Docstoc

Skynet_Ratecard

Document Sample
Skynet_Ratecard Powered By Docstoc
					Belgacom Skynet Sales House
Boulevard du Roi Albert II
Kon. Albert II-laan 27
1030 Brussels
Phone: +32 (0)2 202 46 78
Fax: +32 (0)2 201 76 51
www.skynetcorporate.be
info@advertising.skynet.be
Table of Content

1 :: Profiling                                                              2dehands/2èmemain.be: discover our dedicated e- mailing possibility!
2 :: Ratecard navigation                                                    Zoomin launches a new format: the Inskin!
3 :: Special offers                                                         Newsletter and dedicated e- mailing now available on Resto.be!
4 :: Skynet.be                                                              New Travel pack!
5 :: Netlog.be                                                              Special offers: weather pack, News F1 season packages!
6 :: ZoominTV.be                                                            Exclusive 3 screens foot offers !
7 :: 2dehands/2èmemain.be
8 :: Resto.be
9 :: Packs navigation
10 :: Travel
11 :: High Social Class
12 :: Cars
13 :: Weather
14 :: Foot
15 :: Brands4Brands
16 :: Performance
17 :: Belgacom 11
18 :: Belgacom TV Magazine
19 :: Mobile advertising
20 :: E-mail mktg solutions
21 :: Discounts & extra charges




http://www.skynetcorporate.be   This ratecard is valid until next release
                                                                                                                                                                                                                                                              1




Profiling
PROFILE AND COVERAGE



                  French                                           50.5%                              French              16.8%                                                                  French                       32.2%

                   Dutch                                           49.5%                               Dutch                                                        83.2%                         Dutch                                               67.8%

                  Female                                        45.6%                                Female                                    50.8%                                             Female                               43.3%
                                                                                                       Male                                   49.2%                                               Male                                        56.7%
                   Male                                                54.4%
                                                                                                                                                                                                  12- 24




                                                                                                                                                                                 Profile
                                                                                                      12- 24                                                                                                          21.9%




                                                                                     Profile
                                                                                                                                            44.6%
                   12- 24                   18.5%
  Profile




                                                                                                      25- 34             14.3%                                                                    25- 34                  23.9%
                   25- 34                   19.2%
                                                                                                      35- 44               19.1%                                                                  35- 44                   25.1%
                   35- 44                      23.4%
                                                                                                      45- 54            13.8%                                                                     45- 54             18.0%
                   45- 54                    21.2%
                                                                                                      55- 64      6.3%                                                                            55- 64      9.3%
                   55- 64             13.9%
                                                                                                         65+    1.9%                                                                                65+    1.9%
                     65+      3.8%                                                               12- 17 years                                       54.7%                                   12- 17 years           15.0%
              Male 18- 44                   18.4%                                                 18- 24 yars                   22.4%                                                        18- 24 yars            16.6%
                                                                                     Reach




                                                                                                                                                                                 Reach
  Reach




            Female 18- 44                   18.0%                                                25- 29 years            14.2%                                                              25- 29 years              20.2%
                Total 12+              14.3%                                                       Total 12+             14.5%                                                                 Total 12+          12.9%




                  French                                   48.0%                                      French                    22.8%                                                            French                                       54.7%
                   Dutch                                       52.0%                                  Dutch                                                     77.2%                             Dutch                                45.3%
                  Female                                            61.6%                            Female                         31.6%                                                        Female                            38.1%
                   Male                                38.4%                                           Male                                                 68.4%                                 Male                                           61.9%
                                                                                                                                                                                                  12- 24             17.6%




                                                                                                                                                                            Profile
                   12- 24                                                                             12- 24                     24.9%
                                                                               Profile




                                         19.8%
  Profile




                   25- 34                     25.9%                                                   25- 34                21.3%                                                                 25- 34               22.3%

                   35- 44                    25.1%                                                    35- 44               19.0%                                                                  35- 44               22.6%

                   45- 54             16.2%                                                           45- 54              17.2%                                                                   45- 54               22.2%

                   55- 64         9.9%                                                                55- 64            12.6%                                                                     55- 64           13.1%

                     65+     3.0%                                                                        65+     5.1%                                                                               65+    2.2%

              Male 18- 44      5.7%                                                              Male 18- 44     4.2%                                                                        Male 18- 44    4.5%

                                                                                                                                                                            Reach
                                                                               Reach
  Reach




            Female 18- 44           10.8%                                                      Female 18- 44    2.2%                                                                       Female 18- 44   3.2%

                Total 12+      5.3%                                                                Total 12+    2.4%                                                                           Total 12+   2.9%


Profile (in blue) = % of segment based vs. net contacts of site; Coverage (in grey) = % of segment vs. total Belgian population                 source: CIM metriweb- wave May- October 2010
                                                                    2




