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Community Engagement

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					 Community
Engagement
and Systems
  Change




       with Paul Born
     Our Afternoon Together

Topics:

          • How   a Community System is Changed

          • Community Engagement

          • Community Mobilization
Systems Change




        with Paul Born
 What is the work we do to
improve the quality of life in
    our communities?
  Why is the work we do
important to the people and
  community we serve?
What is a community system?
   ________________
Can a community System
        Change?
How do community
 systems change?
            How do community systems change?


External Factors                 Engagement Approaches
•   Disasters                    •   Citizen Engagement
•   Corruption (one industry)    •   Policy changes
•   Visionaries (good and bad)        – Local
•   War                               – Provincial
•   Economic Meltdowns                – Federal
•   National Policies            •   Community Mobilization
•   Advocacy/ interest groups    •   Community Collaboration
•   Etc.                         •   Etc.
 Community
Engagement




      with Paul Born
  Community Engagement

Citizens engaged in inspired action
  as they work and learn together
 on behalf of their communities to
    create and realize bold visions
            for the future
      The Community Engagement
             Continuum


Inform      Consult              Involve          Collaborate           Empower




  Engagement comes at various levels – all are important



         Adapted from Hashagan 2002 and Sydney Dep’t of Planning 2003
The Public Promise
                     A method
Community engagement is often cited as a method to
  improve communities by identifying and addressing local
  ideas, concerns and opportunities. It includes things like
  the involvement of the public in processes that affect
  them and their community.

•   Community Engagement can be passive or proactive
•   Community Engagement as a process
•   Community Engagement empowers communities
•   Community Engagement is not limited by time
•   Community Engagement favors multisectoral
    collaboration
        Passive and Pro Active
• Passive approaches inform people about decisions or
  consult with them by asking them questions. This
  approach however, does not bring the public into the
  decision-making process.
• Proactive approaches on the other hand give more
  control over decision-making to the public. They
  encourage the public to participate in the development of
  action plans that meet their needs and interests.

Communities are empowered to take on initiatives
  independently from external organizations. Both passive
  and proactive approaches are valuable for achieving
  community engagement. Each involves the public in
  some level of engagement.
     Community Engagement as a process

We want to focus on process(es) that bring people
  together; the broad engagement of organizations and
  people.
We believe these processes can enable collective change
  (changing attitudes, building social capital, etc.) and
  create movement in communities.
Good community engagement will build agreement around
  issues and create momentum for communities to
  address local issues. It includes achieving outcomes and
  creating solutions to community needs.
      Benefits of Community
          Engagement
Community engagement benefits
 organizations by:
  – Informing policy-making at the local level
  – Improving the targeting and effectiveness of services
  – Helping to measure how agencies and partnerships are
    performing
  – Helping to build community ownership
Community engagement benefits
 communities by:
  – Involving those who might not be normally included
  – Building community spirit and cooperation
  – Empowering individuals
      Civic Participation
There is compelling evidence that there is a link between
high levels of civic participation/ engagement in various
areas of community life and a community’s overall quality
of life.

Civic participation includes:
 – Community and religious organizations
 – Voting and political office
 – Work related associations
 – Social and recreational
    networks
 – Level of volunteerism
    Community Survival

There is also a strong
link between higher
levels of community
engagement and the
ability of the community
to respond to, manage
and survive “shocks,”
such as floods, sudden
economic downturns
and health crises.
          Community Life
Research shows that communities with high
levels of community engagement are
substantially better off in a number of key areas:

• Educational achievement and childhood
  development

• Safe and productive
  neighborhoods

• Economic prosperity

• Physical and mental
  health
         Trends Affecting Level of
         Community Involvement
The root causes of the decline in community involvement
aren’t clear, but the following inter-related trends appear
to be playing an important role:

• Higher income expectations, less job security and declining
  real wages prompt families to spend more time at work and less
  time on community issues

• Increased suburban sprawl results in fewer easy-to-access
  opportunities for informal interactions and reduces the amount of
  time for non-work activities

• Substantial amounts of time devoted to watching television with
  reduced time for community involvement

• Profound shifts in values from older generations to younger
  generations - less embedded in community life and more
  individualistic.
         Discussion
        Think – Pair - Share

“As a community leader, what has
been your most meaningful and
positive experience with community
engagement and why?”
 Community
 Mobilization

How a community
    system
  is changed
         with Paul Born
    Three options for change

• Option One: Work harder and faster
  – Work harder and longer and hope that the problem
    does not get worse through sheer volume of effort
    and resources.


