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                                                                                                                             Period ended 30 Jun 2010
                                                                                                                                              Present
                                                                                                                                   Annual
                                                                                                                                 premium        value
                                                                                                                                      and        of new
                                                                                                                             contribution      business Pre-tax new
                                                                                                                              equivalents     premiums        business       New business margin
                                                                                                New business premiums               (APE)      (PVNBP) contribution                            note i
                                                                                                      Single       Regular          note i         note i    notes ii, iii      (APE)      (PVNBP)
                                                                                                         £m             £m             £m             £m              £m            %              %
Asian operationsnote vi
                                                                                                    430            670           713         3,316              396             56          11.9
US operationsnote iv                                                                               5,493             11           560         5,569              361             64           6.5
UK insurance operations                                                                            2,438            138           382         3,081              135             35           4.4
Total                                                                                              8,361            819         1,655        11,966              892             54           7.5


                                                                                                                             Period ended 30 Jun 2009
                                                                                                                                              Present
                                                                                                                                   Annual
                                                                                                                                 premium        value
                                                                                                                                      and        of new

                                                                                                                             contribution      business Pre-tax new
                                                                                                                              equivalents     premiums        business       New business margin

                                                                                                New business premiums               (APE)      (PVNBP) contribution                            note i
                                                                                                      Single       Regular          note i         note i    notes ii, iii      (APE)      (PVNBP)
                                                                                                         £m             £m             £m             £m              £m            %              %
Asian operationsnote vi
                                                                                                     327            492           524          2,551             286             55           11.2
US operationsnote iv                                                                                3,798             12           392          3,889             292             74            7.5
UK insurance operations                                                                             2,451            131           376          3,062             122             32            4.0
Total                                                                                               6,576            635         1,292          9,502             700             54            7.4


                                                                                                                             Year ended 31 Dec 2009
                                                                                                                                             Present
                                                                                                                                 Annual
                                                                                                                               premium         value
                                                                                                                                      and        of new

                                                                                                                             contribution      business Pre-tax new
                                                                                                                              equivalents     premiums        business       New business margin

                                                                                                New business premiums               (APE)      (PVNBP) contribution                            note i
                                                                                                      Single       Regular          note i         note i    notes ii, iii      (APE)      (PVNBP)
                                                                                                         £m             £m             £m             £m              £m            %              %
Asian operationsnote vi
                                                                                                    785          1,131          1,209         5,982             725              60          12.1
US operationsnote iv                                                                               8,885             24            912         9,048             664              73           7.3
UK insurance operations                                                                            4,768            246            723         5,902             230              32           3.9
Total
                                                                                                 14,438          1,401          2,844        20,932           1,619              57           7.7


                                                                                                                                                              New business margin (APE) %
                                                                                                                                                                  2010           2009          2009
                                                                                                                                                              Half year      Half year      Full year
Asian operations:note vi

 China                                                                                                                                                             44             45            50
 Hong Kong                                                                                                                                                         72             76            70
 India                                                                                                                                                             20             19            19
 Indonesia                                                                                                                                                         71             61            73
 Korea                                                                                                                                                             45             36            44
 Taiwan                                                                                                                                                            19             15            18
 Other                                                                                                                                                             74             84            87
Weighted average for all Asian operations                                                                                                                          56             55            60

otes
N
i New business margins are shown on two bases, namely the margins by reference to Annual Premium Equivalents (APE) and the Present Value of New Business Premiums (PVNBP) and are
calculated as the ratio of the value of new business profit to APE and PVNBP. APEs are calculated as the aggregate of regular new business amounts and one-tenth of single new business amounts.
PVNBPs are calculated as equalling single premiums plus the present value of expected premiums of new regular premium business, allowing for lapses and other assumptions made in determining
the EEV new business contribution.
ii In determining the EEV basis value of new business written in the period the policies incept, premiums are included in projected cash flows on the same basis of distinguishing annual and single
premium business as set out for statutory basis reporting.
iii New business contributions represent profits determined by applying operating assumptions as at the end of the period. In general, the use of point-of-sale or end of period economic
assumptions is not significant in determining the new business contribution for different types of business and across financial reporting periods. However, to obtain proper measurement of the new
business contribution for business which is interest rate sensitive, it is appropriate to use assumptions reflecting point-of-sale market conditions, consistent with how the business was priced. In
practice, the only area within the Group where this has a material effect is for UK shareholder-backed annuity and lifetime mortgage business. For other business within the Group end of period
economic assumptions are used.
iv The decrease in new business margin for US operations from half year and full year 2009 to half year 2010 primarily reflects the changes to the assumed new business spread margins for Fixed
Annuity and Fixed Index Annuity business as described in note 16b.
v The half year and full year 2009 comparatives shown in the table are translated at average exchange rates for the period.
vi The tables above include new business for the Taiwan bank distribution operation. New business excludes the Taiwan Agency business, which was sold in June 2009 (as explained in note 17) and
the Japanese insurance operations, in which the Company ceased selling new business from 15 February 2010.

				
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