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									BINGO LINK
 The only magazine produced for the UK Bingo Industry
 Minister comes through                                      Association victory
                                                               ASA upholds complaint
                                                                                                                     Issue 82 July 2008
                                                                                                                  Where are we now?
                                                                                                                  Smoking ban one year on
      Positive talk at seminar



Need for change                                                                                                    It’s a world
                                                                                                                   record – and
provides central theme                                                                                             that’s official!
for Association AGM
B
         ingo may be down, but it
         is certainly not out. That
         was the view expressed
politically and by industry
analysts at the Association’s
Conference and AGM 2008.
   As anticipated, there were
plenty of controversial talking
points for delegates to mull over
during this year’s event. Having

                                                                                                                   F
                                                                                                                          ollowing Christine
endured torrid trading in the wake                                                                                        Bradfield’s record-breaking
of the smoking ban, witnessed the                                                                                         win on the National Bingo
removal of Section 21 games                                                                                        Game of more than £1.1 million,
and felt the more negative                                                                                         the NBGA thought that it might
impacts of the implementation of                                                                                   be a world record and
the Gambling Act 2005, with its                                                                                    contacted Guinness World
attendant restraints and                                                                                           Records to check.
demands, the industry may well                                                                                        The process takes up to three
have been looking for some                                                                                         months while Guinness officials
hard and fast answers to several                                                                                   check details and look for
major problems, including                                                                                          information. At the beginning of
double taxation.                                                                                                   May the NBGA received its
   If the presence of gambling                                                                                     answer – YES.
minister Gerry Sutcliffe was                                                                                          There was no record of a bigger
intended to fill in some of those                                                                                  win having been made on a game
worrying blanks, the end result will                                                                               of bingo and a certificate recorded
have left many delegates                                                                                           Christine and the National Game’s
significantly short of answers. His                                                                                world record.
address was very much of the                                                                                          However, since Christine’s win
‘play it safe’ variety, allowing                                                                                   the NBGA has made another
stakeholders a glimmer of hope                                                                                     millionaire – Soraya Lowell – who’s
that some form of legislative relief                                                                               win on Easter Sunday in
was forthcoming. But thanks to                                                                                     Lanarkshire was larger than
pre-election purdah, there was no        Minister Gerry Sutcliffe                                                  Christine’s at just under £1.2
tangible detail of what shape that       at the AGM                                                                million! The NBGA is having the
relief would take or, indeed, when                                                                                 records amended and expects to
it would be implemented.                                                                                           receive a new certificate shortly
   He told delegates: ‘I’m not in a    been possible to make an earlier      Despite the Minister’s declaration    reflecting Soraya’s win.
position today to say how I intend     announcement. It will be in the       that the announcement would be
to proceed and what I’m                next few weeks I’m happy to say.      made in ‘the next few weeks’, it
proposing to do, but I am clear on        ‘And in relation to the local      wasa, in fact,just over seven
the way ahead.                         elections – we’re not allowed to      weeks before he was free to make
   ‘Unfortunately, convention          make announcements in that            the announcement.
dictates that I must first tell        period, but I intend to make that        The conference also afforded an
Parliament what I intend to do and     announcement as quickly as            ideal opportunity for Gambling
so I will shortly be making a          possible. So I hope that it will be   Commission chairman Brian
written statement to the House of      positive news because I don’t         Pomeroy to get acquainted with         Christine Bradfield and
Commons setting out the next           believe the future of bingo is all    bingo stakeholders. Addressing         her bingo buddy celebrate
steps. And I’m sorry that it’s not     doom and gloom.’                                   continued on page 17
                                                                                   news

The National Game                                                                                                                              Diary
Quarterly news and update from Chief Executive Paul Talboys                                                                                    Dates
 More winners, more millionaires                                                                                                               23-25 September
                                                                                                                                               European i-Gaming
                                                                                                                                               Congress and Expo
 We are already half way                          even more winners even more                    Game callers, but actually aims               Barcelona
 through 2008 and what a year                     often, in addition to added                    to celebrate ALL professional                 www.eigexpo.com
 it has been so far.                              excitement for players around                  callers. In remaining so firmly
     Under the new format                         game delivery.                                 focused on this select                        18-20 November
 National Bingo Game                                  As the majority of you will be             group we miss out on the                      Global Gaming Expo
 that was introduced on 20                        aware, Gala clubs have                         talent and showmanship of                     – G2E Las Vegas, USA
 January we have made two                         decided not to participate in                  callers working online and                    www.globalgamingexpo.com
 millionaires and seen hundreds                   the National Bingo Game after                  on television.
 of lucky players win their                       31 August this year, instead                      As the bingo industry evolves              26-28 January
 in-club jackpots.                                focusing on their own jackpot                  and changes we must ensure                    Intergame Expo London
     We have given away                           based game, Hi5.                               that this awards ceremony                     www.intergameooonline.
 £3,923,674 on the National                           While we are sorry to see                  keeps pace and continues to                   com/expo
 Platinum Jackpot and more                        Gala leave the game, and the                   provide a focus for all that is
 than £876,000 on the in-club                     move will affect prize money,                  great about bingo and the                     27-29 January
 jackpots, all in addition to                     we are looking forward to                      media, whether played in-club,                ATEI London
 National, Regional and                           being able to offer an exciting                online or via TV.                             www.atie-exhibition.com
 in-house prizes! All of which                    and ever-evolving game that                       It is hoped that the 2009
 has delivered more winners                       continues to regularly deliver                 event will be back bigger                     3-4 March
 more often and in doing so has                   life-changing sums of money.                   and better.                                   Coin Op Expo Dublin
 created record amounts of                        On top of which it will continue                  I wish you all a pleasant                  www.coin-opexpo.eu
 publicity, including                             to be THE National Bingo                       summer and look forward
                                                                                                                                               Please remember to notify us
 appearances on the                               Game, which is well                            to continuing our work on                     of your events so we can
 all-important breakfast                          established and enjoyed by                     delivering The National                       include them here. Email us at
 television programmes.                           players young and old. Gala                    Bingo Game.                                   bingolink@bingo-association.co.uk
     As we move through the                       will remain a member of The
 summer, traditionally a quieter                  Bingo Association.
 trading period for bingo, plans
 are already being made to
 deliver a new format
 National Bingo game in
                                                      The National Bingo Game
                                                  will also be ringing the changes
                                                  for Bingo Caller of the Year.
                                                  The competition has remained
                                                                                                     Bingo in the media
                                                                                                     Media coverage in 2007 ended the year up on 2006, due in part to
 September, which will create                     focused on National Bingo                          increased lobbying and business coverage of the issues facing the
                                                                                                     industry (tax, machines, new legislation). It is reassuring to note that 2008
National Bingo Game: key statistics                                                                  has got off to a flying start, driven primarily by consumer coverage of big
                                                                                                     winners on the National Bingo Game. Such has been interest in the two
Total prize money since the game began                                        £983,656,137           largest winners, each claiming more than £1 million, that they were
Total prize money for 2008 until 12 June                                       £13,019,291           featured on breakfast time TV. The key interest was the people behind the
                                                                                                     wins, as both players shared their wins with a ‘bingo buddy’.
Biggest games for 2007                                                                                  While the total number of clippings for the quarter is down, the
                                                                                                     circulation total for the period is more than double the 2007 figure
Thursday 28 June with ticket sales of                                               816,300          (38,000,000), at 90,000,000 million, ensuring that we have reached a
Sunday 27 May with ticket sales of                                                  795,642          much bigger audience in 2008. The continued industry lobbying over
                                                                                                     double taxation and government policies adversely affecting the industry
Biggest game to date for 2008                                                                        has continued to boost coverage and in doing so helped to ensure that
Sunday 2 March with ticket sales of                                                 752,538          these important issues remain on the media and political agendas.
                                                                                                        In January, Scotland and the North East region were the two top
                                                                                                     performers, each delivering 12 per cent of coverage. In February, the
                                                                                                     West Midlands took the honours, delivering 17 per cent, while in March,
BINGO LINK is published by The Bingo Association, Lexham                                             Southern region took first place with 11 per cent.
House, 75 High Street North, Dunstable, Bedfordshire LU6 1JF
                                                                                                       Number of press hits by month
Tel: 01582 860921; fax: 01582 860925
Email: bingolink@bingo-association.co.uk                                                                                         January        February             March
Editor: Steve Baldwin                                                                                  Consumer press                  5               2               4
                                                                                                       Electronic media               15               9              19
Produced by Associa Ltd, North Gate, Uppingham, Rutland LE15 9PL
                                                                                                       National press                 12              14              75
Tel: 01572 824600 Email: (editorial) christine.moss@associa.co.uk
Email: (advertising) Wendy Rose: sales@rose-media.co.uk                                                Regional press                 84             104              92
Tel: 01427 668662                                                                                      TOTAL                         116             129             190
Reproduction in whole or part is strictly prohibited without the permission of the publishers.         Quarterly total: 435                          Year to date: 435
Views expressed are not necessarily those of The Bingo Association or Associa Ltd. Prices
and information correct at date of publication but subject to change.                                  National Bingo Game Regional Press Office: 01438 718500
                                                                                                       National Bingo Game National Press Team: 020 7553 3700




