Marketing Strategies of Maruti Suzuki India Ltd

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                                Manager Business Development, PMG Power Chem Pvt. Ltd.
                                Involved primarily in –
                                ! Intelligence gathering on customers and competitors
                                ! Assessment of marketing opportunities and target markets
                                ! Pre Sale
                                ! Due diligence
                                ! Generation of leads for possible sales
                                ! Sales
                                ! Coordination with the sales team until completion of the sales cycle
                                ! Brand development- developing business collaterals and sales kit
                                ! Targeting organizations for business development
Abhishek Singh, 27
                                ! Delivery Support and Mapping Customer Response
                                ! Removing bottlenecks in the process of delivery
University of Allahabad
                                ! Ensuring follow up action by the sales department
Total Exp: 80 months
                                ! Certificate of Appreciation by CMD, PMG Group, in 2008
                                ! Received the Employee of the Year Award-2005

Deputy Manager – Sales Operations, Castrol India Ltd.
Strategic Initiative:
! Conceptualized and managed Castrol Customer Care Website, now the backbone of operations/ interaction
   with Customers
Transformational Initiative:
! Assisted the Sales transformation process of the organization
Value Initiatives:
! Formulated pricing and planning process for the automotive business; awarded “Spot Bonus” for proactive
! Conceptualized a claim tracking processes, which saved working capital worth 2.5 days; Rs.14 Crores for 290
   channel partners                                                                                                     Aditya Datar, 29
! Received “Silent Running Award - 2009” for formulating a price decrease process, a first in 100 years                 M.C.M, University of Pune
Efficiency Initiative:                                                                                                  B.Sc. (Maths), University of
! Managed countrywide MIS and Analyzed trends, profitability for business streams, products and SKUs.                   Mumbai
Team Building Initiative:                                                                                               Total Exp: 77 months
! Coordinated Castrol's participation at the “Mumbai Marathon-2009”. 133 members raised Rs.9.5 lacs for the
   project “Nanhi Kali”
Consistently ranked in Top 1 percentile at graduate and postgraduate level

                                Team-Lead, Tata Consultancy Services
                                ! Handling client meetings, planning, consultation, escalations, handling risks, billing, etc
                                ! Coordination of multiple projects while in USA (at multiple locations)
                                ! Worked on business development areas – proposal writing, estimation and presentation to prospective
                                ! Recruiting people, conducting trainings and appraising team members
                                Module-Lead, Cognizant Technology Solutions
                                ! Responsible for end-to-end delivery of projects
                                ! Design, development and implementation of core software system modules
Arghya Mandal, 29               Rewards and Recognitions
B.E. (Elec. Engg.), Bengal      ! Won “Best-Team”, “Associate-of-the-Quarter” and “Certificate-of-excellence” awards
Engineering College,            ! Recognition (personal letter) from client's First-Vice-President
West Bengal                     ! NSE Certified in Financial Markets & Securities Modules (NCFM). Cognizant certified professional in Banking and
Total Exp: 75 months              Financial Services, Credit-Cards, Commercial-Lending, etc.
Int. Exp: 9 months              ! SPJIMR-IBM's advanced certificate in Services Management
                                ! Represented the University's and Company's Soccer and Cricket teams in State, National and Corporate level competitions.
                                ! State rank of 48 (in Std-10) and 43 (in Std-12)

                                Technical Consultant (Marketing) South Asia, Rockwell Automation India Pvt. Ltd.
                                ! Proposed techno commercial solutions, demonstrated application for Industries which helped to increase
                                  market access by entry in to Z3/Z4 accounts
                                ! Supported commercial events by delivering technical presentations/seminars/demos in forums like CII,
                                  FICCI, & Technical Institution like IIT Delhi & NIT's .Organized product launches and represented SBU in
                                  Exhibitions & internal Road shows
                                ! Initiated and executed Technical & Commercial competency development for sales & channel partners in
                                  South Asia through trainings
                                ! Conducted Business analysis for SBU that included P&L, YOY analysis, Month order status, forecasting &
Bhavishka Sabharwal, 27           introduced promotional schemes for liquidation of slow moving stock
B.E. (Hons.) (Electrical)       ! Involved in replicating the Business model with required regional changes for different countries like
MDU Haryana                       Singapore, Indonesia, Philippines, Malaysia resulting in YOY growth of more than 70% for SEA region
Total Exp: 64 months            ! Analyzed product & its total available market also prepared techno- commercial comparisons with
Int. Exp : 2 months               competitor's to assist sales