                           E-mail

                           Packages



         Mobile                              Web
                          Performance


mobile


                  Print                 TV


                                                   Special offers
                                                                                                                                                                                 3




SPECIAL TEMPORARY OFFERS


                                                                                            Weather pack
                                                       Format      Buying Method         Period         Media value       Net contacts    Brut contacts
             Skynet Weather + Meteoservices.be ROS
                           + Meteobelgique.be ROS
                                                     Leaderboard        n.a.            2 weeks           10,000 €             n.a.         775,000        5.000€

             Skynet Weather + Meteoservices.be ROS
                           + Meteobelgique.be ROS
                                                     Leaderboard        n.a.            1 month           20,000 €             n.a.        1,550,000       9.000€
  Promotion valid from 15/03- 15/06/2011



SPECIAL CONTEXTUAL OFFERS
                                                                                      New F1 season package
                                                                    Discover our full sponsoring or our bannering new F1 season package
                                                                                                                                                          45.000€   &   6.500€
                                                                                        Ask your AM for more info

                                                                               Upcoming events covered by Skynet
                                                                   Cannes Festivals; Mothers Day; Fathers Day; Roland Garros; Wimbledon



IN THE SPOTLIGHT
                                                                                         Foot 3 screens offer
                                                                         Discover our new exclusive 3 screens foot offers on page
                                                                                                                                                                                               4




                                                   is one of the most popular portals in Belgium, with an average of 6.3 million unique visitors

PREMIUM DISPLAY
                                                                                            Price                                   Buying Method                       Audience
                                                                               Medium
                                                              Leaderboard                       Skyscraper         Roadblock ¹        Cap/ SOV            Net contacts       Brut contacts
                                                                              Rectangle
                                                    ROS        12,00€ CPM      13,00€ CPM           5,00€ CPM                          Cap 3 Min            2,867,638          56,561,983
                                               Homepage        14,00€ CPM      15,00€ CPM           7,00€ CPM       25,00€ CPM         Cap 3 Min             504,267           11,466,107
  ¹ Roadblock: 100% SOV
                                 Channels & Applications
                                               Men - Jack                                                                                                    165,571            2,973,753
                                             Women - Lili                                                                                                    127,186            1,652,786
                                              Generation                                            13,00€ CPM      33,00€ CPM                               71,122              616,938
                                                               16,00€ CPM      20,00€ CPM                                              Cap 3 Min
                                          News & Sports                                                                                                      302,537            4,119,964
                                          Services - Findit                                                                                                  398,140            4,107,125
                                            Mobile Portal                                                                                                    18,724              108,212
                                       Blog & Community                                             4,00€ CPM                    LB:Cap 4 Min/ IMU: SOV     1,883,082          11,505,595
                                                                5,00€ CPM
                                                      Mail                                                                              Cap 4 Min            248,859           19,303,252

                                    Contextual targeting
                                                     Cars                                                                                                    106,048               1,659,816
                                                 Finance                                                                                                     10,362                 205,895
                                                   Travel      20,00€ CPM      25,00€ CPM           16,00€ CPM                            SOV                30,938                 318,385
                             Wellness + Fashion & Beauty                                                                                                     36,775                 443,590
                                                  Sports                                                                                                     110,311                649,327


IMPACT DISPLAY2
                                                                                            Price                                   Buying Method                       Audience
                                                                                          Layer                                       Cap/ SOV            Net contacts       Brut contacts
                              ROS (Except blogs & mails)                                40,00€ CPM                                     cap 2 max              n.a.                   n.a.
                                             Homepage                                   45,00€ CPM                                     cap 2 max              n.a.                   n.a.
          Segments (Jack-Lili-News-Generation-Services)                                 50,00€ CPM                                     cap 2 max              n.a.                   n.a.
                                                                            Half Page & Large leaderboard                             Cap/ SOV            Net contacts       Brut contacts
                               ROS (Except blogs & mails)                   Extra Charge of 30% on the CPM price                          SOV                 n.a.                   n.a.
                                                                       Pushdown & Expandable Leaderboard
                ROS (Except blogs & mails)-HP-Segments                      Extra Charge of 30% on the CPM price                       Cap 3 Min              n.a.                   n.a.
                                                                                                                      3
                                                                     Pre Expandable Pushdown Leaderboard
                                               Homepage                                10.657€ CPW                                       Cap 1               204,000               204,000
                                                    News                                6.355€ CPW                                       Cap 1               95,000                 95,000
                                                                                        Skinning
                                              Homepage                                 36,50 € CPM                                   100% SOV/Day            110,000               370,000
                   Segments (Jack-Lili-News-Generation)                                49,00 € CPM                                   100% SOV/Day             n.a.                   n.a.
  2
      No volume discount on Premium Impact positions
  3
      Other site placements possible on request - EyeWonder cost included
                                                                                                                                                                                                       4




