The 2011 Import and Export Market for Preparations for Perfuming or Deodorizing Rooms in China by ICONGroup

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On the demand side, exporters and strategic planners focusing on preparations for perfuming or deodorizing rooms in China face a number of questions. Which countries are supplying preparations for perfuming or deodorizing rooms to China? How important is China compared to others in terms of the entire global and regional market? How much do the imports of preparations for perfuming or deodorizing rooms vary from one country of origin to another in China? On the supply side, China also exports preparations for perfuming or deodorizing rooms. Which countries receive the most exports from China? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for preparations for perfuming or deodorizing rooms in China. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for preparations for perfuming or deodorizing rooms for those countries serving China via exports, or supplying from China via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where China fits into the world market for imported and exported preparations for perfuming or deodorizing rooms. The total level of imports and exports on a worldwide basis, and those for China in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of orig

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									   The 2011 Import and Export
   Market for Preparations for
    Perfuming or Deodorizing
         Rooms in China




                                         By
                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)




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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.



                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.



                               Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.



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                                                 Contents        v


Table of Contents
1     INTRODUCTION AND METHODOLOGY                           7
2     CHINA AND THE WORLD MARKET                             9
    2.1     Imports in China in 2011                         9
    2.2     Exports from China in 2011                      10
3     IMPORTS IN CHINA                                      11
    3.1      Asia                                           11
       3.1.1   China                                        11
       3.1.2   Hong Kong                                    12
       3.1.3   India                                        13
       3.1.4   Japan                                        14
       3.1.5   Malaysia                                     15
       3.1.6   Nepal                                        15
       3.1.7   Philippines                                  16
       3.1.8   Singapore                                    16
       3.1.9   South Korea                                  17
       3.1.10 Taiwan                                        18
       3.1.11 Thailand                                      19
    3.2      Europe                                         20
       3.2.1   France                                       20
       3.2.2   Germany                                      21
       3.2.3   Italy                                        22
    3.3      North America & the Caribbean                  23
       3.3.1   Canada                                       23
       3.3.2   the United States                            24
4     EXPORTS FROM CHINA                                    25
    4.1      Africa                                         25
       4.1.1   Cote d'Ivoire                                25
       4.1.2   Egypt                                        25
       4.1.3   Ethiopia                                     26
       4.1.4   Mauritius                                    26
       4.1.5   Senegal                                      27
       4.1.6   South Africa                                 28
    4.2      Asia                                           29
       4.2.1   China                                        29
       4.2.2   Hong Kong                                    30
       4.2.3   Indonesia                                    31
       4.2.4   Japan                                        32
       4.2.5   Malaysia                                     33
       4.2.6   Singapore                                    34
       4.2.7   South Korea                                  35
       4.2.8   Thailand                                     36
    4.3      Europe                                         37
       4.3.1   Austria                                      37
       4.3.2   Belarus                                      38
       4.3.3   Belgium                                      39
       4.3.4   Bosnia and Herzegovina                       40
       4.3.5   Croatia                                      41
       4.3.6   Cyprus                                       41


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                                                           Contents        vi

       4.3.7    Czech Republic                                        42
       4.3.8    Denmark                                               43
       4.3.9    Estonia                                               44
       4.3.10 Finland                                                 44
       4.3.11 France                                                  45
       4.3.12 Germany                                                 46
       4.3.13 Greece                                                  47
       4.3.14 Ireland                                                 48
       4.3.15 Italy                                                   49
       4.3.16 Latvia                                                  50
       4.3.17 Lithuania                                               51
       4.3.18 Norway                                                  52
       4.3.19 Romania                                                 53
       4.3.20 Russia                                                  54
       4.3.21 Slovakia                                                55
       4.3.22 Slovenia                                                56
       4.3.23 Sweden                                                  57
       4.3.24 the Netherlands                                         58
    4.4      Latin America                                            59
       4.4.1    Argentina                                             59
       4.4.2    Colombia                                              59
       4.4.3    Ecuador                                               60
       4.4.4    Guatemala                                             60
       4.4.5    Mexico                                                61
       4.4.6    Peru                                                  61
       4.4.7    Uruguay                                               62
    4.5      North America & the Caribbean                            63
       4.5.1    Canada                                                63
       4.5.2    Jamaica                                               64
       4.5.3    the United States                                     65
    4.6      Oceana                                                   66
       4.6.1    Australia                                             66
       4.6.2    New Zealand                                           67
    4.7      the Middle East                                          67
       4.7.1    Armenia                                               67
       4.7.2    Israel                                                68
       4.7.3    Jordan                                                69
       4.7.4    Pakistan                                              69
       4.7.5    Saudi Arabia                                          70
       4.7.6    Turkey                                                71
5     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS          72
    5.1    Disclaimers & Safe Harbor                                  72
    5.2    ICON Group Ltd. User Agreement Provisions                  73




