New Media Measure US intrend Report Q4 2010 by InterpretLLC

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									New Media Measure
     Q4 2010
 Trending Report
TABLE OF CONTENTS

      Key Findings                                                           9
      Consumer Psychographics                                               12
        Media Consumption Psychographics – Trend                            13
        Media Consumption Psychographics                                    14
        General Psychographics – Trend                                      15
        General Psychographics                                              16
        Reactions to Current Economic Situation – Trend                     17
        Reactions to Current Economic Situation                             18
        Spending Cutback Categories – Trend                                 19
        Spending Cutback Categories                                         20
      Media Usage & Household Technology                                    21
        Share of Media Time – Trend                                         22
        Share of Media Time                                                 23
        Incidence of Past 6 Months Entertainment Consumption – Trend        24
        Incidence of Past 6 Months Entertainment Consumption                25
        Top 5 Electronic Rental Kiosks – Trend                              26
        Electronic Rental Kiosk Usage                                       27
        Incidence of Past Month Digital Entertainment Consumption – Trend   28
        Incidence of Past Month Digital Entertainment Consumption           29
        Device Ownership – Trend                                            30
        Device Ownership & Planned Purchases                                31
        Device Ownership                                                    32
        Planned Purchases                                                   33
        Device Internet Connection – Trend                                  34
        Device Internet Connection                                          35
        Device Internet Connection – Wired                                  36
        Device Internet Connection – Wireless                               37
        Activities on a Tablet Computer in Past 3 Months – Trend            38


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TABLE OF CONTENTS

      Media Usage & Household Technology (cont.)
        Activities on a Tablet Computer in Past 3 Months                               39
        Internet Browsers - Trend                                                      40
        Internet Browsers                                                              41
      Digital Entertainment                                                            42
        Downloading & Streaming Incidence – Trend                                      43
        Downloading & Streaming Incidence                                              44
        Digital Video Consumption in Past 3 Months – Trend                             45
        Digital Video Consumption in Past 3 Months                                     46
        Top 5 Types of Online Video – Trend                                            47
        Top 20 Types of Online Video                                                   48
        Illegal Downloading Incidence – Video Trend                                    49
        Illegal Downloading Incidence – Video                                          50
        Digital Movie and TV Show Outlets – Trend                                      51
        Digital Movie and TV Show Outlets                                              52
        Top 5 Streaming Websites – Trend                                               53
        Top 20 Movie Streaming Websites                                                54
        Top 20 TV Show Streaming Websites                                              55
        Devices Used to Watch Streaming Movie/TV Shows – Trend                         56
        Devices Used to Watch Streaming Movie/TV Shows                                 57
        Top 5 Reasons for Streaming TV Shows Online – Trend                            58
        Top Reasons for Streaming TV Shows Online                                      59
        Illegal Downloading Incidence – Music Trend                                    60
        Illegal Downloading Incidence – Music                                          61
        Music Consumption Incidence                                                    62
        Top 5 Reasons for Pirating Media – Trend                                       63
        Top 5 Reasons for Pirating Media                                               64
        Top 5 Digital & Physical Music Retailers – Among Downloaders/CD Buyers Trend   65


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TABLE OF CONTENTS

      Digital Entertainment (cont.)
        Digital & Physical Music Retailers – Among Downloaders/CD Buyers   66
        Top 5 Music Genres – Trend                                         67
        Music Genres                                                       68
      Social Networks                                                      69
        Growth of Social Networking Related Activities – Trend             70
        Top 5 Social Networks – Trend                                      71
        Top Social Networks                                                72
        Social Network Access – Trend                                      73
        Social Network Access                                              74
        Top 5 Behaviors in Past Month on Social Networking Site – Trend    75
        Top 10 Behaviors in Past Month on Social Networking Site           76
        Top 10 Behaviors in Past Month on Facebook – Trend                 77
        Top 10 Behaviors in Past Month on Facebook                         78
        Games Played on a Social Network – Trend                           79
        Games Played on a Social Network                                   80
        Social Networking Psychographics – Trend                           81
        Social Networking Psychographics                                   82
      Mobile                                                               83
        Top 5 Mobile Service Providers – Trend                             84
        Top Mobile Service Providers                                       85
        Mobile Service Provider Satisfaction – Trend                       86
        Mobile Service Provider Satisfaction                               87
        Type of Cell Phone Used Most Often – Trend                         88
        Type of Cell Phone Used Most Often                                 89
        Top 5 Phone Manufacturers – Trend                                  90
        Top Phone Manufacturers                                            91
        Top 5 Phone Manufacturers Among Smartphone Owners                  92