                                                                                                 2
                                                                 news
Gala backs Sue                                                                     Could you take on
Ryder Care                                                                         Anne Robinson?
                                                                                                                                   the final three, but my

                                                                               D
                                                                                            o you have
                                                                                                                                   time was up. I clearly

G
         ala Coral Group has                                                                what it takes
         adopted Sue Ryder Care                                                             to face the                            remember my exit
         as its group charity for                                                  ‘Queen of Mean’?                                though – “Alan, failed
2008-2009. The charity focuses                                                        Previous champion                            actor from Carlisle,
on the provision of expert,                                                        Bingo Caller of the                             you are the weakest
compassionate care and support                                                     Year Alan Stockdale                             link. Goodbye!’”
for people living with serious                                                     did in 2002, when he                               The BBC is looking
illnesses and conditions, and                                                      went up against the                             for more gluttons for
their families.                                                                    infamous Anne                                   punishment to take part
    Gala Coral drew up a shortlist of                                              Robinson on The                                 in the show and test
four charities, which all 20,000        raising campaign for Sue Ryder             Weakest link took a                             their mettle on air. There
employees in the group were then        Care and the work it does with a           good pasting.                                   is the chance to win up
invited to vote on. Sue Ryder Care      range of illnesses including cancer,          Looking back at                              to £10,000 and the
was the most popular choice.            multiple sclerosis, stroke, motor          the experience Alan                             racing certainty that it
    Dr Colin Morgan, group              neurone disease, Parkinson’s               said: ‘I have still not                         will be an experience
corporate responsibility manager of     disease, Huntingdon’s disease,             decided whether I                               to remember.
Gala Coral Group, said: ‘We are         brain injury and dementia.                 was lucky or unlucky                               Contestants must be
absolutely delighted and proud             Eric Grounds, director of               to be invited to take                           over 18. For more
that Sue Ryder Care was chosen          fundraising at Sue Ryder Care,             part and face the                               information and an
by our employees to be our group        said: ‘All of us at Sue Ryder Care         intimidating Anne                               application form call
charity. We really believe that we      are absolutely thrilled about our          Robinson! Luckily for                           0900 10 200 22 or email
can support Sue Ryder Care in           new partnership with Gala Coral            me an ex-car                                    weakestlink@bbc.co.uk
the work that it does – we know         Group. We really do look forward           salesman called Bob had a tight        Please note if telephoning
these are key issues for many of        to working together.’                      perm and under interrogation           that calls from a BT landline cost
our customers.’                            Gala will continue its support of       admitted to plucking his eyebrows.   60p, other operators may vary.
    The key objectives of the           The Bingo Association charity              He caught the full force of her      Calls from mobiles may be
relationship are to raise £1 million    event Bingo For Breakthrough, as           venom did poor Bob. I made it to     considerably higher.
and to support an awareness-            well as work done by clubs locally.




A practical guide to
The Gambling Act
W
             ading through the
             Gambling Act 2005 is
             no light read and it can
be challenging to navigate. A
book that seeks to make this
task easier for those working
with it must surely prove to be
a winner.
    Gambling and Gaming
Licensing: A Practical Guide seeks
to help navigate the specific facets
of the Act that concern licensing.
Written by Roger Butterfield, the
title is certainly not for the layman
or totally uninitiated, but does
provide those already working in        Council and, until October 2002,
the field with a much-needed point      was involved with licensing,
of reference.                           advising officers and members on
    The author, Roger                   procedures, applications, policies,
Butterfield, runs the Butterfield       appeals and new legislation. He is
Consultancy and is widely known         the co-author of several books on
and respected in the field of local     the subject of licensing.
authority licensing. He is a                The title costs £24.95 and
solicitor who has worked for 40         is available direct from the
years in local authorities and has      publisher, Shaw & Sons, via its
long-standing experience of             website at www.shaws.co.uk and
licensing, education and local          through Amazon. Other book
government matters.                     retailers will be able to order the
    In 1977 he joined Kirklees          title for you.




                                                                               3
                                                              feature
Bingo For Breakthrough 2008
B
         ingo for Breakthrough
         2008 is back by popular
         demand! This year’s
fun-packed week of fundraising
will take place between 19 to 25
October. So there’s no time like
the present to get planning
some hair-raising fundraising
ideas to help Breakthrough raise
vital funds.
   We know that the vast majority
of clubs also support other causes
and charities throughout the year,
which is great and just goes to
show how generous and
community spirited players across
the UK are, but we would ask
you to set aside some time to
continue your club’s much needed
support for B4B. We couldn’t do
it without you!
   This year TV star Michelle
Collins has agreed to help
support and promote Bingo for
Breakthrough and will be adding
a touch of glamour to the
fundraising campaign.
   Michelle said: ‘I’m delighted to
be supporting Bingo for
Breakthrough 2008. It’s a unique
event that continues to receive a         FREE materials to add a splash of                                                  is, more women than ever are now
huge amount of support as well as         pink to your club and to make                                                      surviving breast cancer due to
raising a massive amount of               raising money more fun and easier                                                  better awareness, screening and
money for Breakthrough Breast             than ever.                                                                         treatments, and none of this would
Cancer. I’m amazed by all the                In addition to the sparkling pink                                               be possible without your help.
creative and fun ways that clubs          pin badges, we are also                                                               With more than 70 per cent of
find to raise funds and I’m looking       introducing a second NEW till point                                                bingo club customers being
forward to a fun-filled,                  product or door gift. Following the                                                female, this is an extremely
action-packed Bingo for                   theme of this year’s cuddly toy                                                    important cause for your club to
Breakthrough Week. I’m sure that          mascot the door gift or till product                                               continue to support.
with your support, the campaign           is a fabulous Kevin the Koala                                                         Please phone Paul at
will be a great success once                                                                                                 Breakthrough on 020 7025 2493
again and help Breakthrough                                                                                                  or email
take one step closer towards                                                                                                 bingo@breakthrough.org.uk for
its vision of a future free from                                                                                             more information on how your club
the fear of breast cancer.’                                                                                                  can get involved
   We have developed an                                                              keyring. Once again we are sure         this October.
exciting new fundraising                                                             that your customers will find Kevin,       Good luck!
pack, filled with new                                                                in all his guises, irresistible.
                                                                                        In addition to all the lovely free
                                                                                     fundraising materials, clubs can
                                                                                     take fundraising to a new level by
                                                                                     buying the 2008 NEW look pink
                                                                                     dabber, the NEW pink tinsel wig,
                                                                                     Bingo for Breakthrough themed
                                                                                     T-shirts and Kevin the koala
                                                                                     himself. Kevin is available in
                                                                                     two new sizes.
                                                                                        Your continued support for
                                                                                     Bingo for Breakthrough
                                                                                     Week is so important
                                                                                     because this year, more
                                                                                     than 44,000 women in the
                                                                                     UK will be diagnosed with
                                                                                     breast cancer – accounting for
This year’s B4B mascot is cuddly Kevin the Koala. Centre TV star Michelle            nearly one in three of all cancers in
Collins is lending her support to this year’s event                                  women. As shocking as this fact




                                                                                 4
                                                                    news
Scratch card ad extinquished              substantial number of                                        by The Association          the Council. However, it has

E
         arlier this year, the National
         Lottery ran a heavyweight        the onerous regulatory                                          and ignored some         concerns over the process in place,
         television advertising           requirements that                                                 issues it had          the way that codes are interpreted
campaign for a scratch card               the rest of the                                                     raised, failing to   and the length of time it takes to
product entitled ‘Flaming Hot             industry must                                                        respond to them.    obtain a ruling. The current process
Bingo’. The ad depicted an                adhere to.                                                              The              allows advertising that is clearly in
elderly lady on a mobility scooter        Camelot’s claim                                                      Association         breach of codes to remain on air.
approaching a bingo club that             that it supports                                                     submitted a            The new freedom to advertise
was closed, and upon realising            good causes is not                                                 written               afforded to the gambling industry,
this the lady ‘tuts’ and moves on.        a reasonable                                                     representation to       under the Gambling Act 2005 is not
   The ad then cuts to the same           justification for its                                          the ASA Council.          the liberty that it may first appear.
lady, having undergone a makeover,        isolated regulatory                                         The submission               Bingo has been able to advertise
on a souped-up mobility scooter,          position. This becomes ever                           re-iterated the points made        since 1996. However, all sections of
cruising along a Miami-style seaside      more so, as the Lottery pursues              in the original complaint and added         the gambling industry are
promenade. The voiceover                  increasingly commercial themes and           further comment on the                      experiencing a great challenge to
promotes the scratch card as a way        lines of operation, as exampled              investigators’ report.                      produce promotional material that
to improve your lot.                      through scratch cards. The Lottery              The ASA Council has upheld the           does not breach any one or more of




