The 2011 Import and Export Market for Presses, Crushers, and Similar Machinery Used in the Manufacture of Wine, Cider, Fruit Juices, and Similar Beverages in China

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					 The 2011 Import and Export
 Market for Presses, Crushers,
and Similar Machinery Used in
   the Manufacture of Wine,
    Cider, Fruit Juices, and
  Similar Beverages in China




                                          By
                          Professor Philip M. Parker, Ph. D.

www.icongrouponline.com                                        ©2011 ICON Group Ltd.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)




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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.



                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.



                               Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.



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                                                   Contents        vi


Table of Contents
1     INTRODUCTION AND METHODOLOGY                             8
2     CHINA AND THE WORLD MARKET                              10
    2.1        Imports in China in 2011                       10
    2.2        Exports from China in 2011                     11
3     IMPORTS IN CHINA                                        12
    3.1      Asia                                             12
       3.1.1   Japan                                          12
       3.1.2   South Korea                                    12
       3.1.3   Taiwan                                         13
       3.1.4   Thailand                                       13
    3.2      Europe                                           14
       3.2.1   France                                         14
       3.2.2   Germany                                        15
       3.2.3   Italy                                          16
       3.2.4   Spain                                          17
       3.2.5   Sweden                                         18
    3.3      North America & the Caribbean                    19
       3.3.1   the United States                              19
4     EXPORTS FROM CHINA                                      20
    4.1        Africa                                         20
       4.1.1     Egypt                                        20
       4.1.2     Ethiopia                                     20
       4.1.3     Kenya                                        21
       4.1.4     Madagascar                                   21
       4.1.5     Malawi                                       21
       4.1.6     South Africa                                 22
    4.2        Asia                                           22
       4.2.1     Hong Kong                                    22
       4.2.2     Indonesia                                    23
       4.2.3     Malaysia                                     23
       4.2.4     Mongolia                                     24
       4.2.5     Singapore                                    24
       4.2.6     Thailand                                     25
    4.3        Europe                                         25
       4.3.1     Austria                                      25
       4.3.2     Belgium                                      26
       4.3.3     France                                       26
       4.3.4     Germany                                      27
       4.3.5     Ireland                                      27
       4.3.6     Italy                                        28
       4.3.7     Russia                                       29
       4.3.8     the Netherlands                              29
    4.4        Latin America                                  30
       4.4.1     Colombia                                     30
       4.4.2     Ecuador                                      30
       4.4.3     Mexico                                       31
    4.5        North America & the Caribbean                  31
       4.5.1     Canada                                       31


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                                                            Contents        vii

       4.5.2    the United States                                      32
    4.6      Oceana                                                    32
       4.6.1    Australia                                              32
    4.7      the Middle East                                           33
       4.7.1    Azerbaijan                                             33
       4.7.2    Pakistan                                               33
       4.7.3    Saudi Arabia                                           34
       4.7.4    Turkey                                                 34
5     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS           35
    5.1     Disclaimers & Safe Harbor                                  35
    5.2     ICON Group Ltd. User Agreement Provisions                  36




www.icongrouponline.com                                 ©2011 ICON Group Ltd.
Presses, Crushers, and Similar Machinery Used in the Manufacture of Wine, Cider, Fruit Juices, and Similar
Beverages in China                                                                              8


1       INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on presses, crushers, and similar
machinery used in the manufacture of wine, cider, fruit juices, and similar beverages in China
face a number of questions. Which countries are supplying presses, crushers, and similar
machinery used in the manufacture of wine, cider, fruit juices, and similar beverages to China?
How important is China compared to others in terms of the entire global and regional market?
How much do the imports of presses, crushers, and similar machinery used in the manufacture of
wine, cider, fruit juices, and similar beverages vary from one country of origin to another in
China? On the supply side, China also exports presses, crushers, and similar machinery used in
the manufacture of wine, cider, fruit juices, and similar beverages. Which countries receive the
most exports from China? How are these exports concentrated across buyers? What is the value
of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for presses, crushers, and similar
machinery used in the manufacture of wine, cider, fruit juices, and similar beverages in China.
With the globalization of this market, managers can no longer be contented with a local view.
Nor can managers be contented with out-of-date statistics which appear several years after the
fact. I have developed a methodology, based on macroeconomic and trade models, to estimate
the market for presses, crushers, and similar machinery used in the manufacture of wine, cider,
fruit juices, and similar beverages for those countries serving China via exports, or supplying
from China via imports. It does so for the current year based on a variety of key historical
indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where China fits into the world market for
imported and exported presses, crushers, and similar machinery used in the manufacture of wine,
cider, fruit juices, and similar beverages. The total level of imports and exports on a worldwide
basis, and those for China in particular, is estimated using a model which aggregates across over
150 key country markets and projects these to the current year. From there, each country
represents a percent of the world market. This market is served from a number of competitive
countries of origin. Based on both demand- and supply-side dynamics, market shares by country
of origin are then calculated across each country market destination. These shares lead to a
volume of import and export values for each country and are aggregated to regional and world
totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each
market and the share that China is likely to receive this year. From these figures, rankings are
calculated to allow managers to prioritize China compared to other major country markets. In
this way, all the figures provided in this report are forecasts that can be combined with internal
information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of presses, crushers, and
similar machinery used in the manufacture of wine, cider, fruit juices, and similar beverages,
Chapter 3 goes into detail on imports, but for each major country of origin serving China. A