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TABLE OF CONTENTS

      Mobile (cont.)
        Reasons for Choosing Phone Manufacturer – Trend            93
        Reasons for Choosing Phone Manufacturer                    94
        Top 5 Cell Phone Features Used on a Weekly Basis – Trend   95
        Top 20 Cell Phone Features Used on a Weekly Basis          96
        Internet Tasks on Phone – Trend                            97
        Internet Tasks on Phone                                    98
        Mobile Phone Operating System – Trend                      99
        Mobile Phone Operating System                              100
        Cell Phone App Usage – Trend                               101
        Cell Phone App Usage                                       102
        Cell Phone Apps Download Frequency – Trend                 103
        Cell Phone Apps Download Frequency                         104
        Mobile Phone Advertising Awareness – Location Trend        105
        Mobile Phone Advertising Awareness – Location              106
        Top 5 Mobile Phone Psychographics – Trend                  107
        Top 10 Mobile Phone Psychographics                         108
      Video Games                                                  109
        Overall Gaming Behavior – Trend                            110
        Overall Gaming Behavior                                    111
        Video Game Purchase Behavior – Trend                       112
        Video Game Purchase Behavior                               113
        Mean Hours Spent Playing Per Week – Video Games Trend      114
        Mean Hours Spent Playing Per Week – Video Games            115
        Console Ownership – Trend                                  116
        Console Ownership                                          117
        Mobile Gaming Device Ownership – Trend                     118
        Mobile Gaming Device Ownership                             119


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TABLE OF CONTENTS

      Video Games (cont.)
        Active Use of Consoles – Among Owners Trend                         120
        Active Use of Consoles – Among Owners                               121
        Active Use of Mobile Gaming Device – Among Owners Trend             122
        Active Use of Mobile Gaming Device – Among Owners                   123
        Console Connection to Internet – Among Owners Trend                 124
        Console Connection to Internet – Among Owners                       125
        Console Connection to HDTV – Among Owners Trend                     126
        Console Connection to HDTV – Among Owners                           127
        Casual Game Devices Used – Trend                                    128
        Casual Game Devices Used                                            129
        Mean Hours Spent Playing Per Week – Casual Games Trend              130
        Casual Gameplay Methods Used – Trend                                131
        Mean Hours Spent Playing Per Week and Methods Used – Casual Games   132
        Top 5 Casual Gaming Websites – Among Casual Gamers Trend            133
        Top 20 Casual Gaming Websites – Among Casual Gamers                 134
        Top 5 Casual Game Genres Played – Trend                             135
        Casual Game Genres Played                                           136
        Top 5 Game Genres Played – Trend                                    137
        Top 20 Game Genres Played                                           138
        Top 5 Games Played – Trend                                          139
        Top 5 Games Played                                                  140
        Top 5 Video Game-Related Activities – Trend                         141
        Top 10 Video Game-Related Activities                                142
        In-game/Around-game Advertising Awareness – Trend                   143
        In-game/Around-game Advertising Awareness                           144
        Top Gaming Psychographic Statements – Trend                         145
        Top Gaming Psychographic Statements                                 146


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INTERPRET’S NEW MEDIA MEASURE SYNDICATED STUDY
             Measure and analyze data across converging fields of media and behaviors

                   Identify segments and glean deep insight into consumer behavior

                     Determine trends in consumption and forecast media interests

                                                    Brand Consumption
                                                •Category and brand level
                                                 consumption of over 200
                                                 products
             Traditional Media                                                                Mobile
                                                •Shopping behaviors and
               Consumption                                                         •Cell phone brand ownership
                                                 frequency
       •Magazines, TV shows and                                                     and purchase intent
        networks, movies                                                           •Cell service and satisfaction
       •Transition into digital media                                              •Mobile phone/smartphone
        from print and sequenced                                                    activity
        publications                                                               •Mobile feature usage


             Psychographics                                                              Digital Entertainment
      •Attitudinal questions                                                          •Streaming/downloading
       towards new media,                                                              behaviors and frequency
       technology, and video                                                          •Technology ownership and
       games                                                                           interest
      •General psychographics                                                         •Digital entertainment
      •Trend setter identification                                                     subscriptions

                                                                                        Video Gaming
                 Online Social-Networking                                   •Purchasing: new and used
                       and Web 2.0
                                                                            •Console ownership and preference
                •Social network site activity                               •Game title metrics for 150 games: reach
                •Website visitation                                          frequency time spent
                •Widgets and application                                    •Gamer segmentation
                 downloading                                                •Console network use of XBOX Live, PSN,
                •Feature use and interest                                    and WiiWare


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NEW MEDIA MEA
								
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