The 2011 Import and Export Market for Beans, Peas, Lentils, and Legumes in Japan by ICONGroup

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On the demand side, exporters and strategic planners focusing on beans, peas, lentils, and legumes in Japan face a number of questions. Which countries are supplying beans, peas, lentils, and legumes to Japan? How important is Japan compared to others in terms of the entire global and regional market? How much do the imports of beans, peas, lentils, and legumes vary from one country of origin to another in Japan? On the supply side, Japan also exports beans, peas, lentils, and legumes. Which countries receive the most exports from Japan? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for beans, peas, lentils, and legumes in Japan. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for beans, peas, lentils, and legumes for those countries serving Japan via exports, or supplying from Japan via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Japan fits into the world market for imported and exported beans, peas, lentils, and legumes. The total level of imports and exports on a worldwide basis, and those for Japan in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then c

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									  The 2011 Import and Export
    Market for Beans, Peas,
 Lentils, and Legumes in Japan




                                         By
                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)




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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.



                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.



                               Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.



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                                                   Contents        v


Table of Contents
1     INTRODUCTION AND METHODOLOGY                             7
2     JAPAN AND THE WORLD MARKET                               9
    2.1        Imports in Japan in 2011                        9
    2.2        Exports from Japan in 2011                     10
3     IMPORTS IN JAPAN                                        11
    3.1        Africa                                         11
       3.1.1      Egypt                                       11
    3.2        Asia                                           12
       3.2.1      Burma                                       12
       3.2.2      China                                       13
       3.2.3      India                                       14
       3.2.4      Mongolia                                    15
       3.2.5      South Korea                                 15
       3.2.6      Taiwan                                      15
       3.2.7      Thailand                                    16
       3.2.8      Vietnam                                     17
    3.3        Europe                                         17
       3.3.1      Denmark                                     17
       3.3.2      France                                      18
       3.3.3      Germany                                     19
       3.3.4      Hungary                                     20
       3.3.5      Italy                                       21
       3.3.6      Portugal                                    22
       3.3.7      the United Kingdom                          23
    3.4        Latin America                                  24
       3.4.1      Argentina                                   24
       3.4.2      Bolivia                                     25
       3.4.3      Brazil                                      25
       3.4.4      Chile                                       26
       3.4.5      Mexico                                      27
       3.4.6      Peru                                        28
    3.5        North America & the Caribbean                  29
       3.5.1      Canada                                      29
       3.5.2      the United States                           30
    3.6        Oceana                                         31
       3.6.1      Australia                                   31
       3.6.2      New Zealand                                 32
    3.7        the Middle East                                33
       3.7.1      Turkey                                      33
4     EXPORTS FROM JAPAN                                      34
    4.1      Africa                                           34
       4.1.1   South Africa                                   34
    4.2      Asia                                             35
       4.2.1   China                                          35
       4.2.2   Hong Kong                                      36
       4.2.3   Philippines                                    37
    4.3      Europe                                           38
       4.3.1   Denmark                                        38


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                                                           Contents        vi

       4.3.2    the Netherlands                                       39
    4.4      North America & the Caribbean                            40
       4.4.1    Canada                                                40
    4.5      the Middle East                                          41
       4.5.1    Pakistan                                              41
5     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS          42
    5.1    Disclaimers & Safe Harbor                                  42
    5.2    ICON Group Ltd. User Agreement Provisions                  43




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                                                  Beans, Peas, Lentils, and Legumes in Japan     7