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Presses, Crushers, and Similar Machinery Used in the Manufacture of Wine, Cider, Fruit Juices, and Similar
Beverages in China                                                                              9

“major” market is defined as a country where China represents a substantially large share of
either imports or exports. For each major country exporting to China, one can thus observe how
important China is to that exporting country compared to other countries of the world. Chapter 4
does the same, but for exports of presses, crushers, and similar machinery used in the
manufacture of wine, cider, fruit juices, and similar beverages originating from China, for each
major country of destination. In doing so, one can discover the share that China has in each
major market; this share value is often used as a measure of competitiveness for China. In all
cases, the total dollar volume and percentage share values by major trading partner are provided.
Combined, Chapters 3 and 4 present a the total picture for imports and exports of presses,
crushers, and similar machinery used in the manufacture of wine, cider, fruit juices, and similar
beverages to and from China to and from all other major countries in the world. "Presses,
Crushers, and Similar Machinery Used in the Manufacture of Wine, Cider, Fruit Juices, and
Similar Beverages" as a category is defined in this report following the definition given by the
United Nations Statistics Division Classification Registry using the Standard International Trade
Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "presses, crushers, and
similar machinery used in the manufacture of wine, cider, fruit juices, and similar beverages" is
72191 . For more information on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=721 .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.




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Presses, Crushers, and Similar Machinery Used in the Manufacture of Wine, Cider, Fruit Juices, and Similar
Beverages in China                                                                             10


2       CHINA AND THE WORLD MARKET
2.1          IMPORTS IN CHINA IN 2011
    Imported Presses, Crushers, and Similar Machinery Used in the Manufacture of
             Wine, Cider, Fruit Juices, and Similar Beverages in China, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank          Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
Germany                            1                    15,964               59.70                 59.70
Italy                              2                     4,832               18.07                 77.77
Spain                              3                     4,329               16.19                 93.95
France                             4                       667                2.49                 96.45
the United States                  5                       551                2.06                 98.51
Thailand                           6                       209                0.78                 99.29
South Korea                        7                        83                0.31                 99.60
Taiwan                             8                        66                0.25                 99.85
Japan                              9                        27                0.10                 99.95
Sweden                            10                        14                0.05                100.00
Total                                                   26,742              100.00                100.00
_________________________________________________________________________________________________________
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com




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Presses, Crushers, and Similar Machinery Used in the Manufacture of Wine, Cider, Fruit Juices, and Similar
Beverages in China                                                                             11


2.2          EXPORTS FROM CHINA IN 2011
Presses, Crushers, and Similar Machinery Used i
				
DOCUMENT INFO
Description: On the demand side, exporters and strategic planners focusing on presses, crushers, and similar machinery used in the manufacture of wine, cider, fruit juices, and similar beverages in China face a number of questions. Which countries are supplying presses, crushers, and similar machinery used in the manufacture of wine, cider, fruit juices, and similar beverages to China? How important is China compared to others in terms of the entire global and regional market? How much do the imports of presses, crushers, and similar machinery used in the manufacture of wine, cider, fruit juices, and similar beverages vary from one country of origin to another in China? On the supply side, China also exports presses, crushers, and similar machinery used in the manufacture of wine, cider, fruit juices, and similar beverages. Which countries receive the most exports from China? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for presses, crushers, and similar machinery used in the manufacture of wine, cider, fruit juices, and similar beverages in China. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for presses, crushers, and similar machinery used in the manufacture of wine, cider, fruit juices, and similar beverages for those countries serving China via exports, or supplying from China via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where China fits into the world market for imported an
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