?One of the most important qualities that a commercial photographer must possess is - Patience. No matter what kind of shoot it is, whatever is the campaign all about and whosoever is the target audience, a commercial photographer has to have a set of qualities which helps him or her to put forth a great work of art as well as business generation. And one of the most important qualities, apart from the skill and knowledge, the experience and eye for creativity, is patience. A commercial photographer has to be patient in all kinds of shoot. Particularly if it is an outdoor shoot or a shoot with a human or animal model. In case of outdoor shooting, one has to wait for proper light and weather conditions. Light, during the day plays a very critical role. In many cases, we have seen, a campaign getting delayed due to the bad light conditions. Sometimes, in worst cases, the project gets abandoned due to lack of appropriate light. Even in the night time, weather conditions matter a lot for a successful project. For instance, if we want to shoot in a still night or the dead of the night, even a mild breeze may have the power to spoil the look and feel of the images. Often have we come across situations, where we want a model to display a particular mood. But due to adverse weather conditions, either the model is not able to put forth the right expression, or it spoils the kind of image we want. Patience is also a must when a About The Author: Jack White is a specialist in Advertising photography and other kinds of photography. He has worked in close coordination with many an expert commercial photographer of UK and other countries. In his works he is presenting some of his observation on the role of commercial photographer in advertising photography.
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