Asst. Manager, Maruti Suzuki India Ltd.
! Processes: Steered Cross functional teams that drafted Maruti Engineering Standard for Engineering Design
  and Change Management within R & D
! Developed Centralized Management Information System for Capturing real time project(s) progress
Executive, Honda SIEL Cars India Ltd.
! Positioning: Worked on Market analysis for desired features in Honda City V grade and prepared the first
! Quality: Managed production teams, identified and solved problems that surfaced during Pre Mass production
  lots of Honda city
! Sourcing: Achieved the most economical landed cost for knock down parts of Honda Accord.                   Gopal Gupta, 28
Engineer, EDAG Technologies India Ltd.                                                                       B.Tech (Maufacturing)
! Projects: Executed and Installed Roller hemming cell(s) for doors of TATA Ace at Pune and Rudrapur         Total Exp: 54 months
! Selected for Indian Army by 11 SSB Allahabad board, under Pre final year UES
! Learned German Language, A2 Level-Max Muller Bhavan
! Awarded 7th grade in classical guitar - Trinity college of Music, London

                                Senior Software Engineer, SAP Labs India
                                ! Spearheaded initiatives to implement SAP's vision of entering SaaS model in CRM domain
                                ! Owned CRM Sales and Lead Management modules. Conceptualized comprehensive sales and marketing
                                ! Interacted with customers to identify business opportunities
                                ! Simulated the sales cycles of companies in FMCG, Electronics, Manufacturing and Automobile domains
                                ! Proactively tracked customer accounts ensuring 100% satisfaction levels
                                ! Outlined Project Plans and handled People Management activities
                                ! Coordinated development activities in global team by successfully engaging with multiple stakeholders
Mohammad Fahad                  ! Played the role of Team Lead incorporating effective team-building skills
Hafeez, 26                      ! Certificate from SAP for contribution to Training and Development
B.Tech, Computers               Software Engineer, Infosys Technologies Ltd.
AMU Aligarh                     ! Led offshore team with direct responsibility of interfacing with client
Total Exp: 53 months            ! Undertook knowledge management initiatives
                                ! Elicited requirements, analyzed and developed business solutions
                                ! Published paper in IEEE Journal (2009)
                                ! One of the six finalists chosen by Honeywell in 'Freedom to Innovate' contest

CRM Consultant, Tata Consultancy Services Ltd.
! Consulting: Managed and executed Business and IT Architecture Consulting engagement (€250K) for a
  Nordic Telco operator. Created sales pipeline of €3M in future SI business
! Business Process Reengineering: Re-engineered CRM business processes for a Telco major in middle-east for
  two strategic business units ($400K)
! Project Management: Managed and implemented end-to-end CRM projects ($12M) for a Telco major in
  middle-east. Established onsite-offshore delivery set-up and gained 60% cost advantage
! Solution Design: Conceptualized, designed and implemented CRM solution for a green field media business
  in India
! Pre-sales: Managed pre-sales bids across geographies of various sizes ($200K – $100M)
                                                                                                              Nitin Batra, 30
! Customer Satisfaction scores of > 95%                                                                       PGDIM, IGNOU
Software Engineer, IBM Global Services India Ltd.                                                             B.Tech (Honors) – Comp.
! Performed roles of Functional Consultant and Tester in Siebel Communication, Media and Energy (CME)         Sc. & Engg., MIET
  vertical                                                                                                    Total Exp: 89 months
! Rewards: Won “Outstanding Achievement” and “Win-IBM” awards for marked contribution                         Int. Exp : 28 months