SPECIAL BUYS
                                                                                                                          Skynet Portal Pack
                                                                Price         Buying Method            Period                              Format                       Net contacts   Brut contacts
                                                  HP+         9.000€                                   1 day
                                                                                 100% SOV                                            Large Leaderboard
                                         News & Sport+      Media value:                                1 day                                                               na          1,345,000
                                                  ROS        15.080€              20% SOV              2 days                        Medium Rectangle
  Impressions are estimated- no guarantee


                                               Contact your account manager for more details on our editorial possibilities (text link, picto link, advertorial, ...)
  Source: Page Requests & Regular Visitors, CIM Metriweb, Janv 2011; Internal statistics
                                                                                                                                                                                                  5




                                            is currently the number one online youth social network in Europe with more than 2.7 million unique young visitors per month in Belgium


PREMIUM Display
                                                                                        Price                                 Buying Method                              Audience
                                                                    Leaderboard                 Medium Rectangle               Cap/ SOV                    Net contacts       Brut contacts
                                                           ROS        4,50€ CPM                       5,00€ CPM           LB:Cap 5 Min/ IMU: SOV             1,443,785              289,925,484


IMPACT Display1
                                                                                        Price                                 Buying Method                              Audience
                                                                                       Layer                                   Cap/ SOV                    Net contacts       Brut contacts 2
                                                           ROS                        40€ CPM                                   cap 2 max                      n.a.                    n.a.
                                                                                                  3
                                                                                   Take- Over
                                                    Homepage                        12.500€/ CPD                                100% SOV                       n.a.                  700,000
                                                    Homepage                      17.500 €/2 Days                               100% SOV                       n.a.                  1,400,000
                                                                              Take- Over 3 & Layer
                                 HP (Take- Over)& ROS (Layer)                      17.500€/ 2 days                 100% SOV (Take- Over) & Cap 1 (Layer)       n.a.                  1,012,500
                                                                                   Splash Page
                                                           ROS                      7.500€/ CPD                                    cap 1                      250,000                250,000
                                                                                    Half Page
                                                           Logs                        6.00 €                                      SOV                         n.a.                 28,000,000
                                                                                                  4
                                                                                    Net Video
                                                             HP                      40,00€ CPM                                    cap 2                      350,000                700,000
                                                                                                      5
                                                                               XL Leaderboard
                                                           ROS                      8.000€/ CPW                                    cap 3                      666,667                2,000,000
      1
          No volume discount on Premium Impact positions
      2
          Brut contacts without targeting
      3
          Take- Over: only 3/month
      4
          Net Video: only 2/month
      5
          Not IAB tec specs!=> 980x130
      Targeting possibilities: age, gender, location & interests
      no mention to facebook in ads delivered on netlog

BRAND PAGE PRODUCTS
      Create your own Brand Profile within the Netlog community
      Millions of Netlog Members become friend and viral ambassador of your brand
      A huge medium where people participate, give their views, and are really bonding with your brand
      Contact your account manager for more information
Source: Page Requests & Regular Visitors, CIM Metriweb, Janv 2011
                                                                                                                                                                                           6




                                                   a pioneer in Europe with the pre-roll format, is the leading online video service in Benelux, delivering an online TV experience


PREMIUM DISPLAY
                                                                                                  Price                    Buying method                       Audience
                                                                                               Pre- Roll                    Cap/SOV            Net contacts          Brut contacts
                                                              ROS                             35,00 € CPM¹                      SOV                1,906,000              10,294,000


                                                        Channels
                                                   National News                                                                                                          2,161,740
                                              International News                                                                                                           823,520
                                                   Entertainment                              43,75€ CPM                        SOV                   n.a.                2,058,800
                                                          Culture                                                                                                          617,640
                                                            Sport                                                                                                         1,235,280
                                                                                             Rolling Logo
                                                              ROS                             20,00€ CPM                        SOV                 550,000               2,000,000
                                                                                    Expandable Tickerbar
                                                              ROS                             20,00€ CPM                        SOV                 550,000               2,000,000
                                                                                                Inskin
                                                              ROS                             20,00€ CPM                        SOV                1,906,000              10,294,000
      ¹25,00€ CPM for a budget > 10.000€ & + 10% for a reminder of 5" after the news item (post-roll)
      2
          If pre- roll is combined with an inskin format, CPM price = pre- roll price +25%

