The 2011 Antigua and Barbuda
Economic and Product Market
Databook
by
Philip M. Parker, Ph.D.
Chaired Professor of Management Science
INSEAD (Singapore and Fontainebleau, France)
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About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University,
Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is
the author of six books on the economic convergence of nations. These books introduce the notion of
“physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press
2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics,
Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the
International Journal of Forecasting, the European Management Journal, the European Journal of Operational
Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of
Marketing Research. He is also on the editorial boards of several academic journals.
Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.
About this Series
This series was created for international firms who rely on foreign markets for a substantial portion of their business
or who might be threatened by international competition. The estimates given in this report were created using a
methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures
across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged.
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Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for
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Contents v
Table of Contents
1 INTRODUCTION & METHODOLOGY 30
1.1 Overview & Methodology 30
1.2 Market Potential Estimation Methodology 30
1.2.1 Overview 30
1.2.2 What is Latent Demand and the P.I.E.? 31
1.2.3 The Methodology 31
1.2.3.1 Step 1. Product Definition and Data Collection 33
1.2.3.2 Step 2. Filtering and Smoothing 34
1.2.3.3 Step 3. Filling in Missing Values 34
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 34
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 35
1.2.3.6 Step 6. Aggregation and Benchmarking 35
2 SUMMARY RANKINGS 36
3 AC DRIVES 60
4 ADHESIVES AND SEALANTS 60
5 ADULT ENTERTAINMENT 61
6 ADVERTISING AGENCIES 61
7 AEROSPACE AND DEFENSE EQUIPMENT 62
8 AFTERMARKET PASSENGER CAR TIRES 62
9 AFTER-SUN MOISTURIZERS AND TAN-EXTENDER CREAMS 63
10 AGRICULTURAL CHEMICALS 63
11 AIR CONDITIONING AND REFRIGERATION EQUIPMENT 64
12 ALBUMS AND EPS 64
13 ALCOHOLIC COOLER BEVERAGES 65
14 ALES AND STOUTS 65
15 ALIMENTARY AND METABOLISM PHARMACEUTICALS 66
16 ALUMINA REFINING 66
17 ALUMINUM DIE-CASTING FOUNDRIES 67
18 AMBIENT CANNED SPONGE PUDDING 67
19 AMMONIA-FREE SEMI-PERMANENT HAIR DYES 68
20 AMUSEMENT AND RECREATION SERVICES 68
21 ANALGESICS 69
22 ANALOG CAMCORDERS 69
23 ANTHRACITE MINING 70
24 ANTIDEPRESSANT PHARMACEUTICALS 70
25 ANTIFREEZE 71
26 ANTIPERSPIRANTS AND DEODORANTS 71
27 ANTI-REFLECTIVE GLASS 72
28 ANTISEPTIC FIRST AID CREAMS, SPRAYS, AND WIPES 72
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Contents vi
29 APPAREL AND ACCESSORIES 73
30 APPETIZERS AND DIPS 73
31 APPLES 74
32 APPLICATIONS SOFTWARE 74
33 APPLICATION-SPECIFIC INTEGRATED CIRCUITS (ASICS) 75
34 APPLICATOR TAMPONS 75
35 ARCHITECTURAL SERVICES 76
36 ART DEALERS 76
37 ASIAN AND MIDDLE EASTERN BREADS 77
38 ATHLETIC FOOTWEAR 77
39 AUDIO COMPONENTS 78
40 AUTO AND HOME SUPPLY STORES 78
41 AVIATION SERVICES 79
42 BABY BOTTLES 79
43 BACON-FLAVORED POTATO CHIPS 80
44 BAGELS 80
45 BAGGED CHOCOLATE CANDY 81
46 BAKED GOODS 81
47 BAKERIES 82
48 BAKERY PRODUCTS 82
49 BAKING SODA TOOTHPASTE 83
50 BALLPOINT PENS 83
51 BANANAS 84
52 BAPS ROLLS 84
53 BAR SOAP 85
54 BASE CHEMICALS 85
55 BASMATI LONG GRAIN RICE 86
56 BATH ENHANCERS 86
57 BATTERY EGGS 87
58 BEAUTY AND BARBER SHOPS 87
59 BEEF-FLAVORED POTATO CHIPS 88
