The 2011 Import and Export Market for Beans, Peas, Lentils, and Legumes in the United States by ICONGroup

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On the demand side, exporters and strategic planners focusing on beans, peas, lentils, and legumes in the United States face a number of questions. Which countries are supplying beans, peas, lentils, and legumes to the United States? How important is the United States compared to others in terms of the entire global and regional market? How much do the imports of beans, peas, lentils, and legumes vary from one country of origin to another in the United States? On the supply side, the United States also exports beans, peas, lentils, and legumes. Which countries receive the most exports from the United States? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for beans, peas, lentils, and legumes in the United States. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for beans, peas, lentils, and legumes for those countries serving the United States via exports, or supplying from the United States via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where the United States fits into the world market for imported and exported beans, peas, lentils, and legumes. The total level of imports and exports on a worldwide basis, and those for the United States in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a numbe

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									   The 2011 Import and Export
     Market for Beans, Peas,
   Lentils, and Legumes in the
          United States

                                         By
                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)




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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.



                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.



                               Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.



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                                                        Contents        v


Table of Contents
1     INTRODUCTION AND METHODOLOGY                                  8
2     THE UNITED STATES AND THE WORLD MARKET                       10
    2.1    Imports in the United States in 2011                    10
    2.2    Exports from the United States in 2011                  11
3     IMPORTS IN THE UNITED STATES                                 12
    3.1      Africa                                                12
       3.1.1   Ethiopia                                            12
       3.1.2   Kenya                                               13
       3.1.3   Malawi                                              13
       3.1.4   Nigeria                                             13
       3.1.5   Tanzania                                            14
    3.2      Asia                                                  15
       3.2.1   China                                               15
       3.2.2   Hong Kong                                           16
       3.2.3   India                                               17
       3.2.4   Japan                                               18
       3.2.5   Malaysia                                            18
       3.2.6   South Korea                                         19
       3.2.7   Taiwan                                              19
       3.2.8   Thailand                                            20
    3.3      Europe                                                21
       3.3.1   Belgium                                             21
       3.3.2   France                                              22
       3.3.3   Germany                                             23
       3.3.4   Greece                                              24
       3.3.5   Italy                                               25
       3.3.6   Spain                                               26
       3.3.7   the Netherlands                                     27
       3.3.8   the United Kingdom                                  28
    3.4      Latin America                                         29
       3.4.1   Argentina                                           29
       3.4.2   Belize                                              30
       3.4.3   Bolivia                                             30
       3.4.4   Brazil                                              31
       3.4.5   Chile                                               32
       3.4.6   Colombia                                            32
       3.4.7   Costa Rica                                          33
       3.4.8   Ecuador                                             33
       3.4.9   El Salvador                                         33
       3.4.10 Guatemala                                            34
       3.4.11 Honduras                                             34
       3.4.12 Mexico                                               35
       3.4.13 Nicaragua                                            35
       3.4.14 Peru                                                 36
    3.5      North America & the Caribbean                         37
       3.5.1   Canada                                              37
    3.6      Oceana                                                38
       3.6.1   Australia                                           38
       3.6.2   New Zealand                                         39


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                                               Contents        vi

    3.7      the Middle East                              40
       3.7.1    Israel                                    40
       3.7.2    Jordan                                    40
       3.7.3    Lebanon                                   40
       3.7.4    Pakistan                                  41
       3.7.5    the United Arab Emirates                  42
       3.7.6    Turkey                                    43
4     EXPORTS FROM THE UNITED STATES                      44
    4.1      Africa                                       44
       4.1.1   Malawi                                     44
       4.1.2   Morocco                                    45
       4.1.3   Senegal                                    45
       4.1.4   South Africa                               46
       4.1.5   Sudan                                      47
       4.1.6   Tanzania                                   48
       4.1.7   the Gambia                                 48
       4.1.8   Uganda                                     49
       4.1.9   Zambia                                     49
    4.2      Asia                                         50
       4.2.1   China                                      50
       4.2.2   Hong Kong                                  51
       4.2.3   India                                      52
       4.2.4   Indonesia                                  53
       4.2.5   Japan                                      54
       4.2.6   Malaysia                                   55
       4.2.7   Philippines                                56
       4.2.8   Singapore                                  57
       4.2.9   South Korea                                57
       4.2.10 Taiwan                                      58
       4.2.11 Thailand                                    58
    4.3      Europe                                       59
       4.3.1   Albania                                    59
       4.3.2   Belgium                                    60
       4.3.3   Bosnia and Herzegovina                     61
       4.3.4   Croatia                                    61
       4.3.5   Cyprus                                     62
       4.3.6   Denmark                                    63
       4.3.7   Finland                                    64
       4.3.8   France                                     65
       4.3.9   Germany                                    66
       4.3.10 Greece                                      67
       4.3.11 Hungary                                     68
       4.3.12 Iceland                                     68
       4.3.13 Ireland                                     69
       4.3.14 Italy                                       70
       4.3.15 Macedonia                                   71
       4.3.16 Moldova                                     71
       4.3.17 Norway                                      72
       4.3.18 Poland                                      73
       4.3.19 Russia                                      74
       4.3.20 Spain                                       75
       4.3.21 Sweden                                      76