PACKAGES
                                                                                                  Price                                             Conditions
                                                                                        Silver Package
                                                                                                                          5.000 € pre-roll on Zoom.in Network + 5.000 € IMU video on the
                                                              ROS                            7.500€ (-25%)2                        site of your choice among Skynet, Netlog and
                                                                                                                                                2dehands/2ememain
                                                                                         Gold Package
                                                                                                                          9.000 € pre-roll on Zoom.in Network + 9.000 € IMU video² on 1
                                                              ROS                            12.500€ (-30%)2                   or 2 site(s) of your choice among Skynet, Netlog and
                                                                                                                                                2dehands/2ememain
      2
          Streaming costs included - not cumulative with other ratecard discount, except agency fee
       Minimum budget: 3.500€
      Distribution sites: De Standaard, Het Nieuwsblad, Skynet, Gazet van Antwerpen, Het Belang van Limburg, La Libre, Actu24, DH Net, Playstation, TMF, MTV ...
Source: Internal source- Dec 2010
                                                                                                                                                                                        7




                                            is the most visited classifieds website in Belgium, with more than 168.000 daily visitors searching 2.3 million classified ads




PREMIUM DISPLAY
                                                                                               Price                           Buying Method                   Audience
                                                                 Medium Rectangle          Skyscraper        Leaderboard         Cap/ SOV       Net contacts        Brut contacts
                                                          ROS            3,50€ CPM          2,00€ CPM          2,50€ CPM          Cap/SOV          2,108,837              212,784,550


                                                     Channels
                                                      Animals                                                                                        n.a.                  2,194,455
                                                     Business                                                                                        n.a.                  353,371
                                                          Cars                                                                                       n.a.                 21,161,741
                                                       Electro                                                                                       n.a.                  5,324,562
                                                                         4,375€ CPM          2,5€ CPM         3,125€ CPM          Cap/SOV
                                                Entertainment                                                                                        n.a.                  1,960,130
                                                        Immo                                                                                         n.a.                  6,618,285
                                                        Other                                                                                        n.a.                 20,488,499
                                                      Women                                                                                          n.a.                  4,266,631


                                                                     Targeting possible on specific subchannels 1
          beauty, jewel, kitchen, electro, kid, care, wear, toy, build, garden, house, animal, horse, computer, tvsound, music, photo, telco, job, business, study, book,
                                      holiday, sport, hobby, film, cd, collection, antiquity, farming, boat, scooter, caravan, bike, motorbike
      1
          Please contact your account manager for inventory and prices

DEDICATED MAILING
                                                                                             Addresses                                                Price
                                                 2dehands.be                              85.000 addresses                                          8,500.00 €
                                                2èmemain.be                               60.000 addresses                                          6,000.00 €
Source: Page Requests & Regular Visitors, CIM Metriweb, Janv 2011 & internal statistics
                                                                                                                                                                                     8




                         is the largest restaurant website in Belgium, with an average of 680.000 unique visitors per month



PREMIUM DISPLAY
                                                                          Price                                       Buying Method                           Audience
                                                    Leaderboard     Medium Rectangle        Skyscraper                 Cap/ SOV               Net contacts         Brut contacts
                                           ROS             6.00 €                              4.00 €                   Cap/SOV                     538,508              4,824,098
                                    Homepage                              8.00 €                                        Cap/SOV                       n.a.               696,000



IMPACT DISPLAY1
                                                                          Price                                       Buying Method                           Audience
                                                                         Layer                                         Cap/ SOV               Net contacts         Brut contacts
                                           ROS                          35,00€ CPM                                      cap 2 max                     n.a.                 n.a.
                                                                      Splash Page
                                           ROS                          7.000€ CPW                                  100% SOV /10 days                 n.a.               232,400
                                                                        Skinning
                                    Homepage                            6.000€ CPW                                   100% SOV /7 days                 n.a.               162,400
      1
          No volume discount on Premium Impact positions
Source: Page Requests & Regular Visitors, CIM Metriweb, Janv 2011


NEWSLETTER- DEDICATED MAILING
                                                                        Addresses                                                           Price
                    Resto.be- dedicated mailing                           80,000                                                        0,35€/contact
                 Resto.be- Monthly Newsletter                             80,000                                                         8,000.00 €
                                     9




PACKAGES



        Travel      Weather   Cars




      High Social
                     Brands
         Class          4     Foot
                     Brands
                                                                                                                                10




TRAVEL PACKAGE




                                    Format      Buying Method   Period           Price           Net contacts   Brut contacts


                                                                                6.000€
                                                                7 days                                            606,000
                                                                          Media Value= 7.925€


              Skynet Weather+
                   Skynet Lili+                                                 10.000€
                                                                14 days                                          1,210,000
             Meteobelgique.be+    Leaderboard       n.a.                  Media Value= 15.850€       n.a.
             Meteoservices.be+
                     Hotels.be

                                                                                15.000€
                                                                1 month                                          2,420,000
                                                                          Media Value= 31.700€
                                                                                                                                                11




HIGH SOCIAL CLASS PACKAGE




                                                  Format         Buying Method   Period          Price           Net contacts   Brut contacts
        Skynet Jack, News & Sport, E-mail+   Large Leaderboard                                  12.500€
                                                                     Cap 3       7 days                              n.a.        1,335,000
                                 Resto.be      Leaderboard                                Media value: 19.597€