60 BEER 88
61 BELUGA CAVIAR 89
62 BEVERAGE MAKERS 89
63 BICYCLES AND BICYCLE ACCESSORIES 90
64 BIOTECHNOLOGY 90
65 BITUMINOUS COAL 91
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66 BLACK TEA IN BAGS 91
67 BLANCMANGE AND PUDDING MIX 92
68 BLANK AUDIO CASSETTES 92
69 BLENDED WHISKEY 93
70 BOARD GAMES AND PUZZLES 93
71 BOAT BUILDING 94
72 BODY CARE PRODUCTS 94
73 BOILERS 95
74 BOOK PUBLISHING 95
75 BOTTLED WATER 96
76 BOTTLES OF LAGER BEER 96
77 BOUILLON CUBES 97
78 BOUTIQUE HOTELS 97
79 BOXED PEN AND PENCIL SETS 98
80 BOYS' SCHOOL UNIFORMS 98
81 BRAS AND ALLIED GARMENTS 99
82 BREAD 99
83 BREAKFAST CEREALS 100
84 BREATH FRESHENING SPRAYS 100
85 BREWERIES 101
86 BRIEFCASES 101
87 BROADBAND INTERNET ACCESS 102
88 BROADWOVEN FABRIC FINISHING MILLS 102
89 BROOM, BRUSH, AND MOP MANUFACTURING 103
90 BROWN AND WHOLEMEAL BREAD 103
91 BUBBLE GUM 104
92 BUDWEISER LAGER BEER 104
93 BUILDING INSPECTION SERVICES 105
94 BUILT-IN ELECTRIC OVENS 105
95 BULK DISPOSABLE DIAPERS 106
96 BUSES AND COACHES 106
97 BUSINESS SUPPORT SERVICES 107
98 BUTCHER SHOPS 107
99 BUTTER 108
100 CABLE AND DSL ROUTERS 108
101 CAD/CAM/CAE SOFTWARE 109
102 CAFES AND RESTAURANTS 109
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103 CAJUN AND CARIBBEAN FOOD 110
104 CAKES AND PASTRIES 110
105 CALCIUM SUPPLEMENTS 111
106 CAMCORDERS 111
107 CAMERA AND PHOTOGRAPHIC SUPPLIES STORES 112
108 CAMPGROUNDS AND RECREATIONAL VEHICLE PARKS 112
109 CANAPÉ APPETIZERS 113
110 CANDLES 113
111 CANDY 114
112 CANNED BAKED BEANS 114
113 CANS OF LAGER BEER 115
114 CAR AUDIO SYSTEMS 115
115 CASHEWS 116
116 CASINOS AND GAMBLING 116
117 CAST IRON COOKWARE 117
118 CASUAL COMBINATION RESTAURANT/BARS 117
119 CAT FOOD 118
120 CD PLAYERS 118
121 CEILING LIGHT FIXTURES 119
122 CELLULAR TELEPHONES 119
123 CEMENT CONSTRUCTION MATERIALS 120
124 CEMETERIES AND CREMATORIES 120
125 CERAMIC HOUSEWARES 121
126 CHALKBOARDS 121
127 CHEESE MANUFACTURING 122
128 CHEMICALS 122
129 CHERRY-FLAVORED BOTTLED WATER 123
130 CHEWING GUM 123
131 CHICKEN PATTIES 124
132 CHILDREN'S AND INFANTS' CLOTHING STORES 124
133 CHILLED PASTA 125
134 CHINA AND PORCELAIN 125
135 CHINESE SIDE DISHES 126
136 CHIPS AND CRISPS 126
137 CHLORINE BLEACH CLEANING PRODUCTS 127
138 CHOCOLATE COOKIE CANDY BARS 127
139 CHUTNEY 128
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140 CIGARETTE MANUFACTURING 128
141 CIGARS AND CIGARILLOS 129
142 CITRUS FRUIT 129
143 CIVIL AEROSPACE EQUIPMENT 130
144 CLASSIC HANDBAGS 130
145 CLAY BUILDING PRODUCTS 131
146 CLIMBING ROPES 131
147 CLOTHES DRYERS 132
148 CLOTHING ACCESSORIES 132
149 CMOS IMAGE SENSORS 133
150 COATED OR LAMINATED PAPER MANUFACTURING 133
151 COD LIVER OIL DIETARY SUPPLEMENTS 134
152 COFFEE AND TEA MANUFACTURING 134
153 COIN-OPERATED LAUNDRIES AND DRY CLEANERS 135
154 COLAS 135
155 COLLECTION AGENCIES 136
156 COLOR COSMETICS 136
157 COMBINATION VCR/DVD PLAYERS 137
158 COMMERCIAL BAKERIES 137
159 COMMUNICATIONS SERVICES 138
160 COMPACT FLUORESCENT LIGHT BULBS 138
161 COMPLETE DRY DOG FOOD 139
162 COMPOUND COOKING OILS AND FATS 139
163 COMPUTER STORAGE DEVICE MANUFACTURING 140
164 CONCENTRATED LIQUID FABRIC SOFTENERS 140
165 CONCRETE PIPE MANUFACTURING 141
166 CONSOLE VIDEO GAMES 141
167 CONSTRUCTION AND ENGINEERING SERVICES 142
168 CONSUMER BATTERIES 142
169 CONTACT LENSES 143
170 CONTINENTAL AND SPECIALTY PLANT BREAD 143
171 CONTINUOUS AIR FRESHENERS 144
172 CONTROL AND SUPPORT HOSIERY 144
173 CONVENIENCE STORES 145
174 CONVENTIONAL MINERAL OIL 145
175 COOKED CHICKEN PIECES 146
176 COOKIES AND CRACKERS 146
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177 COOKING RANGES 147
178 COOLING FANS 147
179 COPPER ROLLING, DRAWING, AND EXTRUDING 148
180 CORDLESS COMPUTER MICE