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                                   Preparations for Perfuming or Deodorizing Rooms in China       7


1      INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on preparations for perfuming or
deodorizing rooms in China face a number of questions. Which countries are supplying
preparations for perfuming or deodorizing rooms to China? How important is China compared to
others in terms of the entire global and regional market? How much do the imports of
preparations for perfuming or deodorizing rooms vary from one country of origin to another in
China? On the supply side, China also exports preparations for perfuming or deodorizing rooms.
Which countries receive the most exports from China? How are these exports concentrated
across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for preparations for perfuming or
deodorizing rooms in China. With the globalization of this market, managers can no longer be
contented with a local view. Nor can managers be contented with out-of-date statistics which
appear several years after the fact. I have developed a methodology, based on macroeconomic
and trade models, to estimate the market for preparations for perfuming or deodorizing rooms for
those countries serving China via exports, or supplying from China via imports. It does so for the
current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where China fits into the world market for
imported and exported preparations for perfuming or deodorizing rooms. The total level of
imports and exports on a worldwide basis, and those for China in particular, is estimated using a
model which aggregates across over 150 key country markets and projects these to the current
year. From there, each country represents a percent of the world market. This market is served
from a number of competitive countries of origin. Based on both demand- and supply-side
dynamics, market shares by country of origin are then calculated across each country market
destination. These shares lead to a volume of import and export values for each country and are
aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood
estimates of both the value of each market and the share that China is likely to receive this year.
From these figures, rankings are calculated to allow managers to prioritize China compared to
other major country markets. In this way, all the figures provided in this report are forecasts that
can be combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of preparations for
perfuming or deodorizing rooms, Chapter 3 goes into detail on imports, but for each major
country of origin serving China. A “major” market is defined as a country where China
represents a substantially large share of either imports or exports. For each major country
exporting to China, one can thus observe how important China is to that exporting country
compared to other countries of the world. Chapter 4 does the same, but for exports of
preparations for perfuming or deodorizing rooms originating from China, for each major country
of destination. In doing so, one can discover the share that China has in each major market; this
share value is often used as a measure of competitiveness for China. In all cases, the total dollar


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                                    Preparations for Perfuming or Deodorizing Rooms in China        8

volume and percentage share values by major trading partner are provided. Combined, Chapters
3 and 4 present a the total picture for imports and exports of preparations for perfuming or
deodorizing rooms to and from China to and from all other major countries in the world.
"Preparations for Perfuming or Deodorizing Rooms" as a category is defined in this report
following the definition given by the United Nations Statistics Division Classification Registry
using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code
that defined "preparations for perfuming or deodorizing rooms" is 55354 . For more information
on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=553 .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.




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                                      Preparations for Perfuming or Deodorizing Rooms in China          9


2       CHINA AND THE WORLD MARKET
2.1         IMPORTS IN CHINA IN 2011
      Imported Preparations for Perfuming or Deodorizing Rooms in China, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
the United States                 1                     3,769               39.26                 39.26
Japan                             2                     1,828               19.04                 58.30
China                             3                       484                5.04                 63.34
Singapore                         4                       458                4.77                 68.11
South Korea            
								
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