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BUSINESS PLAN- MOST IMPORTANT THINGS THAT INVESTORS CONSIDER-

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BUSINESS PLAN- MOST IMPORTANT THINGS THAT INVESTORS CONSIDER- Powered By Docstoc
					?A professional and well-written business plan is the foundation towards the growth
and success of a business. It is an essential document for companies seeking for funds.
If a business plan is professionally prepared than it must meet the needs and
requirements of both Venture Capitalist and Angel Investors. A good and high-quality
business plan is one that answers all investor's questions.
Following are some important business plan sections that address different concerns
of the investors:
THAT THE COMPANY HAS FOCUS:
The most important section of any business plan is its executive summary that
highlights all sections of a business plan. Many investors decide just after reading an
executive summary whether to grant loan to your company or not. Make sure to
clearly and smartly define business in this 2 or 3 pages section.
THAT THE MARKET HAS POTENTIAL:
The interest of many equity investors is the growth potential of the market in which
you are going to start your business. Research how big your existing market is for the
products and services you are going to offer.
THAT THE BUSINESS HAS SPECIFIC SOLUTIONS FOR THE MARKET:
Make sure that the products and services your company is offering is uniqueness from
the products and services of your competitors in you want to gain defensible position
in the market and industry. Defensibility of your market position is an important
factor that investors and funding sources consider.
THAT CUSTOMER'S SHOW A READINESS & WILLINGNESS TO BUY YOUR
PRODUCT:
The success of your company is entirely depends on the demand of the products or
services your company is offering. Both venture capitalist and angel investors won't
take your business plan seriously if you don't have customers ready and willing to buy
your product.
THAT THE COMPANY'S DYNAMICS ARE STRONG:
The main dynamics of a company that makes its value strong are: a sellable product
or service and a management team. Investor invests in a company to get higher return
and if your management team consists of smart people than you can control expenses
and make a profit.




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