                                 Manager Sales, Cummins India Ltd.
                                 ! Revenue Generation: Generated INR 20 crores, 15% of TO of LOB Service Solutions; 30% Y-O-Y growth in
                                   2008 & 20% in 2009
                                 ! Client Relationship Management: Single Point Contact for business. Client Retention--95% in 2008 & 98% in
                                 ! Team Management: Managed team of 12 for presales and after sales; worked with cross-functional teams
                                 ! Business Strategy Formulation: Conceptualization & implementation of business development strategies,
                                   market evaluation, STP
                                 ! Rewards for suggestions to reduce ARs; AR reduction by 30% in 1 year
Pooja Ranjan, 29                 Marketing Officer, Scooters India Ltd.
B.Tech (Electrical), HBTI        ! Channel Management: Generated INR 15 crores, 18% of Zonal TO; revamped channel increasing Market
Kanpur                             share by 6% in 3 yrs
EPYP (Marketing),                ! Sales Management: Led INR 80 crores activities ; Average collection period reduction from 60 to 30 days
IIM-Calcutta                     ! Marketing Management: Managed Product launch & promotion, Competitive Analysis etc
Total Exp: 91 months             ! Business Strategy Formulation: Formulation & implementation of Market development strategies, business
                                   tie-ups etc

Technology Lead – Infosys Technologies Ltd.
! Developed trading platforms for the Equities and Derivatives group of a leading investment bank.
  Implemented the P&L, Cash flow, reconciliation and Sub-Ledger Accounting systems in a multiyear effort
! Designed and developed compliance and regulatory reporting mechanisms in liaison with OCC, SEC etc.
  Initiated a change management process to test and rollout new trading products, features and tools
! Setup project teams at Infosys Mexico as an initial push to drive the near-shoring model. Participated in road
  shows, recruitment drives, technology & domain training
! Setup and mentored India based teams enabling seamless delivery through Time & Material, Resource
  Augmentation models
Software Engineer – Infosys Technologies Ltd.                                                                      Praveen Dodagoudar, 29
! Led the requirement analysis, development and test automation of the VRU Telephony project for US                B.E. (E&C), VTU Karnataka
  banking major                                                                                                    Total Exp: 79 months
! Developed automated test harnesses using Winrunner and Junits                                                    Int. Exp: 57 months
! Member of ITAP, a panel validating BFSI projects at Infosys

                                 Senior Software Engineer, IBM Rational, India Software Lab (ISL)
                                 People Management & Technical Leadership:
                                 ! Led 8 member QE team and coordinated more than 12 product releases of Rational Functional Tester(RFT)
                                 ! Managed the process requirement and quality design analysis for multi-million dollar product
                                 Post-Sales customer enablement:
                                 ! Handled IBM Rational Customer Quality Initiatives and Consulting at key client locations
                                 ! Coordinated in-house customer residencies for product hands-on experience
                                 Professional Awards and Certifications:
                                 ! Two BRAVO! Awards and two Thanks! Awards
Rajneesh Goyal, 28               ! Award of Honor from IBM Regional General Manager - Mr.Shanker Annaswamy
B.E. (I.T.) (Honors)             ! Semi-finalist at IBM Tech-Connect 2008 and participated in IBM Hack Day V5.0
RGPV, University of              ! Technical paper presented at IBM Rational Software Development Conference 2008 & 2009
Technology of M.P.               ! IBM Certified Solution Designer for RFT
Total Exp: 63 months             Associate, MindTree Consulting Ltd.
                                 ! Executed quality cases using iLog JRules and Unix batch applications
                                 ! Coordinated with onsite team and created requirement documents
                                 ! Won "Team of the Year 2006" Award