        Skynet Jack, News & Sport, E-mail+                                                      12.500€
                                                   Layer             Cap 2       7 days                              n.a.         520,500
                                 Resto.be                                                 Media value: 19.200€
                                                                                                                                                              12




CAR PACKAGE




                                           Format                             Buying Method   Period           Price           Net contacts   Brut contacts
                               Medium Rectangle/Leaderboard                                                   10.000€
                                                                                              1 week    Media value: 14.000€                    935,000
                         Medium Rectangle/Leaderboard Expandable                                             15,000 €
                               Medium Rectangle/Leaderboard                                                  15,000 €
              ROS                                                                 cap 3       2 weeks                              n.a.        1,470,000
                         Medium Rectangle/Leaderboard Expandable                                             22,500 €
                               Medium Rectangle/Leaderboard                                                  18,000 €
                                                                                              3 weeks                                          2,000,000
                         Medium Rectangle/Leaderboard Expandable                                             27,000 €




                    Pre- roll (Zoom.in) / Medium Rectangle video (AutoGids)                   10 days         10.000€              n.a.         600,000
              ROS                                                                 cap 3                 Media value: 14.000€
                    Pre- roll (Zoom.in) / Medium Rectangle video (AutoGids)                   2 weeks        15,000 €              n.a.        1,000,000
                                                                                                                                                                                              13




WEATHER PACKAGE




                                                                                 Format                       Buying Method   Period           Price           Net contacts   Brut contacts
            Skynet Weather + Meteoservices.be ROS                                                                                             6.500€
                                                                               Leaderboard                        n.a.        2 weeks                              n.a.         775,000
                          + Meteobelgique.be ROS                                                                                        Media value: 10.000€
            Skynet Weather + Meteoservices.be ROS                               Roadblock                                                     10.000€
                                                                                                                  n.a.        2 weeks                              n.a.         775,000
                          + Meteobelgique.be ROS               (Leaderboard + Medium Rectangle+ Skyscraper)                             Media value: 20.000€
                                                                                                                                              5.000€
           Skynet Weather + Meteobelgique.be ROS                             Medium Rectangle                     n.a.        2 weeks                              n.a.         400,000
                                                                                                                                        Media value: 7.500€

                             Meteobelgique.be ROS                                Skinning                         n.a.        1 week          6.000€
              n.a.         500,000

  2
      For other packages/combinations, please contact your account manager
                                                                                                                                                        14




FOOT PACKAGE- SPECIAL 3 SCREENS OFFER



                                                                                  Starter
                                               Format            Buying Method       Period              Price           Net contacts   Brut contacts
             Belgacom 11 Mobile App
                                        Splash page & Floor ad     100% SOV         2 weeks                                  n.a.         110,000
                   (iPhone + Android)
                                                                                                       15.000€
                      Belgacom11 TV        30' commercial            n.a.          1 match day                               n.a.         960,000
                                                                                                 Media value: 29.630€

           Belgacom11.be & Facebook      Medium Rectangle          100% SOV         2 weeks                                  n.a.         250,000

                                                                                  Finalist
                                               Format            Buying Method       Period              Price           Net contacts   Brut contacts
             Belgacom 11 Mobile App
                                        Splash page & Floor ad     100% SOV         1 month                                  n.a.         220,000
                   (iPhone + Android)                                                                  28.000€
                      Belgacom11 TV        30' commercial            n.a.         2 match days   Media value: 59.260€        n.a.        1,920,000
           Belgacom11.be & Facebook      Medium Rectangle          100% SOV         1 month                                  n.a.         500,000

                                                                                 Champion
                                               Format            Buying Method       Period              Price           Net contacts   Brut contacts
             Belgacom 11 Mobile App
                                        Splash page & Floor ad     100% SOV         1 month                                  n.a.         220,000
                   (iPhone + Android)                                                                  104.000€
                      Belgacom11 TV        30' commercial            n.a.         6 match days   Media value: 174.460€       n.a.        5,760,000
           Belgacom11.be & Facebook      Medium Rectangle          100% SOV         1 month                                  n.a.         500,000
                                                                                                                                                                                                            15




BRANDS 4 BRANDS

                                                                        Format                   Buying method        Days              Price               CPM            Net contacts     Brut contacts

                                                                                                                      Impact Packs
                                                      Skynet, Zita, Studio Brussel, Classic21, Eén, RTBF Info, La Une, La Deux, Sporza, canvas, radio 1, radio 2, MNM, Het belang van Limburg, Vivacité,
                                                                                                      pure FM, Musiq3, La première, Gazet van Antwerpen
                                                           Leaderboard or large leaderboard1                            2              22,750 €            7.00 €
                                                HP                                                 100% SOV        2 on Pebble                                              1,020,000         3,250,000
                                                                                  2
                                                                       Videobox                                                        35,000 €            10.77 €
                                                                                                                   7 on Skynet
                                                                                                                      Reach Packs
                                                            Skynet, Zita, Studio Brussel, Classic21, Eén, RTBF Info, La Une, La Deux, Sporza, canvas, radio 1, radio 2, MNM, Het belang van Limburg,
                                                                                                  Vivacité, pure FM, Musiq3, La première, Gazet van Antwerpen
                                               ROS         Leaderboard or large leaderboard1          Cap 4             7             32,500 €             5.23 €           2,005,000         6,210,000