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                                                           Contents        vii

       4.3.22 Switzerland                                             77
       4.3.23 the Netherlands                                         78
       4.3.24 the United Kingdom                                      79
    4.4      Latin America                                            80
       4.4.1    Argentina                                             80
       4.4.2    Brazil                                                80
       4.4.3    Colombia                                              81
       4.4.4    Costa Rica                                            81
       4.4.5    Ecuador                                               82
       4.4.6    Guatemala                                             82
       4.4.7    Guyana                                                83
       4.4.8    Mexico                                                83
       4.4.9    Nicaragua                                             84
       4.4.10 Panama                                                  84
       4.4.11 Peru                                                    85
    4.5      North America & the Caribbean                            86
       4.5.1    Canada                                                86
       4.5.2    Dominica                                              87
       4.5.3    Trinidad and Tobago                                   87
    4.6      Oceana                                                   88
       4.6.1    Australia                                             88
       4.6.2    New Caledonia                                         88
       4.6.3    New Zealand                                           89
    4.7      the Middle East                                          89
       4.7.1    Armenia                                               89
       4.7.2    Azerbaijan                                            90
       4.7.3    Bahrain                                               90
       4.7.4    Israel                                                91
       4.7.5    Jordan                                                92
       4.7.6    Pakistan                                              93
       4.7.7    Qatar                                                 94
       4.7.8    Saudi Arabia                                          95
       4.7.9    Turkey                                                96
       4.7.10 Yemen                                                   97
5     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS          98
    5.1    Disclaimers & Safe Harbor                                  98
    5.2    ICON Group Ltd. User Agreement Provisions                  99




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                                        Beans, Peas, Lentils, and Legumes in the United States    8


1      INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on beans, peas, lentils, and
legumes in the United States face a number of questions. Which countries are supplying beans,
peas, lentils, and legumes to the United States? How important is the United States compared to
others in terms of the entire global and regional market? How much do the imports of beans,
peas, lentils, and legumes vary from one country of origin to another in the United States? On the
supply side, the United States also exports beans, peas, lentils, and legumes. Which countries
receive the most exports from the United States? How are these exports concentrated across
buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for beans, peas, lentils, and legumes
in the United States. With the globalization of this market, managers can no longer be contented
with a local view. Nor can managers be contented with out-of-date statistics which appear
several years after the fact. I have developed a methodology, based on macroeconomic and trade
models, to estimate the market for beans, peas, lentils, and legumes for those countries serving
the United States via exports, or supplying from the United States via imports. It does so for the
current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where the United States fits into the world
market for imported and exported beans, peas, lentils, and legumes. The total level of imports
and exports on a worldwide basis, and those for the United States in particular, is estimated using
a model which aggregates across over 150 key country markets and projects these to the current
year. From there, each country represents a percent of the world market. This market is served
from a number of competitive countries of origin. Based on both demand- and supply-side
dynamics, market shares by country of origin are then calculated across each country market
destination. These shares lead to a volume of import and export values for each country and are
aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood
estimates of both the value of each market and the share that the United States is likely to receive
this year. From these figures, rankings are calculated to allow managers to prioritize the United
States compared to other major country markets. In this way, all the figures provided in this
report are forecasts that can be combined with internal information sources for strategic planning
purposes.

After the worldwide summary in Chapter 2 of both imports and exports of beans, peas, lentils,
and legumes, Chapter 3 goes into detail on imports, but for each major country of origin serving
the United States. A “major” market is defined as a country where the United States represents a
substantially large share of either imports or exports. For each major country exporting to the
United States, one can thus observe how important the United States is to that exporting country
compared to other countries of the world. Chapter 4 does the same, but for exports of beans,
peas, lentils, and legumes originating from the United States, for each major country of
destination. In doing so, one can discover the share that the United States has in each major


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                                         Beans, Peas, Lentils, and Legumes in the United States     9

market; this share value is often used as a measure of competitiveness for the United States. In
all cases, the total dollar volume and percentage share values by major trading partner are
provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of
beans, peas, lentils, and legumes to and from the United States to and from all other major
countries in the world. "Beans, Peas, Lentils, and Legumes" as a category is defined in this report
following the definition given by the United Nations Statistics Division Classification Registry
using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code
that defined "beans, peas, lentils, and legumes" is 0542 . For more information on this
definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=054 .

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