It’ time to s meet the new economic challenges head-on.
P Box 6036 .O. Newark, DE USA 19714-6036 Address Service Requested
And F resh Summit is the best place to start. It’ that simple. s
Bringing the industry together for 60 years.
Fresh Summit International Convention & Exposition October 2-5, 2009 Anaheim, California USA
Featured Speaker Condoleezza Rice
It’ time to s
challenges head-on.
It’ that simple. s
meet the new economic
www.pma.com/freshsummit
And F resh Summit is
Bringing the industry together for 60 years.
Fresh Summit International Convention & Exposition October 2-5, 2009 Anaheim, California USA
Tough times demand Fresh Summit.
the best place to start.
T T he ougher T hings Get, T More You he Need F resh Summit.
Some Of T World’ Most he s Dynamic And Influential Speakers Ad dressing Your Concerns And Your Business Needs!
You’ve probably found new ways to cut costs this year. Almost every business has been forced to scale back. Maybe you’re thinking that Fresh Summit is a luxury you can’t afford this year. But nothing could be further from the truth. The fact is Fresh Summit is the one event that could help turn your business around. In this one weekend, you’ll get everything you need to succeed in these turbulent times: insightful information, proven tactics and strategies, important new connections, inspiring new products and services, effective business solutions and much more. If you want your business to come through these tough times stronger and poised for new growth, you can’t afford not to attend Fresh Summit. It’s that simple.
Increase Your Return-onInvestment With a Fresh Summit Value Package
Fresh Summit is a great value with an ROI like nothing else. But you can make it an even better value with one of our all-inclusive Value Packages. One very affordable package price includes:
■ All
General Sessions Workshop Series ■ Exposition (all days, during official show hours) ■ Welcoming Reception ■ International Partners Reception
■ Entire
For complete prices and package information, visit:
www.pma.com/freshsummit/registration.
Tough times demand Fresh Summit.
Register Now and SAVE! www.pma.com/freshsummit
Condoleezza Rice
United States Secretary of State (2005-2009)
David Plouffe
2008 Obama Presidential Campaign Manager
One-On-One with Condoleezza Rice
Friday, October 2 1:00 p.m. – 2:30 p.m.
As U.S. Secretary of State and National Security Advisor, Condoleezza Rice played a critical role in creating and implementing policies and programs that shaped the world. This session provides a unique opportunity to gain insight from one of the most powerful and influential people in the world. In her 20-minute presentation followed by a 30-minute interview session with Frank Sesno, Rice will provide an insider’s viewpoint on a variety of topics, from international relations in unprecedented tumultuous times to leadership, innovation, education and much more. She will share compelling stories of her rich experiences with global leaders and take you behind the scenes of events that changed the world.
The Art of the Possible: Online Branding Strategies and Tactics
Sunday, October 4 7:30 a.m. – 9:00 a.m.
David Plouffe is the renowned communications strategist who fueled President Barack Obama’s meteoric rise and recordbreaking fundraising. Under his leadership, the Obama campaign created an online “brand loyalty” program that is arguably the most successful grassroots movement in history. President Obama cited Plouffe as “the unsung hero of the campaign.” During this time of economic uncertainty, companies need innovative ways to build brand loyalty. In this timely and electrifying presentation, you’ll learn how your business can adopt the tactics of the Obama campaign to attract and engage consumers. Plouffe will breathe new life into your marketing strategy by sharing his methods from a tried and true success story.
T T he ougher T hings Get, T More You he Need F resh Summit.
You’ve probably found new ways to cut costs this year. Almost every business has been forced to scale back. Maybe you’re thinking that Fresh Summit is a luxury you can’t afford this year. But nothing could be further from the truth. The fact is Fresh Summit is the one event that could help turn your business around. In this one weekend, you’ll get everything you need to succeed in these turbulent times: insightful information, proven tactics and strategies, important new connections, inspiring new products and services, effective business solutions and much more. If you want your business to come through these tough times stronger and poised for new growth, you can’t afford not to attend Fresh Summit. It’s that simple.