                                                                                                                                                                           Picture: Damon Hart-Davis/DHD Multimedia Gallery
   The ad clearly denigrated club         has moved from once a week to                Association’s complaint stating that        the restrictions that now apply.
bingo and its players, portraying a       multiple daily draws, with add-on            the ad breached CAP (Broadcast)                The inconsistency in the way that
club that looked as though it was         games and ancillary products.                TV Advertising Standards Code               codes have been interpreted and
permanently closed and a player               The Association reviewed the             rules 5.1 (Misleading advertising),         applied is confusing.
who was elderly, poorly dressed           advertisement, referencing                   5.4.3 (Denigration) and 5.4.6                  Even allowing for the challenges
and not fully mobile. Such a              appropriate codes, and lodged a              (Comparative advertising). The result       and learning process resulting from
portrayal was misleading in implying      complaint with the ASA on the                is that the advertisement may not           the implementation of new ‘rules’
that traditional bingo clubs were         following grounds:                           be used again in its current format,        the current advertising regulatory
closed, or closing, and that club         G Misleading advertising                     however, as the ad is now no longer         landscape is anything but a level
bingo is for the less affluent elderly.   G Denigration                                being aired this is not going to            playing field for those trying to
   All in all, rather a poor piece of     G Comparative advertising                    correct the damage done.                    operate within it.
advertising and all the more              G Harmful or negative stereotypes.              The Association is pleased that             Unless, it would appear, you are
offensive in light of the issues              The Association provided a               its complaint has been upheld by            the National Lottery.
currently facing the bingo industry       detailed commentary in order to
and the fact that the National            make its case clear. In addition, an
Lottery is afforded a preferential        objection was also raised in writing
position with regard to how it may        with Camelot, which responded
advertise. A position it appears to       claiming that the advertisement was
be lauding, with alarming regularity      just and that it was highly regulated.
and scant regard for social                   The initial response from the ASA
responsibility. The fact that the         said that it would not be upholding
Lottery is not required to contribute     the complaint and would be
to the Responsibility in Gambling         submitting the report to the ASA
Trust (RIGT) is unfathomable.             Council. The report reflected a
   The powers that be do not              substantial amount of the flimsy
recognise the Lottery as gambling         rationale put forward by the Lottery,
and as such have absolved it of a         very little of the argument submitted


New London show launched
An alternative London show has
been announced for January 2009
by Intergame. The InterGame Expo
will take place from Monday 26                 The Expo is designed as a ‘no
to Wednesday 28 January at the            frills’ exhibition, responding to
Ibis Hotel, which is within ten           exhibitor demands for a modestly-
minutes’ walk of Earls Court, the         priced event. For more details, visit
home of ATEI.                             www.intergameonline.com/expo


Major change for ICE and ICEi
Clarion Gaming, which                              Amusement Trades
runs ICE, ICEi and ATEI,                            Exhibition International
has announced major                                 (ATEI) will be hosted in
changes to the 2009                                the self-contained upper
January shows, which will                       level of the hall with its own
see the entire ground floor of both       exclusive entry and exit points.
Earls Court 1 and 2 re-branded as         For more details, visit
the ‘International Gaming Expo’.          www.atei-exhibition.com and
  In a parallel move, the                 www.clariongaming.com




                                                                                   5
                                                              news
New crime reporting scheme
backs Count Me Out
                                                                                    The scheme already has the

A
          new crime reporting
          scheme called SIRCS has                                                support of one regional
          been launched by the                                                   partnership.
founder of Count Me Out, the                                                        Gary Pettengell, creator of
national scheme to help                                                          SIRCS and founder of Count Me
addicted gamblers.                                                               Out and MachineGuard-UK, said:
   Count Me Out exists to help          Count Me Out will receive all the        ‘This project is very exciting for
vulnerable children and adults who   proceeds from SIRCS.                        me. For many years I have been
are addicted to, harmed or              SIRCS, which stands for Secure           involved in community




                                                                                                                                                                Picture: istockphoto
exploited by gambling globally. It   Incident Reporting Community                engagement and partnership                               The SIRCS system
works by encouraging them to         Engagement System, is a system              projects but none on a scale as                           allows the whole
exclude themselves from gambling     that allows for whole communities           large as this. SIRCS has the ability                      community to be
and taking social responsibility.    to be involved in incident reporting,       to become the most successful                                   involved in
   The Count Me Out project was      from the public, Neighbourhood              crime management tool available                            reporting crime
founded by Gary Pettengell in May    Watch schemes, housing estates,             anywhere today and I am
2007 to help land-based gaming       shops and crime reduction                   especially proud to have personally
operators comply with the new UK     partnerships, through to education          developed a scheme whereby all         operators have told me that they
Gambling Act 2005 and help           departments, the police and other           the proceeds will be going to help     would participate in a national self-
people addicted to gambling.         emergency services.                         problem gamblers, their families       exclusion scheme if it was paid for
   It allows vulnerable people to       It is an easy-to-use, secure,            and local communities.’                through their licence fee or similar
obtain self-exclusion forms from     network-based application                      The Count Me Out national self-     source. By giving all my profits
the internet and support agencies    designed to help communities                exclusion scheme has been              from SIRCS to Count Me Out I feel
and to submit these forms via a      effectively tackle crime and anti-          running on a version of SIRCS          I am showing my commitment to
designated, responsible person       social behaviour. It enables the fast       since August 2007 and                  the industry in that I am serious
such as a doctor, solicitor or       and easy identification of suspects         MachineGuard has been using the        about making a difference to
counsellor. This enables them to     and offenders and allows users to           system very successfully since         problem gamblers and their
self-exclude without having to       quickly and easily record and share         October 2007.                          families. I hope that operators do
enter a gambling premises to         information on a range of issues               It is expected that proceeds        their bit by promoting SIRCS to
either obtain or submit their        such as theft, criminal damage,             from SIRCS will gradually allow        not only their local police and
agreement forms.                     truancy and fly-tipping.                    membership costs of Count Me           crime reduction partnerships but
   It provides a central, national      SIRCS hopes to revolutionise             Out to reduce and eventually end       also to their local authority.’
database of self-excluded            the way communities, individuals            so that operators will benefit from       For more information, visit
individuals, which enables           and crime-fighting groups such as           belonging to a nationwide self-        www.sircs.org.uk,
information to be legally shared     the police share information on             exclusion scheme at no cost.           www.machineguarduk.com or
between operators.                   crime and disorder.                            Gary Pettengell said: ‘Numerous     www.countmeout.org.uk



G2E is back and more important than ever
                                                                                                                        gaming amenities together, visitors

G
        lobal Gaming Expo (G2E)
        2008 is expected to draw                                                                 G2E will be bigger     will have the opportunity to think
        more than 30,000 gaming                                                                  and better in 2008     about and see what lies beyond
executives, buyers and industry                                                                                         the gaming floor.
professionals to Las Vegas in                                                                                              The educational offerings at G2E
November.                                                                                                               continue to grow. The conference
  This year’s event takes place                                                                                         will feature four new conference
between 18 and 20 November at                                                                                           tracks dedicated to casino design,
the Las Vegas Convention Center                                                                                         finance, racino, and retail.
with the G2E Training &                                                                                                    Industry experts will share
Development Institute, the G2E                                                                                          insights and trend information
Leadership Academy and the                                                                                              about these subjects and how they
                                                                                                                        play a critical role in the gaming
                                                                                                                        industry today.
                                                                                                                           With 750-plus exhibitors, more
                                     all-new Casino Design being held            events – Entertainment Arena at        than 140 conference sessions,
                                     on 17 November.                             G2E and Retail Promenade at            daily networking events and all of
                                        To mirror the importance and             G2E. These events will join the        Las Vegas—G2E is certainly an
                                     growth of non-gaming amenities              expanded F&B at G2E, the only          event to recon with. For more
                                     within the industry, G2E 2008 will          food and beverage event for the        information about G2E 2008 and
                                     spotlight the retail and                    gaming industry, in the North Hall     to register for Early Bird and Group
                                     entertainment sectors of gaming             of the Las Vegas Convention            Discounts, go to
                                     and debut two new specialty                 Center. By grouping these non-         www.globalgamingexpo.com




                                                                             6
                                                                news
Mecca makes a ‘wheel’ difference
M
            ecca Bingo has joined
            forces with charity
            Whizz-Kidz to Mecca
Wheel Difference to disabled
children and young people
in 2008.
   Mecca clubs and online players
around the UK will be hoping to
raise £250,000 over the year-long
partnership to support disabled
children and help young people
become more independent,
through providing vital mobility
equipment and wheelchair
skills training.
   Commenting on the launch of
the partnership, Simon Wykes,             Rubayat                                                                                                  Joshua
managing director of Mecca Bingo,
said: ‘Mecca Bingo is delighted to
partner with Whizz-Kidz for 2008.                                                as they support disabled children      child with the right mobility
We are looking forward to raising                                                to be more independent.                equipment at the right time – and
money to buy equipment, including                                                   ‘With around 70,000 kids            meet their individual needs. This
powered wheelchairs that will give                                               nationally in need of vital mobility   includes qualified therapist support
the children the fun and freedom        young people and their families.’        equipment, everyone will know          and wheelchair skills training to
they deserve.                              Graham Kelly, director of             someone in their community or          ensure children get the most from
   ‘Mecca clubs are at the heart of     fundraising at Whizz-Kidz, added:        family that could benefit from our     their equipment and learn essential
their local communities and we          ‘We are thrilled that Mecca Bingo        work. So get fundraising and help      road safety skills.
know our members and staff will         has chosen to support us – we            Mecca Wheel Difference!’                  To find out more and help
have a lot of fun helping to make a     believe the partnership will bring          It costs Whizz-Kidz an average      move a life forward, visit
difference, transforming the lives of   local people even closer together        of £9,000 to assess and provide a      www.whizz-kidz.org.uk




