This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.
In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.
In what follows, I summarize the economic potential for the world's major cities for "yarn spinning mills" for the year 2011. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in mo
The 2011 Report on Yarn Spinning Mills: World Market Segmentation by City by Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France) www.icongrouponline.com ©2010 ICON Group International, Inc. ii COPYRIGHT NOTICE 00050444-0G All of ICON Group International, Inc. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyrights laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. ICON Group International, Inc. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from ICON Group International, Inc. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report. IMPORTANT DISCLAIMER Neither ICON Group International, Inc. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report. www.icongrouponline.com ©2010 ICON Group International, Inc. iii About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe. About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand. Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged. www.icongrouponline.com ©2010 ICON Group International, Inc. iv About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs using forward-looking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong, and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases and global/regional market data, industry, and country publications. Global/Regional Management Studies: Summarizing over 210 countries, management studies are generally organized into regional volumes and cover key management functions. 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Intranet Subscriptions: Icon Group International, Inc. now offers full intranet subscriptions which brings millions of dollars of high-end global market research to the manager’s personal computer. For more information, please contact Icon Group via our web site: www.icongrouponline.com, or please email: email@example.com. In addition to these reports, Icon Group publishes similar studies for other product categories, issue areas, regions of the world, countries, cities and states (in the case of the United States). If you wish to receive a report that is customized or addressing a particular issue, feel free to contact Icon Group: Icon Group International, Inc. Customer Service 9606 Tierra Grande St., Suite 205 San Diego, CA 92126 USA Fax: 858-635-9414 Email: firstname.lastname@example.org URL: www.icongrouponline.com Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for disclaimers and user agreement provisions. www.icongrouponline.com ©2010 ICON Group International, Inc. Contents v Table of Contents 1 INTRODUCTION & METHODOLOGY 11 1.1 Overview and Definitions 11 1.2 Market Potential Estimation Methodology 11 1.2.1 Overview 11 1.2.2 What is Latent Demand and the P.I.E.? 12 1.2.3 The Methodology 12 220.127.116.11 Step 1. Product Definition and Data Collection 14 18.104.22.168 Step 2. Filtering and Smoothing 21 22.214.171.124 Step 3. Filling in Missing Values 21 126.96.36.199 Step 4. Varying Parameter, Non-linear Estimation 21 188.8.131.52 Step 5. Fixed-Parameter Linear Estimation 22 184.108.40.206 Step 6. Aggregation and Benchmarking 22 2 USING THE DATA 23 3 CITY SEGMENTS RANKED BY MARKET SIZE 24 3.1 Top 15 Markets 24 3.2 Markets 16 to 30 25 3.3 Remaining Cities by Market Rank 26 4 CITY SEGMENTS IN ALPHABETICAL ORDER 129 4.1 A: from Aalborg to Az Zawiyah 129 4.2 B: from Bacolod to Bydgoszcz 136 4.3 C: from Caaguazu to Cyangugu 144 4.4 D: from Da Nang to Dzhizak 152 4.5 E: from