Marketing Strategies of Shoppers Stop Vs Westside - PDF by pnf11091

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Indian Retail Industry: Strategies, Trends and Opportunities 2007

Description:    Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around
                eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as
                one of the most dynamic and fast paced industries with several players entering the market. But
                because of the heavy initial investments required, break even is difficult to achieve and many of
                these players have not tasted success so far. However, the future is promising; the market is
                growing, government policies are becoming more favorable and emerging technologies are
                facilitating operations.

                Retailing in India is gradually inching its way toward becoming the next boom industry. The whole
                concept of shopping has altered in terms of format and consumer buying behavior, ushering in a
                revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping
                centres, multi-storeyed malls and huge complexes offer shopping, entertainment and food all under
                one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing
                and growth in the consumption by the Indian population is going to take a higher growth trajectory.
                The Indian population is witnessing a significant change in its demographics. A large young working
                population with median age of 24 years, nuclear families in urban areas, along with increasing
                working-women population and emerging opportunities in the services sector are going to be the
                key growth drivers of the organized retail sector in India.

                Some Key Facts:

                - Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around
                eight per cent of the employment

                - The market size of Indian retail industry is about US $312 billion

                - Organised retailing comprises only 2.8 per cent of the total retailing market and is estimated at
                around US$ 8.7 billion

                - The organised retail sector is expected to grow to US $ 70 billion by 2010



Contents:       Introduction

                ECONOMIC DRIVERS
                KEY MACROECONOMIC TRENDS
                CURRENT STATE OF THE MARKETPLACE
                INDUSTRY CHARACTERISTICS
                TAXATION
                INTERMEDIATION
                FOOD RETAIL SEGMENT
                CUSTOMER BEHAVIOR
                RETAIL MARGINS
                DISTRIBUTION NETWORK
                RAPIDLY CHANGING INDUSTRY
                KEY INDUSTRY TRENDS
                OPPORTUNITIES
                CHALLENGES
                GOVERNMENT REGULATIONS
                NEW FOREIGN INVESTMENT REGULATIONS
                KEY INDUSTRY PLAYERS

                Retailing Trends in Asia
                SINGAPORE
                JAPAN
CHINA
INDONESIA
MALAYSIA
THAILAND

Evolution of Indian Retail Industry
ORGANISED SECTOR GAINING GROUND
EVOLVING ORGANISED SECTOR
RETAILING CYCLE

Size of Indian Retail Industry
Demographics
REGIONAL TRENDS
SOCIAL TRENDS
REGIONAL STRATEGIES

Industry Structure
RETAILING FORMATS IN INDIA
UNORGANISED SECTOR
GLOBAL BUSINESS MODELS
BUSINESS MODELS IN INDIA
SINGLE OUTLET RETAILER
MULTI-OUTLET RETAILER WITH CENTRALISED DISTRIBUTION
MULTI-OUTLET RETAILER WITH LOCAL SUPPLIERS
MULTI-OUTLET RETAILER WITH MIXED DISTRIBUTION
SEGMENTATION 1
SEGMENTATION 2
SEGMENTATION 3

The Mall & Multiplex Phenomenon
CHALLENGES FOR MANAGING MALLS IN INDIA
STRATEGIES FOR MALLS IN INDIA

Hidden Potential of Small Towns
FOOD CHAINS
MUSIC RETAILING
GARMENTS

India’s Rural Market
DRIVERS OF RURAL RETAILING
BARRIERS TO RURAL RETAILING
NOTABLE RURAL RETAILING INITIATIVES
RURAL MARKETING
RURAL RETAILING STRATEGIES

Strategies for Success
CHOOSING APPROPRIATE RETAIL FORMAT
RETAIL BRAND BUILDING IN INDIA
RETAIL BRANDING STRATEGIES
EMERGING RETAIL BRANDING STRATEGIES
TRENDS FOR THE FUTURE
OPERATIONAL STRATEGIES
VALUE PROPOSITION
CUSTOMER LOYALTY
DELIVERING A UNIQUE SHOPPING EXPERIENCE
CONVERTING FOOTFALLS TO SALES
BUSINESS INTELLIGENCE
SUPPLY CHAIN MANAGEMENT

Opportunities for Food Retailing in India
INDUSTRY CHARACTERISTICS
CHALLENGES
DRIVERS OF FOOD RETAILING IN INDIA
ORGANIZED FOOD RETAILING IN INDIA
UNORGANISED AND SEMI-ORGANISED FOOD RETAILING IN INDIA
LEADING FOOD RETAILERS IN INDIA
FOOD RETAILING MODELS IN INDIA
GOVERNMENT POLICIES
FOOD PROCESSING TRENDS
SUCCESSFUL MODELS
FOOD SUPPLY CHAIN INEFFICIENCIES
FOOD SAFETY TRENDS
STRATEGIES FOR SUCCESS
SUCCESSFUL MODELS