                                                                             7
                                                                news
I
    t is pleasing to be able to
    bring the bingo industry some
    good news in these
challenging times, which comes
                                       The rate of rates                                                                    non-domestic properties. The
                                                                                                                            2010 assessments will be based
                                                                                                                            upon rental values and trading
                                                                                                                            circumstances as at April 2008
as a result of a successful battle
about the rates assessments of
                                       Jerry Schurder, head of rating at Gerald                                             and therefore should reflect the
                                                                                                                            industry downturn.
bingo halls.                           Eve, chartered surveyors and property
   The impact of the ban on                                                                                                 Alternative uses
smoking in public places is well       consultants, reports on some good news                                               Many modern flat floor bingo clubs
known to all bingo operators. It has                                                                                        are now far too large for the
hit admission numbers, revenue         the two leading operators, Gala             and S21 related appeals, it will be      business they are capable of
and the all-important ‘bottom line’.   Coral and Mecca Bingo, agreed to            necessary to carefully consider the      generating today. The Chancellor’s
Gerald Eve, the Bingo Association’s    pool their efforts to challenge the         trading profile for each club in order   refusal to reform ‘double taxation’
retained rating adviser, made          VOA’s approach.                             to negotiate the lowest possible         continues to pile on pressure. It is
appeals seeking reductions in the                                                  rates assessments. A word of             hardly surprising that operators
rating assessments of our clients’     Word of warning                             caution though – there are some          have closed clubs, scaled back
clubs effective from the dates         Test cases were set down for                clubs whose assessments are              investment and all but eliminated
when the bans came into force –        hearing at the Valuation Tribunal but       currently too low and operators will     the acquisition of new ones.
26 March 2006 in Scotland, 2 April     shortly before they were heard, the         need to be sure that seeking                Operators are thinking about
2007 in Wales and 1 July 2007          VOA reconsidered its position and           reductions due to smoking ban            alternative uses for spare space,
in England.                            decided not to contest the cases.           and S21 changes does not alert           but such alternatives are rather
   So far as clubs in England and      As a result, the appeals made               the VOA to any previous                  limited given the leasehold nature of
Wales are concerned, the appeals       seeking reduced assessments will            under-valuation.                         the industry’s modern flat floor
were all rejected by the               be treated as valid, as will any               The rates situation is not quite so   estate. It is against this fragile
Government’s Valuation Office          future appeals submitted by those           advanced in Scotland despite the         background that we are not
Agency (VOA). It claimed that rating   who have not yet appealed.                  smoking ban arriving a year earlier.     forecasting growth in rateable
law does not permit the smoking           Having won the argument on the           The initial 2005 revaluation             values between 2005 and 2010 for
ban to be reflected in rating          validity of smoking ban appeals, it         assessments for Scottish bingo           the bingo industry. The financial
valuations, other than when            should also prove possible to               clubs have not yet been agreed           results of the forthcoming months
undertaking a general rates            achieve additional savings following        with the local assessors.                will indicate whether falls in
revaluation (the next one due in       the changes to gaming regulations              Any reductions that can be            assessment should be expected.
April 2010). Our advice,               in September 2007, including the            achieved will last until 1 April 2010       Visit www.geraldeve.com to
supported by counsel, was that         loss of Section 21 machines. In             when all bingo clubs will be             download Gerald Eve’s 2010 rating
the ban should be reflected and        respect of both the smoking ban             revalued along with all other            revaluation impact study.




                                                                               9
                                                             feature
The smoking ban –
12 months on in England                                                                                                 there were:

S
       moke Free England is
       officially one year old and                                                                                      G 49 fixed penalty notices issued
       follows in the footsteps of                                                                                         and eight court hearings for
Wales (14 months) and Scotland                                                                                             signage offences.
(two years-plus).                                                                                                       G 477 fixed penalty notices issued
   The impact of the legislation                                                                                           and eight court hearings for the
was always expected to hit                                                                                                 offence of individuals smoking in
bingo harder than many other                                                                                               a smoke-free premises or
sectors, due to the high                                                                                                   vehicle.
proportion of smokers in the                                                                                            G 19 court hearings for the
licensed bingo customer base.                                                                                              offence of failing to prevent
   Despite this, the industry was,                                                                                         smoking in a smoke-free
and remains, fully committed                                                                                               premises or vehicle (fixed
to the aims of the legislation,                                                                                            penalty notices are not available
which supports a healthier                                                                                                 for this offence).
population.                                                                                                                The latest compliance report is
   The impact of implementation                                                                                         available to download at
has cost the industry dearly, but                                                                                       www.smokefreeengland.co.uk/files
one year on what are the tangible                                                                                       / dhs01_03_smokefree_report
benefits for such a high price and                                                                                      _period_8_v1.pdf
are businesses and the general
public toeing the line?                                                                                                 Smoke-free England
                                                                                                                        compliance line
Smoking cessation                                                                                                       Members of the public can call the
The primary objective of the                                                                                            smoke-free compliance line on
smoke-free law was to protect               The industry remains                                                        0800 587 1667 to report possible
workers and the public from the             committed to the                                                            breaches of the law. This
harmful effects of secondhand               smoke-free legislation                                                      information is passed to local
smoke. However, evidence                                                                                                authorities to follow up as
suggests that smokers have also                                                                                         appropriate. The compliance line
found that the smoke-free law has         Smokefree compliance                      complying with the requirements     received a total of 7,173 calls in
created a more supportive                 Since 1 July 2007, local authorities      of the law.                         the nine months from July 2007 to
environment for them to quit              have continued with their              G 87.2 per cent were displaying        March 2008, resulting in 2,163
smoking.                                  compliance-building work, carrying        the correct no-smoking signage.     alleged breaches being passed to
   Official statistics collected by the   out enforcement inspections               Smoke-free compliance has           local authorities.
Information Centre for Health and         based on risk and, where possible,     remained consistently high since          The majority of calls were
Social Care show an                       combined with other regulatory         inspections began, while               received in the first month and
unprecedented increase in                 inspections to reduce burdens on       compliance with signage                quickly declined to around 20 calls
demand for local NHS stop                 businesses.                            requirements has steadily              a day, with an average of five or
smoking services in the months               The Department of Health has        increased as a result of               six alleged breaches being passed
preceding and immediately                 commissioned the Local                 compliance building activity by        to local authorities each day. This
following the introduction of             Government Analysis and                local authorities.                     downward trend in call rates
smoke-free legislation in                 Research organisation (LGAR) to           Over the nine months since 1        suggests that compliance levels
England.                                  collect data from local authorities    July 2007, data shows little           are high.
   The key results show:                  on their smoke-free compliance         regional variation in the smoke-free      The discrepancy between the
G Nearly 234,060 people quit              inspections carried out since          compliance rate, ranging from          total number of calls made and
   smoking with the help of local         1 July 2007.                           97.7 per cent in the North West        those passed on to local councils
   NHS Stop Smoking Services                 In the first nine months of the     and South West to 98.7 per cent        is due to the fact that some calls
   between April and December             legislation, local authorities         in the North East. Signage             did not contain details of any
   2007.                                  inspected a total of 390,148           compliance ranged from 84.1 per        alleged breach of the legislation or
G More than half of the 462,690           premises and 63,532 vehicles           cent in the South West to 92.7 per     in some cases incomplete data
   who used the service reported          required under the law to be           cent in the North East.                was supplied, which meant the
   that they were still smoke-free        smoke-free, and found:                    During the nine months              report could not be correctly
   at their four-week follow-up.          G 98.2 per cent were smoke-free,       from July 2007 to March 2008           matched to a local authority. There
G This is a 22 per cent increase in                                                                                     have also been some calls to the
   the number of successful                                                                                             compliance line seeking
   quitters and a 23 per cent                                                                                           information
   increase in the number of                                                                                               Clearly, the legislation is being
   people setting a quit date                                                                                           policed thoroughly, both through
   through local NHS Stop                                                                                               official channels and through the
   Smoking Services compared                                                                                            opportunity for individuals to report
   to the same period in 2006/07.                                                                                       breaches, with these breaches
                                                                                                                        being acted upon.