                                                                                                                      Combi Packs
                                                            Skynet, Zita, Studio Brussel, Classic21, Eén, RTBF Info, La Une, La Deux, Sporza, canvas, radio 1, radio 2, MNM, Het belang van Limburg,
                                                                                                  Vivacité, pure FM, Musiq3, La première, Gazet van Antwerpen
                                                                                                 100% SOV (HP)
                                         HP & ROS          Leaderboard or large leaderboard1                           14              55,000 €            5.46 €           2,105,000        10,081,000
                                                                                                 & Cap 4 (ROS)

                                                                                                                      Women Pack
                                                             Skynet Lili, She.be, Zita Lifestyle, Netlog female 18+, 2dehands/2èmemain (baby- beauty- clothing), radio 2, Sans Chichis, RTBF, MNM

                                               ROS                 Large leaderboard1               33% SOV             7             12,500 €             7.00 €            387,000          1,280,000

                                                                                                                      Mobile Pack
                                                              Mobile site: Skynet, Gazet van Antwerpen, Sporza, She.be, Het belang van Limburg, Vandaag.be, Netlog, Cobra, Zita, Studio Brussel
                                                                                                  Application: Gazet van Antwerpen, Het belang van Limburg
                                               ROS                       Banner                     30% SOV            14             20,000 €             20.50 €             n.a             977,587
  1
      Large leaderboard not available on RTBF/info, RTBF/sport, Vivacité.be and Musiq3.be
  2
      Videobox = expandable medium rectangle
                                                                                                              15




IMPACT PACKS                             REACH PACKS                                  COMBI PACKS
    2 days                                  7 days                                       14 days
3.250.000 pv’s                    3.105.000 or 6.210.000 pv’s                  6.355.000 or 10.081.000 pv’s




                  B4B Women                                     B4B Mobile
                     7 days                                       14 days
                 1.280.000 pv’s                                 977.587 pv’s
                                                                                                                                                              16




LOW CPM

                                                                             Min Budget                              Min period                      CPM
                                                          ROS                 20,000 €                                2 Months                       3.50 €




                                                          ROS                 20,000 €                                2 Months                       2.00 €




                                                          ROS                 10,000 €                                2 Months                       1.25 €




                                                          ROS                 10,000 €                                2 Months                       1.25 €




                                                         ROS 2                25,000 €                                3 Months                       3.00 €
  1
      Position: ROS, capping possible
  3 formats (Leaderboard, Medium Rectangle and Skyscraper) on Skynet, 2 formats (Leaderboard & Medium Rectangle) on Netlog and 2 formats
  (Skyscraper and Medium Rectangle) on 1207/1307
  Guarantee on delivery and period
  Priority over CPC deals
  Reporting per site and format
  2
      50%Skynet & 50%Autogids
  Not cumulative with any other discount


SKYNET LOW CPM RON TEST PACK1



                                                                                Price                                   Period                       CPM
                                                         RON                   8,000 €                                  7 days                       1.00 €
  1
      Formats: Skynet.be: Medium Rectangle, Skyscraper & Leaderboard// Netog.be: Medium Rectangle & Leaderboard//
  2dehands.be/2èmemain.be: Medium Rectangle//Resto.be: Leaderboard & Medium Rectangle
  we need to receive all the requested formats- ask your AM for more info- delivered in function of our inventory but detailed report per websites
  If low CPM RON pack is followed by a premium campaign of min 5k, you receive 25% nego discount (global discount- not cumulative with other ones)
  Max 2 RON packs per year per advertiser!
                                                                                                                                                              16




CPC

                                                                    TERMS & CONDITIONS

                                          Min invest= 5k= initial order form= billed at the end of the starting month
                                                       Extra budget= post- billing at the end of the deal
                              We need to receive 4 formats at the beginning of the deal: 728x90 + 300x250 + 120x600 + textlink
                               If you want to remove one format, language or website= +25% on the NBR per exclusion request
             No guarantee on the period (! Min period= 3 weeks but clicks can be delivered before this period) nor the clicks=> always estimation
                                            If client stop the deal before the initial 5k are delivered, no refunding
                                                        Please contact your AM for more information




COMPARISON


                                                               PREMIUM                                   LOW CPM                                    CPC
                                Choose your site