Opportunities for Durables Retailing in India
COST STRUCTURES
KEY PLAYERS
CRM in the Indian Context
CRM EXPERIENCES IN INDIA
KNOWING THE CUSTOMER
PLANNING FOR CUSTOMER RELATIONSHIP MANAGEMENT
IDENTIFYING AND TARGETING THE RIGHT CUSTOMERS
CUSTOMER SEGMENTATION
CUSTOMER TRACKING AND MONITORING

Consumer Survey – Purchase Patterns
METHODOLOGY
PROFILE OF RESPONDENTS
DATA FROM CUSTOMER SURVEY
THE DECISION MAKER
PURCHASE PATTERNS
CUSTOMER REQUIREMENTS
IDEAL OUTLET
MOST PREFERRED RETAIL OUTLET
TYPICAL SUPERMARKET SHOPPER
MOTIVATIONS FOR SHOPPING AT A SUPERMARKET
SHOPPING HABITS OF INDIAN CUSTOMERS

Consumer Survey – Store Choice Selection Behaviour
UNDERSTANDING THE INDIAN SHOPPING BEHAVIOUR
METHODOLOGY
SUMMARY OF RESULTS
RESULTS FROM THE SURVEY
KEY IMPLICATIONS OF THE SURVEY

Marketing Strategies for Operating in India
TARGETING AND POSITIONING
MERCHANDISING STRATEGY
CATEGORY-WISE REVENUES AND MARGINS
DISTRIBUTION STRATEGY
PRICING
PROMOTION
MANAGING THE STORE
PRIVATE LABEL STRATEGIES

Supply Chain Strategies for Operating in India
SUPPLY CHAIN MANAGEMENT
LOGISTICS
VENDOR MANAGEMENT

Profile of Key Players in India
ARCHIES
OVERVIEW
BUSINESS MODEL
BARISTA COFFEE
OVERVIEW
BUSINESS MODEL
BATA
OVERVIEW
BUSINESS MODEL
BIG BAZAAR
OVERVIEW
BUSINESS MODEL
BREADTALK
OVERVIEW
BUSINESS MODEL
CAFE COFFEE DAY
OVERVIEW
BUSINESS MODEL
COFFEE WORLD
OVERVIEW
BUSINESS MODEL
COOKIE MAN
OVERVIEW
BUSINESS MODEL
CROSSWORD
OVERVIEW
BUSINESS MODEL
CROSSWORD
OVERVIEW
BUSINESS MODEL
DOMINOS PIZZA
OVERVIEW
BUSINESS MODEL
EBONY
OVERVIEW
BUSINESS MODEL
FABMALL
OVERVIEW
BUSINESS MODEL
FOOD BAZAAR
OVERVIEW
BUSINESS MODEL
FOOD WORLD
OVERVIEW
BUSINESS MODEL
GIRIAS
GITANJALI
OVERVIEW
BUSINESS MODEL
GLOBUS
OVERVIEW
BUSINESS MODEL
GODREJ AGROVET
OVERVIEW
BUSINESS MODEL
HOPCOMS
OVERVIEW
BUSINESS MODEL
HASBRO
OVERVIEW
BUSINESS MODEL
HEALTH AND GLOW
OVERVIEW
BUSINESS MODEL
KHADIM’S
OVERVIEW
BUSINESS MODEL
LANDMARK
OVERVIEW
BUSINESS MODEL
LIBERTY
OVERVIEW
BUSINESS MODEL
LIFESTYLE
OVERVIEW
BUSINESS MODEL
LOFT
OVERVIEW
BUSINESS MODEL
MTR
OVERVIEW
BUSINESS MODEL
MARGIN FREE MARKETS
OVERVIEW
BUSINESS MODEL
MARKS AND SPENCER
OVERVIEW
MCDONALDS
OVERVIEW
BUSINESS MODEL
MEDICINE SHOPPE
OVERVIEW
MUSIC WORLD
OVERVIEW
BUSINESS MODEL
NIRULA’S
PAI INTERNATIONAL
PANTALOON
OVERVIEW
BUSINESS MODEL
PIRAMYD
OVERVIEW
BUSINESS MODEL
PIZZA CORNER
OVERVIEW
BUSINESS MODEL
PIZZA HUT
OVERVIEW
BUSINESS MODEL
PLANET SPORTS
OVERVIEW
BUSINESS MODEL
PLUGIN SALES
OVERVIEW
RAYMOND
OVERVIEW
BUSINESS MODEL
REEBOK
OVERVIEW
BUSINESS MODEL
RYTHU BAZAAR
OVERVIEW
BUSINESS MODEL
SAFAL
OVERVIEW
BUSINESS MODEL
SARAVANA BHAVAN
OVERVIEW
BUSINESS MODEL
SHOPPERS STOP
OVERVIEW
BUSINESS MODEL
SHOPRITE
OVERVIEW
BUSINESS MODEL
SONY MONY
SPENCERS
OVERVIEW
BUSINESS MODEL
STYLE SPA
OVERVIEW
BUSINESS MODEL
SUBHIKSHA
OVERVIEW
BUSINESS MODEL
SUMARIA
TANISHQ
OVERVIEW
BUSINESS MODEL
TITAN
OVERVIEW
OVERVIEW
VGP
OVERVIEW
BUSINESS MODEL
VIJAY SALES
OVERVIEW
BUSINESS MODEL
VIVEKS
OVERVIEW
BUSINESS MODEL
WESTSIDE
OVERVIEW
BUSINESS MODEL
WILLS LIFESTYLE
OVERVIEW
BUSINESS MODEL
ADIDAS
OVERVIEW
BUSINESS MODEL