                                                                            10
                                                              news
Surfing straight to the top
– third Annual Online Bingo Summit
T
       he third annual online
       bingo summit took place
       in London on 17 and 18
June and what a difference a
year makes! The inaugral
summit in 2006 was a small and
low-key affair, as online bingo
was just starting to really take
off. Last year saw greater
numbers attend, but it was 2008
in which conference organiser,
Bullet Business, put the event
on the map with an ambitious
programme of presenters.
   The two-day programme offered
a broad range of speakers on
specialist subjects, covering
everything from legal issues to
developing markets, via technology
and customer retention. The event
was crowned by a dinner and
awards ceremony, compered by
champion bingo caller Peter Lewis.
Running throughout the event was        Award winners Income
a small exhibition, which included      Access celebrate with
vendors Virtue Fusion, Boss             Peter Lewis
Media, Entraction, Net Net,
Play’n’Go and Games Marketing.
   Proceedings got under way with    Which Bingo, and saw the first         views and thoughts on the 12
an introduction from Event
Chairman Phil Fraser, founder of
                                     part of the morning given over to
                                     four leading operators giving their
                                                                            months ahead. This was followed
                                                                            by a session on emerging trends,
                                                                                                                    Winners:
                                                                            led by Parlay Entertainment Senior      Best portal: WhichBingo
                                                                            Vice-president Peter Trinz.             Best newcomer: PaddyPower
                                                                               A coffee break and a chance to       Best Affiliate program:
                                                                            network was followed by two case        Income Access
                                                                            study presentations, the first by       Online Bingo Software: Parlay
                                                                            Simon Collins, from                     Best Marketing: Foxy
                                                                            Cashcade/Foxy Bingo, exploring          Innovation: Parlay/ bingo bets
                                                                            the route from TV remote to PC          Best operator: Foxy
                                                                            mouse, followed by Irene Gahan,
                                                                            from Rehab Bingo, providing a
                                                                            view of the Irish market.                 Immediately before the
                                                                               Lunch was an enjoyable and          afternoon coffee and networking
                                                                            noisy affair, as colleagues caught     break, Sky Bet’s Head of Bingo,
                                                                            up and new alliances were              Stuart McArthy, gave an
                                                                            forged, leading seamlessly into a      informative and thought-provoking
                                                                            section titled ‘Online Bingo           presentation on the crossover
                                                                            Speed Networking’.                     between online and iTV. This was
                                                                               No, delegates were not all sat at   particularly timely in light of the
                                                                            laptops and virtually herded into a    then recent launch of ITV’s free
                                                                            bingo chat room. The talk was an       play TV bingo programme.
                                                                            opportunity for those attending to        This new and free-to-play show
                                                                            scan the delegate list and seek        follows quickly on the heels of
                                                                            introductions to those they wished     Bingo Lotto’s failure and raises
                                                                            to meet.                               questions around whether people
                                                                               Staying with the chat theme, the    really want to play bingo this way
                                                                            next formal session explored chat      and questions the show’s long-
                                                                            room moderation, followed by an        term aim. McArthy observed that it
                                                                            exploration of affiliate management    could be a means by which to
                                                                            and innovation, with panel             collect data and players for ITV’s
   Parlay’s team accepts                                                    members from Income Access,            online game and if so ITV was well
   the Software award                                                       Crown Bingo, Bingo Base, Loquax        placed to harness the power of
                                                                            and Bingo.org.uk.                      television directly into online. Such




                                                                           12
                        news




                                                Former champion bingo
                                                     caller Peter Lewis
                                                   announces a winner


a model would also be viable for      afforded this new freedom under
Sky, but no hints were made at        the 2005 Act, codes and
this time.                            conditions were making it
   Day one was brought to a close     increasingly difficult for operators
with a cocktail reception, before     to take advantage of this without
dinner where the Online Awards        falling foul of the Advertising
were announced by veteran             Standards Authority.
champion bingo caller Peter Lewis.        The panel were asked for their
   There were one or two tight        view on the fact that the National
heads for day two as Phil Fraser      Lottery was currently allowed to
kicked the day off! Day two offered   reside outside these restrictions
a less operationally focused          and as such is not considered
schedule, with the morning            gambling – ‘ludicrous’ and
exploring market consolidation and    ‘ridiculous’ were the two most
understanding customers, while        popular responses, as all felt that
the afternoon addressed the           the Lottery was quite clearly
broader regulatory framework and      gambling, regardless of whether
future market development.            it supported good causes or
   The online gaming licences, tax    not, and as such should be
and regulatory panel saw              subject to the same regulation
representatives from BLP Partners,    and restrictions as other
Harris Hagan, Campbell Hooper         gambling products.
and Tarlo Lyons put forth their           The legal theme continued after
views on UK regulation and take       a break, exploring online
questions from the floor. There was   gambling laws across Europe,
a clear and consistent message        leading into the last session, which
from all panelists that remote        provided a detailed market focus
gaming operators would be wise        on Scandinavia.
to ensure they remain remote in           It is clear from the increase in
respect of the UK for quite some      attendance and programme scope
time. The regulatory and tax          that online bingo is rapidly coming
structures do not make it efficient   of age as this event becomes ever
for operators to be based onshore     more popular and professional in
and in view of the debacle the        its presentation. We look forward
government has faced with             to 2009!
drafting and implementation of the
new Gambling Act, there is unlikely   Dates for 2009:
to be an appetite for substantive     16 & 17 June 2009 (tbc)
further change any time soon.         Full list of categories available at
   A more practical issue was that    www.bulletbusiness.com
of advertising. Having been           /bingoawards2008/




                                                                          13
                                                              online
 Site

 CyberSlotz Bingo.com
 Closer Bingo
 Daily Record Bingo
                               Software

                                BingoTek
                                GlobalCom
                                GlobalCom
                                                                   Network

                                                              Stand-alone
                                                        Cashcade Network
                                                        Cashcade Network
                                                                                  Site
                                                                                         Who’s who in           Software                            Network
 Foxy Bingo.com                 GlobalCom               Cashcade Network
 Handbag Bingo                  GlobalCom               Cashcade Network          UK-Bingo.net                  GlobalCom               GlobalCom Network
 icBirmingham Bingo             GlobalCom               Cashcade Network          Loquax Bingo                  GlobalCom               GlobalCom Network
 icCoventry Bingo               GlobalCom               Cashcade Network          ksbingo.com                   GlobalCom                        Stand-alone
 icLiverpool Bingo              GlobalCom               Cashcade Network          Think Bingo.com               GlobalCom               Think Bingo Network
 icNewcastle Bingo              GlobalCom               Cashcade Network          ThinkBingoPlus.com            GlobalCom               Think Bingo Network
 icTeesside Bingo               GlobalCom               Cashcade Network          Bingo Scotland                GlobalCom               Think Bingo Network
 icWales Bingo                  GlobalCom               Cashcade Network          Jackpot Joy                   Gamesys                          Stand-alone
 Mirror Bingo                   GlobalCom               Cashcade Network          Bingo Liner.co.uk             LeapFrog                         Stand-alone
 Sunday Mail Bingo              GlobalCom               Cashcade Network          Angel Bingo                   Parlay                              St Minver
 Top Ten (Apollo)               GlobalCom               Cashcade Network          Ann Summers                   Parlay                              St Minver
 The Jack Club Bingo            GlobalCom               Cashcade Network          Best Bingo                    Parlay                              St Minver
 Get Minted Bingo               GlobalCom               Cashcade Network          BingoBingo UK                 Parlay                              St Minver
 abcBingo.co.uk                 GlobalCom              GlobalCom Network          Bingo Joy                     Parlay                              St Minver
 Banana Bingo                   GlobalCom              GlobalCom Network          Bingo.uk.com                  Parlay                              St Minver
 Bingo 4 Her                    GlobalCom              GlobalCom Network          Butlins Bingo.co.uk           Parlay                              St Minver
 Bingo Ballroom                 GlobalCom              GlobalCom Network          Castle Bingo                  Parlay                              St Minver
 Bingo Bongo                    GlobalCom              GlobalCom Network          CheggersBingo.com             Parlay                              St Minver
 Bingo Boudoir                  GlobalCom              GlobalCom Network          Chit Chat Bingo               Parlay                              St Minver
 Bingo Calling                  GlobalCom              GlobalCom Network          Club 2000                     Parlay                              St Minver
 Bingo Dome                     GlobalCom              GlobalCom Network          Cosmo Bingo                   Parlay                              St Minver
 Bingo Fabulous.com             GlobalCom              GlobalCom Network          Deluxe Bingo                  Parlay                              St Minver
 Bingo Hall                     GlobalCom              GlobalCom Network          Lastminute.com Bingo          Parlay                              St Minver
 Bingo Ireland                  GlobalCom              GlobalCom Network          Littlewoods Bingo             Parlay                              St Minver
 Bingo Time                     GlobalCom              GlobalCom Network          Park Bingo.co.uk              Parlay                              St Minver
 Bingo-Lottery                  GlobalCom              GlobalCom Network          Point Bingo                   Parlay                              St Minver
 Champagne Bingo                GlobalCom              GlobalCom Network          Shipley's Bigngo              Parlay                              St Minver
 Good Lot Bingo                 GlobalCom              GlobalCom Network          Teletext Bingo                Parlay                              St Minver
 King Solomans Bingo            GlobalCom              GlobalCom Network          Virgin Bingo                  Parlay                              St Minver
 Kiss My Bingo                  GlobalCom              GlobalCom Network          Woolworth's Bingo             Parlay                              St Minver
 Lastminute.com Bingo           GlobalCom              GlobalCom Network          Winners Bingo                 Parlay                              St Minver
 Lotto 24 Bingo                 GlobalCom              GlobalCom Network          Yahoo Bingo                   Parlay                              St Minver
 Luv 2 Bingo                    GlobalCom              GlobalCom Network          Rehab Bingo                   Parlay                           Stand Alone
 Million-2-1 Bingo              GlobalCom              GlobalCom Network          123Bingo UK                   Parlay                           Stand-alone
 Prize Bingo                    GlobalCom              GlobalCom Network          Astro Bingo.co.uk             Parlay                           Stand-alone
 Sports Bingo                   GlobalCom              GlobalCom Network          Bingo Palace.co.uk            Parlay                           Stand-alone
 Two Fat Ladies                 GlobalCom              GlobalCom Network          Thepalaces.com                Parlay                           Stand-alone