Special Guest Interviewer
Frank Sesno
An internationally recognized journalist with more than 30 years of experience, Frank Sesno has been a news anchor, White House correspondent and talk show host with CNN. He has interviewed business and government leaders from around the world, including U.S. Presidents George W. Bush, Bill Clinton, George H.W. Bush, Ronald Reagan, Jimmy Carter, as well as Margaret Thatcher, Yasser Arafat, and more.
Kevin Carroll
Author and Founder of Katalyst Consultancy
Bringing Fun and Passion to Your Work
Monday, October 5 8:00 a.m. – 9:45 a.m.
Kevin Carroll has helped turn creative ideas into powerful and profitable programs for organizations such as Nike, The National Hockey League, ESPN, Starbucks, The Walt Disney Company, Mattel, Hasbro, Paramount Television, Proctor & Gamble, The Discovery Channel, and many others. In 2005 he addressed the United Nations, where he spoke about using play and childlike creativity to reawaken the drive and ambition that propels you toward achieving higher goals. In this entertaining and enlightening session, Kevin will discuss how a fun and stimulating work environment can unleash our passion and creative genius … leading to new creative ways of thinking and problem-solving that result in stronger, more successful companies.
Bryan Silbermann, CAE
President and CEO, Produce Marketing Association
Increase Your Return-onInvestment With a Fresh Summit Value Package
Fresh Summit is a great value with an ROI like nothing else. But you can make it an even better value with one of our all-inclusive Value Packages. One very affordable package price includes:
■ All
A Fresh Outlook on the State of the Industry
Saturday, October 3 7:30 a.m. – 9:20 a.m.
The success of any industry hinges on the ability of its members to identify opportunities in the face of many obstacles. The produce industry is no exception. At this year’s State of the Industry Address, Bryan Silbermann will make you look at these uncertain and unprecedented times in a new way. Silbermann will discuss the topic on everyone’s mind: how current economic conditions will continue to impact the industry and what are the unique opportunities that an uncertain global economy presents? In addition, he will shed some light on key issues such as private labeling, the ROI of sustainability, the potential global water crisis, food safety, locally grown and much more. This year’s must-see State of the Industry Address will help you plot your course as you navigate your business through these turbulent times.
General Sessions Workshop Series ■ Exposition (all days, during official show hours) ■ Welcoming Reception ■ International Partners Reception
■ Entire
For complete prices and package information, visit:
www.pma.com/freshsummit/registration.
Register Now and SAVE! www.pma.com/freshsummit
Come F ace-to-F ace With T F he uture At T he F resh Summit Exposition.
The Fresh Summit Exposition provides a unique opportunity to peer into the future and see the products, services, ideas, and trends that will ignite in the coming years. This incredible Expo, with more than 800 exhibitors from around the world, is the heart of Fresh Summit. You may well discover a new product or innovative idea here that will change the course of your business. And you’ll certainly find inspiration as you catch up with old friends, make new connections, and strengthen relationships with the movers and shakers of the produce industry as they all come together on the Expo floor.
An Unparalleled Opportunity T Network With People o Who Can Have A Dramatic Impact On Your Business.
No industry event brings people together quite like Fresh Summit. Business leaders from every segment of the produce and floral industries come from all over the world to convene at this one event. We create a warm, welcoming atmosphere and allow plenty of time for you to catch up with old friends and make valuable new connections.
Retail Produce Tour Become a Fresh Summit Exhibitor
Visit www.pma.com/freshsummit/exhibitors or call Sheli Parlier at +1 (302) 738-7100 x3040.
Friday, October 2
7:30 a.m. – 12:30 p.m.
Some of the most progressive and innovative produce businesses in the Anaheim area will welcome you for a behind-the-scenes look at the ideas and techniques that are helping them stay strong and profitable. Participation is limited. This small, informal setting is a great opportunity to meet other attendees. (Separate registration is required.)