Assistant Consultant – Tata Consultancy Services Ltd, Albany, NY, USA
! Responsible for customer liaison for a conglomerate client of TCS (US$ 6 million business portfolio)
! Led a team of 110 technical consultants in 7 different projects spread across the US, UK and India
! Involved in Pre-Sales activities – RFP response, RFP Q&A calls, effort estimation, client visit management
! Managed a 55 member, US$2.3 million ERP Project as Project Manager
! Provided techno-functional business solutions to end-users
! Executed a Six Sigma Black Belt project to deliver US$70K direct saving
! Responsible for Monthly Business Reviews, escalation handling, resource planning, knowledge management,
  process improvements, service level compliance
Manager – Materials Planning - Cummins India Ltd, Pune                                                             Rishikesh Gaikwad, 31
! Responsible for Materials Planning and Inventory Control                                                         B.E. (Production), PMP
! Worked on materials requirement planning (MRP), shortage reports                                                 Shivaji University
! Worked with ERP implementation team as a functional expert                                                       Total Exp: 112 months
PMP, Six Sigma BlackBelt
                                                                                                                   Int. Exp: 51 months

                                Senior Manager (Sales), CDE Asia Ltd.
                                ! Gained a deeper understanding of business, while working with multiple business functions
                                ! Developed a new market segment – Washing Of Minerals (Iron ore)
                                ! Got first turnkey project followed by 7 such projects in next 2 years
                                ! Involved in strategy & business planning, pan-India
                                ! Led the life cycle management for the first project of the new segment
                                ! Received CDE Excellence award
                                Branch Engineer (Goa), Tega Industries Ltd.
                                ! Managed customer relations, marketing, sales & after-sales
                                ! Developed two new business areas (product-wise), which increased revenues by 20%.
Ruchin Garg, 28                 ! Developed and launched two new products, which presently provides annual revenue of 25 crores.
B.Tech (Mech.),                 ! Involved as a core team member for ERP Implementation
A.M.U, Aligarh                  Process Consultant (Independent)
Total Exp: 61 months            ! Provided process consultancy for Adhunik Metalliks Ltd. “Development of a process flow sheet for 1.2MT
                                  Iron Ore beneficiation plant” The project is under commissioning stage currently

Power plant equipment Marketing, Larsen & Toubro
! Customer Relationship Management: Managed customer relationship and handled accounts of key global &
   regional power companies
! Business development: Managed to grow international & local business from 100 crore to 800 crore. Managed
   to qualify L&T for 800MW supercritical projects
! PMS & Budgeting: Managed budget activity & PMS of the Rs.1600 crore department
! Cash flow & Working Capital: Managed the cash flows for the projects and implemented robust solutions to
   maintain low Working Capital
! Risk Analysis: Assessed risk involved in each project and suggested plans for forex & commodity hedging
! Business initiatives: Identified business prospects in renewable energy, Geothermal and Solar markets.        Sadananda V. Nayak, 27
   Prepared statistical model for costing                                                                       B.E. (Mech.),
! Professional Achievements: Identified as top 5% talent, selected for management development program and
                                                                                                                Bangalore University
   nominated for Harvard publication manage mentor program in L&T                                               Total Exp: 64 months
Topped Bangalore University in B.E. (Mechanical) & honored with 4 gold medals

                                Territory Sales Manager, Tata Motors Ltd.
                                ! Channel Management - Handled sales of Light Commercial Vehicles (LCVs) and Intermediate Commercial
                                  Vehicles (ICVs) for entire Haryana region
                                ! Dealer development – Increased volume of two dealerships from level of 180 to 250 numbers per year
                                ! Territory development – Achieved 9% market share growth of LCVs and ICVs in the Haryana region over a
                                  span of two years
                                ! Financier Tie-up – Carried-out tie-up with Haryana Gramin Bank
                                ! Sales Management – Accomplished volume growth of 22% in LCVs and 41% ICVs
                                ! Dealer Sales Team Management – Managed team of 27 DSEs & 5 DSMs and out of which 7 DSEs were in the
                                  green band (80% and above) in DSE rating
Saket Kumar Jha, 28             ! New Product Promotion – Established 4 new products in LCV range and 1 in Pickup range
B.E. (Mech.),                   ! Awarded “A” rating (Top 5% employees) for the two consecutive years in the performance appraisal system
NIT Patna
Total Exp: 63 months