LIST OF FIGURES
Figure 1: Break-Up Of Organised And Unorganised Retail Sales (%)
Figure 2: Value Of Organised And Unorganised Retail Sales
Figure 3: Per Capita Retail Sales In India
Figure 4: Core Categories Of Fast Moving Consumer Goods In India
Figure 5: Average Number Of Stock Keeping Units
Figure 6: Total Number Of Urban And Rural Retail Outlets In India
Figure 7: Break-Up Of Urban Retail Outlets In India
Figure 8: Break-Up Of Total Retail Sales (Food Vs. Non-Food)
Figure 9: Break-Up Of Retail Food Sales
Figure 10: Retail Space In India
Figure 11: Size Of Indian Retail Industry
Figure 12: Retail Market Break-Up
Figure 13: Market Size Of Food And Grocery Segment
Figure 14: Market Size Of Clothing And Accessories Segment
Figure 15: Market Size Of Home Decors Segment
Figure 16: Market Size Of Consumer Durables Segment
Figure 17: Market Size Of Footwear Segment
Figure 18: Market Size Of Jewellery And Watches Segment
Figure 19: Market Size Of Personal Care
Figure 20: Market Size Of Books And Music Segment
Figure 21: Market Size Of Pharmaceuticals Segment
            Figure   22:   Snapshot Of A Kirana Store
            Figure   23:   Snapshot Of A Supermarket
            Figure   24:   Snapshot Of A Hypermarket
            Figure   25:   Snapshot Of A Discount Store
            Figure   26:   Snapshot Of A Department Store
            Figure   27:   Single-Outlet Retailer
            Figure   28:   Multi-Outlet Retailer With Centralised Distribution
            Figure   29:   Multi-Outlet Retailer With Local Suppliers
            Figure   30:   Multi-Outlet Retailer With Mixed Distribution
            Figure   31:   Break-Up Of Retail Stores In India Based On Size
            Figure   32:   Break-Up Of Retail Sales In India (Organised Vs. Unorganised)
            Figure   33:   Projected Number Of Malls In India
            Figure   34:   Projected Number Of Multiplexes In India
            Figure   35:   Snapshot Of A Mall In Bangalore
            Figure   36:   Snapshot Of A Multiplex In Pune
            Figure   37:   Snapshot Of A Coffee Outlet
            Figure   38:   Snapshot Of A Fashion & Lifestyle Retailer
            Figure   39:   Frequency Of Visit To Supermarket
            Figure   40:   Break-Up Of Purchase Basket Of Indian Consumers
            Figure   41:   Urban Consumer Spending Break-Up
            Figure   42:   Rural Consumer Spending Break-Up
            Figure   43:   Break-Up Of Purchase Basket Of Indian Consumers
            Figure   44:   Purchasing Patterns Of Urban Indian Consumers
            Figure   45:   Purchase Decision Makers
            Figure   46:   Purchasing Budgets

            LIST OF TABLES
            Table 1: Segmentation Of Retail Outlets In India
            Table 2: Population Distribution In India
            Table 3: Retailing Formats In India
            Table 4: Profile Of Key Hypermarkets In India
            Table 5: Profile Of Key Fashion & Lifestyle Retailers In India
            Table 6: Profile Of Key Discount Stores In India
            Table 7: Profile Of Key Supermarkets In India
            Table 8: Profile Of Home Equipment And Furniture Retailing Chains In India
            Table 9: Profile Of Key Retail Players In Books, Gifts, Music
            Table 10: Profile Of Key Retail Players In Jewellery, Watches, Personal Care
            Table 11: Profile Of Key Food Retailers In India
            Table 12: Profile Of Key Footwear Retailers In India
            Table 13: Profile Of Key Sports Retailers In India
            Table 14: Profile Of Key Consumer Durable Retailers In India
            Table 15: Profile Of Key Players In Other Retailing Formats
            Table 16: Retail Sector Classifications
            Table 17: Key Product Categories
            Table 18: Break-Up Of Key Product Categories
            Table 19: Break-Up Of Key Product Sub-Categories
            Table 20: Break-Up Of Product Categories Based On Stock Keeping Units
            Table 21: Product Category-Wise Revenues And Margins In India
            Table 22: Profitability Of A Large Clothing Store
            Table 23: Major Supply Chain Models In India



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