Launch of ‘Fruit-on-the-Go’, Healthy Snacks Campaign
‘Fruit-on-the-Go’ is part of NHS Kingston’s “Attack your Snack” campaign aiming to
raise awareness of the links between diet and health and to improve our snacking
Cases of obesity are on the increase and as part of a borough wide obesity strategy,
NHS Kingston are encouraging children to eat more fruit and vegetables by
launching their “Fruit on the Go” campaign. It is important that children and young
people learn healthy eating habits early on in life as this can help prevent obesity
and related diseases. We all need a constant supply of vitamins and minerals, as
well as carbohydrates and protein, to function properly. When you’re young, it’s
even more important because you are still growing and developing.
Fruit is a convenient, healthy snack for children and adults. Everyone should aim to
eat at least 5 portions of fruit and vegetables a day. These can include fresh, frozen,
dried or canned vegetables. A glass of fresh fruit juice can also count as one portion
a day (although not more than one, however much you drink).
As part of our campaign to promote healthy snacks for children, the Sure Start
Children’s Centres in the borough have now introduced fruit as a daily snack for the
children helping to contribute to their 5 a day.
As part of the Fruit on the Go Campaign, NHS Kingston are running a Competition
for Children between the ages of 5-11 yrs. Children aged 5-11yrs are being invited
to enter the competition by designing a recipe using fruit and/or vegetables. Prizes
include the ‘Grub Game’ - a multi-level food game based on the ‘eat well plate’ and
copies of healthy eating fruit and vegetable based recipes and vegetable beanbags.
Entry Forms are being distributed to local primary schools and libraries or can be
downloaded from www.kingstonpct.nhs.uk .
The competition starts on Friday 15th May and ends on Friday 26th June 2009.
Entrants are asked to return their recipe ideas by Friday 26th June to:
Invent a Recipe, Competition Freepost, SAE 13726, NHS Kingston, 22 Hollyfield
Road, Surbiton, KT5 9BR.
For further information contact the PCT’s Communications Co-ordinator,
Jo Dandridge on 020 8339 8067 or email email@example.com
Notes for Editor:
1. Data taken from the National Child Measurement Programme in the Borough of Kingston
indicates that over 15% of year 6 children are obese and this figure is expected to increase.
2. Sure Start Children’s Centres provide integrated education, care, family support and health
services to pre-school children and their parents. These are key factors in determining good
outcomes for children and their parents.
3. Information on the 5 A DAY programme is available www.5aday.nhs.uk.
4. NHS Kingston also has Cook and Eat training for community workers to promote the
consumption of fruit and vegetables.