                          Choose your adformat

                    Choose your page or section

                                         Capping

                              Expandable/Layers

        Special formats (Skinning, roadblock,etc)

                 Streaming video and rich media

                            Guaranteed delivery

                                    Average CTR                    0.46%                                      0.08%                                 0.04%

                               Reporting per site                     v                                          v
                                     Min budget              3.500€/ campaign                          10.000€- 20.000€                             5,000 €

                                      Min period                No minimum                                  2- 3 months                         3 weeks
                                                                                                                                                                   17




BELGACOM 11


                                                         Number of inserts   Number of views *          CPM            Media Value       Cost per GRP   Budget

                                                                                            Play Offs advertising packs (02/04- 18/05/2011)
                                     Per Match day                8              960.000*               20 €             19,200 €        709N & 504 S   13,440 €

                                     10 Match days               80             9.600.000*              20 €            192,000.00       456N & 325 S   86,400 €




REMARKS
  Based on average views > min 2 matches/matchday x # decoders x 2 viewers per decoder X 4 ads
  GRP calculated on 15+ (universe of 8,6 Mio) > 1 GRP = 86.680 views
  Number of decoders and views are estimations and not guaranteed
  Valid until June 2011 - contact us for conditions on free interactivity
                                                                                                               18




BELGACOM TV MAGAZINE

                                                                    Context
                                                                    TV- Film


                                                           National Circulation
                                                                     600,000


                                                                  Frequency
                                                                     6/ year


            Placement                 Estimated reach per language              Price per language    CPM
         Cover 2 full page                          900,000                           10,764 €       11.96 €


REMARKS
  Deadlines:
  - Reservation must be done on the 1th of each month before publication
  - Material must be delivered the 10th of the month before publication

  your ad will be transferred for free to web=> e-magazine on www.belgacom.be/tvmagazine
                                                                                                                                                                                               19




MOBILE ADVERTISING

                                                                                   Impressions (audience estimation)                                             CPM
                                               Sections                                                        m.skynet.be
                                             Run Of Site                                       2,394,514                                                          20 €
                                             Homepage                                          1,763,757                                                          25 €
                                              Download                                          139,945                                                           30 €
                                          Entertainment                                          16,333                                                           30 €
                                                 Finance                                         67,622                                                           30 €
                                                  Games                                          11,495                                                           30 €
                                                   News                                         191,714                                                           30 €
                                                Services                                         52,043                                                           30 €
                                                   Sport                                         95,583                                                           30 €
                                                Weather                                          56,022                                                           30 €
                                                Textlink                                       2,394,514                                                          15 €
                                              Picto Link                                       1,763,757                                                          35 €

                                               Sections                                                        m.netlog.be
                                                    Ros                                        11,368,320                                                         20 €
                                            Homepage                                           1,306,380                                                          25 €
                                             Messages                                          1,206,060                                                          30 €
                                                Shouts                                           21,180                                                           30 €
                                          Notifications                                          56,490                                                           30 €
                                                Friends                                         319,830                                                           30 €
                                                   Logs                                         354,810                                                           30 €
                                                 Profile                                       7,612,440                                                          30 €
       no mention to facebook in ads delivered on netlog

                                                                         Impressions & SOV                                 Period                                Price
                                                                                                               Mobile packs
                                                                               275.000                                                                          5.000€
                               m.skynet.be ROS banner                                                                      1 week
                                                                              50% SOV                                                                     Media value= 5.500€
                                                                               375.000                                                                          6.000€
                               m.netlog.be ROS banner                                                                      1 week
                                                                              25% SOV                                                                     Media value=7.500€
                     Belgacom 11 Foot Application offer                        100.000                                                                          3.500€
                                                                                                                           2 weeks
                  (iPhone + Android) Splash + Floor Ad 1                      100% SOV                                                                    Media value= 4.180€
                                                                               977.587
                    Brands4brands Mobile ROS banner2                                                                       2 weeks                             20,000 €
                                                                              30% SOV
                               Best of Apps Application                                               Please contact your AM for more info
                                 1207/1307 Application                                                Please contact your AM for more info
       1
           Test Package=> only one available
       2
           Mobile site: Skynet,Gazet van Antwerpen,Sporza,She.be,Het belang van Limburg,Vandaag.be,Netlog,Cobra,Zita,Studio Brussel//Application: Gazet van Antwerpen,Het belang van Limburg
Source: Internal Statistics, February 2011
                                                                                                                                                                20




                     JustForYou is one of the largest e-mail databases in Belgium with more than 600.000 members and 310.000 profesionnals profiles



                                                                                                     DEDICATED E-MAILING
                               # ADDRESSES          Discount               STANDARD               INTENTIONS                REACH¹               E-COUPON.2
                          <10.000 addresses              0%                   500 €                   625 €
                          >10.000 addresses              5%                   475 €                   595 €
                          >30.000 addresses              10%                  450 €                   565 €
                          >50.000 addresses              15%                  425 €                   535 €                  210 €                    210 €
                          >70.000 addresses              20%                  400 €                   500 €
                         >100.000 addresses              40%                  300 €                   375 €
                         >200.000 addresses              50%                  250 €                   315 €