• Option Two: Strive to Engage
  – Build engaged communities


• Option Three: Mobilize our Communities
  – Mobilize a multi sector leadership approach
                      Question

How can we create an environment in which we move
community stakeholders from being informed to active?


From being active to mobilizing their communities?


What is the value in thinking this way? How could we do
this?
              The Community
           Mobilization Continuum


Inform         Consult              Involve          Collaborate             Mobilize




         Adapted from Hashagan 2002 and Sydney Department of Planning 2003
Mobilize Community Stakeholders


  Bring multi sector stakeholders
    into conversation to:

  • Engage their energy and passion
  • Gain a shared understanding of
    the issue (s)
  • Aspire to large scale change
    together.
  • Mobilize the various constituencies
  • -> Plan -> act -> reflect ->
  • Build on learnings and continue
    the efforts
      Environment for Collaboration


– History of community
  collaboration

– Group perceived as
  community leaders

– Favorable social &
  political climate
              How do they get started?

• A natural evolution of a
  ‘loose’ group of
  organizations or a single
  group seeking partners

• An explosion of frustration

• “Induced” or “mandated
  from the outside”

• A moment of inspiration

• A combination of the above
  The Development Phases


                      Vision
                      Vision
                     Emerges
                     Emerges




                                         Build
                                         Build
Renewal/
 Renewal/                              Community
                                       Community
Wind down
Wind down          Addressing
                   Addressing             Will
                                          Will
                    Complex
                    Complex
                   Community
                   Community
                     Issues
                      Issues


        Action
         Action                    Create
                                    Create
      Leadership
      Leadership                 Conditions
                                  Conditions
      Learning &
      Learning &                for Success
                                 for Success
       Change
        Change
                              Multiple Roles

•   Raising Public Awareness
     – Work with Media & Public Events
     – Water Cooler/Board Room/Living
        Room Chatter

•   Getting Strategic Focus
     – Information Sharing
     – Research
     – Community Planning

•   Supporting Local Action
     – Brokering & Facilitation
     – Social Marketing
     – Improving Access to Resources
     – Coaching/Technical Assistance
     – Lobbying/Advocacy
     – Program Management
     – Research & Development
     – Capacity Building
                How Collaborations “Add Value”

                                                                                          OUTCOMES
          FUNCTIONS                                 CHANGES                                Examples
                                      •   New, expanded programs
    Getting Strategic Focus               or services                                 People Outcomes
•    Information sharing              •   Improved public policies             •    Increased income and assets
•    Research                         •   Adjusted practices of local          •    Improved education
•    Priority setting & planning          organizations                        •    Improved housing
•    Evaluation & learning            •   Better information sharing           •    Reduced crime
                                      •   Greater-smarter                      •    Stronger social networks
    Supporting Local Action               investments
•    Social marketing                 •   Etc.
                                                                                   Organizational Outcomes
•    Technical assistance &                                                    •    Improved skills and
     coaching                                                                       knowledge related to issue
•    Access to funding                                                         •    Expanded resources
•    Lobbying & advocacy                                                       •    Stronger commitment to
•    Facilitation and brokering                                                     work on the issue
•    Peer learning                 These changes often occur spontaneously –   •    Increased partnerships
•    Direct project                collaborative comprehensive community       •    New programs & services
     management                    initiatives (CCIs) can help them occur
                                   smarter, bigger, better and/or faster.           Community Outcomes
                                                                               •    Stronger collaboration
                                                                               •    Adjusted policies
                                                                               •    Increased public awareness

                           Expanding Partnerships
Acting like an Organization and
Thinking like a Movement
in a way that…                                                   Builds Momentum


                                                                    Builds Purpose
                         Vision
                         Vision
                        Emerges
                        Emerges

                                                            Builds Engagement

                                             Build
                                             Build
 Renewal/
  Renewal/                                 Community
                                           Community
 Wind down
 Wind down            Addressing
                       Addressing             Will
                                              Will
                       Complex
                        Complex
                      Community
                      Community
                         Issues
                          Issues


           Action
           Action                     Create
                                       Create
        Leadership
         Leadership                 Conditions
                                     Conditions
        Learning &
        Learning &                  for success
                                     for success
          Change
           Change                                         …so that we become the
                                                       communities we want to be.
A Discussion

  Community
 Engagement
 and Systems
   Change
        with Paul Born

				
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