Senior Sales Engineer, Emerson Export Engineering Center
! International Business development: Managed proposal development and reviewed trade compliance for
  feasibility of international projects (worth - USD 2MM to 20MM)
! Pre-sales: Coordinated inside sales and estimation and pricing of new projects (win-rate 55-60%)
! Innovation: Enhanced pricing accuracy levels by 30-40% by developing error-proof quote generation tool
! Research and Development: Enhanced productivity at Emerson by almost 200% by conceptualizing an
  automated testing tool
Project Engineer, Larsen and Toubro
! Profitable: Coordinated successful delivery of items worth US $935K in a Malaysian Shell project two weeks
  ahead of schedule. Earned revenues - US $75K
! Risk Analysis: Executed plant's 3-D model review involving risk and sustainability analysis for US$ 50M oil
                                                                                                                Shwetabh Singh, 28
  and gas expansion project
                                                                                                                B.E. (Instrumentation &
! Mentoring: Conducted orientation sessions for 50 new recruits for 2 consecutive years
                                                                                                                Control Engg), NIT Trichy
! Strategic orientation: Represented my department of 30 engineers, in the team working with Accenture,
                                                                                                                Total Exp: 65 months
  advising on strategic transformation initiatives for the organization
! Certified Knowledge Champion at L&T

                                  Associate, Corporate Marketing & Communications, Cognizant Technology Solutions
                                  ! Managed corporate marketing and communications for Hyderabad and Mumbai centers
                                  ! Led branding and communications for corporate initiatives and business units. Most recently, for a enterprise-
                                    wide initiative to optimize business operations
                                  ! Created the blog-version of corporate-magazine allowing for faster, efficient news sharing at next-to-zero cost.
                                    It is now the standard and has increased adoption of blogs for communication and collaboration
                                  ! Designed websites to propagate organization's cultural value drivers
                                  ! Coordinated outdoor-advertising for Cognizant-India
Sidharth Ravindran                ! Presented Award for Corporate Excellence for building Cognizant's brand-equity in Hyderabad
Nambiar, 28                       ! Recognized for organizing an online organization-wide game, based on the Indian-Premier-League, to
B.Tech, Cochin University.          promote positive volunteerism
Total Exp: 64 months              ! Appreciated by Lakshmi Narayanan, Vice Chairman, Cognizant for conceptualizing and executing an online-
                                    game based the FIFA World Cup 2006
                                  Programmer Analyst, Cognizant Technology Solutions
                                  ! Worked on key projects for leading insurance service provider, in support and lead roles

Assistant Manager (Retail Sales), Indian Oil Corporation Ltd.
! Involved in development of new retail outlets- Identification of potential location, feasibility study/analysis,
  land procurement, obtaining statutory approval/licenses & commissioning
! Supervised sales monitoring, inspections & sampling, enforcement of guidelines, training, provision & proper
  utilization of facilities, upkeep & maintenance, modernization, sales promotional campaigns, non-fuel
  revenue, resitement & reconstitution of dealerships
! Conducted meetings, seminars, clinics and campaigns
! Coordinated with various Internal Departments and External agencies - oil industry, district administration
! Carried out market intelligence - competitor's activities and market conditions & surveys
! Involved in dealer selection activities                                                                            Uday Shankar, 29
! Handled budget and financial matters of retail outlets and dealers                                                 B.E. (Mech.),
! Implemented various loyalty programs at retail outlets                                                             NIT, Bhopal
Operations Officer, Indian Oil Corporation Ltd.                                                                      Total Exp: 74 months
! Managed receipts, storage, supplies and export of petroleum products, Trained & experienced SAP User on
  SD and MM modules
! Conducted staff development and trainings


Description: Marketing Strategies of Maruti Suzuki India Ltd document sample