The 2011 Import and Export Market for Maps and Charts in Book Form in the United States by ICONGroup


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									   The 2011 Import and Export
   Market for Maps and Charts
   in Book Form in the United

                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)                                      ©2011 ICON Group Ltd.

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Neither ICON Group Ltd. nor its employees can be held accountable for the use and subsequent actions of the user of
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this report.                                                                   ©2011 ICON Group Ltd.

                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.

                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.

Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.                                                    ©2011 ICON Group Ltd.

                           About ICON Group Ltd.
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                                                               Contents        v

Table of Contents
1     INTRODUCTION AND METHODOLOGY                                         6
2     THE UNITED STATES AND THE WORLD MARKET                               8
    2.1        Imports in the United States in 2011                        8
    2.2        Exports from the United States in 2011                      8
3     IMPORTS IN THE UNITED STATES                                         9
    3.1        Asia                                                        9
       3.1.1      China                                                    9
       3.1.2      Hong Kong                                                9
       3.1.3      Malaysia                                                10
       3.1.4      Singapore                                               10
       3.1.5      South Korea                                             10
    3.2        Europe                                                     11
       3.2.1      France                                                  11
       3.2.2      Germany                                                 12
       3.2.3      Italy                                                   13
       3.2.4      Spain                                                   13
       3.2.5      the Netherlands                                         14
    3.3        Latin America                                              14
       3.3.1      Brazil                                                  14
       3.3.2      Colombia                                                14
       3.3.3      Peru                                                    14
    3.4        North America & the Caribbean                              15
       3.4.1      Canada                                                  15
    3.5        the Middle East                                            15
       3.5.1      Turkey                                                  15
4     EXPORTS FROM THE UNITED STATES                                      16
    4.1        Asia                                                       16
       4.1.1      Japan                                                   16
       4.1.2      Singapore                                               16
       4.1.3      South Korea                                             17
    4.2        Europe                                                     17
       4.2.1      France                                                  17
       4.2.2      Germany                                                 18
       4.2.3      the Netherlands                                         18
    4.3        Latin America                                              19
       4.3.1      Mexico                                                  19
    4.4        North America & the Caribbean                              19
       4.4.1      Canada                                                  19
    4.5        Oceana                                                     20
       4.5.1      Australia                                               20
    4.6        the Middle East                                            20
       4.6.1      Saudi Arabia                                            20
    5.1        Disclaimers & Safe Harbor                                  21
    5.2        ICON Group Ltd. User Agreement Provisions                  22                                    ©2011 ICON Group Ltd.
                                           Maps and Charts in Book Form in the United States      6

On the demand side, exporters and strategic planners focusing on maps and charts in book form
in the United States face a number of questions. Which countries are supplying maps and charts
in book form to the United States? How important is the United States compared to others in
terms of the entire global and regional market? How much do the imports of maps and charts in
book form vary from one country of origin to another in the United States? On the supply side,
the United States also exports maps and charts in book form. Which countries receive the most
exports from the United States? How are these exports concentrated across buyers? What is the
value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for maps and charts in book form in
the United States. With the globalization of this market, managers can no longer be contented
with a local view. Nor can managers be contented with out-of-date statistics which appear
several years after the fact. I have developed a methodology, based on macroeconomic and trade
models, to estimate the market for maps and charts in book form for those countries serving the
United States via exports, or supplying from the United States via imports. It does so for the
current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where the United States fits into the world
market for imported and exported maps and charts in book form. The total level of imports and
exports on a worldwide basis, and those for the United States in particular, is estimated using a
model which aggregates across over 150 key country markets and projects these to the current
year. From there, each country represents a percent of the world market. This market is served
from a number of competitive countries of origin. Based on both demand- and supply-side
dynamics, market shares by country of origin are then calculated across each country market
destination. These shares lead to a volume of import and export values for each country and are
aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood
estimates of both the value of each market and the share that the United States is likely to receive
this year. From these figures, rankings are calculated to allow managers to prioritize the United
States compared to other major country markets. In this way, all the figures provided in this
report are forecasts that can be combined with internal information sources for strategic planning

After the worldwide summary in Chapter 2 of both imports and exports of maps and charts in
book form, Chapter 3 goes into detail on imports, but for each major country of origin serving the
United States. A “major” market is defined as a country where the United States represents a
substantially large share of either imports or exports. For each major country exporting to the
United States, one can thus observe how important the United States is to that exporting country
compared to other countries of the world. Chapter 4 does the same, but for exports of maps and
charts in book form originating from the United States, for each major country of destination. In
doing so, one can discover the share that the United States has in each major market; this share                                                       ©2011 ICON Group Ltd.
                                           Maps and Charts in Book Form in the United States        7

value is often used as a measure of competitiveness for the United States. In all cases, the total
dollar volume and percentage share values by major trading partner are provided. Combined,
Chapters 3 and 4 present a the total picture for imports and exports of maps and charts in book
form to and from the United States to and from all other major countries in the world. "Maps and
Charts in Book Form" as a category is defined in this report following the definition given by the
United Nations Statistics Division Classification Registry using the Standard International Trade
Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "maps and charts in book
form" is 89213 . For more information on this definition, please refer to the following web site: .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.                                                       ©2011 ICON Group Ltd.
                                             Maps and Charts in Book Form in the United States          8

          Imported Maps and Charts in Book Form in the United States, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
Canada                            1                    11,089               46.59                 46.59
Peru                              2                     4,809               20.21                 66.80
China                             3                     3,247               13.64                 80.44
Brazil                            4                     1,031                4.33                 84.77
Germany                           5                       859                3.61                 88.38
Singapore                         6                       746                3.13                 91.51
Italy                             7                       613                2.58                 94.09
Hong Kong                         8                       310                1.30                 95.39
Turkey                            9                       297                1.25                 96.64
the Netherlands                  10                       253                1.06                 97.70
Colombia                         11                       203                0.85                 98.55
France                           12                       128                0.54                 99.09
Malaysia                         13                        96                0.40                 99.50
Spain                            14                        88                0.37                 99.87
South Korea                      15                        32                0.13                100.00
Total                                                  23,801              100.00                100.00
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011,

         Maps and Charts in Book Form Exports from the United States, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
Canada                            1                       611               53.36                 53.36
Japan                             2                       146               12.75                 66.11
Mexico                            3                        81                7.07                 73.19
the Netherlands                   4                        69                6.03                 79.21
Germany                           5                        63                5.50                 84.72
South Korea                       6                        62                5.41                 90.13
Singapore                         7                        46                4.02                 94.15
Australia                         8                        28                2.45                 96.59
France                            9                        27                2.36                 98.95
Saudi Arabia                     10                        12                1.05                100.00
Total                                                   1,145              100.00                100.00
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011,                                                     
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