Partnership to launch online bingo network
                                       operations expertise, we’re              fit, so it’s natural for us to work         Parlay Entertainment and Chartwell

P
       arlay Entertainment and
       Chartwell Technology            creating a very compelling bingo         together to build a new European               Technology have got together to
       have made an agreement          network solution. Player                 bingo network. Online bingo                       launch a new online network
to launch an online bingo              excitement will grow exponentially       continues to reach new heights in
network that use elements of           as bingo sites pool their liquidity to   the UK and Europe and we’re
both partners’ products.               create bigger games, huge                excited to become serious
   The result will be an internet      jackpots and lively communities.’        players in the bingo business
platform that combines Parlay’s           Darold H Parken, president and        under our relationship with
front-end bingo product with           CEO of Chartwell, said: ‘The             Parlay and the Bingo
Chartwell’s back-end                   respective strengths of Chartwell        Nexus brand.’
administration system, with both       and Parlay are a perfect
parties also contributing a variety
of slots and other soft games to
the platform.
   The European-facing network
will be based in Malta and
managed by Chartwell.
   Scott White, president and CEO
of Parlay Entertainment, said: ‘This
is a huge win for licencees and
bingo players alike. By combining
the strengths of Parlay’s
industry-leading bingo games
with Chartwell’s advanced
administration system and network




                                                                             14
                                                                online
online bingo?
 Site                           Software                            Network
                                                                                     Site
                                                                                     Scot Bingo
                                                                                     Jackpot Bingo
                                                                                     321bingo
                                                                                     Blue Square Bingo
                                                                                                                             Software
                                                                                                                              Virtue
                                                                                                                              Virtue
                                                                                                                              Virtue
                                                                                                                              Virtue
                                                                                                                                       Fusion
                                                                                                                                       Fusion
                                                                                                                                       Fusion
                                                                                                                                       Fusion
                                                                                                                                                                             Network
                                                                                                                                                                       bb network
                                                                                                                                                                       bb network
                                                                                                                                                                       bb network
                                                                                                                                                            Virtue Fusion Network
                                                                                     Mecca Games                              Virtue   Fusion               Virtue Fusion Network
 Bingomania.co.uk               Parlay                            Stand-alone        Mecca Bingo                              Virtue   Fusion               Virtue Fusion Network
 Bingonanza.co.uk               Parlay                            Stand-alone        Ladbrokes Bingo                          Virtue   Fusion               Virtue Fusion Network
 Bingos.co.uk                   Parlay                            Stand-alone        River Belle Bingo                        Virtue   Fusion               Virtue Fusion Network
 Big Heart Bingo                Parlay            TGN (The Gaming Network)           Jackpot City                             Virtue   Fusion               Virtue Fusion Network
 Bingo Boogie.co.uk             Parlay            TGN (The Gaming Network)           William Hill Bingo                       Virtue   Fusion               Virtue Fusion Network
 Bingo Tonic                    Parlay            TGN (The Gaming Network)           Bet365                                   Virtue   Fusion               Virtue Fusion Network
 Furry Bingo                    Parlay            TGN (The Gaming Network)           Take A Break Bingo                       Virtue   Fusion               Virtue Fusion Network
 Gardening Bingo (Emap)         Parlay            TGN (The Gaming Network)           Vernons Bingo                            Virtue   Fusion               Virtue Fusion Network
 MagicFM Bingo (Emap)           Parlay            TGN (The Gaming Network)           Bingo Crazy                              Virtue   Fusion               Virtue Fusion Network
 Mother and Baby Bingo (Emap)   Parlay            TGN (The Gaming Network)           Sky Bingo                                Virtue   Fusion               Virtue Fusion Network
 New Woman Blingo (Emap)        Parlay            TGN (The Gaming Network)           Bonanza Bingo                            Virtue   Fusion                    Bonanza Network
 Top Sante Bingo (Emap)         Parlay            TGN (The Gaming Network)           Fruit Bingo                              Virtue   Fusion                    Bonanza Network
 Winzingo                       Parlay            TGN (The Gaming Network)           Carlton Bingo                            Virtue   Fusion                    Bonanza Network
 Yours Bingo (Emap)             Parlay            TGN (The Gaming Network)           Capitol Bingo                            Virtue   Fusion                    Bonanza Network
 PaddyPowerBingo                Parlay            TGN (The Gaming Network)           Buckingham Bingo                         Virtue   Fusion                    Bonanza Network
 Kiwi Bingo.co.uk               Playtech          Playtech Bingoland Network         Beach Bingo                              Virtue   Fusion                    Bonanza Network
 Ruby Bingo.co.uk               Playtech          Playtech Bingoland Network         Big8 Gaming                              Virtue   Fusion                    Bonanza Network
 Mapaubingo                     Playtech          Playtech Bingoland Network         Coronet Bingo                            Virtue   Fusion                    Bonanza Network
 Blackpool Bingo.co.uk          Playtech                          Stand-alone        Arnett Bingo                             Virtue   Fusion                    Bonanza Network
 Gala Bingo.co.uk               Proprietary Software              Stand-alone        Leo Leisure                              Virtue   Fusion                    Bonanza Network
 Bingo Rooms                    ProWager Systems          BingoRoomNetwork           Flutters Bingo                           Virtue   Fusion                    Bonanza Network
 Bingo Today                    ProWager Systems          BingoRoomNetwork
 Bingo101                       ProWager Systems          BingoRoomNetwork           KEY COMPANIES IN ONLINE BINGO
 Daily Star Bingo               ProWager Systems          BingoRoomNetwork           virtuefusion.com           Virtue Fusion
 UK Bingo Room                  ProWager Systems          BingoRoomNetwork           Bingo Networks             Bingo Networks Alderney
 Free Bingo.co.uk               ProWager Systems                  Stand-alone        bb networks                Better Bingo Network
 iBingo UK                      QuadCard Entertainment            Stand-alone        Parlay Group.com           Parlay Entertainment
 Sun Bingo                      Tombola       Sun/News of the World Network*         stminverltd.com            St Minver
 NOTWBingo                      Tombola       Sun/News of the World Network*         thegamingnetwork.com       The Gaming Network
 Bingo Loopy.co.uk              Virtue Fusion                      bb network        playtech.com               Playtech
 Crazy Bingo                    Virtue Fusion                      bb network        chartwellgames.com         Chartwell Technology Inc
 Crown Bingo.com                Virtue Fusion                      bb network        bingotek.com               Bingotek
 Bingogo                        Virtue Fusion                      bb network        Gamesyscorporate.com       Gamesys
 Simply Bingo                   Virtue Fusion                      bb network        aquagaming.com             Aqua Gaming
 Easy Odds Bingo                Virtue Fusion                      bb network
                                                                                 This guide is not a definitive list of bingo sites but aims to show key sites and indicate the software
 Gems Bingo                     Virtue Fusion                      bb network    on which they operate. Information is correct to the best of our knowledge but please notify us of
                                                                                 any omissions or errors.




