said about the workshop:
President and News Director
Veterinary News Network
                                                     “Dr. Humphries years of experience really come
                                                     through. He is very talented in the way he
Overview:                                            communicates and teaches. Everyone was
                                                     entertained the entire day!”
                                                                                                                                                              Summer Meeting
Media training is also an
excellent foundation for all
types of communications                              “Dr. Humphries’ background, experience and ability                                                               Tentative Agenda
skills. Client                                       to relate the media world to our profession is
communications become                                invaluable.”                                          Sunday, June 21                                                 June 21
more focused, more clear and consume less time                                                             2:30          Ice Cream Social at Zoo Montana                Trade Show
when these same media training techniques are        “Wonderful! Best lab and best instructor I’ve had.”
                                                                                                           3:00—5:00     Guided Tour of Zoo Montana                 Continuing Education
applied to the exam room.                                                                                                                                          Zoo Montana for Guests
Although many of us will not face a crisis in the                                                                    For all ages — join the fun                  Banquet and Entertainment
media, it is good to know the basic steps to take               Thanks                                     If charges apply, participants will pay on site.
when inquiring reporters with cameras are                                                                                                                                  June 22
knocking on your door after a crisis has occurred.     to our generous sponsors                            Monday, June 22
                                                                                                                                                                     Continuing Education
Sections:                                                       to date                                    9:30        Breakfast Business Meeting
                                                                                                                       Order off menu                            Hiking — Golfing — Shopping
1. How To Sell Your Story To The Media                                                                                 Location: Crowne Plaza
2. What To Do When The Media Calls
3. Essential Interview Skills                                Boehringer Ingelheim
4. Using Media Communication Skills with                                                                                                                                   June 23
    Clients                                               Fort Dodge Animal Health                                                                                   Continuing Education
                                                                                                             Additional Information
5. The 25 steps of Crisis Media Management                                                                                                                           Membership Meeting
6. Mock Interview Practice!                                     Hill’s Pet Nutrition
                                                                                                                                                                  Submitted for CE approval.
You Will Learn:                                             MWI Veterinary Supply
1. How to develop a relationship with members
                                                                                                                                                                    14 hours anticipated.
                                                                                                           Reservations — Crowne Plaza — 406-252-7400
   of the media
2. How to turn that into valuable publicity for                                                            Things to see and do in Billings area                Crowne Plaza — Billings
   your practice or your association                                                                        Little Bighorn Battlefield National Monument
3. How to react properly when the media calls                                                                                                                       406-252-7400
                                                                                                            Moss Mansion
   you – even in a crisis                                                                                                                                          Room block releases June 1.
                                                                                                            Pompey’s Pillar
4. What questions to ask before deciding to do
                                                         Technicians are invited to                         Shopping Galore
   an interview.
                                                                                                            Western Heritage Center                          Montana Veterinary Medical Association
5. How to anticipate the questions you will            participate in all DVM sessions                      Yellowstone Art Museum                              PO Box 6322, Helena, MT 59604
   receive                                              throughout the conference.
6. How to craft your answers                                                                                Zoo Montana                                                  406-447-4259
7. How to develop message points from these
   answers                                                                                                 Enjoy!!
8. How to bridge to positive points
                                                                       2009 MVMA Summer Conference
                                                                       June 21 —23 — Billings, Montana

                                              Tuesday, June 23                                         Feline behavior modification tools and        Dietary Preventative Measures
     Schedule of Activities                   7:00 am       Committee Meetings and                      strategies                                   Pregnancy Toxemia in Ewes and Does
       Sunday—Tuesday                                       Open Breakfast                                                                            Diagnosis and treatment for pregnancy
                                              8:00 am         Media, Client and Crisis                                                                  toxemia
Sunday, June 21                                3:30 pm        Communication                                                                           Considerations for the Flock / Herd
7:00 am       Executive Board Meeting                                                                   Monday, June 22
                                              11:30 am        Lunch & Membership Meetings                                                            Copper Toxicity in Small Ruminants
7:30 am       Registration Desk Opens          1:30 pm          MVMA & BSVTA                            Speakers: Rolan Tripp,
                                                                                                        DVM                                           Review of Disease
8:00 am       Trade Show Opens                3:45 pm         Executive Committee Meets                           Susan Tripp,                        Diagnosis , Treatment & Evaluation of
              Breakfast in Trade Show Area                                                              BA, MS/P                                         Mineral Levels for Documentation
10:00 am —    Continuing Education Sessions       Small Animal Sessions                                                                              Drug Use in Small Ruminants
  5:00 pm     SA — Rolan Tripp, DVM                                                                     Topic:                                        Rules and options for prophylactic and
              LA — Meredyth Jones, DVM
                                                    Sunday & Monday                                     Wet Lab — Puppy                                  therapeutic use of drugs in small
                                                                                                        Aggression Prevention                            ruminants
12 noon—      Lunch                           Sunday, June 21                                           and Socialization                             Antibiotics, analgesics and anesthetics
 1:00 pm
                                              Speaker:        Rolan Tripp, DVM                           Puppy gentling                             Prolapse Management in Cattle and Small
3:00 — 3:15   Break                                           www.AnimalBehavior.net                                                                 Ruminants
                                                                                                                                                      Decision making for vaginal, cervical,
6:30 pm       Happy Hour                                      LaMirada, CA                                  Large Animal Sessions                        uterine and rectal prolapses
7:00 pm       Banquet
                                              Topics:                                                         Sunday & Monday
                                              Preventing Veterinary Phobia in Canine and                                                             Monday, June 22
              Recognition of Honor Roll
                                              Feline Patients                                              Injection distraction
                                               A visit at the vet’s office from a pet’s point of          Off-leash puppy                          Speaker:   Meredyth Jones, DVM
                                                  view                                                      socialization parties                               Veterinary Medical Teaching
                                               Learn to bond pets to your staff and location                                                        Hosp.
Monday, June 22
                                              Canine Body Language—Becoming an Expert                                                                           Kansas State University
7:00 am      Registration and Breakfast
                                               Learn what any dog is telling you that you
8:00 am —     Continuing Education Sessions       previously didn’t get                                                                              Topics:
  12:00 pm    SA — Rolan Tripp,DVM             How to send the right signals with your own                                                          Ancillary Diagnostics for Gastrointestinal
                    Susan Tripp, BA, MS/P         body                                                                                               Disease in Ruminants
              LA — Meredyth Jones, DVM        Feline Body Language                                      Sunday, June 21                               Field worthy diagnostics
9:45 am —     Break                            How to read all the signs in diagnosing                                                               Rumenocentesis, abdominocentesis, liver
  10:00 am                                        different behavior problems                           Speaker:                                        biopsy
12:00 pm      Box Lunches Available            How felines communicate stress,                         Meredyth Jones, DVM                          Bovine Leukemia Virus and Bovine
                                                  affection and social interaction                      Kansas State University                      Lymphoma
Afternoon     Various Recreation Options —        between themselves                                                                                  What we know and don’t know about this
              See options on back panel       Feline Aggression Diagnosis and                           Topics:
                                                                                                        Herd Health Topics for Small Ruminants
6:00 pm       Bar-B-Que — Sponsored by        Treatment                                                                                               Interpreting diagnostic testing
                                               Consider 14 categories of feline                         Vaccination and deworming plans
              Boehringer Ingleheim and MWI                                                                                                            Herd implications
                                                  aggression including causes and                       Urolithiasis in Small Ruminants
              Veterinary Supply                                                                                                                      Resuscitating High-Risk Newborn Calves
                                                  treatments                                             Recognition and treatment of obstructive
                                                                                                                                                      Improving survival and vigor

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