International Partners Reception
Sunday, October 4
5:30 p.m. – 7:30 p.m.
Discover how much you have in common with produce and floral professionals from more than 70 countries. This casual twohour get-together is the perfect time to trade experiences, compare notes, discuss opportunities, and build international relationships. (May require separate registration.)
Expo Hours:
Saturday, October 3: Sunday, October 4: Monday, October 5: 11:00 a.m. - 5:30 p.m. 11:00 a.m. - 5:00 p.m. 10:00 a.m. - 2:00 p.m.
Search Fresh Summit Exhibitors
Use PMA’s new Virtual Trade Show to search current exhibitors, plan meetings, and set your agenda before your trip. Visit www.pma.com/freshsummit/vts.
New Products Showcase
The newest products, services and innovative ideas are on display before, during and after exposition hours. Don’t worry if you can’t see them all while you are at the show – you’ll have all year to see them at www.pma.com/freshsummit/nps.
Welcoming Reception
Friday, October 2
6:00 p.m. – 8:00 p.m.
Relax and enjoy a full two hours with friends and associates; and make important connections with the global industry leaders of today and tomorrow. (May require separate registration.)
Increase Your Visibility With A Fresh Summit Sponsorship
There is simply no better way to reach the most influential people in the produce and floral industry. More than 17,000 industry leaders attend Fresh Summit with one thing on their mind – finding new ways to do business! For complete sponsorship information, contact PMA’s Business Development Group at +1 (302) 738-7100 or by email at development@pma.com.
Register Now and SAVE! www.pma.com/freshsummit
In A World T hat Is Constantly Changing, T F he resh Summit Educational Program Keeps You Aware and Informed
Pack Family/PMA Career Pathways Program – Educating the Future Leaders of the Industry
The long-term future of our industry depends upon our ability to attract and motivate the brightest young professionals. The Pack Family/PMA Career Pathways Program (part of the PMA Foundation for Industry Talent) makes it possible for the most promising students in food marketing and agribusiness to be part of the premiere industry event. This year, 46 students and faculty will be joining us from 7 domestic and 4 international schools.
...And Ahead
of Your Competition.
Fresh Summit offers a series of workshops that explore the hottest issues facing the industry today. In these informative sessions, you’ll get practical information along with tips and strategies you can put into practice to overcome the challenges you face every day.
2009 Career Fair
Saturday, October 3 10:30 a.m. – 5:00 p.m. Sunday, October 4 7:30 a.m. – 4:30 p.m.
The Fresh Summit Career Fair is quickly becoming a major source for connecting the industry’s future leaders with companies in search of bright, young talent. The PMA Foundation for Industry Talent’s Career Fair has increased employer participation from 15 to 25 leading produce companies in its second year. Visit www.pmafit.com for more information.
The Fresh Summit Educational Program is organized into the following:
■ Business
Tools Insights Impact
■ Food ■ Hot
Safety
In Memory of Tom Mathison, Stemilt Founder and Washington State Tree Fruit Pioneer.
■ Consumer ■ Economic ■ Floral
Topics
■ Leadership ■ Sustainability
Check Out PMA FIT’s New Job Bank
For the latest information about the Fresh Summit workshops, visit www.pma.com/freshsummit/schedule.
Job seekers can create profiles, post resumes, apply for jobs online, view saved jobs, and sign up for e-mail alerts. Employers can create company profiles, post multiple jobs, search resumes, manage saved resumes, offer featured jobs, and sign up for e-mail alerts.
Tough times demand Fresh Summit.
www.producejobsource.com
Schedule of Events
October 2-5, 2009
Friday, October 2
7:30 a.m. – 12:30 p.m. 9:30 a.m. – 11:30 a.m. 1:00 p.m. – 2:30 p.m. 2:45 p.m. – 4:00 p.m. 2:45 p.m. – 4:45 p.m. 5:00 p.m. – 6:00 p.m. 6:00 p.m. – 8:00 p.m. Retail Produce Tour* Fresh Perspective: Women’s Leadership Event (Invitation Only) Lunch General Session Workshop Series I Floral Solutions Workshop President’s Invitational Reception (Invitation Only) Welcoming Reception*
You Can Afford to Bring Your F amily T F o resh Summit!