1      INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on beans, peas, lentils, and
legumes in Japan face a number of questions. Which countries are supplying beans, peas, lentils,
and legumes to Japan? How important is Japan compared to others in terms of the entire global
and regional market? How much do the imports of beans, peas, lentils, and legumes vary from
one country of origin to another in Japan? On the supply side, Japan also exports beans, peas,
lentils, and legumes. Which countries receive the most exports from Japan? How are these
exports concentrated across buyers? What is the value of these exports and which countries are
the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for beans, peas, lentils, and legumes
in Japan. With the globalization of this market, managers can no longer be contented with a local
view. Nor can managers be contented with out-of-date statistics which appear several years after
the fact. I have developed a methodology, based on macroeconomic and trade models, to
estimate the market for beans, peas, lentils, and legumes for those countries serving Japan via
exports, or supplying from Japan via imports. It does so for the current year based on a variety of
key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Japan fits into the world market for
imported and exported beans, peas, lentils, and legumes. The total level of imports and exports
on a worldwide basis, and those for Japan in particular, is estimated using a model which
aggregates across over 150 key country markets and projects these to the current year. From
there, each country represents a percent of the world market. This market is served from a
number of competitive countries of origin. Based on both demand- and supply-side dynamics,
market shares by country of origin are then calculated across each country market destination.
These shares lead to a volume of import and export values for each country and are aggregated to
regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of
both the value of each market and the share that Japan is likely to receive this year. From these
figures, rankings are calculated to allow managers to prioritize Japan compared to other major
country markets. In this way, all the figures provided in this report are forecasts that can be
combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of beans, peas, lentils,
and legumes, Chapter 3 goes into detail on imports, but for each major country of origin serving
Japan. A “major” market is defined as a country where Japan represents a substantially large
share of either imports or exports. For each major country exporting to Japan, one can thus
observe how important Japan is to that exporting country compared to other countries of the
world. Chapter 4 does the same, but for exports of beans, peas, lentils, and legumes originating
from Japan, for each major country of destination. In doing so, one can discover the share that
Japan has in each major market; this share value is often used as a measure of competitiveness for
Japan. In all cases, the total dollar volume and percentage share values by major trading partner


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                                                   Beans, Peas, Lentils, and Legumes in Japan       8

are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of
beans, peas, lentils, and legumes to and from Japan to and from all other major countries in the
world. "Beans, Peas, Lentils, and Legumes" as a category is defined in this report following the
definition given by the United Nations Statistics Division Classification Registry using the
Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that
defined "beans, peas, lentils, and legumes" is 0542 . For more information on this definition,
please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=054 .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.




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                                                     Beans, Peas, Lentils, and Legumes in Japan         9


2       JAPAN AND THE WORLD MARKET
2.1         IMPORTS IN JAPAN IN 2011
               Imported Beans, Peas, Lentils, and Legumes in Japan, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
China                             1                  105,003                60.56                  60.56
Canada                            2                   23,019                13.28                  73.83
the United States                 3                   18,131                10.46                  84.29
Burma                             4                    9,407                 5.43                  89.71
Thailand                          5                    4,398                 2.54                  92.25
the United Kingdom                6                    1,861                 1.07                  93.32
New Zealand                       7                    1,391                 0.80                  94.12
Mexico                            8                    1,332                 0.77                  94.89
Bolivia                           9                    1,283                 0.74                  95.63
Brazil                           10                      958                 0.55                  96.19
Australia                        11                      867                 0.50                  96.69
South Korea                      12                      812                 0.47                  97.15
Vietnam                          13                      785                 0.45                  97.61
Hungary                          14                      644                 0.37                  97.98
Taiwan                           15                      548                 0.32                  98.29
Portugal                         16                      502                 0.29                  98.58
India                            17                      469                 0.27                  98.85
Argentina                        18                      406                 0.23                  99.09
Italy                            19                      317                 0.18                  99.27
France                           20                      249                 0.14                  99.41
Chile                            21                      243                 0.14                  99.55
Turkey                           22                      209                 0.12                  99.67
Peru                             23                      138                 0.08                  99.75
Mongolia                         24                      133                 0.08                  99.83
Egypt                            25                      108                 0.06                  99.89
Denmark                          26                       99                 0.06                  99.95
the Netherlands                  27                       81                 0.05                 100.00
Germany                          28                        5                 0.00                 100.00
Total                                                173,398               100.00                 100.00
_________________________________________________________________________________________________________
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com




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                                                     Beans, Peas, Lentils, and Legumes in Japan       10


2.2         EXPORTS FROM JAPAN IN 2011
              Beans, Peas, Lentils, and Legumes Exports from Japan, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
China                             1                       846               53.27                  53.27
Hong Kong                         2                       254               15.99                  69.27
Pakistan                          3                       129                8.12                  77.39
the United States                 4                        87                5.48                  82.87
the Netherlands                   5                        84                5.29                  88.16
Denmark                           6                        81                5.10                  93.26
Italy                             7                        49                3.09                  96.35
Canada                            8                        44                2.77                  99.12
Germany                           9                        10                0.63                  99.75
Philippines                      10                         2                0.13                  99.87
South Africa                     11                         2                0.13                 100.00
Total                                                   1,588              100.00                 100.00
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