East London to Esteli 156 4.6 F: from Fagatogo to Funchal 158 4.7 G: from Gabes to Gyumri 161 4.8 H: from Hachinohe to Hyderabad 165 4.9 I: from Iasi to Izmir 169 4.10 J: from Jaboatao to Jyvaskyla 172 4.11 K: from Kabul to Kzyl-Orda 174 4.12 L: from La Ceiba to Lyon 182 4.13 M: from Macae to Mzuzu 187 4.14 N: from Nacala to Nzerekore 197 4.15 O: from Oaklahoma City to Oyem 202 4.16 Ö: from Örebro to Örebro 204 4.17 P: from Pago Pago to Pyuthan 205 4.18 Q: from Qandahar to Quito 211 4.19 R: from Rabat to Rustavi 212 4.20 S: from S. Luis Potosi to Szombathely 215 4.21 T: from Tabligbo to Tyre 227 4.22 U: from Uberaba to Utulei 234 4.23 V: from Vacoas-Phoenix to Vukovar 236 4.24 W: from Wadi Medani to Wuhan 239 4.25 X: from Xalapa to Xi'an 240 4.26 Y: from Yamagata to Yungkang 241 4.27 Z: from Zadar to Zvishavane 242 5 CITY SEGMENTS RANKED BY COUNTRY 243 5.1 Afghanistan 243 5.2 Albania 243 www.icongrouponline.com ©2010 ICON Group International, Inc. Contents vi 5.3 Algeria 244 5.4 American Samoa 244 5.5 Andorra 244 5.6 Angola 245 5.7 Antigua and Barbuda 245 5.8 Argentina 246 5.9 Armenia 247 5.10 Aruba 247 5.11 Australia 248 5.12 Austria 248 5.13 Azerbaijan 249 5.14 Bahrain 249 5.15 Bangladesh 249 5.16 Barbados 250 5.17 Belarus 250 5.18 Belgium 250 5.19 Belize 251 5.20 Benin 251 5.21 Bermuda 251 5.22 Bhutan 252 5.23 Bolivia 252 5.24 Bosnia and Herzegovina 252 5.25 Botswana 253 5.26 Brazil 254 5.27 Brunei 259 5.28 Bulgaria 259 5.29 Burkina Faso 260 5.30 Burma 260 5.31 Burundi 260 5.32 Cambodia 261 5.33 Cameroon 261 5.34 Canada 261 5.35 Cape Verde 262 5.36 Central African Republic 262 5.37 Chad 262 5.38 Chile 263 5.39 China 263 5.40 Christmas Island 264 5.41 Colombia 264 5.42 Comoros 264 5.43 Congo (formerly Zaire) 265 5.44 Cook Islands 265 5.45 Costa Rica 265 5.46 Cote d'Ivoire 266 5.47 Croatia 266 5.48 Cuba 266 5.49 Cyprus 267 5.50 Czech Republic 267 5.51 Denmark 267 5.52 Djibouti 268 5.53 Dominica 268 5.54 Dominican Republic 268 5.55 Ecuador 269 www.icongrouponline.com ©2010 ICON Group International, Inc. Contents vii 5.56 Egypt 269 5.57 El Salvador 269 5.58 Equatorial Guinea 270 5.59 Estonia 270 5.60 Ethiopia 270 5.61 Fiji 271 5.62 Finland 271 5.63 France 272 5.64 French Guiana 272 5.65 French Polynesia 273 5.66 Gabon 273 5.67 Georgia 273 5.68 Germany 274 5.69 Ghana 274 5.70 Greece 275 5.71 Greenland 275 5.72 Grenada 275 5.73 Guadeloupe 276 5.74 Guam 276 5.75 Guatemala 276 5.76 Guinea 277 5.77 Guinea-Bissau 277 5.78 Guyana 277 5.79 Haiti 278 5.80 Honduras 278 5.81 Hong Kong 278 5.82 Hungary 279 5.83 Iceland 279 5.84 India 280 5.85 Indonesia 281 5.86 Iran 282 5.87 Iraq 282 5.88 Ireland 283 5.89 Israel 283 5.90 Italy 284 5.91 Jamaica 284 5.92 Japan 285 5.93 Jordan 287 5.94 Kazakhstan 288 5.95 Kenya 288 5.96 Kiribati 289 5.97 Kuwait 289 5.98 Kyrgyzstan 289 5.99 Laos 289 5.100 Latvia 290 5.101 Lebanon 290 5.102 Lesotho 290 5.103 Liberia 291 5.104 Libya 291 5.105 Liechtenstein 291 5.106 Lithuania 292 5.107 Luxembourg 292 5.108 Macau 292 www.icongrouponline.com ©2010 ICON Group International, Inc. Contents viii 5.109 Madagascar 293 5.110 Malawi 293 5.111 Malaysia 294 5.112 Maldives 294 5.113 Mali 295 5.114 Malta 295 5.115 Marshall Islands 295 5.116 Martinique 296 5.117 Mauritania 296 5.118 Mauritius 296 5.119 Mexico 297 5.120 Micronesia Federation 298 5.121 Moldova 298 5.122 Monaco 298 5.123 Mongolia 298 5.124 Morocco 299 5.125 Mozambique 299 5.126 Namibia 299 5.127 Nauru 300 5.128 Nepal 300 5.129 New Caledonia 300 5.130 New Zealand 301 5.131 Nicaragua 301 5.132 Niger 302 5.133 Nigeria 302 5.134 Niue 302 5.135 Norfolk Island 303 5.136 North Korea 303 5.137 Norway 303 5.138 Oman 304 5.139
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