European i-Gaming
Congress 2008
C
        larion Gaming, organiser
        of the European iGaming
        Congress & Expo (EIG),
has announced an exceptional
keynote speaker line-up for EiG
2008, featuring leading experts
from both in and outside of the
gaming industry.
   Speakers will give presentations
on a variety of topical issues
surrounding the online gaming
space, including technology,
economics, media, branding and          including Jim Ryan of
player experience.                      PartyGaming, Jez San of PKR and
   EiG is renowned for playing          Mor Weizer of Playtech, providing
host to the industry’s most             insights during the three-day
valuable gathering and providing        conference and exhibition.
the best platform for learning,            EiG will take place between
debate and networking.                  23 to 25 September 2008.
   This year’s conference looks set        For more details of the
to be no exception with seven of        programme and registration, visit
the gaming world’s leading CEOs,        www.eigexpo.com




                                                                                15
                                                          news
Legislation update
                               CONSULTATIONS ON PROPOSED LEGISLATION
ORIGIN           ITEM                                                                                       RELEVANT             RESPONSE           SUBMITTED
                                                                                                            STATUTE              DATE
G.C.             Technical Standards for Gaming Machines                                                    G.A.2005             15-Aug-06          31-Aug-06
G.C.             Licensing, Compliance and Enforcement                                                      G.A.2005             22-Aug-06          21-Aug-06
C.A.P.           Regulation of Non-Broadcast and Broadcast Advertising                                      G.A.2005             15-Sep-06          26-Sep-06
                                                                                                                                                    Extension agreed
PEOPLE 1st       National Occupational Standards for the Gambling Industry                                  G.A.2005             15-Sep-06          03-Oct-06
                                                                                                                                                    Extension agreed
DCMS             Gambling (Categories of Casino) Regulations                                                G.A.2005             27-Sep-06          No Response
DoH              Smoke-Free Premises and Vehicles – Proposed Regulations                                    H.A.2005             09-Oct-06          11-Oct-06
W. Ass.          Smoke-Free Premises etc. (Wales) Regulations                                               H.A.2005             13-Oct-06          11-Oct-06
DCMS             Gambling Commission Fees                                                                   G.A.2005             13-Oct-06          24-Oct-06
                                                                                                                                                    Extension agreed
D.C.A.           Gambling Appeals Tribunal Draft Rules 2006                                                 G.A.2005             16-Oct-06          17-Oct-06
DCMS             Gambling (Categories of Gaming Machines) Regulations                                       G.A.2005             27-Oct-06          27-Oct-06
G.C.             Supplement to Gaming Machine Technical Standards                                           G.A.2005             27-Oct-06          27-Oct-06
G.C.             Prize Competitions and Free Draws                                                          G.A.2005             31-Oct-06          31-Oct-06
DCMS             Personal Licensing                                                                         G.A.2005             08-Nov-06          09-Nov-06
DCMS             Gambling (Premises Licences: Mandatory and
                 Default Conditions) Regulations                                                            G.A.2005             10-Nov-06          09-Nov-06
G.C.             Financial Conditions on Gambling Operators
                 and Personal Licence Holders                                                               G.A.2005             10-Nov-06          09-Nov-06
DCMS             Premises Licences Regulations                                                              G.A.2005             15-Dec-06          15-Dec-06
DCMS             Premises Licences Hearings Regulations                                                     G.A.2005             15-Dec-06          14-Dec-06
G.C.             Gaming Machine C. of P. re Club Gaming Permits etc.                                        G.A.2005             20-Dec-06          21-Dec-06
DCMS             Responsible Authority for Vulnerable Persons                                               G.A.2005             22-Dec-06          18-Dec-06
DCMS             Premises Licence (Inspection) Regulations 2006                                             G.A.2005             22-Dec-06          03-Jan-07
S.E.             Premises Licences: Mandatory and Default Conditions
                 (Scotland) Regulations                                                                     G.A.2005             22-Dec-06          03-Jan-07
G.C.             Guidance to Licensing Authorities Part III – Enforcement
                 and Compliance                                                                             G.A.2005             22-Dec-06          No response
G.C.             Information Exchange between Gambling Commission
                 and Licensing Authorities                                                                  G.A.2005             12-Jan-07          No response
DCMS             Premises Licences and Permits Fees                                                         G.A.2005             19-Jan-07          25-Jan-07
DCMS             Prize Gaming Permit Regulations                                                            G.A.2005             26-Jan-07          26-Jan-07
DCMS             FEC Gaming Machine Permit Regulations                                                      G.A.2005             26-Jan-07          26-Jan-07
S.E.             Premises Licences Regulations (Scotland)                                                   G.A.2005             02-Feb-07          No response
S.E.             Premises Licences and Permits Fees (Scotland)                                              G.A.2005             02-Feb-07          No response
HMT              Proposals for Remote Gaming Duty                                                           B.G.D.A.1981         16-Feb-07          23-Feb-07
DCMS             Gambling Advertisements and Impact on Responsible Gambling                                 G.A.2005             06-Mar-07          08-Mar-07
DCMS             Gaming in Clubs and Alcohol Licensed Premises                                              G.A.2005             18-Apr-07          26-Apr-07
DCMS             Gaming Machine Regulations under S. 240; S. 235(5); S .241.                                G.A.2005             03-May-07
                                                                                                            G.A.2005             09-May-07          No response
DCMS             Licensed Premises Gaming Machine Permits                                                   G.A.2005             16-May-07          No response
DCMS             Club Gaming and Club Machine Permits Regulations                                           G.A.2005             16-May-07          No response
DCMS             Lottery Machine Interval Order                                                             G.A.2005             18-May-07          No response
DCMS             Bingo and Casino Equipment Technical Requirements                                          G.A.2005             22-May-07          29-May-07
DCMS             Definition of Dual-Use and Domestic Computers                                              G.A.2005             27-May-07          01-Jun-07
DCMS             Limits on Prize Gaming Regulations                                                         G.A.2005             31-May-07          21-May-07
G.C.             Regulatory Returns and Key Events                                                          G.A.2005             19-Jun-07          19-Jun-07
DCMS             Gambling at Non-Commercial Events                                                          G.A.2005             22-Jun-07          No response
DCMS             Review of Premises Licence Regulations                                                     G.A.2005             17-Jul-07          17-Nov-07
DCMS             Temporary Use Notices                                                                      G.A.2005             23-Aug-07          23-Nov-07
S.E.             Review of Premises Licence (Scotland) Regulations                                          G.A.2005             27-Jul-07          27-Nov-07
G.C.             Bingo and Casino Equipment Technical Requirements (Supplementary)                          G.A.2005             08-Nov-07          08-Nov-07
C.C.             Research, Education and Treatment (Part 1)                                                 G.A.2005             11-Jan-07
GC               Bingo and Casino Technical Requirements                                                    G.A.2005             28-Nov-07          28-Nov-07
GC               Review of Research Education and Treatment                                                 G.A.2005             11-Jan-08          11-Jan-08
GC               Revision to guidance to Local Authorities                                                  GA 2005              30-May-08          30-May-08
GC/DCMS          Fees                                                                                       GA 2005              2-June-08          2-June-08
GC               LCCP                                                                                       GA 2005              3-July-08
GC               Research, Education and Treatment                                                          GA 2005              1-Aug-08

For further information,                  ABBREVIATIONS FOR TABLE ABOVE
visit the Bingo Association               G.C. Gambling Commission DCMS Department for Culture Media and Sport C.A.P. Committee for Advertising Practice
                                          DoH Department of Health W. Ass Welsh Assembly G.A.2005 Gambling Act 2005 H.A.2005 Health Act 2005
website at www.bingo-association.co.uk    D.C.A. Department for Constitutional Affairs S.E. Scottish Executive HMT Treasury B.G.D.A.1981 Betting and Gaming Duties Act 1981




                                                                      16
                                                                   news
The DCMS delivers
                                                                                                                             approve by means of an
                                                                                                                             affirmative resolution.’
                                                                                                                                In addition to this measure the
                                                                                                                             Minster also announced the
                                                                                                                             re-instatement of the triennial review
                                         sector concerns starting with             Association that:                         that grew up by custom and

