Impact of Porters Framework on Textile Industry

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US Apparel Industry: An Analysis

Description:    This report is a detailed study of the US apparel industry. It also discusses briefly the womens
                lingerie market. A comparative study and financial snapshot of the top three players - VFC, LIZ and
                Jones - have also been included, along with an indication of potential developments. It covers all
                important segments of the industry and analyzes the prevailing market dynamics. The report also
                contains an assessment based on the PEST model and Michael Porters Five Forces framework.

                Some of the trends observed in the industry include:

                -   Recovery in apparel demand
                -   Expansion of retail networks
                -   Growing online apparel sales
                -   Increasing net apparel imports

                Women’s and girls apparel market, growing at 1.9% annually, will continue to provide the chunk of
                the demand for 2004-2009.



Contents:       1. Introduction

                 1.1 Industry Definition

                 The apparel industry primarily comprises companies that design, manufacture, market, and/or
                license brands for mens, womens, and/or childrens clothing.

                 Apparel Sector NAICS codes and components

                 1.2 Industry Segments

                 The US Apparel industry broad components:


                Men’s Clothing

                Women’s Clothing

                Children’s Clothing

                Intimate Apparel

                Apparel Accessories

                 2. Market Dynamics

                 2.1 Market Overview

                 The US apparel industry showed steady growth between 1998 and 2000 with sales of about
                US$176 billion in 2000. The apparel sales declined in 2001 due to recession in US. The industry saw
                a positive trend in 2004 reaching close to 2000 sales levels and reported 1.39% CAGR during 2001
                to 2004.

                 Market overview includes:


                Market Size for US Apparel Industry
US Apparel Market by product segment

Top Five Best Selling Clothing Categories for Men and Women

Women’s Lingerie Market in US

2.2 Trend Analysis

 Recovery in Apparel Demand
 Expansion of Retail Networks- Share of Specialty Stores
 Online Apparel Sales growth
 Net Apparel Imports
Core US suppliers and their market share
 Share of Private Labels
 Outsourcing and brand pricing
 Growth of Plus-Size Women’s Apparel

2.3 Key Drivers

 Current and Projected Trend of Baby Boomers
 Impact of Weak Currency on Apparel Industry
 Change in Per Capita Apparel Spending

2.4 Major Issues and Implications

 Impact of Imports on Profit Margins
 Retailer Consolidation
A Threat to Manufacturers
 Likely affect of Embargoes on Imports
 US Textile Trade Deficit

3. PEST Analysis

3.1 Political Factors

Quota Regulations effect on Competition
US Safeguard Quotas on Chinese Imports
CAFTA-US Partnership

3.2 Economic Factors

Economic Growth Affects Consumer Confidence
Declining Personal Savings Rate
Impact of Currency Fluctuations
US Apparel Prices
Rising Gasoline Costs and Alternative Shopping Options

3.3 Social Factors

Shifting Preferences of Baby Boomers
Rising Obesity

3.4 Technological Factors

Technology-Supply Chain Management
Web Analytics tools/technology

4. Michael Porter’s Five Forces Analysis

4.1 Buyers’ Power

Discount Retailers affect Pricing
Retailers’ Consolidation
 Apparel Manufacturers establishing Networks
 Branded shop-in-shops concept

4.2 Suppliers’ Power

 Rising Chinese Imports intensify Suppliers’ Competition
 Retailer Discounts Affect Margins
 Price Pressure on Suppliers

4.3 Rivalry among Competitors

High Competition & Fragmentation
Mergers & Acquisitions
Emphasis on Brand Establishment
Portfolio Diversification
Increasing Innovation & Technology



4.4 Threat of New Entrants

Brand Power as a factor
Marketing and Advertisements act

4.5 Threat of Substitute Products

Competing Spending Options

5. Competitive Landscape

 Revenue segmentation of:


V.F. Corporation (VFC)

Liz Claiborne Inc. (LIZ)

Jones Apparel Group, Inc. (JNY)

5.1 Competitive Positioning

 Apparel industry business models:

Diversified portfolio companies

Single-brand companies

 V.F. Corporation (VFC), Liz Claiborne Inc. (LIZ) and Jones Apparel Group Inc. comparisons on
parameters:

Products

Geographic Presence

5.2 Competitive Strategies


V.F. Corporation (VFC)

Liz Claiborne Inc. (LIZ)

Jones Apparel Group, Inc. (JNY)
5.3 Financial Analysis

 V.F. Corporation (VFC), Liz Claiborne Inc. (LIZ) and Jones Apparel Group Inc. comparisons:

 Income Statement Analysis:

Sales Growth

Net Income Growth

Profitability ratios

Intimate Apparel Business (VFC)

 Balance Sheet Analysis:

Liquidity Ratios

Debt-Equity Ratios

5.4 Stock Market Performance

Stock performance and stock price movements of:

V.F. Corporation (VFC)

Liz Claiborne Inc. (LIZ)

Jones Apparel Group, Inc. (JNY)


7. Industry Outlook

Industry and Apparel Demand Forecast

Appendix I: International Conferences and Annual Meetings
Appendix II: Industry Associations and Organizations

List of Tables

 Table 2.1: 2004 Top Five Best Selling Clothing Categories for Men and Women
 Table 2.2: Rankings as per the Consumer Awareness Levels
 Table 3.1: Leading 10 Suppliers of the US Textile & Apparel
 Table 5.1: Diversified Portfolio (VFC) vs. Concentrated Portfolio (Nike)
 Table 5.2: Competitive Positioning – VFC, Liz and Jones
 Table 5.3: Products
Global intimates, Imagewear, Outdoor and Sportswear
 Table 5.4: Liz Claiborne brands
 Table 5.5: Jones Apparel Group brands
 Table 5.6: Product Comparisons
VFC, Liz and Jones
 Table 5.7: VFC Acquisitions
 Table 5.8: Liz Acquisitions

List of Figures

Figure   2.1:   Market Size for US Apparel Industry 2000-2005
Figure   2.2:   US Apparel Market by Product Segment 2005
Figure   2.3:   US Womens Intimate Apparel Market 2004-2005
Figure   2.4:   US Apparel Demand 1994-2004
Figure   2.5:   Share of Specialty Stores in the US Apparel Market 2001 & 2004
Figure   2.6:   US Apparel Net Imports 1999-2004
Figure   2.7:   US Apparel Market Segments in 2003
            Figure   2.8: Growth in Units of Apparel Sold 2003-2004
            Figure   3.1: Demand for Apparel in US 1994-2004
            Figure   3.2: International Exposure as % of Sales 2004
            Figure   3.3: US Apparel Prices (Consumer Price Index) 1995-2004
            Figure   4.1: Share of Specialty Stores in US Apparel Market 2001 & 2004
            Figure   4.2: Advertising Spend as % of 2004 Sales
            Figure   5.1: VFC Revenue Segmentation (Year end January 1, 2005)
            Figure   5.2: Liz Business Segmentation
            Figure   5.3: Jones Business Segmentation
            Figure   5.4: VFC Annual Geographic Contribution 2005
            Figure   5.5: Liz Annual Geographic Contribution 2005
            Figure   5.6: Jones Annual Geographic Contribution 2005
            Figure   5.7: Sales Growth – VFC, Liz and Jones 2005 (CAGR 2001-2005)
            Figure   5.8: Net Income Growth – VFC, Liz and Jones 2005 (CAGR 2001-2005)
            Figure   5.9: Profitability Ratios – VFC, Liz and Jones 2005
            Figure   5.10: VFC Intimate Apparel Sales 2004
            Figure   5.11: VFC Intimate Apparel Sales and Operating Margin Growth 2002-2005
            Figure   5.12: Liquidity Ratios – VFC, Liz and Jones
            Figure   5.13: Debt-Equity Ratios – VFC, Liz and Jones 2005
            Figure   5.14: Stock comparisons– VFC, Liz and Jones Dec 2004-Mar 2006
            Figure   6.1: Apparel Demand Forecasts, 2004 and 2009




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Description: Impact of Porters Framework on Textile Industry document sample