                                                                                                Conditions
                                                                           STANDARD               INTENTIONS                 REACH                E-COUPON.
           Minimum : # addresses / period                                                                                    80,000
                   Campaign Management                                        500 €                   500 €                   500 €                   500 €
        Development cost / programmation
          Min invoicing (before angecy fee)                                  3,500 €                 3,500 €                17,300 €                  5,000 €

                                                                                                  Optional
                                                                                        Design & Copywriting: 1.500€
                                                                                        Deduplication by E-Mail: 500€
                                                                                        Use of optimisation tool: 625€

                                                                                             Media Package
                                                                      Minimum 50.000 e-mailadresses for 16.800 € (= CPM of 210 € *)
                                                               Selection criteria: Age, Gender, Location, Family situation (no lifestyle criteria!)
                                                                   * Special offer under conditions, please contact your account manager

                                                                                       Lead Generation Package
                                                         Tailor made package to recruit Leads for your brand through the JustForYou Partner Program
                                                                            Contact your account manager for more information

          Possibility of sponsored & instant e- mailing. Contact your account manager for more info
REMARKS
  ¹Targeting limited to the socio demographic criteria
  2
   When using our e-couponing platform : min budget: € 5.000- Targeting limited to the socio demographic criteria
  Implementation cost for the platform= 350€/ Cost per printed coupon= 0,1€ / Cost per opt- in= 1€
  Minimum budget before agency fee: 3.500 €
  For technical specifications, please send an e-mail to adops@team.skynet.be
                                                                    20




                                    Addresses           Price
2dehands.be dedicated mailing    85.000 addresses    8,500.00 €
2èmemain.be dedicated mailing    60.000 addresses    6,000.00 €




                                    Addresses           Price
   Resto.be- dedicated mailing       80,000         0,35€/contact
 Resto.be- Monthly Newsletter        80,000          8,000.00 €
                                                                                                                                                                                                                  21




DISCOUNTS & EXTRA CHARGES
                                                                                   Value                                                                        Description
                                                         Name                                                                              Discounts
                                                         Volume          5.00%               > 5.000 €                                            Based on gross budget of the media plan
                                                                         7.50%              > 10.000 €                                         1st discount - calculated on gross ratecard price
                                                                         10.00%             > 15.000 €                                          Only cumulative with new advertiser discount
                                                                         12.50%             > 20.000 €                                                 Only applicable on special buys
                                                                         15.00%             > 25.000 €
                                                                         17.50%             > 30.000 €
                                                                         20.00%             > 35.000 €
                                                                         25.00%             > 40.000 €
                                                 New Advertiser          5.00%                                            For any advertiser booking on Belgacom Skynet Network for the first time in 1 year
                                                                                                                       2nd discount - calculated on gross ratecard price - Only cumulative with volume discount
                                                          Loyalty        5.00%                                       For any advertiser booking on Belgacom Skynet Network a second campaign within 3 months
                                                                                                                                                       Minimum net budget of 7.500 €
                                                                                                                                                    Only cumulative with volume discount
                                Non Profitable, General Interest         30.00%
                                                         Affiliate       15.00%
                                                       Caritative        50.00%

                                                         Name                                                                           Extra Charges
            Expandable/Large Formats/Pushdown Leaderboard                30.00%                                                       Expandable of all display formats: leaderboard, IMU, skyscraper
                                                  Brand Quoting          15.00%                                                    For any campaign containing more than 1 brand name in creatives
                                                       Targeting         25.00%                                                         Percentage applied per criteria, more info on the targeting tab
                                                      Third Party       1 € CPM                                                         Polite banner and expandable banner with video up to 10 MB
                                                                                                                              Extra CPM charge added on top of gross CPM of standard display ad format
                                                                                                                                                     Not applicable for pre-roll video ads
                                                                                                                                  For pushdown leaderboard eyewonder included and offered for free


Remarks
  Minimum net budget per order of 3.500 €.
  No exclusivity is given to any advertiser. Belgacom Skynet will make its best efforts to inform you on competitors' presence if any
  All impressions are given as an indication. Please contact Belgacom Skynet Sales House for exact availabilities on specific dates
  For receiving the latest version of our technical specifications, please contact the Adops team by e-mail at adops@team.skynet.be
  Material delivery: GIF/JPEG/Third Party Tags = 3 working days, Flash/Rich Media = 5 working days
  Belgacom Skynet Terms & Conditions are compliant with the latest IAB Guidelines (release November 2008) and IAB Late Creative Policy

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:63
posted:4/12/2011
language:French
pages:27