Anaheim, California is the home of Disneyland, and it is convenient to all Southern California attractions – just 30 miles from Los Angeles. Get even more value from Fresh Summit by combining your business trip with a family vacation. We’ll even help you save on Southern California attractions with special offers and discounts. Just log on to: www.pma.com/freshsummit/anaheim.
Anaheim, California USA
Saturday, October 3
7:30 a.m. – 9:20 a.m. 9:35 a.m. – 10:50 a.m. 11:00 a.m. – 5:30 p.m. 5:30 p.m. – 7:30 p.m. Breakfast General Session Workshop Series II Exposition Floral Networking Reception*
Registration & Hotel Information
For hotel information, reservations, and discounted hotel rates, visit: www.pma.com/freshsummit/hotels.
3 Ways to Register:
Sunday, October 4
7:30 a.m. – 9:00 a.m. 9:15 a.m. – 10:45 a.m. 11:00 a.m. – 5:00 p.m. 5:30 p.m. – 7:30 p.m. Breakfast General Session Workshop Series III Exposition International Partners Reception*
Online:
www.pma.com/freshsummit/registration.
Fax:
Fax your registration form to the PMA Solution Center at +1 (302) 738-6685.
Mail:
Monday, October 5
8:00 a.m. – 9:45 a.m. 10:00 a.m. – 2:00 p.m.
*May require separate registration.
Breakfast General Session Exposition
Mail your registration form to the PMA Solution Center (see the form for mailing address.)
Register Now and Save!
September 4 – Last day to receive early registration rates and instant confirmation when you register online.
There is little doubt we are in the midst of an economic crisis…one
PMA Is So Much More Than Fresh Summit
that is impacting every facet of our industry. Along with all the
Now More than ever... a PMA Membership Matters.
obstacles, PMA also sees unprecedented opportunity to offer our members the connected solutions they need to succeed. Now more than ever, we are here to offer the support, guidance, perspective and leadership that will help our industry emerge stronger, and more equipped to thrive in a new economy.
Celebrating 60 years of service to the industry.
PMA works for the entire produce and floral industry—24 hours a day, 365 days a year. Put PMA to work for you. Call +1 (302) 738-7100 or visit
Become a PMA member today!
www.pma.com/membership
www.pma.com/membership or +1 (302) 738-7100
Tough times demand Fresh Summit.
Among other offerings, PMA member benefits include:
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Networking Opportunities—Join industry peers at PMA’s regional Fresh Connections and other events throughout the year. Access to industry experts—Get insights and actionable information that can give your business a competitive edge. PMA Information Resource Center—Stay competitive by being the first to know about important issues. PMA’s Advocacy Action Center—Make your voice heard on industry standards and regulations. PMA Member Resources – Access information about important topics and issues that affect your business every day.
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PMA Is So Much More Than Fresh Summit
■
Now More than ever... a PMA Membership Matters.
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As a PMA member, you and your entire company will also enjoy discounts on events where critical information is shared and networking opportunities abound. As you leverage the advantages offered by a PMA membership, you will find that the savings add up fast! Plus, PMA members save on an array of valuable business tools that can give you a competitive advantage, including:
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Consumer Research Online—Gain consumer insights on a variety of topics relating to produce through monthly reports. E-ssentials—Tap into the training programs you need most to build employee competencies and customer loyalty. Advantage Program—Enjoy discounts on a variety of business solutions and services. Economic Impact Study—Leverage the role of the produce industry and how it impacts the economy to grow your business.
Celebrating 60 years of service to the industry.
■
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Become a PMA member today! www.pma.com/membership or +1 (302) 738-7100
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Become a PMA member today and enjoy discounts on Fresh Summit.
www.pma.com/membership
Tough times demand Fresh Summit.