Carpet Cleaning Business Marketing Postcards

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					?Direct response marketing is one of the most efficient and profitable ways for your
carpet cleaning business to reach potential customers and retain current customers. A
marketing postcard yields good ROI and provides measureable results. Direct
response marketing postcards build name recognition, and their effectiveness can be
accurately measured - with the right combination of message and media, response
rates can be as high as 14% - making them highly cost effective
 A successful direct response campaign begins with a solid strategy that differentiates
your carpet cleaning business from the massive competition. Here are some tips for
creating a good carpet cleaning marketing postcard.

Focus on One Big Idea

 The space on a post card is limited, so make your message clear and focus on one
promotion, service or campaign. The big idea should be a benefit that your services
offer rather than a feature. For instance, hot water extraction and truck-mounted
equipment are features - your copy should not mention these but istead hone in on the
benefits these features provide for your customers - fast service and spotless carpets.

Create a Catchy Headline

 On average a prospect might glance at a postcard for 10 seconds max before
deciding whether to throw it away or keep reading. Your headline must capture the
attention of a prospect and get them to keep reading. Create a headline that hooks
your reader, offers value, or raises important questions like "How Does a Dirty Carpet
Affect Your Home?"

Make a Compelling Offer

 Show you care about your customers by offering a beneficial service at a value and
with a guarantee. Don't waste your 10 seconds with confusing offers. Addressing your
audience and their needs in your carpet cleaning marketing postcard is crucial to high
response rates, so make sure your images and messages are relevant. For instance,
don't send direct marketing flyers or post cards that offer carpets cleaning in offices
and retail spaces to residential prospects. Offer to clean one room for free with a
purchase of a package instead of tricky square footage discounts. Add value to your
carpet cleaning services by identifying and solving customers' problems, such as time
and money, and simplifying their lives.

Include a Clear Call to Action

 A compelling offer should be followed up with a clear way for interested customers
to act. Include a clear call to action that includes action verbs: "Bring Beauty Back
into Your Home; Call today for a free consultation." Whether you want prospects to
call for an appointment, send an email or visit your website, you should make the task
simple and clear by including 3 points of contact: toll-free phone number, email and
website addresses.

Create a Sense of Urgency

Offer time-sensitive carpet cleaning specials that expire within a certain amount of
time. A clean carpet can be suggested for almost any event, so you can create a sense
of urgency by offering holiday specials or spring-cleaning promotions. These
limited-time incentives will generate high response rates for your campaign.
Moreover, the effectiveness of time-sensitive campaigns is easier to measure and

Design a Unique Postcard

 Include one captivating image that complements your headline and is appropriate to
your audience. In the residential market, kids and pets are relevant images in the
carpet cleaning industry. Use full color and consider a unique shape in order to make
the card stand out, and pick one font in order to keep the look consistent. Remember,
you have 10 seconds to incite a call to action and not be shuffled to the bottom of the

Run a Test Campaign and Track Your Success

Once you have created a unique postcard with a compelling offer, it is important to
make sure you have a targeted and qualified direct mailing list. Run a test campaign to
measure the success of your postcard or flyer. Generally a 2%- 5% response rate is
considered good; a 1% or below response rate means you should re-evaluate the
design and copy of your postcard and your mailing list. Keep in mind that a campaign
should be mailed at least 3 times to yield a valid response rate, and you may have to
tweak your postcard design a couple of times to get the results you want. In the end,
the time and money you spend creating the perfect carpet cleaning marketing postcard
will pay off for your business in the long run.

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