H
         opes had been raised,
         dashed, and raised again        Section 16 and 21 machines,               lwhile in recognition of the              practice under the old Act and
         in respect of an                stating that ‘there seems little value    enhanced social responsibilities          raised a concern over a potential
announcement from the DCMS               in prolonging the debate now. The         imposed by the Act, casinos,              conflict on multiple licensing of
on B3 machines. The issue is just        current legal position is beyond          betting shops and adult gaming            sites. Calls for reform by BACTA
one of a number of areas that            doubt’. He went on to mention that        centres (AGCs) received an                were firmly rebuffed on the grounds
have been holding back bingo             prinicpal trade bodies, including the     enhanced gaming machine                   that there had been ‘little in the way
and is a key plank in the                Association and BACTA, had                entitlement, bingo halls retained the     of convincing evidence submitted’.
Association’s lobbying activities.       played a full role throughout the         same machine entitlement as under            This much-needed revision to the
Although an impending                    passage the Gambling Act,                 the Gaming Act 1968; and,                 Gambling Act addresses the loss of
announcement had been                    before going on to specifically talk      lbingo halls provide a softer             machines that bingo clubs suffered
rumoured several times, it               about bingo.                              gambling environment in which             when it was implemented in
appears that last gasp                      The Minister stated: ‘I have           gaming machines are ancillary             September 2007 and will restore
lobbying by other sectors was            concluded that there is strong            to bingo.                                 bingo clubs’ entitlement to levels
being addressed.                         evidence that the situation in the           ‘The Bingo Association has             before the Act took effect.
   More than 50 days past the            bingo industry has been particularly      argued that, to help arrest the              The proposed measures will
Minster’s speech at the AGM in           acute. Between 31 March 2004              decline, the number of Category B3        provide all bingo clubs – large and
April, any chances of an                 and 31 March 2007 the number of           machines (£1 maximum stake,               small – with the opportunity to
annoucement before the summer            bingo clubs operating fell from 696       £500 maximum prize), which bingo          restore to customers the range of
recess looked unlikely and gave rise     to 634. A further 37 clubs closed         halls are permitted should increase       machines they have previously
to concerted media activity from         during 2007/08.                           from four currently to as many as         enjoyed, enabling clubs to more
the Association. However, on                ‘Colleagues in the House will          16. In my view this goes too far. An      readily respond to the challenging
Wednesday, 25 June the                   recognise that bingo clubs fulfil an      increase of this proportion would be      trading environment and the
much-promised announcement               important social function in many         inconsistent with the precautionary       inequity of the double tax burden
was made by Minister Gerry               communities. The 2007 Henley              approach that the government has          that remains in place for bingo and
Sutcliffe, who did indeed make           Report, commissioned by the               taken to gambling regulation.             continues to threaten the future of
good on the comments he had              Bingo Association, found that for            ‘Nevertheless, I am persuaded          clubs in the UK.
delivered at the Association AGM.        many people, especially older and         that the situation facing the bingo          Speaking on behalf of The Bingo
   ‘In recent months I have received     retired women, bingo is the main or       industry is sufficiently grave, and       Association, Chief Executive Paul
a range of representations from          sole leisure pursuit outside of the       the circumstances surrounding             Talboys said: ‘The announcement
trade bodies in the gambling             home. Despite the range of                bingo sufficiently distinct, to justify   marks the end of a long and
industry seeking changes to the          deregulatory measures that we             considering whether a smaller             frustrating wait, but the Minister has
regulatory regime for gaming             have already introduced to assist         increase might be appropriate             been supportive and sympathetic
machines established by the              the industry, it is clear the future of   without jeopardising our principal        to the industry’s situation
Gambling Act 2005 (the Act), and         bingo clubs in many communities is        priority, which remains to protect        throughout, and we are grateful for
implemented by secondary                 under threat.                             the public.                               the fact that he has clearly listened
legislation from 1 September 2007.          ‘I am persuaded that a number             ‘For this reason, I have decided       to our case.
   ‘A number of honourable               of other special circumstances            to consult on a proposal to increase         ‘We believe the announcement
members have expressed support           apply to bingo. These include the         to eight the number of Category B3        will go some way to addressing the
for the campaigns led by the Bingo       fact that under the industry’s            machines which bingo clubs may            adverse position bingo operates
Association and the British              business model there is high              offer. This enhanced entitlement will     under and will help to ensure that
Amusement Catering Trades                demand for machines during short          only apply to bingo halls which           bingo remains part of the social and
Association (BACTA). I wish now to       periods of the day, which may             operate a strict over 18s entry           leisure landscape in the UK.
report to the House the                  impair the fair and open conduct          policy. If in the light of public            ‘Naturally, our hope is that this
government’s response.’                  of gambling.                              consultation we decide to proceed,        can be implemented as soon as
   The Minister then proceeded to           ‘I have also noted two additional      we will bring forward the necessary       practicably possible, as the future
address a number of issues and           points made by the Bingo                  Order. This will be for Parliament to     of many clubs depends upon it.’


Need for change provides central theme for Association AGM
Continued from page 1                                                              Times’s ‘100 best companies to            commentary for Association
the morning session, he used his                                                   work for’ list; Ivor Jones, of            members to take away and think
time to reiterate the main                                                         Evolution Securities; Stephen             about in the months ahead.
responsibilities and strengths of                                                  Morantz, of Metro Research; and               It was Evolution’s Ivor Jones
the regulator and to remind                                                        Petra Wilton, of the Chartered            who, perhaps, offered the most
operators of the need to adhere to                                                 Management Institute.                     stirring comment. ‘What’s bingo
the letter of the gambling law. ‘It is                                                While each had very different          got? It’s got incredibly loyal
understandable that bingo                                                          messages for delegates, the over-         customers,’ he said. ‘It still
operators are looking at ways to                                                   arching theme was one of change           achieves 70 to 80 million
retain revenue in these difficult                                                  and modernisation of the bingo            admissions a year. It’s a huge
times,’ he stated, ‘but we are           interesting and uplifting element of      sector through product mix,               business and not dead by any
concerned when the requirements          this year’s conference was                innovative management styles and          means because it’s got a store of
of the Gambling Act are not              provided by speakers in the               a more radical approach to                loyalty among its customer base
being met.’                              afternoon session. They included          corporate strategy. As a result,          who are still coming and still
   Legislative and regulatory duties     Nigel Crouch, senior industrialist at     there was an abundance of                 spending. Business is down but
aside, arguably the most                 the DTI and driver of the Sunday          useful and inspirational                  it’s not out.’




                                                                               17
                                                                news
Commission seeks new
compliance expert for bingo
by John Travers, Communications       the industry on the regulatory             ‘We’re looking for someone who                                             ability to interpret and apply legal
Manager, Gambling Commission          regime. The postholder will ensure       understands the industry and has                                             provisions to complex situations
                                      the Commission keeps pace with           extensive experience of dealing                                              and to understand the role of risk
                                      the impact of new technology in          with businesses, public and                                                  focused regulatory work while

T
       he Gambling Commission
       is seeking to appoint a        the bingo sector. The Commission         regulatory agencies, in an advisory                                          being a first-class communicator,’
       National Compliance            expects operators to carry out           capacity. They’ll also need the                                              he added.
Manager for Bingo (see p13).          their own regulatory risk
   The appointee will join a team     assessments, but the National



                                                                                  Subscribe to
of National Compliance Managers       Compliance Manager also has a
at the Commission’s head office       part to play in the necessary
in Birmingham following the recent    and constructive debate with
departure of the previous             the industry on questions of
postholder who has taken a
senior compliance role within the
bingo industry.
   There are National Compliance
Managers for each industry sector.
                                      compliance.
                                         This role will involve a great deal
                                      of interaction with the Bingo
                                      Association. Nick Tofiluk, the
                                      Commission’s Director of
                                                                                  BINGO LINK
                                                                                  Subscription to Bingo Link is free for those who work in the gaming
                                                                                  and leisure industry.
The bingo role is centred on being    Operations, said: ‘We have a
                                                                                     If you would like to receive your own personal copy, please complete
the lead adviser to the               constructive and co-operative
                                                                                  this form and send it to: Bingo Link, Lexham House, 75 High Street North,
Commission on compliance issues       relationship with the bingo industry,
                                                                                  Dunstable, Bedfordshire LU6 1JF.
on bingo. National Compliance         not least through the Association
                                                                                     Alternatively, you can subscribe from the website at
Managers also carry out formal        and the new National Compliance
                                                                                  www.bingo-association.co.uk or by emailing your full name, company
compliance visits to larger           Manager for Bingo will be
                                                                                  name and full postal address including post/zip code to
operators and provide advice to       expected to build on this.
                                                                                  bingolink@bingo-association.co.uk



EUBINGO appoints                                                                  Title................ Name/Initial ..............................................................................................

                                                                                  Surname............................................................................................................................


new president                                                                     Company name ................................................................................................................

                                                                                  Company address ............................................................................................................



E
       UBINGO, the Federation                                                      ..........................................................................................................................................
       of European Bingo
                                                                                   ..........................................................................................................................................
       Associations, has
appointed Javier Franch                                                            ..........................................................................................................................................
Cardona of Spain, president of
                                                                                  Town ..................................................................................................................................
the Spanish Association of
Bingo Entrepreneurs CEJ, as                                                       County/state......................................................................................................................
president of the federation, for a
                                                                                  Post/zip code ....................................................................................................................
two-year term.
   He replaces outgoing president                                                 Country..............................................................................................................................
Sir Peter Fry, who is chairman of
                                                                                  Nature of business............................................................................................................
The Bingo Association. Sir Peter
takes up the vice-presidency.                                                      ..........................................................................................................................................
   Thanking Sir Peter Fry for his                    Sir Peter Fry and the
unstinting dedication to the                        new president, Javier
federation over the past two years,                       Franch Cardona
Javier Franch Cardona said he
looked forward to continuing the
solid work done by the federation     at EU level on a potential gambling
on behalf of its members.             directive and on recruitment of
   During the federation’s AGM, a     new member associations from
common position on online             other member states.
gambling and a code of conduct           ‘2008-2010 look set to present
on responsible gambling were          the bingo sector with very specific
agreed. The Federation also           challenges, not least in the form of
confirmed its commitment for the      continued smoking bans, providing
establishment of a European           for responsible gaming and
Social Dialogue table for gambling,   competition from other forms of
and agreed on the continuous          gaming – we at EUBINGO look
monitoring of developments in         forward to these challenges,’ said
gaming regulation, on involvement     Javier Franch Cardona.




                                                                             18

								
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